Search results

1 – 10 of over 5000
Article
Publication date: 10 May 2011

Hae Jin Gam

Previous studies regard purchasing of environmentally friendly clothing (EFC) as a subset of environmental behavior. However, like all clothing, EFC also reflects a consumer's…

18473

Abstract

Purpose

Previous studies regard purchasing of environmentally friendly clothing (EFC) as a subset of environmental behavior. However, like all clothing, EFC also reflects a consumer's fashion choices, and the many variables that influence EFC purchase decisions must be understood for apparel companies to effectively market eco‐friendly products. Therefore, the purpose of this paper is to identify whether fashion and shopping orientation are determinants of EFC purchase intention.

Design/methodology/approach

A survey was conducted to examine the effects of fashion orientation, shopping orientation, and environmental concern and eco‐friendly behavior on purchase intention of EFC. A total of 329 usable questionnaires were collected from young female consumers aged 18‐25 years.

Findings

Factor analysis was used to evaluate both independent variables – predictors: fashion orientation, shopping orientation, environmental concern, and eco‐friendly behavior – and the dependent variable – purchase intention regarding EFC. The findings from a series of linear regression analyses indicated that one fashion orientation factor, two shopping orientation factors, and three environmental concern and eco‐friendly behavior factors are significantly related to consumers' purchase intention regarding EFC.

Research limitations/implications

The findings from this study are limited to young female consumers in the midwestern USA.

Practical implications

This study suggests that the apparel industry should provide an enjoyable retail environment to attract young EFC consumers.

Originality/value

Fashion and shopping orientation have not been utilized to explain consumers' purchase intention regarding EFC. This study suggests some effective marketing approaches to apparel companies, as well as strategies for developing successful sustainable apparel products that consumers will purchase.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 6 December 2021

Ajay Kumar and Anil Kumar Kashyap

The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall…

Abstract

Purpose

The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall attractive dimension is also examined.

Design/methodology/approach

The data were collected through mall intercept survey from the mall shoppers. Samples of 375 respondents are used for data analysis purpose. Exploratory factor analysis is used to extract the factors of fashion shopping orientation and mall attractive dimensions while K-means cluster analysis is applied to identify the segments.

Findings

This study resulted in three factors of fashion orientation of apparel shoppers, i.e. fashion involvement, variety seeking and economic value, and four factors of mall attractive dimensions: convenience, entertainment, atmosphere and architecture design. Based on these factors, this study came out with three distinct segments of fashion shoppers: pragmatic shoppers, variety seeking shoppers and highly fashioned shoppers. These three segments are attracted towards the mall dimension differently.

Originality/value

This paper presents the three distinct profiles of fashion shoppers based on their fashion shopping orientation and mall attractive dimensions. The findings of this study may help retailers and mall developers to target mall visitors appropriately.

Details

Research Journal of Textile and Apparel, vol. 27 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 9 March 2015

Richard Michon, Jean-Charles Chebat, Hong Yu and Linda Lemarié

The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion

5894

Abstract

Purpose

The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions.

Design/methodology/approach

Empirical testing is done with a latent path structural equation model. Data collection was carried out in a firmly controlled mall intercept survey which produced 312 usable questionnaires.

Findings

Results show that shoppers’ fashion orientation hypothesized to be a personality trait is not an antecedent to the perception of the mall environment. Instead, fashion orientation moderates the perception of product and service quality, hedonic shoppers’ response, and patronage intentions. The perceived mall personality has a focussed impact on the perception of product and service quality. The mall’s sophistication image influences the perception of product quality. On the other hand, the mall’s enthusiasm image atmosphere affects the perception of service quality. Perceptions of product and service quality are correlated and trigger positive hedonic and utilitarian shopping benefits.

Research limitations/implications

Because findings from this study cannot be generalized to other situations, the research should be replicated to a variety of mall formats and shopper segments. Furthermore, other fashion-orientation factors (fashion leadership, fashion interest, and anti-fashion attitude) should be considered. However, along with model complexities, increased sample sizes are also required. Future studies may also include male shoppers to investigate differences in fashion motivation and mall shopping experience.

Practical implications

It is concluded that the person-place congruency theory is confirmed and that the shoppers’ fashion orientation should be included in the set of segmentation variables. Shopping malls cannot be everything to everyone without risking diluting their image. Downtown urban malls have the opportunity to adopt a well-defined positioning in order to differentiate themselves. Large suburban malls should partition themselves to remove image ambiguities. Mall managers must primarily work on the “meaning” of the mall atmosphere rather “mood.” Fashion shoppers are task oriented. Mall managers should design malls to facilitate the shopping experience with highly functional designs, simple layout, and clear signage in support of wayfinding.

Originality/value

Although fashion consumers have been studied from diverse perspectives, there is limited research on the experience of fashion shoppers in a mall setting. This study partly fills this gap in the literature by investigating how female fashion shoppers respond to the shopping center environment and commit to mall patronage.

Details

Journal of Fashion Marketing and Management, vol. 19 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Open Access
Article
Publication date: 1 February 2023

Arnold Japutra, Sandra Maria Correia Loureiro, Shasha Wang and Haryani Primanti

Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the center or heart of a consumer’s life. While its role in the…

2528

Abstract

Purpose

Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the center or heart of a consumer’s life. While its role in the fast fashion industry is prominent, its drivers and effects have not been comprehensively studied. This study aims to investigate the relationships between three psychological drivers (i.e. fashion-conscious, chronic shopping orientation and self-esteem), one behavioral driver (i.e. the average frequency of shopping), brand centrality and relationship quality in the fast fashion industry.

Design/methodology/approach

A survey of 250 fast fashion consumers was conducted and partial least squares-structural equation modeling (PLS-SEM) was used to analyze the data.

Findings

The study shows that fashion consciousness and chronic shopping orientation are positively related to brand centrality, whereas self-esteem is negatively related to brand centrality. The findings also show that shopping frequency moderates the relationship between fashion consciousness and brand centrality, and between chronic shopping orientation and brand centrality. Post hoc analysis indicates that brand centrality fully mediates the relationship between chronic shopping orientation and relationship quality.

Originality/value

This study is one of the first studies to investigate the psychological and behavioral drivers of brand centrality.

Objetivo

La centralidad de la marca es una relación religiosa entre marca y cliente que se refiere al grado en que una marca está en el centro o corazón de la vida de un consumidor. Aunque su papel en la industria de la moda rápida es destacado, sus impulsores y efectos no se han estudiado exhaustivamente. El presente estudio investiga las relaciones entre tres impulsores psicológicos (la conciencia de la moda, la orientación a las compras crónicas y la autoestima), un impulsor conductual (la frecuencia media de las compras), la centralidad de la marca y la calidad de las relaciones en el sector de la moda rápida.

Diseño

Se realizó una encuesta a 250 consumidores de moda rápida y se utilizó (PLS-SEM) para analizar los datos.

Resultados

El estudio muestra que la conciencia de la moda y la orientación a las compras crónicas están positivamente relacionadas con la centralidad de marca, mientras que la autoestima está negativamente relacionada con la centralidad de marca. Los resultados también muestran que la frecuencia de compra modera la relación entre la conciencia de la moda y la centralidad de marca, y entre la orientación de compra crónica y la centralidad de marca. El análisis post-hoc indica que la centralidad de la marca media totalmente la relación entre la orientación a las compras crónicas y la calidad de las relaciones.

Originalidad

Este estudio es uno de los primeros en investigar los impulsores psicológicos y conductuales de la centralidad de marca.

目的

品牌中心性是一种类似于宗教的品牌-客户关系, 指的是一个品牌在消费者生活中处于中心或核心的程度。虽然它在快速时尚行业中的作用很突出, 但它的驱动和影响还没有得到全面的研究。本研究调查了三个心理驱动因素(即时尚意识、长期购物取向和自尊心)、一个行为驱动因素(即平均购物频率)、品牌中心性和快时尚行业的关系质量之间的关系。

设计/方法/途径

对250名快时尚消费者进行了调查, 并使用部分最小二乘法-结构方程模型(PLS-SEM)来分析数据。

结果

研究表明, 时尚意识和长期购物取向与品牌中心性呈正相关, 而自尊心与品牌中心性呈负相关。研究结果还显示, 购物频率分别调节了时尚意识以及长期购物导向对品牌中心性的影响。事后分析表明, 品牌中心性在长期购物取向和关系质量之间具有完全中介作用。

原创性/价值

本研究是最早研究品牌中心性的心理和行为驱动因素的研究之一。

Article
Publication date: 14 September 2012

Julie V. Stanton and Diane M. Paolo

This study aims to examine the nature and impact of information overload and related coping strategies in the context of apparel shopping. It also examines perceptions of overload…

2902

Abstract

Purpose

This study aims to examine the nature and impact of information overload and related coping strategies in the context of apparel shopping. It also examines perceptions of overload and coping strategies as antecedents to consumer confidence, shopping orientation and leader/follower status.

Design/methodology/approach

Focus groups and previous literature are used to develop components for a survey of US consumer perceptions. The 205 valid responses were factor analyzed to identify components of information overload and coping strategies, and cluster analysis was used to identify groupings of consumers around those constructs.

Findings

Consumer segments that result from cluster analysis show meaningful descriptions regarding information flow, over‐choice and coping strategies. Segments also differ on confidence level, shopping orientation and fashion leadership in ways that appear logically related to their information and coping strategy perspectives.

Research limitations/implications

The study does not explore the underlying psychological and intellectual processes that influence attitude toward information flow and coping strategies.

Practical implications

By categorizing consumer attitudes toward and strategies for coping with too much information, the study offers the industry insight into how modern marketing strategies may backfire rather than create knowledgeable consumers ready to adopt the latest products made available to them.

Originality/value

This study is the first to view information overload and coping strategies as antecedents to confidence, shopper orientation and fashion leadership.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 16 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 5 July 2013

Youngjin Bahng, Doris H. Kincade and Jung‐ha (Jennifer) Yang

The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the…

7095

Abstract

Purpose

The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the following objectives were proposed: to identify college student segments’ underlying clothing shopping orientations; to profile these consumers by demographics and brand/product preferences; and to use apparel expenditures to further characterize the market segments.

Design/methodology/approach

A survey of college students at a major university was conducted. After adopting the listwise deletion method, 185 useable questionnaires were available for analysis. For data analysis, descriptive statistics, K‐means cluster analysis, Chi‐square, ANOVA, and Dunnett T3 tests were employed. Results showed that three segments were identified (i.e. apathetic price‐forward shoppers, hedonic fashion‐forward shoppers, involved price‐forward shoppers), and the three hypotheses were supported.

Findings

The paper shows that the three segments can be characterized by distinct profiles of demographics and brand/product preferences. Marketing and merchandising strategies for retailers are provided.

Originality/value

Few studies have examined college students’ specific brand/product preferences even though information about these consumer preferences can be directly and practically utilized by apparel retailers for their merchandise planning. There is also a lack of studies that examined college students' clothing behavior based on their major. With the increasing importance of brand as a marketing tool, this information is important to academic researchers and retailers.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 17 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 9 May 2008

Hyun‐Hwa Lee and Jihyun Kim

The purpose of this study is to investigate the effects of consumers' shopping orientation on their satisfaction level with the product search and purchase behavior using…

8611

Abstract

Purpose

The purpose of this study is to investigate the effects of consumers' shopping orientation on their satisfaction level with the product search and purchase behavior using multi‐channels.

Design/methodology/approach

A total of 181 students in a large US mid‐western university provided usable responses to the survey. Exploratory factor analysis and multiple regression analyses were employed to examine the research questions.

Findings

The results showed that more than three quarters of the respondents shopped via the internet and catalogs, and about 95 percent shopped at non‐local retailers. About 60 percent reported that they never shopped from TV shopping channels. Confident/fashion‐conscious shopping orientation and catalog/internet shopping orientation were found to be key predictors of customer satisfaction level with information search via multi‐channels. Both confident/fashion‐conscious consumers and mall shopping‐oriented shoppers were more satisfied with store‐based retail channels for apparel purchases, whereas non‐local store‐oriented shoppers and catalog/internet‐oriented shoppers were more satisfied with non‐store‐based retail channels for their apparel purchases.

Research limitations/implications

The sample of this study was biased by gender and age. For the apparel retail industry, this paper offers practical knowledge about the relationships between shopping orientation and consumer search and purchase behavior in a multi‐channel retailing context.

Originality/value

No study has utilized the shopping orientation framework to explain consumer behavior in a multi‐channel environment. This study provides understanding of consumer product information search behavior on four dimensions (price, promotion, style/trends, and merchandise availability) via multi‐channels.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 12 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 January 2006

Daniele Scarpi

The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase…

6850

Abstract

Purpose

The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase frequency, money spent, price consciousness, age and gender. The paper aims to provide useful managerial implications for managers of fashion specialty shops.

Design/methodology/approach

Factor analysis, analysis of variance and structural equation model, depending on the nature of the considered variables, their theoretical robustness, background and potential implications. Data collected by means of a questionnaire in a natural setting; sample size of 300 respondents.

Findings

Provides information about the effects of hedonic and utilitarian behaviour, indicating which variable is affected and how, and suggesting that playfulness pays back, but is not predetermined by gender or age.

Research limitations/implications

Fashion stores for apparel have been considered only: further research could consider also different retailing formats and product categories.

Practical implications

A useful source of information and advice for managers operating in fashion specialty shops. The paper suggests what retailers should focus on and why.

Originality/value

This paper conducts a detailed analysis of suggestions addressed in the relevant literature, providing empirical support and highlighting new findings and relations.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 10 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 5 December 2016

Yoon Jin Ma and Helen Koo

The purpose of this research is to investigate users’ expectations and preferences for transformable design functions of transformable party dresses to extend the life cycle of…

Abstract

Purpose

The purpose of this research is to investigate users’ expectations and preferences for transformable design functions of transformable party dresses to extend the life cycle of the clothing. With transformable design elements added to a party dress, a user can wear her one-event dress more than once, encouraging sustainable consumption. Rather than looking for a new dress, users can wear their party dress with one or even several new looks.

Design/methodology/approach

Data were collected through purposive sampling from female college students who had purchased at least one party dress. The survey questionnaire was self-developed based on the literature review and consisted of items that measured fashion behavior in relation to party dresses; shopping orientations, focusing on confident/appearance and fashion-consciousness, economic/price consciousness and convenience/time-consciousness; perceived importance of design and functional elements in party dresses; perceived reasons for the limited use of party dresses; perceived importance of design elements of transformable dresses; purchase intention for transformable dresses; and demographic characteristics.

Findings

As consumer groups of diverse shopping orientations demonstrated purchase intentions for transformable party dresses, transformable features may become an important component of party dresses. Considering the main reasons for users’ limited use of party dresses, designers need to improve the versatility of the dresses’ design and functional elements, focusing on style and occasion, dress length, size/fit, silhouette and color/pattern, so that users can wear their party dresses more than once and ultimately enhance their sustainable apparel consumption practices.

Originality/value

The findings regarding users’ expectations and preferences for transformable party dresses can help apparel designers and fashion businesses understand potential users when developing transformable dresses and develop strategies to help with sustainable apparel consumption.

Details

Research Journal of Textile and Apparel, vol. 20 no. 4
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 1 June 2001

Bonnie D. Belleau and Kelly Nowlin

The domestic exotic leather industry (for the purposes of this study exotic leather was defined as ostrich, emu and American alligator) has been in existence for many years, but…

2681

Abstract

The domestic exotic leather industry (for the purposes of this study exotic leather was defined as ostrich, emu and American alligator) has been in existence for many years, but much of the raw leather is exported, resulting in a loss of value added for America. The purpose of this study was to explore fashion leaders’ and followers’ attitudes towards exotic leather apparel products. The theoretical framework used for this study was Sproles’ model of fashion adoption (Sproles 1979). This study was part of a larger research project which was designed to segment the market, profile consumers of exotic leather apparel products and develop promotional strategies. A questionnaire, mailed to 800 fashion professionals in eight regional fashion centres across the country, yielded a 50 per cent return rate. Results indicated that the Sproles model was effective in describing and characterising fashion leaders (adopters) and followers (Sproles 1979). Fashion leaders had a more favourable attitude towards exotic leather apparel products, had a greater purchase intention of such products, had higher cognitive motivations, and had a different shopping orientation from followers. Leaders enjoyed shopping more and were not as cost‐conscious, traditional, or conservative as followers. Understanding the differences between fashion leaders and followers will only serve to enhance and contribute to the economic development of the domestic exotic leather industry.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 5 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

1 – 10 of over 5000