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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 19 June 2017

Qian Sun, Ming Diao, Yibing Li and Ya Zhang

The purpose of this paper is to propose a binocular visual odometry algorithm based on the Random Sample Consensus (RANSAC) in visual navigation systems.

Abstract

Purpose

The purpose of this paper is to propose a binocular visual odometry algorithm based on the Random Sample Consensus (RANSAC) in visual navigation systems.

Design/methodology/approach

The authors propose a novel binocular visual odometry algorithm based on features from accelerated segment test (FAST) extractor and an improved matching method based on the RANSAC. Firstly, features are detected by utilizing the FAST extractor. Secondly, the detected features are roughly matched by utilizing the distance ration of the nearest neighbor and the second nearest neighbor. Finally, wrong matched feature pairs are removed by using the RANSAC method to reduce the interference of error matchings.

Findings

The performance of this new algorithm has been examined by an actual experiment data. The results shown that not only the robustness of feature detection and matching can be enhanced but also the positioning error can be significantly reduced by utilizing this novel binocular visual odometry algorithm. The feasibility and effectiveness of the proposed matching method and the improved binocular visual odometry algorithm were also verified in this paper.

Practical implications

This paper presents an improved binocular visual odometry algorithm which has been tested by real data. This algorithm can be used for outdoor vehicle navigation.

Originality/value

A binocular visual odometer algorithm based on FAST extractor and RANSAC methods is proposed to improve the positioning accuracy and robustness. Experiment results have verified the effectiveness of the present visual odometer algorithm.

Details

Industrial Robot: An International Journal, vol. 44 no. 4
Type: Research Article
ISSN: 0143-991X

Keywords

Article
Publication date: 1 March 1988

John Cheese, Abby Day and Gordon Wills

An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the role of marketing; behaviour of customers;…

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Abstract

An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the role of marketing; behaviour of customers; intelligence, planning and organisation; product decisions; promotion decisions; place decisions; price decisions; achieving sales. Application questions help to focus the readers' minds on key issues affecting practice.

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International Journal of Bank Marketing, vol. 6 no. 3
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 February 1990

Gordon Wills, Sherril H. Kennedy, John Cheese and Angela Rushton

To achieve a full understanding of the role ofmarketing from plan to profit requires a knowledgeof the basic building blocks. This textbookintroduces the key concepts in…

13110

Abstract

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

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Management Decision, vol. 28 no. 2
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination…

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Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

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Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

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Article
Publication date: 2 October 2018

Birgit Hagen, Antonella Zucchella and Pervez Nasim Ghauri

The purpose of this paper is to conceptualize strategic agility in entrepreneurial internationalization and highlight the role of marketing “under particular conditions” …

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Abstract

Purpose

The purpose of this paper is to conceptualize strategic agility in entrepreneurial internationalization and highlight the role of marketing “under particular conditions” – those of early and fast internationalizers.

Design/methodology/approach

The study is based on in-depth case studies of four entrepreneurial internationalizers using an inductive approach. The role of marketing is studied along a set of four key business processes, i.e. sensing through selective customer/partner intimacy; business development through selective experimentation and testing; coordination and harmonization of multiple stakeholders; and creative extension of resources.

Findings

Strategic agility is a composite of flexibility and selective responsiveness. Marketing thought, mainly through customer and partner interaction, plays a prominent role in achieving strategic agility. Customer- and market-centric thinking needs to be built in a key set of business processes. Marketing’s contribution to strategic agility means an ability to cope with time, relationship and functional dependencies. Strategic agility helps improve the risk profile of the entrepreneurial internationalizer. Entrepreneurial internationalizers are particularly suited to compete on and benefit from strategic agility.

Practical implications

The findings show managers and entrepreneurs in early and fast internationalizing ventures a path to strategic agility which helps to overcome the many parallel challenges that come with firm foundation and internationalization.

Originality/value

Strategic agility is a novel explanation for entrepreneurial internationalization. The study explains the prominent role played by marketing in achieving strategic agility and growth. Strategic agility is reconceptualized in the context of the young and small internationalizing firm.

Details

International Marketing Review, vol. 36 no. 2
Type: Research Article
ISSN: 0265-1335

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Abstract

Details

Ideators
Type: Book
ISBN: 978-1-80262-830-2

Book part
Publication date: 1 November 2007

Irina Farquhar and Alan Sorkin

This study proposes targeted modernization of the Department of Defense (DoD's) Joint Forces Ammunition Logistics information system by implementing the optimized…

Abstract

This study proposes targeted modernization of the Department of Defense (DoD's) Joint Forces Ammunition Logistics information system by implementing the optimized innovative information technology open architecture design and integrating Radio Frequency Identification Device data technologies and real-time optimization and control mechanisms as the critical technology components of the solution. The innovative information technology, which pursues the focused logistics, will be deployed in 36 months at the estimated cost of $568 million in constant dollars. We estimate that the Systems, Applications, Products (SAP)-based enterprise integration solution that the Army currently pursues will cost another $1.5 billion through the year 2014; however, it is unlikely to deliver the intended technical capabilities.

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The Value of Innovation: Impact on Health, Life Quality, Safety, and Regulatory Research
Type: Book
ISBN: 978-1-84950-551-2

Article
Publication date: 1 August 1992

A slowed rate of market growth, industrial over‐capacity, increased competition: these are just three “trend drivers” towards relationship marketing. Philip Kotler, one of…

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Abstract

A slowed rate of market growth, industrial over‐capacity, increased competition: these are just three “trend drivers” towards relationship marketing. Philip Kotler, one of the world’s leading marketing thinkers, has brought the philosophy of relationship marketing to bear on a key issue for marketing strategies, that of customer retention.

Details

Marketing Intelligence & Planning, vol. 10 no. 8
Type: Research Article
ISSN: 0263-4503

Article
Publication date: 1 June 2002

Clarissa Navarro

Increasing board densities, decreasing spacing between holes and features and the growing requirement for printed circuit boards to perform in high temperature/high…

Abstract

Increasing board densities, decreasing spacing between holes and features and the growing requirement for printed circuit boards to perform in high temperature/high humidity environments have led to renewed concerns about possible reliability problems caused by the growth of Conductive Anodic Filaments (CAF). To date, there has been a lack of information on standardized test procedures and failure analysis methods for various types of prepregs and laminates.This paper introduces a standard test vehicle design and discusses suitable testing, failure analysis and board manufacturing methods. It also includes the requirements for CAF resistance and there is a discussion of material benchmarking tests with some preliminary results from this testing. These methods should be applicable to boards used in all market segments, including high density interconnect, and automotive applications.

Details

Circuit World, vol. 28 no. 2
Type: Research Article
ISSN: 0305-6120

Keywords

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