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Melanie Williams

Johanna Harwood was the first, and until Phoebe Waller-Bridge’s hiring on No Time to Die, the only woman screenwriter to work on the Bond films. Harwood was there at the…

Abstract

Johanna Harwood was the first, and until Phoebe Waller-Bridge’s hiring on No Time to Die, the only woman screenwriter to work on the Bond films. Harwood was there at the beginning, gaining credits for her work on Dr No (1962) and From Russia with Love (1963), but her chequered experiences of trying to gain leverage within the film industry as a writer, having to contend with institutionalised as well as individualised sexism, prompted her eventual decision to leave Bond, her former employer Harry Saltzman, and the film industry behind. Her story not only provides valuable insights into the genesis of Bond on screen, it also shows the importance of incorporating production studies into discussions of gender and James Bond films, thinking about off-screen as well as on-screen female representation. Beyond Bond, it also illuminates some of the obstacles faced by women trying to build a career in the film industry in the 1960s (not that their problems are limited to that decade) and how film production labour done by women frequently goes uncredited or is discredited, despite its often formative importance.

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From Blofeld to Moneypenny: Gender in James Bond
Type: Book
ISBN: 978-1-83867-163-1

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From Blofeld to Moneypenny: Gender in James Bond
Type: Book
ISBN: 978-1-83867-163-1

To view the access options for this content please click here
Book part

Timothy J. Dowd, Kathleen Liddle and Maureen

Research on creative workers speaks to the relative lack of job opportunities available, the role that changing production logics play in shaping such opportunities, and…

Abstract

Research on creative workers speaks to the relative lack of job opportunities available, the role that changing production logics play in shaping such opportunities, and gender disparities in success. Tracking 22,561 hits found on Billboard's mainstream charts, we examine various factors that may spur or hamper the success of female recording acts. We find that the expanding logic of decentralized production eliminates the negative effect of concentration on the success of female acts and that the presence of successful female acts in one period bodes well for subsequent female acts, until a glass ceiling of sorts is reached.

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Transformation in Cultural Industries
Type: Book
ISBN: 978-1-84950-365-5

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Article

Emma Bell and Amanda Sinclair

This paper focuses on visual representation of women leaders and how women leaders’ bodies and sexualities are rendered visible in particular ways.

Abstract

Purpose

This paper focuses on visual representation of women leaders and how women leaders’ bodies and sexualities are rendered visible in particular ways.

Design/methodology/approach

The arguments are based on a reading of the Danish television drama series, Borgen. The authors interpret the meaning of this text and consider what audiences might gain from watching it.

Findings

The analysis of Borgen highlights the role of popular culture in resisting patriarchal values and enabling women to reclaim leadership.

Originality/value

The metaphor of the spectacle enables explanation of the representation of women leaders in popular culture as passive, fetishised objects of the masculine gaze. These pervasive representational practices place considerable pressure on women leaders to manage their bodies and sexualities in particular ways. However, popular culture also provides alternative representations of women leaders as embodied and agentic. The notion of the metapicture offers a means of destabilising confining notions of female leadership within popular culture and opening up alternatives.

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Gender in Management: An International Journal, vol. 31 no. 5/6
Type: Research Article
ISSN: 1754-2413

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James Forr, Glenn L. Christensen and Eric D. DeRosia

Many forecasting methodologies used in the new product development process are superficial techniques that either fail to incorporate the voice of the consumer or only…

Abstract

Many forecasting methodologies used in the new product development process are superficial techniques that either fail to incorporate the voice of the consumer or only touch on superficial consumer attitudes while completely ignoring the affectively laden hedonic aspects of consumption. This chapter demonstrates how a relatively new qualitative methodology, the Zaltman Metaphor Elicitation Technique (ZMET), can provide managers with insight into the critical psychosocial and emotional landscape which frames how consumers react to a new offering. These insights can be leveraged at any stage of the new product development process to forecast and fine-tune deep consumer resonance with a product offering.

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Advances in Business and Management Forecasting
Type: Book
ISBN: 978-0-85724-787-2

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Book part

Steven Gerrard

In 2020, the latest James Bond film will hit cinema screens. The film has been produced by Eon Productions, is based on Ian Fleming’s suave, sophisticated super spy and…

Abstract

In 2020, the latest James Bond film will hit cinema screens. The film has been produced by Eon Productions, is based on Ian Fleming’s suave, sophisticated super spy and stars Daniel Craig in the title role. With a troubled production shoot well-documented in the media, Daniel Craig often seeming and contradictorily at odds of being both enamoured and loathing with the role, a director leaving through ‘creative differences’ and numerous screenwriters being drafted in as last-minute replacements or add-ons, it will be interesting to see how the latest Bond adventure fares both critically and financially.

At their heart, the Bond adventures – originally in Ian Fleming’s novels and short stories, and then in their film incarnations before spilling out into newer platforms – offer pure escapism for the reader, viewer, listener and gamer. Set against the backdrop of exoticism in a post-war climate, the stories centre around MI6 Agent, James Bond, stopping enemies of the British Empire in their attempts at world domination. They gave the reader a sense of both an attempt by Fleming/Bond to recapture Britain as an important power on the world stage. Whilst Bond may have sipped martinis as he coolly dispatched the latest despotic tyrant, they also offered up ideas about time, place, culture, the social climate of the period and gender.

This book will focus on numerous aspects of the Bond-catalogue, but in particular paying particular attention to how the portrayal of gender, both in the stories and behind the scenes, has helped shape one of the most significant, important and successful British franchises.

Details

From Blofeld to Moneypenny: Gender in James Bond
Type: Book
ISBN: 978-1-83867-163-1

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
ISBN: 978-1-78560-216-0

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Book part

Tina L. Margolis, Julie Lauren Rones and Ariela Algaze

Films focusing on girls and women with anorexia have not found major producers and distributors in Hollywood, yet movies on subjects such as suicidality and bipolar…

Abstract

Films focusing on girls and women with anorexia have not found major producers and distributors in Hollywood, yet movies on subjects such as suicidality and bipolar disorder have been showcased. Eating disorders affect approximately 30 million people in the United States alone, and it has the highest mortality rate of any mental illness, so this invisibility seems incongruous. The authors theorize that Hollywood avoids this subject because of ontological anxiety. Movie plots are schemas and young females are inextricably associated with fertility and futurity. An anorexic’s appearance contradicts and nullifies this symbolic role because anorexia often leads to infertility and death. Psychological studies and philosophical arguments claim that a belief in an afterlife and the regeneration of humankind create coherence and meaning for individuals. An anorexic’s appearance and behavior represent images of self-destruction – images that inflame the viewer’s unconscious and primordial fears about the annihilation of the species. By avoiding the topic of anorexia, Hollywood defends against its symbolic fears of mortality but diminishes the importance of the subject through its absence; it ignores its place in women’s social history and erases its place in American history. Because of Hollywood’s social reach and because greater visibility is correlated with a reduction in stigma, the authors conjecture that a film on this subject would inspire necessary attention to women’s roles, public mores, public policies, and the social good.

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Gender and the Media: Women’s Places
Type: Book
ISBN: 978-1-78754-329-4

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Article

Tracy Moniz

The purpose of this paper is to explore the construction of gender identity in the Canadian television series Bomb Girls (2012-2013), which depicted the lives of women…

Abstract

Purpose

The purpose of this paper is to explore the construction of gender identity in the Canadian television series Bomb Girls (2012-2013), which depicted the lives of women working at a munitions factory during the Second World War.

Design/methodology/approach

This research is guided by a postmodern feminist and historiographic approach to organization studies. The study involved a qualitative content analysis of the series to explore the construction of gender identity among female factory workers, given traditional social constructions of gender prominent in wartime.

Findings

In its (re)construction and (re)negotiation of gender identity, Bomb Girls told a story about women’s working lives during the Second World War that reflected themes of independence, resilience and transformation.

Research limitations/implications

This paper contends that Bomb Girls is a revisionist work of postmodern feminist history that subverts gender norms and retrospectively offers a nuanced and progressive narrative about the lives of Canadian women who entered the workforce during the Second World War.

Originality/value

This research contributes to historiographical approaches to management and organization studies by bringing a postmodern feminist historical lens to the study of women’s work in a popular culture representation. In doing so, this research responds to long-standing and widespread calls for an “historic turn” in the field as well as for research that addresses gender as a central analytical category.

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Qualitative Research in Organizations and Management: An International Journal, vol. 12 no. 3
Type: Research Article
ISSN: 1746-5648

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Article

Julia Hallam

The public image of a profession is an important barometer of the group’s status in society. Media images play a key role in this respect, projecting the ideas and values…

Abstract

The public image of a profession is an important barometer of the group’s status in society. Media images play a key role in this respect, projecting the ideas and values of the group and negotiating shifts in public perception of their identity. This paper focuses on two periods in Britain when shifts in managerial culture resulted in changes in the core values of the group; the introduction of the National Health Service in 1948 and the introduction of the internal market within the NHS in the late 1980s. In both periods, nursing leaders sought to change the public image of the profession through altering their relationship with their patients/clients and reconceptualising notions of service. The focus of analysis is the role of popular film and television images in negotiating these shifts in professional values.

Details

Journal of Organizational Change Management, vol. 15 no. 1
Type: Research Article
ISSN: 0953-4814

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