Search results

This study investigates the relationship between buyers’ psychological antecedent and repurchase intentions in online group buying. Considering and evaluating pre-purchase, the authors measure the buyers’ overall experience of online group buying through their perceived value (PV) and risk. This study examines the influence of PV and perceived risk (PR) on positive electronic word-of-mouth (eWoM) communication and repurchase intention in online group buying.

The authors verify the research model using SPSS and the structural equation modeling-partial least square (SEM-PLS) to analyze 839 convincing respondents. This quantitative research provides insights into online group buying, including the food industry.

The results demonstrate that the buyers’ PV of online group buying enhanced positive eWoM communication and repurchase intention. The willingness of buyers to spread positive eWoM indicates their recognition and satisfaction with a product or brand. Thus, they have the behavioral intention to repurchase in online group buying. The study found that while positive eWoM communication significantly impacts repurchase intention, PR negatively affects PV. The research provides theoretical and practical implications at the end of the study.

This study has some limitations. First, the study only used PV and PR to measure consumers’ considerations and evaluations of the initial stage in the consumer decision journey. Future studies can include more dimensions that may further affect these considerations and assessments to verify the research model. Second, the study only used positive eWoM communication to measure the “enjoy-advocate-bond” of consumption and usage in the post-purchase stage.

The study proposes the sequential relationship in the psychological decision procedure of participating in online group buying and provides valuable managerial implications for managers operating online group buying on third-party platforms. The findings provide good knowledge for the food industry to stay connected with customers and develop their satisfaction.

Based on the stimulus-organism-response theory, this research constructs the influence of the stimulus factors of the live-streaming shopping environment on consumers' psychological situation. It then produces the research model of impulsive purchase intention.

In this study, the online questionnaire survey method was used to survey users who participated in live-streaming shopping, and a total of 335 valid questionnaires were collected. Then SPSS and SmartPLS were used for data empirical evaluation and hypotheses test.

Research results show that demand, convenience, interactivity, and playfulness are positively stimulating consumers' perceived enjoyment. And their perceived enjoyment directly drives their intention of impulsive purchase.

The choice of the live streaming platform, the design of the interactive interface, and the design of the shopping process are all factors that the streamer must carefully consider. The results of this study can be used as a reference for the development of live-streaming shopping and provide the industry with an understanding of the main factors that affect users' live streaming and impulsive purchases to plan an effective live streaming platform and content.

“E-commerce live streaming” is regarded as the latest trend of e-commerce, and impulse buying is regarded as a key factor in the success of transactions. This research has developed factors that influence impulsive purchases after watching live streaming based on the SOR theory.

Social commerce has seen a prosperous growth following the rise of social media, in particular, social networking sites have established novel ways to communicate and transact between firms and people. The rise of new technologies has also directed to changes in how entrepreneurs convey their business. Despite intensive social commerce research, the challenges of social commerce for entrepreneurs have attracted less attention and especially neglected the role of trust and satisfaction in electronic commerce.

This research use a survey to collect data. The authors use structural equation modeling-partial least square (SEM-PLS) to analysis the data. This quantitative research provides new insights in the food industry.

This research thus provides insights into social commerce by analyzing the role of trust in the relationship between customers' social media activities and customers' satisfaction. The present study finds a mediating effect of trust in developing satisfaction. Social media activities facilitate a positive level of trust that in turn creates a satisfying environment for customers in social commerce. The research provides theoretical and practical implications at the end of the study.

The findings provide good knowledge for the food industry to stay connected with customers and develop their satisfaction.

Innovative firms leverage big data analytics (BDA) benefits in optimising value creation, particularly in business-to-business (B2B) contexts. Examples of this are found in new product success and product innovation performance. However, knowledge of how innovative firms and their corporate customers generate insights from big data, develop new products and gain higher-quality service from intra- and inter organisations' resources is limited. This knowledge manifests in the form of opportunities available in BDA and through the adoption of the co-creation approach to generate value in the form of new product innovation. BDA reflects an excellent means of enhancing a firm's customer agility, but how this is possible remains largely unknown.

In this research, the authors hypothesise that new product success is a function of a firm's customer agility and product innovation performance moderated by environmental turbulences. In turn, the firm's customer agility is enhanced by the effect of big data aggregation and analytical tools. These hypotheses have been confirmed by a survey in an emerging market.

The authors use structural equation modelling to test the authors’ hypotheses. The main contribution of this research is the conceptualisation and test of an integrative framework identifying the links among a firm's customer agility, new product success and BDA capabilities.

The study established that BDA tools – the effective use of data aggregation tools and the effective use of data analysis tools – shape customer agility in achieving new product success. This study contributes to one’s understanding of the relevance of BDA in B2B value creation contexts.

The study findings show that BDA shapes a firm's customer agility in achieving new product success.

The purpose of this paper is to investigate the role of social media in communication discourse in the Islamic Middle East and North African (MENA) countries.

By applying the theory of social networks and a method known as critical discourse analysis (CDA) this study investigates the role of social media in the recent waves of popular unrest in the MENA region.

This study finds that social media not only played an important role in citizens’ participation in communication discourse and mobilization, but also that these media activities intensified in part because of the authorities’ failing rationales against protesters, as shown in the four‐part CDA validity test.

This study is limited to a particular time frame covering the recent democratic discourse in the MENA region for the period 2009‐2011. While this research is limited to the case study of the MENA region, the author believes that lessons learned from this case study can be applied to other developing countries across the globe.

Social media tools available via the internet have provided web users across the globe effective tools and services to share and disseminate information by interactively collaborating with each other in digital communities through blogs, social networking and video sharing sites. In this context, social networks are considered to be effective media for communication discourse. The intensive use of social media networks among citizens’ of the MENA region indicate that the internet has the potential to be a multivocal platform through which silenced and marginalized groups can have their voices heard.

While the existing literature focuses largely on deploying Habermasian critical discourse analysis to media discourse within the context of democratic and well developed nations, this paper presents one of the few studies that extends the CDA method to non‐democratic countries. As such it contributes to the existing knowledge and understanding of the mobilizing effects of social media in communication discourse.

The purpose of this paper is to investigate the effect of internet filtering, and its impact on marginalized groups including non‐governmental organizations, female activists, ethnic, and religious minorities, the younger generation and the increase of the digital divide in Iran.

The paper raises two main questions: to what extent do information and communications technologies (ICTs) and in particular, the internet, promote freedom of speech, and gender equality in Iran? What is the impact of state censorship and ICT filtering on these activities? To answer these research questions, the author uses narratives of the internet's usage along with a comparison study with other Middle Eastern countries to analyze the impact of ICTs on citizen's freedom of expression.

The paper argues that restrictions imposed on ICT tools and services by the Government of Iran which has been claimed to protect country's national security against the corruption and immorality imposed by Western countries not only affect the expansion of ICTs negatively but also civil liberties – thus increasing the digital divide internally, regionally, as well as on a global scale.

Albeit this research is limited to the case study of Iran, the author believes that lessens learned from the Iran's case study can be applied to other Islamic countries and in particular countries located in the Middle East region.

ICT tools and services such as the internet and short message service are effective emancipatory media for citizens' participation and mobilization in democratic processes.

This paper contributes to the existing knowledge and understanding of the impact of ICTs on freedom and democracy.

This study aims to analyze the productivity improvement strategies of the agricultural sector based on the problems faced by the agricultural sector in Central Java, Indonesia.

The analysis is done through interviews, literature studies and analytical hierarchy process data processing aids.

The results show that the strategy for developing the agricultural sector in Central Java needs to be focused on institutional factors to organize the field agricultural sector institutions. The ideal institution for the development of the agricultural sector in Central Java is cooperatives that can be accompanied by the Islamic Microfinance Institutions (LKMS).

This paper will contribute new knowledge specifically about the productivity improvement strategy through the cooperative institution.

This paper aims to examine the emergence of digital entrepreneurship in a conflict environment to explore the emancipatory potential of digital technology in a rare context. The purpose of this paper is to take a micro-level investigation of digital entrepreneurs operating in a violent in-conflict area.

The analysis is based on multiple case studies from a violent conflict zone in India. This study used interview data from 10 digital entrepreneurs from the state of Jammu and Kashmir. Field data was collected with progressive rounds of interviews with the entrepreneurs, supplemented by published statistics and secondary data sources, and analysis was done with the help of qualitative data analysis software NVivo.

The context directed entrepreneurial behaviour and the motivation to start digital ventures. Entrepreneurs realized the potential of technology but its successful use was contingent upon their social positionalities. The digital entrepreneurial engagement of the entrepreneurs is classified into four dimensions: social digital entrepreneurship; business entrepreneurship; knowledge entrepreneurship; and institutional entrepreneurship.

The findings of the study contribute to the digital entrepreneurship literature by illustrating how a rare context influences venturing into technology sectors. The study advances the creative technology use, these in-conflict entrepreneurs with their existing resources maneuvered to create socially ingrained digital ventures. The study provides evidence to “conditional emancipation” attributable to digital entrepreneurship owing to the conflictual context in question.

Recently, a new formulation has been introduced for non-local mechanics in terms of fractional calculus. Fractional calculus is a branch of mathematical analysis that studies the differential operators of an arbitrary (real or complex) order and is used successfully in various fields such as mathematics, science and engineering. The purpose of this paper is to introduce a new fractional non-local theory which may be applicable in various simple or complex mechanical problems.

In this paper (by using fractional calculus), a fractional non-local theory based on the conformable fractional derivative (CFD) definition is presented, which is a generalized form of the Eringen non-local theory (ENT). The theory contains two free parameters: the fractional parameter which controls the stress gradient order in the constitutive relation and could be an integer and a non-integer and the non-local parameter to consider the small-scale effect in the micron and the sub-micron scales. The non-linear governing equation is solved by the Galerkin and the parameter expansion methods. The non-linearity of the governing equation is due to the presence of von-Kármán non-linearity and CFD definition.

The theory has been used to study linear and non-linear free vibration of the simply-supported (S-S) and the clamped-free (C-F) nano beams and then the influence of the fractional and the non-local parameters has been shown on the linear and non-linear frequency ratio.

A new parameter of the theory (the fractional parameter) makes the modeling more fixable – this model can conclude all of integer and non-integer operators and is not limited to special operators such as ENT. In other words, it allows us to use more sophisticated mathematics to model physical phenomena. On the other hand, in the comparison of classic fractional non-local theory, the theory applicable in various simple or complex mechanical problems may be used because of simpler forms of the governing equation owing to the use of CFD definition.