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This paper aims to investigate the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and to examine the travel characteristics factors that affect the motivation in decision making of Muslim tourists travelling to Malaysia.

The study surveys questionnaires for data collection. Convenience sampling technique was used on the selected sample. The study was conducted in Malaysia, where the target respondents included Muslim family tourists with ages ranging from 18 to 64 years.

The findings show that motivation differs significantly among different levels of the socio-demographic characteristics except for gender and income. The result also reported that a majority of tourists’ travel behaviour was significantly different unless when it comes to seeking accommodation. Results also revealed a tendency for long holiday stays among Muslim tourists in Malaysia.

In this study, the examination of motivation on the Muslim family tourists has provided significant influence in managing the family tourist experience. On the other hand, most previous studies have shown that motivation is positively guided by general “push and pull” factors. However, this research demonstrates that components such family financial income and age of respondents has an effect on Muslim family tourists’ motivation, thus justifying the experience effect.

It is crucial for the service provider and destination management organizations to differentiate their products and services so that the packages and experience will be more meaningful.

Destination packages should be appropriately designed and positioned in the target markets to meet the needs and wants of different Muslim family groups. Communication should emphasize not only the most distinctive characteristics but also the most suitable holiday packages that the family tourist can afford to pay. This would assist the family in the decision-making process and choice processes and facilitate the family’s expectation.

This research paper related to Islamic tourism marketing which can be used to formulate appropriate marketing strategies, build a viable market segment and design practical marketing strategies to attract potential Muslims travellers.

The purpose of this study is to investigate family tourists’ emotional responses at world heritage sites (WHSs) by using cognitive appraisal theory (CAT).

The online survey was conducted targeting the family tourists who had travel experience at Pingyao Ancient City, a United Nations Educational, Scientific and Cultural Organization world heritage destination in Northern China.

Data analysis with 347 family tourists to the site, via structural equation modeling analysis, revealed that existential authenticity (i.e. intrapersonal and interpersonal authenticity) and family interpersonal interaction help evoke emotional experience, which generates family cohesion and storytelling behavior as responses.

This study results contribute to an existing body of literature on the ability of CAT to illustrate how emotional experience forms in the context of family tourism at WHSs. The study also provides a clear understanding on how to elicit emotions among family tourists at heritage destinations.

旨在运用认知评价理论 (CAT) 探讨家庭游客在世界遗产地 (WHSs) 的情感反应。

这项线上调查的对象为游览过平遥古城的家庭旅游者, 平遥古城是一个位于中国北方的联合国教科文名录中的世界文化遗产地。

本研究通过结构方程模型对由347名家庭旅游者提供的数据进行分析显示, 存在的真实性（即个人内部和人际真实性）和家庭人际互动有助于唤起情感体验, 从而产生家庭凝聚力和故事讲述行为的情感反应。

本研究结果为有关认知评价理论（CAT）的现有文献做出贡献, 以说明在世界遗产旅游地家庭旅游的背景下情感体验是如何形成的。该研究也为在文化遗产目的地如何引发家庭游客的情绪提供了清晰的解释。

El propósito de este estudio es investigar las respuestas emocionales de los turistas familiares en los sitios del Patrimonio Mundial (WHS) mediante el uso de la teoría de evaluación cognitiva (CAT).

Se realizó una encuesta en línea dirigida a los turistas familiares que habían tenido una experiencia de viaje en la Ciudad Antigua de Pingyao, un destino de patrimonio mundial de la UNESCO en el norte de China.

El análisis de los datos con 347 turistas familiares, a través del análisis SEM, reveló que la autenticidad existencial (es decir, la autenticidad intrapersonal e interpersonal) y la interacción interpersonal familiar ayudan a evocar la experiencia emocional, lo que genera cohesión familiar y comportamiento narrativo como respuestas.

Los resultados de este estudio contribuyen a un cuerpo existente de literatura sobre la capacidad de CAT para ilustrar cómo se forma la experiencia emocional en el contexto del turismo familiar en las CHM. El estudio también proporciona una comprensión clara sobre cómo provocar emociones entre los turistas familiares en el destino de patrimonio.

The main purpose of this paper is to explore the impact of digital technologies on the promotion of tourist offer from the perspective of family businesses. The paper tries to provide a better understanding of the factors that determine the use of digital technologies in the family tourism business, both in the modern digital world and in times of uncertainty and crisis caused by the COVID-19 pandemic.

The survey method was used in the realization of the research. Data were collected using a stratified random sample of 86 tourism providers in Montenegro and analyzed by using SEM models, logistic regression and descriptive statistics.

The results showed that the demographic characteristics of the respondents were the least important factors in the analysis; while factors that significantly affected the use of digital technologies in Montenegrin tourism included the nature of future tourism trends perceived by respondents, crisis and uncertainty caused by the COVID-19 pandemic, participants’ perceptions, attitudes and understanding of the specificities of digital technologies and benefits they offer to tourists, perceived from the perspective of the family business representative. Furthermore, the results of logistic regression revealed that pandemic had stronger consequences on micro and small enterprises, compared to those imposed on medium-sized firms. These impacts relate to changes in organization and redesign of workflows, altered communication from traditional to digital and increased importance of business innovations. On the other hand, the increased significance of integration of marketing channels for multiple target segments, as a consequence of the COVID-19 pandemic, was stronger pronounced in medium-sized businesses compared to micro and small ones.

The results obtained may serve the holders of the tourist offer, managers and decision-makers when making decisions on the imposition of digital technologies in tourism, in order to secure global reach business, multi-channel tourist interaction, cost-saving and being ahead of competitors. This enables an integrated analysis that forms the basis for further creation of tourism and marketing policies at the individual and collective level to attract tourists and strengthen Montenegro’s competitiveness as a destination.

The analysis of consumer behaviour requires the consideration of various processes internal and external to the individual. To understand behaviour, it is necessary to examine the complex interaction of many influencing elements. This study deals with determinants of behaviour, culture and reference group influences, the relationships between individuals and their environments, perceived risks, and family decision processes. It concludes with an illustration of tourist behaviour modelling.

The market segment of families with young children is significant for the cruise industry in China. This study aims to examine the cruise experience of them and facilitate the provision of family cruise vacation products and services.

This study collects online comments on the cruise experience of Chinese families with young children and analyzes the data in terms of text, sentiment and content.

The results of the text analysis indicate issues with several dimensions of the cruise experience. But the results of a sentiment analysis reveal that only 56.76% of the Chinese families with young children expressed positive feelings about cruise tourism. Almost one third (30.43%) expressed negative feelings, and the rest were neutral. In addition, by conducting a content analysis of the negative sentiment comments, this study identifies areas where cruise products and services need to be improved.

Cruise lines are advised to improve the provision of family cruise vacation products and services, such as enhancing physical experience elements, paying attention to human interaction and situational factors and caring for travelers’ personal needs.

This paper explores the cruise experience of Chinese families with young children, which is currently underdeveloped. A methodology approach including text analysis, sentiment analysis and content analysis is systematically applied to offer a holistic and deep understanding of travel experience. A framework for the cruise experience is proposed, which has theoretical and practical significance.

携儿童出游的中国家庭邮轮体验研究

摘要

有小孩的家庭细分市场对中国的邮轮行业来说意义重大。本研究旨在通过分析他们的邮轮体验, 提升家庭邮轮度假产品和服务的开发与运营。

本研究通过收集携儿童出游的中国家庭邮轮体验的相关在线评论, 对其从文本分析、情感分析和内容分析等方面对数据进行了分析。

文本分析的结果表明邮轮体验的若干维度上存在问题。但情感分析的结果显示, 只有56.76%的有小孩的中国家庭对邮轮体验表达出了积极情绪。近三分之一 (30.43%) 表达了负面情绪, 其余的则持中立态度。此外, 通过对负面情绪评论进行内容分析, 本研究提出了邮轮产品和服务需要提升的方向。

建议邮轮公司根据本研究的结果改进家庭邮轮度假产品和服务, 如增强身体体验元素, 关注人际互动和情境因素, 关心旅客的个性化需求等。

本文对目前尚没有进行充分探讨的携儿童出行的中国家庭的邮轮体验进行了分析, 为了更全面深入地理解邮轮旅行体验, 本研究系统地应用了包括文本分析、情感分析和内容分析等方法, 提出了邮轮体验的研究框架, 具有一定的理论和实践意义。

Experiencias vacacionales en crucero para familias chinas con niños pequeños

Resumen

El segmento de mercado de familias con niños pequeños es significativo para la industria de cruceros en China. Este estudio tiene como objetivo examinar la experiencia de crucero de este segmento, así como facilitar la oferta de productos y servicios de vacaciones familiares en crucero.

Este estudio recopila comentarios en línea sobre las experiencias de crucero en las familias chinas con niños pequeños, analizando los datos en términos de texto, sentimiento y contenido.

Los resultados del análisis del texto indican problemas con varias dimensiones de la experiencia del crucero. Pero los resultados del análisis de sentimientos, revela que solo el 56,76% de las familias chinas con niños pequeños expresaron sentimientos positivos sobre el turismo de cruceros. Casi un tercio (30,43%) expresó sentimientos negativos, y el resto fue neutral. Además, al realizar un análisis de contenido de los comentarios de sentimiento negativo, este estudio identifica áreas donde los productos y servicios de cruceros deben mejorarse.

Se recomienda a las líneas de cruceros que mejoren la oferta de productos y servicios vacacionales familiares, así como mejorar los elementos de la experiencia física, prestar atención a la interacción humana y los factores situacionales, y atender las necesidades personales de los viajeros.

Este trabajo explora la experiencia de crucero de las familias chinas con niños pequeños, que actualmente está poco desarrollada. Se aplica sistemáticamente un enfoque metodológico que incluye análisis de texto, análisis de sentimiento y análisis de contenido para ofrecer una comprensión holística y profunda de la experiencia de viaje. Se propone un marco para la experiencia del crucero, que tiene significado teórico y práctico.

Surprise family vacations have become increasingly prevalent in today’s digitally mediated consumer culture. Drawing on a performance-based view of tourism, this paper aims to explore the performance practices and embodied experiences by which young consumers are the recipients of last-minute surprise vacations.

YouTube offers a space for examining surprise family vacations, as captured in real time by consumers. The visual elements and verbal discourses of 139 surprise family vacation reveal videos were analyzed using a hermeneutical approach.

Findings suggest that surprise family vacations are characterized by three performance practices in which embodied tensions arise between normative expectations and unanticipated experiences: executing the reveal (scripted act versus improvised act), announcing the destination (absolute ideal versus relative ideal) and reacting to the surprise (initial acceptance versus initial rejection).

By exploring a phenomenon in which children’s anticipation for a vacation is largely absent or limited, surprise family vacations reveal culturally idealized norms and performative practices in family tourism. Positioning a family vacation as an offering or surprise for the children is distinct from previous research, which suggests family vacations are co-created. Children of all ages experience tourism-related stresses and anxieties.

The primary practical contribution for marketers lies in revealing how the material and performative practices of a family vacation begins even before a family enters its tourist destination. Service providers and retailers may provide offerings for families to support surprise family vacations, particularly in an increasingly digital culture. This study also reveals opportunities for parents to strategically discuss surprise vacations with their kids.

This study captures the liminal moment in which a child’s tourism journey begins. By using YouTube as a resource for digital ethnography, researchers can better understand how families discuss, negotiate and mediate tourism-oriented concepts, through their lived experiences.

Presents the results of an empirical analysis of the cultural differences between Australian and Japanese populations in a tourism context. Argues that the challenge for tourism marketers lies in understanding the cultural make‐up of the Japanese market, and developing culture‐oriented marketing strategies. Identifies the major reasons for the decline in Japanese tourist arrivals to Australia. Compares the Japanese and Western cultural orientation. Describes and interprets the cultural dimensions identified by a principal components analysis. Determines the most critical cultural dimensions and their indicators by a LISREL analysis. The findings show that the key cultural factors influencing Japanese holiday experiences in Australia are culturally determined perceptions of service and interpersonal relations with hosts. Presents the impact of cultural traits on Japanese tourist perceptions of Australian service and interpersonal contact with hosts. Discusses the implications of these findings for tourism marketers.

Drawing on solidarity-conflict model, expectancy disconfirmation theory and bottom-up spillover theory, this study aims to explore how intergenerational conflict is linked to parents’ subjective well-being through the serial mediating effects of family intimacy and travel satisfaction, self-efficacy and travel satisfaction.

Based on a survey of 411 senior parents who have family travel experience, a structural equation modeling was performed to test the hypotheses.

This study demonstrated the negative impacts of intergenerational conflict on parents’ travel satisfaction and subjective well-being and further reveals two serial mediators through individual level and family level (i.e. self-efficacy → travel satisfaction; family intimacy → travel satisfaction).

The findings of this research generate valuable practical implications for family members and destination organizations. Adult children should consider different generations’ needs to choose tourism products, help parents reduce tension and negative emotions about unusual environments and build confidence. The destination organizations need to design family interaction projects with a sense of rituals to enhance family intimacy.

This study focusing on the intergenerational conflict of adult children traveling with parents, empirically examines the negative impacts of intergenerational conflict on parents’ subjective well-being, uncovers the detrimental effects of family travel; it breaks the stereotype that family travel is always full of joy, enriching research on intergenerational relationships and family travel.

研究基于团结-冲突模型、期望不一致理论和自下而上溢出理论, 旨在通过家庭亲密度和旅行满意度、自我效能感和旅行满意度的链式中介效应探索代际冲突如何影响父母的主观幸福感。

基于411位有过家庭旅行经历的老年父母的调查数据, 运用结构方程模型检验假设。

研究验证了代际冲突对父母旅行满意度和主观幸福感的负面影响, 并进一步从个人层面和家庭层面揭示了两个链式中介的作用(即自我效能感→ 旅行满意度; 家庭亲密→ 旅行满意度)。

研究聚焦成年子女与父母一起旅行的代际冲突, 实证检验了代际冲突对父母主观幸福感的负面影响, 发现了家庭旅行中的消极面, 打破了家庭旅行总是充满欢乐的刻板印象, 丰富了代际关系和家庭旅行的研究成果。

研究结果为家庭成员和目的地组织提供了具有价值的实践指导。成年子女在选择旅游产品时需要考虑不同的代际需求, 帮助父母减少非惯常环境中的紧张和负面情绪, 建立自信心。目的地组织可设计更具仪式感的家庭互动项目, 帮助提高家庭亲密度。

Basado en el modelo de solidaridad-conflicto, la teoría de inconsistencia de expectativas y la teoría de desbordamiento de abajo hacia arriba, este estudio tiene como objetivo explorar cómo el conflicto intergeneracional está relacionado con el bienestar subjetivo de los padres a través de los efectos mediados de serie de la intimidad familiar y la satisfacción de viaje, la autoeficacia y la satisfacción de viaje.

Basado en datos de encuestas de 411 padres mayores que tienen experiencia en viajes familiares, un modelo de ecuación estructural fue utilizado para probar las hipótesis.

Este estudio demostró el impacto negativo del conflicto intergeneracional en la satisfacción de viaje de los padres y el bienestar subjetivo, y además reveló dos mediadores de serie a nivel individual y nivel familiar (es decir, autoeficacia →satisfacción de viaje; intimidad familiar →satisfacción de viaje).

Este estudio se centra en el conflicto intergeneracional de los hijos adultos que viajan con sus padres, para examinar empíricamente el impacto negativo del conflicto intergeneracional en el bienestar subjetivo de los padres, revela los aspectos negativos de los viajes familiares, rompe el estereotipo de que los viajes familiares siempre están llenos de alegría, lo que enriquece el estudio de las relaciones intergeneracionales y los viajes familiares.

Los hallazgos de este estudio proporciona valiosas implicaciones prácticas para los miembros de la familia y los organizadores de destinos. Los hijos adultos consideran las necesidades de diferentes generacionales para elegir productos de viaje, ayudar a los padres a reducir la tensión y las emociones negativas en entornos inusual y desarrollar la confianza y la. Los organizadores de destinos deben diseñar programas de interacción familiar con sentido de rituales para potenciar la intimidad familiar de los padres.

The purpose of this paper is to examine the relationship between the ecomuseum and solidarity tourism and to measure their impact on community development.

The study presented here adopts two methods for collecting qualitative data: in-depth interviews and observations. The total number of village households was 42 and the number of households that hosted tourists in their home was 20. Due to the exploratory nature of this study, qualitative methods were employed in the form of lengthy interviews with 13 residents.

The findings indicate that tourism for the Bogatepe Village ecomuseum has focused on a solidarity perspective which has provided significant benefits to the community ensuring local sustainable development. The ecomuseum as a concept and a destination has helped to control tourism and strengthened the impact of solidarity tourism on the local community.

The research presented here must be seen as exploratory. More generally, further research is needed to look at the possibility of developing this type of tourism in other rural areas and similar regions of Turkey (covering both small and large areas) with an important cultural heritage.

The combination of the ecomuseum and solidarity tourism can provide a sustainable solution for tourism in rural areas and provide a model in the development of tourism to other villages in Turkey. The question is whether it could also be used in larger rural areas. The study underlines that Bogatepe is certainly worthy of future study.