Search results

The authors examine issues related to farm‐to‐table direct marketing. We consider motivations and drawbacks associated with participating in farm‐to‐table from both the consumer and farmer perspectives. While we find a significant amount of advocacy for the restoration of nostalgic methods of food distribution that remove all intermediaries from direct farmer‐consumer interaction, we conclude that farm‐to‐table direct marketing plays, and is likely to continue to play, a very minor role in US food distribution.

The purpose of this paper is to evaluate the role of farm-to-table (FTT) activities in agritourism towards sustainable development based on three agritourism farms in Brunei.

The study is based on qualitative data using semi-structured interviews with 23 participants involved in the management of the farms. In-depth interviews are considered the most appropriate approach to gain the unexplored perspectives of the agriculture community at the three agritourism farms.

The study found that FTT activities imparted in agritourism contribute towards sustainable development economically, socially and environmentally. FTT leads to the establishment of small medium and micro enterprises, which, in turn, creates employment for the local people. It also plays a part in preserving the ethno-culinary heritage of indigenous food, promoting food localism and sustainable agriculture. These findings suggest that FTT activities play an important role in revitalizing the local community. The outcome of this empirical research may enable planners to better formulate regional policy based on a balanced approach taking into account the three dimensions of sustainability towards agritourism development. From a theoretical standpoint, this study adds value to the literature by identifying the contributions of FTT activities towards sustainable development emphasising on the consumption of local ethnic food and food localism.

The contributions of agritourism for local farms has not been extensively discussed especially in Brunei’s local agriculture industry. This study will provide evidence that FTT activities contribute towards a moderate form of food activism; one that re-forges the disrupted linkages between people, nature and cultural heritage.

在农业旅游可持续发展中农场到餐桌活动的作用

本文的目的是利用三个汶莱农业旅游农场来评估农场到餐桌 (FTT) 活动在发展农业旅游可持续中的作用。

该研究基于对参与农场管理的 23 名参与者进行半结构化访谈的定性数据。 深入访谈被认为是获得三个农业旅游农场农业社区未探索观点的最合适方法。

结果表明, 农业旅游中的 FTT 活动有助于经济、社会和环境的可持续发展。 FTT 导致中小型企业的建立进而为当地人民创造就业机会。 它还在保护民族烹饪文化遗产的土著食品、促进食物本地化和可持续农业方面发挥作用。 这些发现表明 FTT 活动在振兴当地社区方面发挥着重要作用。 这项实证研究的结果可使规划者能够更好地制定基于平衡方法的区域政策, 同时考虑到农业旅游可持续性发展的三个维度。 理论来说, 本研究通过确定 FTT 活动对可持续发展的贡献, 强调当地民族食品的消费和食品地方主义, 为文献增加了价值。

农业旅游对当地农场的贡献尚未得到广泛讨论, 尤其是在文莱当地的农业产业中。 这项研究提供的证据表明 FTT 活动有助于适度形式的食物激进主义; 一种重建人、大自然和文化遗产之间被破坏的联系的方法。

El propósito de este documento es evaluar el papel de las actividades de agroturismo «de la granja a la mesa» (FTT, por sus siglas en inglés) hacia el desarrollo sostenible con base en tres granjas de agroturismo en Brunéi.

El estudio se basa en datos cualitativos mediante entrevistas semiestructuradas con 23 participantes involucrados en la gestión de las granjas. Las entrevistas en profundidad se consideran el enfoque más apropiado para obtener las perspectivas inexploradas de la comunidad agrícola en las tres granjas de agroturismo.

Los resultados sugieren que las actividades FTT impartidas en el agroturismo contribuyen al desarrollo sostenible desde el punto de vista económico, social y medioambiental. Estas actividades conducen a la creación de pequeñas y medianas empresas y microempresas, lo que a su vez crean empleos para la población local. También desempeña un papel en la preservación del patrimonio etno-culinario de los alimentos indígenas, promoviendo el localismo alimentario y la agricultura sostenible. Estas conclusiones sugieren que las actividades FTT desempeñan un papel importante en la revitalización de la comunidad local. El resultado de esta investigación empírica puede permitir a los planificadores formular mejor una política regional con base en un enfoque equilibrado que tenga en cuenta las tres dimensiones de la sostenibilidad hacia el desarrollo del agroturismo. Desde un punto de vista teórico, este estudio agrega valor a la literatura al identificar las contribuciones de las actividades FTT al desarrollo sostenible, haciendo hincapié en el consumo de alimentos étnicos locales y el localismo alimentario.

Las contribuciones del agroturismo para las granjas locales no se han discutido ampliamente, especialmente en la industria agrícola local de Brunéi. Este estudio proporciona pruebas de que las actividades FTT contribuyen a una forma moderada de activismo alimentario que restablece los vínculos perturbados entre las personas, la naturaleza y el patrimonio cultural.

The purpose of this paper is to analyze the status of the implementation of ISO 22000 in the food industry in Spain. The study identifies the main difficulties faced by firms during the adoption process, the benefits obtained, and the most influential benefits on firms overall satisfaction with ISO 22000.

A questionnaire was developed to identify the difficulties and benefits for ISO 22000 implementation. Data were collected among 189 Spanish certified firms. Factor analysis and multiple linear regression were used.

ISO 22000 is used by firms operating in all links of the food chain (FC). Size of the firm is not a factor that determines its implementation. Exporter firms are more attracted to ISO 22000 certification. All sample firms experienced difficulties throughout the implementation process, being those related with time and money the most relevant. The benefits which most contributed to the firms’ satisfaction were internal in nature, in particular, those related to improved efficiency and food safety.

Despite the many difficulties, both material and organizational, that sample firms experienced in implementing ISO 22000, and the complexity of the standard, the overall satisfaction is high.

The sample analyzed comprised certified firms, including representatives of all links in the FC from farm to table. Prior research specifically aimed at analyzing ISO 22000 implementation and its benefits is very scarce.

Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case illustrates the challenges related to creating awareness toward green environment in Malaysia. It revolves around the issues pertaining food losses and waste along the supply chain from farms to table. Food losses and waste are of the important manifestations of the inefficiencies that plague our food systems. Statistics by the Food and Agriculture Organization (FAO) reported that around 1.3 billion tons of food is lost and wasted every year in the world. In Malaysia, the estimated food loss is around 400,000 tons in 2015 and is increasing every year. The amount of food loss could feed around 370,000 people in a year. It is recognized that household and individual behaviors have a great impact on the environment. The individual and household behavior contributed to ecological imbalance. Personal consumption and behavior create large-scale problems such as climate change, pollution, biodiversity loss, and natural resources depletion. Green behavior relates to activities that minimizes harm to the environment. These include minimizing energy use, utilizing efficient technologies, and reducing food waste and food loss. There is increasing policy interest on managing green behavior to ensure sustainable living and environment in Malaysia. Ministry of Agriculture and Agro-based Industry (MOA) aims to embark a Green Initiative that focuses on the management of food loss and food waste. The Minister has directed The Malaysian Agricultural Research and Development Institute (MARDI) to lead the project. The Director General of MARDI requested Dr Ain Hanim, the director of Corporate Communication Centre to come out with a proposal. This proposal will be discussed at the management meeting at the middle of March, so that the Director General could present it at the Ministry’s management meeting. Taking account the whole picture, Dr Ain Hanim is now contemplating whether to propose a strategic planning that focuses on either (1) to run nationwide awareness campaign on food loss and waste (FLW), (2) to conduct impactful studies on current Malaysian Save Food (MYSaveFood) awareness campaign, or (3) to implement new policies on reducing FLW, food rescue, and food safety. Different strategy requires different amount of budget and also creates different level of impacts. She is in dilemma on which options should be the best for Malaysia.

The objective of this case is as follows:

• to introduce students about the MySaveFood awareness programs in order to develop their understanding about the need for saving foods;

• to expose students to the green concepts such as food loss and food waste; and

• to train students on identifying factors and strategies that can lead to find a solution in regard to implement green activities.

to introduce students about the MySaveFood awareness programs in order to develop their understanding about the need for saving foods;

to expose students to the green concepts such as food loss and food waste; and

to train students on identifying factors and strategies that can lead to find a solution in regard to implement green activities.

An in‐depth examination of the evolution of legislation, practice and thinking in food safety in the UK and Europe in general. Explores the reduced levels of confidence exhibited by consumers.

COVID-19 not only has impacted adversely the health infrastructure, taking away lives of millions of people but it has also crippled the economy. The worst effected were food supply chain due to restrictions imposed on operations of shops and retail outlets. The consumers were suffering due to lack of supply. Similarly, agriculture produce were getting wasted due to lack of cold storage.

In this case we have proposed how a mobile-based application solution during COVID lockdown can successfully transform the livelihood of rural farmers in the state of Maharashtra (India), a state worst affected by the pandemic.

The technology-integrated supply chain model jointly developed by financial institutions, self-help groups (SHGs) and NGOs has enabled direct selling of fresh produces by rural women farmers to urban large residential societies at their doorsteps. It has provided a solution of municipality waste management by converting the waste to compost, getting them collected and used in the farmlands.

It will help the urban consumers to have the continuous supply of fresh vegetables and fruits available at their doorsteps, and keep a track of transport of foods from farm to fork. The farmers will be able to get better price for their produce. The model will also contribute towards circular economy (CE) through citizen partnership.

The sustainability of the global food system hinges on its environmental resiliency and safety, including the health and well-being of its labor force. Single disciplinary courses in liberal arts or science often fail to highlight the overlap between environmental and social vulnerabilities that lead to food insecurity and diminish the sustainability of food systems. This paper aims to present the design and delivery of a successfully co-taught, interdisciplinary module on agricultural labor and sustainable food systems as a case study.

The authors designed a co-taught module in which they joined each other’s respective history and science class sessions at the undergraduate business college where they teach. Innovating the cross-disciplinary content of food security, immigration status, labor exploitation and pesticide exposure, they approached sustainability from the disciplinary perspectives of labor history and environmental science to show how these elements had both unique and overlapping impacts across food systems levels. Comparisons between pre- and post-module survey responses, alongside assessments of a co-authored exam question, measured the effectiveness of this module is changing students’ perspectives as food consumers and as citizens.

This module altered students’ understanding and perspectives around issues of food systems sustainability. Assessments indicated that students increased their awareness of agricultural workers at the front end of the food system, during production; students also gained awareness beyond consumption as they came to see the connections between workforce invisibility and ecosystem degradation.

These insights are valuable to educators at all institutional levels who seek to collaborate on sustainability initiatives and teaching, both in the singular, robust modules and in building modules that will lead to the development of entire courses focused on sustainability. The module described here builds on previous demonstrations of the value, significance and effectiveness of cross-disciplinary collaborations; it pioneers the use of the food system as the link between social and environmental sustainability education.

The percentage of tourism revenues from the national income decreased during the period (2000: 2020) which necessitates diversification in tourism activity and tourism revenues through agricultural tourism as one of the types of tourism activities. On other hand, Al-Ahsa governorate is the largest governorate in Saudi Arabia, covering an area of about 2,500 square kilometers. Moreover, it includes an oasis that is the largest irrigated agricultural oases in the world. It is distinguished by its strategic geographical location, in addition to being one of the most famous palm oasis in the world. Although Al-Ahsa governorate has many ingredients for agricultural tourism; the number of farms approved in the Aryaf program reached about 101 farms at the level of Al-Ahsa with a rate that not exceed about 0.5% of farms in 2018 of the total farms. That means it still Agricultural tourism has not received sufficient attention from investors and farm owners.

The study targeted planning for agricultural tourism activities in Al-Ahsa Governorate using a long-term sustainable approach to achieve sustainable development and diversification of sources income in agriculture sector. The study depended on the sample size was determined from Al-Ahsa farms in light of the fact that the number of farm owners in Al-Ahsa. In addition the study relied on the use of descriptive and quantitative statistical analysis through the use of percentages, chi-square test and Likert's triple test.

The results of the study strategic plans of farms in Al-Ahsa points to the importance of enhancing agricultural tourism services in Al-Ahsa, including health, environmental, recreational and food services, which may have an impact on increasing the economic return of farms in a better way in order to gain competitive advantage by focusing on developing the farms themselves in line with the Aryaf program of the Ministry of Tourism in the Kingdom to ensure safe and sustainable growth of revenues Economic.

This study is concerned with Agricultural Tourism. The study is helpful in policy formation to target sustainable development and diversification of sources income in Saudi Arabia. The authors whose names are listed immediately below certify that they have NO affiliations with or involvement in any organization or entity with any financial interest (such as honoraria; educational grants; participation in speakers' bureaus; membership, employment, consultancies, stock ownership, or other equity interest; and expert testimony or patent-licensing arrangements), or non-financial interest (such as personal or professional relationships, affiliations, knowledge or beliefs) in the subject matter or materials discussed in this manuscript.

Restructuring swine and pork value chain plays important role in agriculture reformation of Vietnam, the top global pork-lover and swine producer worldwide. This study aims at investigating the modernization of its entire swine-to-pork value chain.

This study combines the secondary data and primary data. The secondary data included the publications, procurements, databases from both worldwide and in Vietnam. Primary data comprised the results from field-trips in March 2018 and February 2019 that used in-depth interviews with representative key persons of involving stake-holders.

The prevalence of contract farming, vertical expansion and conglomerate mergers mainly boost vertical coordination in the industry, which creates three hierarchy paradigms of governance named the full- and semi-vertically integrated model, and the formal coordinating relation institution. Consequently, consolidation has occurred and lead the swine and pork value chain toward modernization.

This study generalizes its first trends of the modernization of the swine-to-pork industry instead of provides its concreted impacts to the involved stakeholders.

Swine and pork industries retain historical and socio-political issues in Vietnam. Social problems are going to raise if number of traditional swine producers are failed in the competition from the equipped large-scale producers leading by the giant vertically-integrated contractors.

This study provides the empirical synthesis of the vertical coordination in entitle swine and pork value chain of Vietnam through combining the view of the strategic alliance of the firm and global value chain governance.