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– This study aims to identify if an integration between knowledge strategy and knowledge management (KM) processes leads to organizational creativity and performance.
This study aims to identify if an integration between knowledge strategy and knowledge management (KM) processes leads to organizational creativity and performance.
Quantitative strategy and cross-sectional survey method were used to collect data. In all, 219 randomly selected respondents from 173 listed companies provided feedback through self-administered questionnaire. Factor analysis and multiple regression techniques were used to test multiple hypotheses.
Results revealed the significant positive impact of system-oriented KM systems strategy on KM process capabilities, creativity and organizational performance. No significant impact has been found of human-oriented KM strategy on different KM processes and organizational performance. However, it interestingly has a significant negative relationship with organizational creativity. KM processes have significant impact on organizational creativity and performance. Organizational creativity has also been identified as having a strong significant impact on organizational performance.
This paper fills the knowledge gap by undertaking a study which has not been conducted before.