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This research is to identify how user-generated contents (UGC) affect a pre-trip decision on the booking of a guesthouse among international travelers. Online surveys are conducted among social network users who have booked an ecolodge in the past year. A snowball sampling is used, which posts a questionnaire link in social networks including Twitter, Facebook, and Instagram in addition to travel blogs. This study indicates a positive relationship between UGC and lodging selection. UGC is considered as a significant predictor of booking an environmentally friendly guesthouse. Among the UGCs, travelers' review is the most important one influencing guesthouse selection. Future studies may focus on other IT potentials such as “Gamification” or other types of content such as “Podcasts” or “live videos” to engage independent travelers.

In recent years, research on children's tourism experiences has gained prominence, as children are becoming an increasingly vital market for the tourism industry. While events are a main sector of the industry and host millions of children every year, there is a lack of research specifically focussed on children's experiences in events. This chapter focusses on children's entertainment events which can provide children with a satisfying, memorable and educational experience. This study has developed a framework to facilitate deeper mixed studies on children's experiences in event tourism. The framework is composed of four pillars based on various social, tourism and event theories and models, including the Cognition–Affect–Behaviour (CAB) theoretical framework, the Orchestra Model of Experience, the Event Experience Scales (EES), the Theory of Child Well-being and the Transtheoretical Model of Behaviour Change (TTM). The framework can be used by future researchers as an analytical evaluation tool to study children's experiences in different types of events and understand the mechanisms of behaviour change in this context.