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21 – 30 of over 1000Xi Y. Leung and Lan Jiang
The purpose of this paper is to propose and test an extended theory of planned behavior model (TPB) to explain how following destination Facebook pages impacts travelers’ visit…
Abstract
Purpose
The purpose of this paper is to propose and test an extended theory of planned behavior model (TPB) to explain how following destination Facebook pages impacts travelers’ visit intention.
Design/methodology/approach
The study asked 252 participants to follow a destination’s Facebook page for three months before they completed the survey. An integrative model combining theory of planned behavior, social influence theory and attitude toward the ad was proposed. Partial least squares structural equation model (PLS-SEM) was used in testing the proposed model.
Findings
The findings indicated that the three social influences (compliance, identification and internalization) all significantly impacted visit intention both directly and mediated by subjective norm. Facebook page experience also significantly influenced visit intention mediated by perceived behavioral control. However, both attitude toward the destination and attitude toward messages were not significantly associated with visit intention.
Practical implications
The findings of this study revealed important practical implications for destination marketing organizations (DMOs) to leverage Facebook marketing. Specifically, DMOs should pay extra attention to the social influence of Facebook pages, especially identification, and also use Facebook pages to reduce perceived behavioral control of potential visitors.
Originality/value
This study was one of the first attempts to explore the factors influencing visit intention of destination Facebook fans based on an extended TPB model. The study also contributed to the literature of using PLS-SEM in predicting behavioral intention through a reflective-formative higher-order model.
研究目的
本论文旨在建立和验证一个扩展的计划行为模型, 用来解释旅游目的地Facebook如何影响游客旅游意图。
研究设计/方法/途径
252人参与本研究项目, 他们实际关注了一个旅游目的地Facebook三个月, 然后填写了问卷。本论文以计划行为模型、社会影响理论、以及广告认知理论等为基础, 建立一体化模型。本论文采用偏最小二乘回归结构方程模型(PLS-SEM)验证这个一体化模型。
研究结果
三种社会影响因素(从众、认同、内化)均对旅游意图有直接和间接的影响。Facebook体验也对于旅游意图, 通过知觉行为控制的中间调解作用, 有显著影响。然而, 目的地态度和信息的态度并未显著地与旅游意图有关。
研究实践意义
本论文结果对于旅游目的地管理机构(DMOs)如何使用Facebook营销有着实际启示作用。特别的是, DMOs应该更加关注Facebook的社会影响方面, 比如认同, 以及使用Facebook来减少潜在游客的知觉行为控制。
研究原创性/价值
本论文是首先几篇以TPB模型为基础, 探索目的地Facebook粉丝效应的旅游意图的文章。本论文还对于使用PLS-SEM技术通过反应性-形成性多阶模型来预测行为意图的文献有着理论贡献。
关键词
关键词:广告认知, 、目的地Facebook, 、社会影响理论, 、计划行为理论, 、旅游意图
纸张类型
研究论文
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Fan Yang, Yifan Fei, Lin Guo, Xiuxiu Bai and Xiaodong Li
Young construction project management practitioners (CPMPs) have unique, complex, and notable occupational mental health problems. However, there were few studies about the…
Abstract
Purpose
Young construction project management practitioners (CPMPs) have unique, complex, and notable occupational mental health problems. However, there were few studies about the intervention for occupational mental health of CPMPs, and traditional intervention modes often failed to achieve significant effects. Therefore, this study aims to propose a new and effective intervention method.
Design/methodology/approach
Job crafting intervention was used to design an intervention experiment. A total of 72 CPMPs participated in a 10-week randomized controlled trial in China. Descriptive statistics and repeated measures analysis of variance were used to verify the effectiveness of job crafting intervention (JCI) on job crafting behaviors, job burnout, and work engagement with consideration of the impact of time.
Findings
Results showed that the intervention increased social resources, thus effectively reducing job burnout and promoting work engagement. Time also had a significant impact on cynicism, dedication, and social resources.
Practical implications
The authors should promote the habit of job crafting in CPMPs. Furthermore, in order to facilitate their job crafting, the authors should increase structural and social resources for them, and the authors can also encourage them to undertake challenging demands to increase their self-efficacy and the sense of achievement.
Originality/value
The authors bring into light a new psychological intervention approach among CPMPs, which integrates the advantages of the guidance in traditional organized intervention methods and the proactivity in individual spontaneous job crafting. The authors verify the efficacy of the JCI among CPMPs and help propose countermeasures and suggestions to improve the occupational mental health of CPMPs.
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Gang Wang, Xiaohui Liu, Changhong Mi, Huijuan Fan, Bo Xu and Xuefeng Bai
The purpose of this study was to investigate the microstructural evolution and hydrolytic stability of poly(phenylborosiloxane) (PPhBS) to further use and develop the oligomers as…
Abstract
Purpose
The purpose of this study was to investigate the microstructural evolution and hydrolytic stability of poly(phenylborosiloxane) (PPhBS) to further use and develop the oligomers as heat-resistant modifiers.
Design/methodology/approach
PPhBS was synthesized by direct co-condensation of boric acid (BA) and phenyltriethoxysilane (PTEOS). The structural evolution of PPhBS at high temperature was investigated by Fourier transform infrared (FTIR) spectroscopy, thermogravimetric analysis (TGA), differential thermal analysis (DTA), in situ diffuse reflectance infrared Fourier transform spectroscopy (DRIFTS) and 29Si nuclear magnetic resonance (NMR) spectroscopy. In addition, the change in the morphology of the PPhBS powder was examined to demonstrate the evolution of the chemical bonds, and the hydrolytic stability of PPhBS was investigated by a combination of X-ray diffraction (XRD) analysis, measurement of the mass loss in water and FTIR spectroscopy.
Findings
The results revealed that a cross-linking network was gradually formed with increasing temperature through the condensation of the residual hydroxyl groups in PPhBS, and the Si-OH and B-OH bonds remained even at a high temperature of 450°C. Furthermore, heat treatment improved the hydrolytic stability of the oligomer. The hydrolysis of the B-O-B bonds in PPhBS was reversible, whereas the Si-O-Si and Si-O-B bonds were highly resistant to hydrolysis.
Practical implications
The prepared PPhBS can be used as a heat-resistant modifier in adhesives, sealants, coatings and composite matrices.
Originality/value
Investigation of the structural evolution of a polyborosiloxane at high temperature by DRIFTS is a novel approach that avoided interference from moisture in the air. The insoluble mass fraction and the FTIR spectrum of PPhBS washed with water were used to investigate the hydrolytic stability of PPhBS.
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Jing Bai, Le Fan, Shuyang Zhang, Zengcui Wang and Xiansheng Qin
Both geometric and non-geometric parameters have noticeable influence on the absolute positional accuracy of 6-dof articulated industrial robot. This paper aims to enhance it and…
Abstract
Purpose
Both geometric and non-geometric parameters have noticeable influence on the absolute positional accuracy of 6-dof articulated industrial robot. This paper aims to enhance it and improve the applicability in the field of flexible assembling processing and parts fabrication by developing a more practical parameter identification model.
Design/methodology/approach
The model is developed by considering both geometric parameters and joint stiffness; geometric parameters contain 27 parameters and the parallelism problem between axes 2 and 3 is involved by introducing a new parameter. The joint stiffness, as the non-geometric parameter considered in this paper, is considered by regarding the industrial robot as a rigid linkage and flexible joint model and adds six parameters. The model is formulated as the form of error via linearization.
Findings
The performance of the proposed model is validated by an experiment which is developed on KUKA KR500-3 robot. An experiment is implemented by measuring 20 positions in the work space of this robot, obtaining least-square solution of measured positions by the software MATLAB and comparing the result with the solution without considering joint stiffness. It illustrates that the identification model considering both joint stiffness and geometric parameters can modify the theoretical position of robots more accurately, where the error is within 0.5 mm in this case, and the volatility is also reduced.
Originality/value
A new parameter identification model is proposed and verified. According to the experimental result, the absolute positional accuracy can be remarkably enhanced and the stability of the results can be improved, which provide more accurate parameter identification for calibration and further application.
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Yuling Ran, Wei Bai, Lingwei Kong, Henghui Fan, Xiujuan Yang and Xuemei Li
The purpose of this paper is to develop an appropriate machine learning model for predicting soil compaction degree while also examining the contribution rates of three…
Abstract
Purpose
The purpose of this paper is to develop an appropriate machine learning model for predicting soil compaction degree while also examining the contribution rates of three influential factors: moisture content, electrical conductivity and temperature, towards the prediction of soil compaction degree.
Design/methodology/approach
Taking fine-grained soil A and B as the research object, this paper utilized the laboratory test data, including compaction parameter (moisture content), electrical parameter (electrical conductivity) and temperature, to predict soil degree of compaction based on five types of commonly used machine learning models (19 models in total). According to the prediction results, these models were preliminarily compared and further evaluated.
Findings
The Gaussian process regression model has a good effect on the prediction of degree of compaction of the two kinds of soils: the error rates of the prediction of degree of compaction for fine-grained soil A and B are within 6 and 8%, respectively. As per the order, the contribution rates manifest as: moisture content > electrical conductivity >> temperature.
Originality/value
By using moisture content, electrical conductivity, temperature to predict the compaction degree directly, the predicted value of the compaction degree can be obtained with higher accuracy and the detection efficiency of the compaction degree can be improved.
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Chawannuch Wungrotjanarut and Olimpia C. Racela
This study investigated an appended belief-attitude-intention (BAI) model, which included two antecedent beliefs of attitude and two marketing factors as additional determinants…
Abstract
Purpose
This study investigated an appended belief-attitude-intention (BAI) model, which included two antecedent beliefs of attitude and two marketing factors as additional determinants of air traveller behavioural intentions towards low-cost airlines (LCAs). The hypothesized relationships were compared across different behaviouristic groups based on flying frequency, travel purpose and travel party size.
Design/methodology/approach
Survey data from 331 air travellers intercepted at a major international airport in Thailand were analysed using structural equation modelling and bootstrapping multiple-group comparisons to investigate the hypothesized mediation and moderation effects.
Findings
Results indicate that behavioural intention towards LCAs is largely influenced by perceived price, followed by attitude towards LCAs and subjective norm and not determined by airport accessibility. Antecedent beliefs of perceived service quality and uncertainty avoidance influence behavioural intention, as mediated by attitude towards LCAs. The role of subjective norm varied among air traveller groups.
Practical implications
Managers can manage price perceptions by focusing on LCA affordability and they should closely scrutinize these air traveller behaviouristic groups to identify opportunities to appeal to the distinctive cognitive responses of traveller segments.
Originality/value
This study tested an appended BAI model across three different air traveller behavioural characteristics, a multi-group analytical approach that can reveal meaningful implications, yet has been underused in LCA research.
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Shuangxi Huang, Zhixuan Jia, Yushun Fan, Taiwen Feng, Ting He, Shizhen Bai and Zhiyong Wu
The purpose of this paper is to better understand and study the architecture and system characteristics of the underlying support platform for crowd system, by recognizing the…
Abstract
Purpose
The purpose of this paper is to better understand and study the architecture and system characteristics of the underlying support platform for crowd system, by recognizing the characteristics of service internet is similar to the coordination characteristics between the massive units in the underlying platform of crowd system and studying the form, nature and guidelines of the service internet.
Design/methodology/approach
This paper points out the connection between the underlying support platform of crowd system and service internet, describes the framework and ideas for researching service internet and then proposes key technologies and solutions for service internet architecture and system characteristics.
Findings
The research unit in the underlying support platform of crowd system can be regarded as a service unit. Therefore, the platform can also be regarded as service internet to some extent. The ideas and technical approaches for the study of service internet’s form, criteria and characteristics are also provided.
Originality/value
According to this paper, relevant staff can be guided to better build the underlying support platform of crowd system. And it can provide a highly robust and sustainable platform for research studies of crowd science and engineering in the future.
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Xiayu Chen, Jiawen Wang and Shaobo Wei
The success of social commerce depends on the actual transactions of consumers, which will be prevented in the presence of high uncertainty. However, attention paid to the…
Abstract
Purpose
The success of social commerce depends on the actual transactions of consumers, which will be prevented in the presence of high uncertainty. However, attention paid to the uncertainty reduction strategies in social commerce is limited, especially from a unified theoretical framework. Based on uncertainty reduction theory (URT), this paper aims to investigate how three uncertainty reduction strategies (i.e. situational normality, perceived effectiveness of social commerce institutional mechanisms (PESIM) and swift guanxi) affect perceived uncertainty in social commerce, which in turn affects buyers' purchase intention and purchase behavior. The moderating effects of PESIM on the relationships between the other two strategies and perceived uncertainty were also tested.
Design/methodology/approach
In this study longitudinal data from 211 buyers who have usage experience of Xiaohongshu were collected to test the proposed model and hypotheses.
Findings
Results show that the three uncertainty reduction strategies significantly reduce perceived uncertainty. PESIM negatively moderates the relationships between situational normality and perceived uncertainty, swift guanxi and perceived uncertainty. Perceived uncertainty is negatively related to purchase intention. Purchase intention positively affects purchase behavior.
Originality/value
This study focuses on the role of uncertainty reduction mechanisms in promoting purchase behavior through uncertainty reduction and sheds light on the relationships among situational normality, PESIM, swift guanxi and perceived uncertainty based on URT, which have not been extensively studied from a theoretical perspective in social commerce contexts. Besides, this study investigates the moderating role of PESIM, which improves the understanding of the role of swift guanxi and situational normality in reducing perceived uncertainty under the boundary condition of PESIM.
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Fan Yu, Pingtian Wang, Yun Bai and Dandan Li
According to the real environment of China, the authors collect micro data about Chinese family firms (FFs) to explain why some Chinese FFs still tend to introduce external…
Abstract
Purpose
According to the real environment of China, the authors collect micro data about Chinese family firms (FFs) to explain why some Chinese FFs still tend to introduce external managers though they have to face governance conflict between family-based managers and external managers.
Design/methodology/approach
This study analyzes the effect of governance conflict between family-based managers and external managers on firm performance by using ordinary least square test, which is also used to test which factor has influence on governance conflict’s profit promotion effect.
Findings
This study finds that governance conflict significantly improves firm performance (profit promotion effect). The governance conflict caused by the introduction of external managers in Chinese FFs can significantly improve a firm’s performance by raising its management efficiency and capital investment.
Research limitations/implications
The governance conflict of the family business needs to be further refined in following research. Besides, this study is only based on the empirical study of cross-section data.
Originality/value
Different from the existing related research is mainly based on the sample data of listed family enterprises, the China employer-employee matched survey data includes a large number of small and medium-sized FFs, and has obtained the actual situation of how many of the middle and senior managers are external not family members.
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Xi Y. Leung, Billy Bai and Mehmet Erdem
The purpose of this study is to develop a typology of social media messages to compare the effectiveness of different message strategies.
Abstract
Purpose
The purpose of this study is to develop a typology of social media messages to compare the effectiveness of different message strategies.
Design/methodology/approach
In total, 1,837 messages from 12 hotel brand Facebook pages were content-analyzed. Applying both correspondence analysis and multivariate analysis of variance, the study compared message strategy across hotel-scale levels and explored the effectiveness of different message strategies.
Findings
A typology of four-type message format and six-type message content was developed. The picture message was the best message format. Product, brand and involvement messages were shown to be more effective than information, reward and promotion messages. Promotion message was the least effective message content type.
Research limitations/implications
The major limitation of this study is the generalizability owing to the sample selection process. There is also the limitation on exclusion of control variables, selection of the three effectiveness measures and evolving social media technology.
Practical implications
The typology of Facebook message strategy developed in the study provided guidelines for hotel marketers to create messages on Facebook pages and track effectiveness. Hotels should also take full advantage of the picture format and product, brand and involvement contents.
Originality/value
This study created a new typology of social media message strategy consisting of two dimensions. It also provided empirical evidence to support the application of message strategy theory in the hotel social media marketing area.
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