Search results

1 – 10 of over 2000
Content available
Article
Publication date: 18 January 2021

Benedetta Cappellini, Susanna Molander and Vicki Harman

Abstract

Details

Qualitative Market Research: An International Journal, vol. 24 no. 1
Type: Research Article
ISSN: 1352-2752

Open Access
Article
Publication date: 10 July 2018

Malene Gram, Anette Therkelsen and Jacob Roesgaard Kirkegaard Larsen

This paper aims to explore mixed emotions experienced by parents and children on holiday, how they are dealt with and how they influence the way “family” is “staged” and “done”.

1957

Abstract

Purpose

This paper aims to explore mixed emotions experienced by parents and children on holiday, how they are dealt with and how they influence the way “family” is “staged” and “done”.

Design/methodology/approach

This paper draws on 24 qualitative interviews with Danish parents and a questionnaire study reporting answers from 66 Danish children (11-15-year-old).

Findings

Problems external and internal to the family are identified and the latter are associated with more unease particularly among parents. This paper shows that parents invest significant narrative efforts in transcending gaps between ideals and practices. Also children are aware of the gaps between ideals and practices; they seem more matter-of-fact, however, regarding critical aspects of holidays.

Research limitations/implications

The informants of the study solely represent two-parent hetero-sexual families of Danish origin, and so inclusion of a wider range of families would have added interesting perspectives. Furthermore, children’s perspectives on critical holiday incidents need further research.

Practical implications

Creators of family holiday products and marketing should present a more nuanced imagery taking a more diverse approach to what “family” on holiday looks like. They could take up the challenge of depicting a broader range of family situations, also showing less harmonious moments, using humour, and showing opportunities for some “alone time” for both parents and children should relational overload happen. Also occasional “wifi-free” moments seem to be much appreciated by all family members, and development of offline family experiences would seem to strike a chord.

Social implications

The contemporary paradigm of intensive parenting along with strong ideals for family holidays make it essential for parents to narratively deal with and legitimize and transform less happy moments. To take pressure off contemporary families, it is important to bring to the fore the less glossy aspects of family holidays.

Originality/value

The originality of this paper is to illustrate the strong efforts applied by families to keep up a certain front to be the family that “ought to be” by nurturing and narrating positive emotions in relation to family holidays. The inclusion of children’s voices gives insights into children’s annoyance with parents’ rowing, relational overload and parents’ occasional lack of attention to children, for example through parental use of mobile phones during holiday togetherness.

Open Access
Article
Publication date: 14 October 2019

Joao Duarte Saleme de Sa, Emerson Wagner Mainardes and Daniel Modenesi de Andrade

The purpose of this paper is to find out the relevant factors, according to teenagers, that influence the buying decision of the family car.

6225

Abstract

Purpose

The purpose of this paper is to find out the relevant factors, according to teenagers, that influence the buying decision of the family car.

Design/methodology/approach

Research carried out in three stages: one qualitative research (by using focal groups), and two quantitative research studies (descriptive and cross-sectional).

Findings

The authors identified three factors that are important for teenagers when influencing the purchase of the family car: safety, sportiness and comfort. The identification of these factors shows that the millennial generation tends to emphasize aspects of individual interest, such as status and performance, and family context, such as safety and comfort, rather than social aspects, such as the type of fuel and environmental impact.

Practical implications

The authors recommend the development of automobiles that prioritize the three factors mentioned herein in order to reverse the trend of declining car purchase.

Originality/value

The authors presented the relevant attributes in buying decisions of family cars according to teenagers. The authors also indicated the automobile attributes that are relevant for a more informed, connected, and with an increasing purchase power generation in contrast with previous generations, whose social context was prior to the emergence of social media.

Details

Revista de Gestão, vol. 27 no. 1
Type: Research Article
ISSN: 2177-8736

Keywords

Content available
Article
Publication date: 7 August 2018

Lucia Cicero and Linda Osti

403

Abstract

Details

Young Consumers, vol. 19 no. 2
Type: Research Article
ISSN: 1747-3616

Open Access
Article
Publication date: 28 October 2021

Harikishni Nain

This paper aims to examine the perception of parents regarding the role of children as influencers in family consumption decisions in India. The purpose is to support marketing…

2280

Abstract

Purpose

This paper aims to examine the perception of parents regarding the role of children as influencers in family consumption decisions in India. The purpose is to support marketing practitioners in understanding the stages of children's influence in the family using the theoretical perspective of the resource theory approach.

Design/methodology/approach

This study is based on a Web survey approach. Primary data were obtained from a sample of 180 mothers of adolescent children in the age group of 13–18 years and residing in rural and urban areas of Delhi (India) by administering a bilingual (Hindi/English) pre-tested “structured non-disguised” questionnaire designed on the Google Forms.

Findings

The findings that emerged from this study and as supported by the relative theory approach revealed that Indian parents perceive their children to exert a significant influence in family buying decisions, children's influence varies across stages of the decision-making process and the type of product and children's influence in family buying decisions is moderated by family structure but not by family size. The results of this study extend interesting and practical implications for marketing practitioners in India and by extension in other similar countries while designing and implementing marketing mix strategies in respect of goods and services meant for children/family consumption.

Research limitations/implications

The findings that emerged from this study and as supported by the relative theory approach revealed that Indian parents perceive their children to exert significant influence in family buying decisions, children's influence varies across stages of the decision-making process and the type of product, and children's influence in family buying decisions is moderated by family structure but not by family size. Results of this study extend interesting and practical implications for marketing practitioners in India and by extension in other similar countries while designing and implementing marketing mix strategies in respect of goods and services meant for children/family consumption.

Practical implications

The results of this study support the notion that children exert considerable influence in family buying decisions in India across products, hence constitute a viable target market for different products consumed not only by them but by other family members as well. It is, therefore, vital that marketers wishing to penetrate family and/or child product markets must identify the person in the family who is likely to be more involved in the buying process and the extent of his involvement to carve effective promotional strategies.

Social implications

The finding that although Indian children are actively participating across various stages of the decision-making process and their influence is strongest at the purchase initiation stage has peculiar social implications whereby families may be exposed toward eco-friendly green products and sustainable ways of living through the children in rural as well as urban areas. Similarly, children were also found to be influential at the information search and evaluation stage; hence, the messages regarding social issues, gender equality and health issues, which are not yet openly discussed in Indian families, may be imparted through children for better coverage and effectiveness.

Originality/value

Children are an important part of the family; especially in the nuclear families, children are an apple of eye and central point of the discussion. The role of children in decision-making is also important because of the changing information system and modernization of the younger generation. This is an empirical study focusing on the areas not yet explored and examined in the context of a culturally distinct and emerging country in terms of the emergence of children as influencers in family consumption decisions in rural and urban Indian families.

Details

South Asian Journal of Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 2719-2377

Keywords

Open Access
Book part
Publication date: 4 May 2018

Martina, Nurasih Shamadiyah and Riyandhi Praza

Purpose – This study aims to analyze the contribution of revenue and consumption cost of soybean farmers.Design/Methodology/Approach – Data analysis was done by quantitative…

Abstract

Purpose – This study aims to analyze the contribution of revenue and consumption cost of soybean farmers.

Design/Methodology/Approach – Data analysis was done by quantitative descriptive analysis. Data were obtained in the form of numbers then the results of the obtained data were presented in the form of a systematic description. The sample in this study is the entire population of soybean farmers in Muara Batu, Aceh Utara by using census method as much as 50 farmers.

Findings – The results showed that the contribution of soybean farm revenue amounted to 6.94%, non-soybean farming amounted to 48.12%, and out farm activities amounted to 44.94%. This indicates that soybean farming activities are enough to contribute to increase the family revenue. Meanwhile, the average amount of household cost for food is 16,696,800 IDR/Year and for non-food is 8,397,500 IDR/Year. The analysis shows that although the contribution of soybean farming revenue is the lowest than the other farms’ revenue, it is very helpful to the farmers for fulfilling the needs of family consumption cost every year.

Research Limitations/Implications – The object of this research is to study all the farmers who utilize the land for soybean farming in Muara Batu. The research limitations are income contribution and consumption cost of soybean farmers.

Practical Implications – The amount of soybean production produced by farmers is much lower. However, the farmers can still increase their income if the amount of production can be increased by more intensification of soybean farming as tough as the use of superior varieties of soil processing, organic fertilizer on soil, balanced and integrated pest control, and harvesting and post-harvesting to reduce food loses.

Originality/Value – The farmers earned revenue not only from soybeans, but also from non-soybean farm and out farm. Soybean farming activities aim to increase revenues in order to meet the needs of the family that consist of food and non–food consumptions.

Details

Proceedings of MICoMS 2017
Type: Book
ISBN:

Keywords

Open Access
Article
Publication date: 12 June 2017

Guijun Li, YongSheng Wang, Daohan Huang and Hongtao Yang

The purpose of this paper is to study how to effectively allocate water, energy and food (WEF) resources in urban development.

2477

Abstract

Purpose

The purpose of this paper is to study how to effectively allocate water, energy and food (WEF) resources in urban development.

Design/methodology/approach

An agent-based model combined with NetLogo simulation model has been used in this paper.

Findings

This paper proposes a framework for agent analysis in urban WEF consumption.

Research limitations/implications

Further discussions using empirical data are of great importance.

Practical implications

Apply to form the development model of the city in the future.

Originality/value

A new method of WEF management has been used at the city level.

Details

International Journal of Crowd Science, vol. 1 no. 2
Type: Research Article
ISSN: 2398-7294

Keywords

Open Access
Article
Publication date: 16 April 2018

Sudkhed Detpitukyon, Tawatchai Apidechkul, Rachanee Sunsern, Amornrat Anuwatnonthakate, Onnalin Singhhorn, Bukhari Putsa and Phitnaree Thutsanti

The purpose of this paper is to understand the pattern and perception of alcohol drinking among the Lahu people in northern Thailand.

1914

Abstract

Purpose

The purpose of this paper is to understand the pattern and perception of alcohol drinking among the Lahu people in northern Thailand.

Design/methodology/approach

A qualitative method was used to elicit information on the patterns and perceptions of alcohol drinking amongst the Lahu tribespeople. Question guidelines had been developed from literature reviews and approved by three experts in the field of public health and alcohol studies. A total of 21 participants of different ages and sexes from 3 separate Lahu villages were invited to provide information. All interviews were taped and transcribed before analysis. A content analysis was used.

Findings

Lahu people begin alcohol consumption at an average of 12 years, with males usually beginning before females of the same age. Consuming alcohol is perceived to be a sign of adulthood and is also used as a means of gaining social acceptance from others in the community. Alcohol is consumed throughout the year with young and old, male and females, describing varied reasons for drinking. Income, parental behavior, and peer pressure contributes to the onset of alcohol drinking among young Lahu people. Several factors contributed to the use of alcohol among the Lahu people such as sex, age, occupation and income, peer pressure, taste and price as well as cultural adaptations amongst the farming community that play a significant role in the frequency of alcohol consumption amongst the Lahu community.

Originality/value

The results should support the development of peer education on the negative impact of alcohol use among the young people, and development of a community agreement on reducing excessive alcohol use in the Lahu community should be implemented.

Details

Journal of Health Research, vol. 32 no. 3
Type: Research Article
ISSN: 2586-940X

Keywords

Open Access
Article
Publication date: 19 February 2024

Olga Gurova

This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and…

Abstract

Purpose

This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and what prevents their further proliferation.

Design/methodology/approach

This is qualitative research that draws from 22 semi-structured interviews with high school students in the capital area of Finland. The data were analyzed with the use of thematic analysis, a flexible method of data analysis that allows for the extraction of categories from both theoretical concepts and data.

Findings

This paper contributes to studies of young people’s consumption with the practice theory approach, putting forward the category of following sustainable fashion as an integrative practice. The three-element model of the practice theory allows answering the question of challenges that prevent the practice from shaping. The paper further advances this approach by identifying a list of context-specific dispersed practices incorporated into sustainable fashion.

Practical implications

The study suggests practical ways of improving clothing consumption based on the practice theory approach and findings from empirical research. Sustainable practices require competences, knowledge and skills that the school, as an institution working closely with high school students, could help develop.

Originality/value

The study contributes to the current studies of sustainability and youth culture of consumption with a practice theory approach and findings, related to a particular context of a country from Northern Europe.

Details

Young Consumers, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-3616

Keywords

Open Access
Article
Publication date: 28 December 2020

Md. Saiful Islam

The purpose of this study is to investigate the impact of Islamic microfinance services (IMFS) on women’s empowerment in rural Bangladesh.

4558

Abstract

Purpose

The purpose of this study is to investigate the impact of Islamic microfinance services (IMFS) on women’s empowerment in rural Bangladesh.

Design/methodology/approach

The study is based on a multi-stage sampling technique. The primary data are collected through a face-to-face survey of 389 women respondents who have received IMFS from the Islami Bank Bangladesh Limited. Cronbach’s alpha test is conducted to test the reliability and internal consistency of collected data. Paired-sample tests, logit regression and proportion hypothesis tests are conducted to measure the impact of IMFS on women’s empowerment. Descriptive and inferential statistics are used to interpret the data.

Findings

The study reveals that IMFS have led to structural transformation in the occupation dynamics of the respondents’ families from agriculture to retail businesses. IMFS have had a significant positive impact on household income, savings and expenditure; have improved standard of living and human capital formation; and have enhanced all three dimensions of empowerment, namely, economic empowerment (ECEM), socio-cultural empowerment (SCEM) and familial empowerment (FLEM). Of them, ECEM and SCEM have positively contributed toward overall women’s empowerment, while FLEM has a negative but insignificant impact on overall empowerment. The respondents’ perception also supports the finding that IMFS have benefited rural women and empowered them.

Originality/value

The study is based on primary data. It leads to an inquiry as to whether women are dominant in familial affairs. If so, it may reduce the state of happiness and overall women’s empowerment. There is a clear gap in the existing literature about this inquiry.

Details

ISRA International Journal of Islamic Finance, vol. 13 no. 1
Type: Research Article
ISSN: 0128-1976

Keywords

1 – 10 of over 2000