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1 – 10 of 197Gayani Anushka Perera and Achini Ranaweera
Localism refers to a concept that encourages local production, consumption and promotion of goods. It is a movement to encourage consumers and businesses to purchase from locally…
Abstract
Purpose
Localism refers to a concept that encourages local production, consumption and promotion of goods. It is a movement to encourage consumers and businesses to purchase from locally owned, independent businesses that has grown rapidly in the past decade. However, localism remains understudied by researchers. This study aims to provide a more comprehensive understanding of the localism movement by capturing the dynamism of fashion localism in the context of the Sri Lankan fashion retail sector.
Design/methodology/approach
Adopting a qualitative exploratory approach, the authors conducted a series of in-depth interviews with 12 fashion practitioners.
Findings
Based on the findings, the authors propose a conceptual model of fashion localism consisting of eight themes: fashion localism design approach, locally sourced staples, land ethic, employee development, community development, consumer, regulations and limitations and future opportunities.
Originality/value
This research sheds some light on localism literature by capturing the dynamism of fashion localism. In particular, to the best of the authors’ knowledge, this research is the first study in marketing to propose a conceptual model of fashion localism. This research further points out certain managerial implications by illustrating a few practical approaches to the concept of localism within the Sri Lankan fashion retail sector.
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Purpose: This chapter explores how Russian fashion designers, as cultural intermediaries operating in the marketplace, interpret patriotism, which has become a noticeable…
Abstract
Purpose: This chapter explores how Russian fashion designers, as cultural intermediaries operating in the marketplace, interpret patriotism, which has become a noticeable phenomenon in Russia.
Methodology/Approach: Patriotism is approached as an appeal to patria and is considered as a socially constructed category. To explore the construction of patriotism, this research uses Michel Foucault’s concept of governmentality. In the market, the state, commercial companies, media, and consumers co-produce the dispositif of patriotism, which conducts the creative conduct of fashion designers and encourages them to follow patriotic fashion. At the same time, fashion designers have freedom to conduct themselves and act in different ways.
Findings: Interpretations of patriotism within a patriotic dispositif are explored vis-à-vis the interpretations of patriotism articulated by fashion designers. In addition to patriotic fashion, the forms of their creative conduct or counter-conduct are manifested in such subtypes of patriotism in fashion as cosmopolitan patriotism, economic patriotism, cultural patriotism, and fashion localism.
Research Limitations/Implications: The research is mainly limited to a perspective of fashion designers, and to some extent of the government, and does not consider the perspective of consumers.
Originality/Value: The research develops a theoretical argument of patriotism as a tool of governmentality, juxtaposing it to the approach of patriotism as an ideology. This chapter also contributes to the studies of resistance, adding the perspective of cultural intermediaries contrary to the commonly studied perspective of consumers.
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Érica Maria Calíope Sobreira, Clayton Robson Moreira da Silva and Cláudia Buhamra Abreu Romero
Given that slow fashion is a movement that develops a comprehensive understanding of sustainable fashion and it is little explored in the Brazilian academic field, this study aims…
Abstract
Purpose
Given that slow fashion is a movement that develops a comprehensive understanding of sustainable fashion and it is little explored in the Brazilian academic field, this study aims to analyze the influence of empowerment and materialism on slow fashion consumption.
Design/methodology/approach
Data were collected via an online survey, and quantitative methods were applied to analyze the sample of 306 clothing consumers from Fortaleza, the 5th largest Brazilian city and capital of the State of Ceará, which ranks fifth in the Brazilian Textile and Apparel Chain Billing Ranking.
Findings
In general, empowerment had a positive influence on slow fashion consumption. On the other hand, materialism positively influenced only one orientation toward slow fashion (exclusivity).
Research limitations/implications
As a limitation of the study, the lack of a specific scale to measure consumer empowerment stands out. In addition, the sample was restricted to consumers from Fortaleza, thus results might differ for different locations.
Practical implications
The study provides managerial implications related to how strategies of empowerment can be incorporated by slow fashion companies into their marketing programs, such as more active consumer involvement in product co-creation processes.
Originality/value
This study contributes to the construction of theoretical and empirical knowledge on slow fashion, from its association with constructs such as empowerment and materialism. Furthermore, a conceptual model involving all relations found between the factors of the three constructs has been proposed.
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Swagata Chakraborty and Amrut Sadachar
The authors investigated the role of cultural (i.e. traditional and religious) values in predicting the relationships between the attitudes toward the environment and slow fashion…
Abstract
Purpose
The authors investigated the role of cultural (i.e. traditional and religious) values in predicting the relationships between the attitudes toward the environment and slow fashion and the purchase intention for sustainable apparel.
Design/methodology/approach
An online survey was conducted in Amazon Mechanical Turk with the millennials of the US (n = 317). The data were analyzed through structural equation modeling (SEM).
Findings
The connection with indigenous cultural values in terms of the (1) traditional values positively influenced attitudes toward the environment and slow fashion; (2) religious values positively influenced attitude toward slow fashion but did not influence attitude toward the environment. (3) Both attitudes towards environment and slow fashion positively influenced purchase intention for sustainable apparel. (4) The connection with cultural values did not influence purchase intention toward sustainable apparel directly; however, (5) attitude toward slow fashion mediated the relationship between connection with cultural values and purchase intention for sustainable apparel both in terms of traditional and religious values, and (6) attitude toward the environment mediated the relationship between connection with traditional values and purchase intention for sustainable apparel.
Practical implications
Instead of focusing only on pro-environmental messages, marketers should use culture-specific cues to evoke favorable attitudinal and behavioral responses toward sustainable apparel.
Social implications
Advertisement cues of sustainable apparel imbuing the target market's cultural values could help in protecting culturally significant elements of nature in the long-term by evoking positive attitudes toward the environment and slow fashion and encouraging purchase intention for sustainable apparel in the short-term.
Originality/value
The authors indicated the importance of indigenous cultural values in shaping favorable attitudes toward the environment and slow fashion and purchase intention for sustainable apparel.
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Australians consume twice the global average of textiles and are deeply engaged in a linear take/make/waste fashion model. Furthermore the Australian fashion sector has some…
Abstract
Purpose
Australians consume twice the global average of textiles and are deeply engaged in a linear take/make/waste fashion model. Furthermore the Australian fashion sector has some unique supply chain complications of geographical distances, sparse population and fragmentation in processing and manufacturing. This research aims to examine how Australian fashion small to medium enterprises (SMEs) are overcoming these challenges to run fashion businesses built around core principles of product stewardship (PS) and circularity.
Design/methodology/approach
SMEs make up 88% of the Australian apparel manufacturing sector. This qualitative exploratory study included in-depth interviews with three Australian fashion SMEs engaged in circular design practice, and a focus group of 10 Western Australian fashion advocates of sustainability. Analytic coding and analysis of the data developed eight distinct themes.
Findings
This study examines the barriers to circular economy (CE) that exist in the Australian fashion sector, and maps the practice of Australian SMEs with circular business models in overcoming these barriers. In CE innovation, Australian SMEs may have an advantage over larger fashion companies with more unwieldy structures. Employing design-thinking strategies, Australian SMEs with a foundation of PS and circular purpose are creating new systems of viable closed-loop business models and design processes.
Originality/value
The themes from this research contribute to the limited literature on circular innovation examples that link CE theory with practice in the fashion sector. The model for circularity maps the practice of three SMEs built around core principles of PS and circularity in overcoming the barriers to CE in an Australian context, and may be used as a visual tool in education and understanding.
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Katherine Townsend, Anthony Kent and Ania Sadkowska
An ageing population in the developed world has become a significant topic in the contemporary research agenda. The purpose of this paper is to report on the development of a new…
Abstract
Purpose
An ageing population in the developed world has become a significant topic in the contemporary research agenda. The purpose of this paper is to report on the development of a new small-scale business model based on facilitating in-depth understanding and responding to mature female consumers’ needs and expectations towards fashionable clothing.
Design/methodology/approach
Two complementary approaches are used: interpretative phenomenological analysis allows the researchers to employ the life-course perspective and to develop in-depth understanding of individuals’ present experiences in relation to their past. Action research offers the possibility to develop participatory, co-design processes based on collective creativity and mutual knowledge exchange between the stakeholders.
Findings
The research finds a strong interest in fashionable clothing by women, irrespective of their age. The action-based co-design process involving collaborative encounters with mature consumers creates a dynamic capability for alternative fashion design methodologies. This approach can contribute to a small-scale fashion business model for the mature women’s fashion market.
Practical implications
The women in the study stress the need for a more inclusive design process and expressed a willingness to buy from a brand/retailer who would offer them such a collaborative opportunity. There are practical implications for how a more flexible sizing approach to the design of fashion for older women could be implemented.
Originality/value
This research makes a contribution to practice-based design solutions for mature women and a new inclusive business model based on emotional durability. The innovative methodological approach contributes to the field of ethical and sustainable fashion design.
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Petchprakai Sirilertsuwan, Daniel Ekwall and Daniel Hjelmgren
The purpose of this paper is to reveal benefits and factors (elements) of proximity manufacturing that enhance triple bottom line (TBL) sustainability in the clothing industry and…
Abstract
Purpose
The purpose of this paper is to reveal benefits and factors (elements) of proximity manufacturing that enhance triple bottom line (TBL) sustainability in the clothing industry and discusses previous proximity manufacturing studies.
Design/methodology/approach
A systematic review is used in searching and extracting data (primary studies artifacts and proximity manufacturing elements) from peer-reviewed articles. Extracted elements are gathered and analyzed in constructed tables under TBL. Four subgroups are inducted under the business bottom line.
Findings
This paper shows the potential of proximity manufacturing to enhance TBL sustainability, the scope of proximity manufacturing, and the trend and absence of existing studies. The most frequently mentioned elements are time-to-market, job creation, product quality, quick response, and trade policies. Governments and clusters are also important players.
Research limitations/implications
Future research can further explore elements potentially improving TBL sustainability to fill gaps in existing studies, including how proximity manufacturing can drive environmental and social practices, and how governments can encourage proximity manufacturing in various markets.
Practical implications
Besides perceiving the benefits of proximity manufacturing, businesses may use the derived elements to make manufacturing decisions.
Social implications
Public policies giving privileges to the locally produced garment industry have great potential to drive the economy and employment as well as sustain local clothing knowledge and the environment.
Originality/value
Proximity manufacturing strategies toward sustainability are under-researched academically and under-practiced industrially; this paper provides insight into sustainability benefits of proximity manufacturing.
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Deborah Stiles and Greg Cameron
The purpose of this paper is to examine a model of corporate and civic communities as it relates to change in rural Atlantic Canada. The aim is to frame questions relevant to what…
Abstract
Purpose
The purpose of this paper is to examine a model of corporate and civic communities as it relates to change in rural Atlantic Canada. The aim is to frame questions relevant to what appears to be a situation of changing paradigms.
Design/methodology/approach
This paper is largely conceptual. An exploration of Lyson's model of corporate and civic communities, review of selected Atlantic Canada historiography, and preliminary findings of a research consultation offer understanding of the historical and changing paradigmatic terrain of rural communities and agriculture in Atlantic Canada. Selected issues, emerging from the literature as well as from a series of consultations held with farmers, rural non‐profits, policy makers, businesses, agricultural groups and others, are examined in the context of the region's past and the corporate and civic models outlined by Lyson. Atlantic historiography is discussed in view of contemporary challenges, and questions relevant to change in the region are raised and framed.
Findings
Increasingly vulnerable to a number of provincially, regionally, nationally and globally formulated challenges, Atlantic Canada's rural communities have been and are being reshaped, as is the agriculture being practiced within them. In the midst of these upheavals, a practice‐policy “dis‐connect” is making it unclear how alternative agricultural and rural community developmental paradigms might be actualized in the region. But some of these challenges are not new.
Research limitations/implications
The research consultation is at the beginning stages, and thus results reported are speculative.
Practical implications
Lessons from the Atlantic past, and Lyson's civic model, may provide guideposts toward a more ecologically‐sound and economically‐viable way for the future of rural communities and agriculture in the region.
Originality/value
This paper raises key questions that take into account the region's rural past and changing paradigms pertaining to agriculture and rural communities.
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