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Article
Publication date: 17 October 2008

Jane Ogden and Faye Sherwood

This experimental study seeks to explore the impact of media images on women's body dissatisfaction and to assess whether this impact could be reduced by an educational…

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Abstract

Purpose

This experimental study seeks to explore the impact of media images on women's body dissatisfaction and to assess whether this impact could be reduced by an educational intervention describing the power of air‐brushing.

Design/methodology/approach

The study involved a 2×2 factorial design with two conditions: picture (thin vs fatter) and air‐brushing intervention (present vs absent). A total of 200 women completed measures of body dissatisfaction before and after viewing the experimental information.

Findings

The results showed that women felt consistently more dissatisfied with their bodies after viewing thin pictures and more satisfied after viewing fatter pictures. In addition, the air‐brushing intervention reduced the detrimental effect of viewing the thinner pictures but had no effect on the benefits of viewing the fatter pictures.

Originality/value

Media images may have a role to play in body dissatisfaction in women. But a simple intervention focusing on air‐brushing can facilitate a more critical perspective and thus provide a buffer against the influence of media images.

Details

Health Education, vol. 108 no. 6
Type: Research Article
ISSN: 0965-4283

Keywords

Content available
Book part
Publication date: 28 February 2019

Abstract

Details

Broadening Participation in STEM
Type: Book
ISBN: 978-1-78756-908-9

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