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Letisha Engracia Cardoso Brown
The #SayHerName movement aims to bring attention to the stories and lives of Blackgirlwomen who have died and/or been brutalized by the state/civilian “vigilante justice.” The…
Abstract
The #SayHerName movement aims to bring attention to the stories and lives of Blackgirlwomen who have died and/or been brutalized by the state/civilian “vigilante justice.” The culmination of the African American Policy Forum (AAPF) and The Center for Intersectional Policy Studies (CISPS), as well as legal scholar Kimberlé Crenshaw #SayHerName argues that the inclusion of Blackgirlwomen's experiences within the larger discourse of antiBlack violence brings a much-needed gender inclusive perspective. Drawing on Black feminist thought, this chapter articulates the multiple and complex meanings of #SayHerName by bringing attention to Blackgirlwomen as theorists, athletes, and activists whose lived experiences and contributions have long been marginalized.
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Gloria Jiménez-Marín, Araceli Galiano-Coronil and Luis Bayardo Tobar-Pesántez
The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards sustainable fashion and to see if this can guide the marketing…
Abstract
Purpose
The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards sustainable fashion and to see if this can guide the marketing strategy for sustainable fashion.
Design/methodology/approach
A mixed methodology has been designed to test the categories: knowledge, environmental concern, product-related features and social influence.
Findings
The results of this study suggest that some implications and advice on sustainability marketing strategy could help companies to develop sustainable fashion for Spanish consumers.
Originality/value
The originality of this study lies in the focus on sustainability to achieve happiness and satisfaction of people as a form of governance from a social point of view.
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This study discusses emerging design activities in the fashion industry and their implications for motivating sustainable consumption. The paper provides an insight into the broad…
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This study discusses emerging design activities in the fashion industry and their implications for motivating sustainable consumption. The paper provides an insight into the broad opportunities of fashion activism for designers. As the basis for discussion and evaluation of the research questions, the author has compared the applicability of the bespoken strategies with selected findings from her own empirical case study. The case study entails two participatory clothing design workshops with 'half-way' products. The main research question elaborates on whether fashion activism can be considered as a tool for designers to help consumers defeat their desire to constantly consume more. This involves three sub-questions. First, how effective is fashion activism as a tool in raising awareness for sustainability issues in the fashion industry? Secondly, do participatory design processes and enabling solutions help the consumer gain new skills and develop a greater appreciation towards his/her products? This implies that the user can become his/her own designer and maker, and thereby possibly change his/her own behaviour and attitude through a deeper understanding of the production process. Therefore, and thirdly, can fashion activism ease the transition towards sustainable consumption? The final discussion will focus on the evidence gathered by the comparison of fashion activism strategies and the author's own research. The empirical case study has offered insight into the objectives of fashion activism specifically through half-way products. The findings positively confirm the expected advantages of half-way products. The half-way garments seem to ease the first step for user involvement. In addition, the research highlights the importance that consumers understand products and production. This understanding is a key factor for sustainable fashion consumption.
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Patrícia de Oliveira Campos, Azenaty Alian Leite de Souza Lima, Cristiane Salomé Ribeiro Costa and Marconi Freitas da Costa
This study aims to identify the role of the voluntary simplicity lifestyle on the environmental activism behavioural trait, as well as the relationship of these two constructs on…
Abstract
Purpose
This study aims to identify the role of the voluntary simplicity lifestyle on the environmental activism behavioural trait, as well as the relationship of these two constructs on the sustainable fashion purchase intention.
Design/methodology/approach
A quantitative approach was taken with data collected through an online survey in Brazil, obtaining a valid sample of 364 respondents. The collected data were analysed through the structural equation modelling technique using SmartPLS-3.3.2.
Findings
The main findings of this study indicate that voluntary simplifiers exert a direct and positive influence on environmental activism. Also, consumers who embrace the values of voluntary simplicity and environmental activism are positively inclined to purchase sustainable fashion. In addition to sharing values converging to sustainability, consumers who have this profile can adopt sustainable fashion consumption as the mainstream of their purchasing decisions.
Practical implications
Simplifiers and activists represent a potential target audience to be observed by fashion companies that have focused on sustainability. Also, they can benefit from the findings in order to delineate the type of product to be offered as well as assist in the development of communication strategies.
Originality/value
This study is innovative by bringing constructs that are emerging in the field of consumption behaviour and sustainability. In addition, it contributes, at the same time, to advance research on the behavioural profile of individuals in favour of sustainability, by pointing out to voluntary simplicity and environmental activism as important antecedents of sustainable fashion consumption behaviour.
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Dinh Toan Nguyen, Dang Ha Anh Le, Linh Giang Truong, Ngan Giang Truong and Viet Vinh Vu
The study was conducted to investigate the impact of Generation Z's perceptions of brand activism on brand loyalty through the mediating role of brand attitude and brand trust.
Abstract
Purpose
The study was conducted to investigate the impact of Generation Z's perceptions of brand activism on brand loyalty through the mediating role of brand attitude and brand trust.
Design/methodology/approach
The study first reviewed previous research and developed hypotheses related to the research objectives. Structural equation modelling (SEM) was conducted to test the hypotheses with the survey data of 1,133 individuals from Generation Z in Vietnam.
Findings
First, the findings indicated that: perceived argument quality, perceived authenticity, and perceived altruistic motives have a significant positive effect on brand attitude and brand trust. In addition, perceived self-interest motives have a significant positive effect on brand attitude. Brand trust has a significant positive effect on brand attitude. Finally, brand attitude and brand trust have a significant positive effect on brand loyalty. The study's empirical analysis carries implications for brand managers when implementing brand activism campaigns.
Originality/value
There is a paucity of research that investigates customers' perceptions of brand activism through perceived argument quality, perceived authenticity, perceived altruistic motives, and perceived self-interest motives and the influences of these on brand loyalty. The main contribution of this study is to fill this gap.
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Érica Maria Calíope Sobreira, Clayton Robson Moreira da Silva and Cláudia Buhamra Abreu Romero
Given that slow fashion is a movement that develops a comprehensive understanding of sustainable fashion and it is little explored in the Brazilian academic field, this study aims…
Abstract
Purpose
Given that slow fashion is a movement that develops a comprehensive understanding of sustainable fashion and it is little explored in the Brazilian academic field, this study aims to analyze the influence of empowerment and materialism on slow fashion consumption.
Design/methodology/approach
Data were collected via an online survey, and quantitative methods were applied to analyze the sample of 306 clothing consumers from Fortaleza, the 5th largest Brazilian city and capital of the State of Ceará, which ranks fifth in the Brazilian Textile and Apparel Chain Billing Ranking.
Findings
In general, empowerment had a positive influence on slow fashion consumption. On the other hand, materialism positively influenced only one orientation toward slow fashion (exclusivity).
Research limitations/implications
As a limitation of the study, the lack of a specific scale to measure consumer empowerment stands out. In addition, the sample was restricted to consumers from Fortaleza, thus results might differ for different locations.
Practical implications
The study provides managerial implications related to how strategies of empowerment can be incorporated by slow fashion companies into their marketing programs, such as more active consumer involvement in product co-creation processes.
Originality/value
This study contributes to the construction of theoretical and empirical knowledge on slow fashion, from its association with constructs such as empowerment and materialism. Furthermore, a conceptual model involving all relations found between the factors of the three constructs has been proposed.
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Carine Girard and Stephen Gates
This paper aims to demonstrate that state shareholders are confronted with contradictory logics leading to institutional contradictions that activist shareholders can exploit. The…
Abstract
Purpose
This paper aims to demonstrate that state shareholders are confronted with contradictory logics leading to institutional contradictions that activist shareholders can exploit. The competing logics of the state as shareholder and their impact on corporate governance and shareholder activism offer fertile grounds for research advances in Coordinated Market Economies (CMEs).
Design/methodology/approach
Through an extensive literature review of state ownership, institutional contradictions and shareholder activism, this paper analyzes two case studies involving the French State as shareholder.
Findings
In the French context, these two cases illustrate how institutional contradictions result in opportunities for shareholder activism. By focusing on the institutional contradictions of the state shareholder, this investigation suggests a need for experimental research to observe how shareholder activists adapt to each institutional change in CMEs. This experimentation can help policymakers to avoid creating additional conditions that shareholder activists can exploit.
Research limitations/implications
This focuses only on France and its state shareholdings. To generalize results, studies of other CMEs and state shareholders are needed.
Practical implications
Policymakers should consider all legislative proposals for their potential to deviate from corporate governance practice by experimenting with them in a laboratory setting. Shareholder activists can compare state shareholders’ actions against the state’s legislation to emphasize institutional contradictions that counter minority shareholders’ rights.
Originality/value
This research is the first to analyze how the state as shareholder can exploit its competing logics to resist against shareholder activism and support management or to become itself a shareholder activist.
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Purpose – Investor activism is the attempt by a dissident shareholder to alter firm behavior by filing a shareholder resolution with the firm. Faced with a shareholder resolution…
Abstract
Purpose – Investor activism is the attempt by a dissident shareholder to alter firm behavior by filing a shareholder resolution with the firm. Faced with a shareholder resolution, management can either oppose it or attempt to negotiate a settlement. This study examines the factors that would cause a firm to adopt a compromise position with a dissent investor.
Methodology – A logistic regression is run in which the result of the shareholder resolution (whether or not a compromise has been researched) is a function of the topic of the resolution, the proposer of the resolution, and the firm’s history of compromising on previous shareholder resolutions. The model is tested using a sample of 762 shareholder resolutions filed in Canada over an eleven-year period from 2000 to 2010.
Results – The results indicate that compromise is more likely to occur when the shareholder resolution addresses an environmental or social responsibility issue, and when the dissident shareholder is an investment or mutual fund.
Practical implications – Institutional and mutual funds control the financial resources necessary for the firm’s survival. As such, firms are more likely to compromise when these powerful investors put forward shareholder resolutions. Furthermore, firms are more likely to compromise when the resolution does not address the core activities of the firm.
Originality – This study examines the factors that encourage Canadian firms to adopt a compromising strategy when confronted by dissident shareholders.
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