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Article
Publication date: 28 February 2020

Viput Ongsakul, Faizan Ali, Chengzhong Wu, Yachao Duan, Cihan Cobanoglu and Kisang Ryu

The purpose of this study is to investigate the associations among hotel website quality, telepresence, websites’ utilitarian and hedonic performance and customers…

Abstract

Purpose

The purpose of this study is to investigate the associations among hotel website quality, telepresence, websites’ utilitarian and hedonic performance and customers’ behavioral intentions.

Design/methodology/approach

An online survey was used to collect the data from 683 respondents. Data was analyzed by using the two-stage modeling technique through Partial Least Squares-Structural Equation Modeling (PLS-SEM).

Findings

Findings indicate a significantly positive impact of hotel website quality on telepresence, utilitarian and hedonic performance. In addition, telepresence has a significantly positive impact on utilitarian and hedonic performance. Finally, telepresence, utilitarian and hedonic performance have a significantly positive impact on customers’ behavioral intentions.

Research limitations/implications

Based on the findings of this study, theoretical and practical implications for hospitality and tourism researchers are provided.

Originality/value

This study is one of the very few studies integrating hotel website quality scale to examine the hotel website features that influence telepresence and perceived utilitarian and hedonic performance leading to positive behavioral intentions.

目的

本文旨在探究酒店网站的质量、网真技术、实用属性和享乐属性与客户行为意图之间的关系。

研究方法

本研究对在线调查收集的683名受访者数据, 采用基于偏最小二乘的结构方程模型(PLS-SEM)分析了理论框架并检验了假设.

调查结果

调查结果表明酒店网站质量对网真技术、实用属性和享乐属性具有积极显著的影响。此外, 网真技术对实用属性和享乐属性也有积极显著的影响。最后, 网真技术、实用属性和享乐属性对客户的行为意图也会产生积极显著的影响。

研究的局限性/意义

本文的调查结果对酒店旅游业学术研究提供理论和实践意义。

独创性/价值

本文是现阶段极少数结合酒店网站质量等级来探究酒店网站性能的研究之一。这些酒店网站性能影响网真技术以及客户感知的实用属性和享乐属性, 从而影响客户的行为意图。

关键字

酒店网站质量、网真技术、实用属性和享乐属性、酒店

Propósito

El objetivo de este estudio es examinar las relaciones entre la calidad de los sitios web de los hoteles, la telepresencia, el rendimento hedónico en utilitario de los sitios web y las intenciones de comportamiento de los clientes.

Diseño/método/enfoque

Se utilizó una encuesta en línea para recopilar los datos de 683 encuestados. Se adoptó el modelo de ecuaciones estructurales basadas en mínimos cuadrados parciales (PLS-SEM) para analizar el marco teórico y probar las hipótesis.

Hallazgos

Los resultados indican un impacto significativamente positivo de la calidad del sitio web del hotel sobre la telepresencia, del rendimento hedónico en utilitario. Además, la telepresencia tiene un impacto significativamente positivo en el rendimento hedónico en utilitario. Por último, la telepresencia, el rendimiento hedónico en utilitário tienen un impacto significativamente positivo en las intenciones de comportamiento de los clientes.

Limitaciones/implicaciones de la investigación

Basándose en los resultados de este estudio, se presentan las implicaciones teóricas y prácticas para los investigadores de la hotelería y el turismo.

Originalidad/valor

Este estudio es uno de los pocos que integran la escala de calidad del sitio web del hotel para examinar las características que influyen en la telepresencia y el rendimento hedónico y utilitario percibido, lo que conduce a intenciones de comportamiento positivas.

Palabras clave

Calidad del sitio web del hotel, Telepresencia, Características utilitarias e idónias, Hoteles

Details

Tourism Review, vol. 76 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

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Article
Publication date: 3 May 2016

Faizan Ali

This study aims to examine the relationships between hotel website quality, perceived flow, customer satisfaction and purchase intentions. Furthermore, this study also…

Abstract

Purpose

This study aims to examine the relationships between hotel website quality, perceived flow, customer satisfaction and purchase intentions. Furthermore, this study also examines if perceived flow mediates the relationships between hotel website quality, customer satisfaction and purchase intentions.

Design/methodology/approach

The stimulus-organism-response framework is used as the theoretical framework for this study. A total of 441 valid online questionnaires were collected to empirically test the measurement and structural model using partial least square path modeling approach. The study sample includes hotel guests who booked their hotels via online travel agencies and/or hotel websites.

Findings

The findings confirm that hotel website quality influences customers’ perceived flow, which in turn, influences their satisfaction and purchase intention. Moreover, perceived flow also mediates the relationships between hotel website quality, customer satisfaction and purchase intentions.

Originality/value

Hotel website quality, perceived flow, customer satisfaction and purchase intentions altogether are not well understood in current literature despite the important implication for managers, academicians and consumers alike. This study contributes to the field of e-commerce marketing, retailing and e-tourism research.

Details

Journal of Hospitality and Tourism Technology, vol. 7 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Content available
Article
Publication date: 14 January 2019

S. Mostafa Rasoolimanesh and Faizan Ali

Abstract

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 3
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 9 February 2021

Faizan Ali, Abraham Terrah, Chengzhong Wu, Laiba Ali and Hui Wu

This study aims to test the effect of system quality, information quality and service quality on user engagement and its effect on smartphone travel apps’ satisfaction…

Abstract

Purpose

This study aims to test the effect of system quality, information quality and service quality on user engagement and its effect on smartphone travel apps’ satisfaction, love and behavioral intentions.

Design/methodology/approach

Using the self-selection sampling technique, data was collected from 417 respondents recruited via Amazon Mechanical Turk. Data was subjected to partial least squares based structural equation modeling.

Findings

Results indicate that system quality, information quality and service quality have a significantly positive impact on user engagement with smartphone travel apps. Moreover, user engagement has a positive and significant impact on smartphone app satisfaction, smartphone app love and behavioral intentions.

Originality/value

This is the first study to integrate DeLone and McLean (2003) updated information system success model and stimulus-organism-response model to propose a holistic model of user’s engagement with smartphone travel apps.

研究目的

本论文旨在检测智能手机旅游app的系统质量、信息质量、和服务质量对于用户参与度的作用, 以及其对app满意度、喜爱、和行为意愿的作用。

研究设计/方法/途径

本论文采用自选取样技术, 通过Amazon Mechanical Turk共搜集417分问卷。本论文采用PLS-SEM分析数据。

研究结果

研究结果表明, 系统质量、信息质量、和服务质量对智能手机旅游app的用户参与度起到显著的积极作用。此外, 用户参与度对智能手机app的满意度、喜爱、以及行为意图起到显著的积极作用。

研究原创性/价值

本论文是首篇结合Delone和McLean(2003)改良版IS Success 模型和Stimulus-Organism模型, 以建立针对智能手机旅游app用户参与度的综合类模型。

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Article
Publication date: 15 June 2021

Faizan Ali, Mehmet Ali Koseoglu, Fevzi Okumus, Eka Diraksa Putra, Mehmet Yildiz and Ismail Cagri Dogan

The study aims to investigate if lodging research suffers from a method bias by comprehensively reviewing the research methodology used in lodging related research articles.

Abstract

Purpose

The study aims to investigate if lodging research suffers from a method bias by comprehensively reviewing the research methodology used in lodging related research articles.

Design/methodology/approach

In all, 2,647 published papers in 16 leading hospitality and tourism published between 1990 and 2016 are analyzed using bibliometric technique.

Findings

In all, 69% of the empirical studies in lodging research across 26 years period used quantitative methods, with an increasing reliance on regression-based analysis and structural equation modeling, a disturbing plunging trend in methods diversity. Findings also suggest an increasing trend of using secondary data.

Research limitations/implications

Based on the findings of this study, theoretical and practical implications for hospitality and tourism researchers are provided.

Originality/value

This is the first study that reviewed a large corpus of published research (2,647 papers in 16 hospitality and tourism journals from the last 27 years) to highlight (a) methodology used, (b) methods employed and (c) data collection and analysis procedures.

研究目的

本论文旨在通过全面审阅酒店管理相关科研文章的方法论内容,来审视是否酒店管理研究遭受方法论偏见。

研究设计/方法/途径

本论文采用文献计量分析法,样本数据为2647篇发表在1990年-2016年间酒店旅游期刊的文章。

研究结果

近26年间发表的酒店管理研究文章的69%使用定量分析法,往往采用回归分析和结构方程模型法,大大降低了方法多样性。研究结果还表明越来越多的文章采用二手数据分析。

研究理论限制/启示

根据本论文研究结果,酒店旅游研究学者们得到理论和实践的启示。

研究原创性/价值

本论文是首篇审阅16个酒店旅游期刊发表的2647篇文章,以强调(a)方法论(b)研究方法以及(c)数据收集和分析过程。

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Content available
Article
Publication date: 29 January 2020

Ruth Annette Smith, Andrea White-McNeil and Faizan Ali

The purpose of this paper is to determine the students’ perceptions of an on-campus foodservice operation at an identified historically black college and university (HBCU…

Abstract

Purpose

The purpose of this paper is to determine the students’ perceptions of an on-campus foodservice operation at an identified historically black college and university (HBCU) and its effect on their satisfaction and dining frequency.

Design/methodology/approach

A survey of 685 students was conducted to collect data. Partial least squares based structural equation modeling is used to test the proposed structural model with SmartPLS 3.0.

Findings

Results confirm that quality of food, ambience, value for money, food and beverage options and service quality have a positively significant impact on students’ overall satisfaction with the on-campus foodservice operation and dining frequency. As such, all the hypotheses are supported.

Research limitations/implications

These findings indicate that on-campus foodservice operators should focus on quality of food, ambience, value for money, food and beverage options and service quality to achieve student satisfaction. This in turn could positively impact the institution’s reputation, student retention and the marketability of the institution to future students.

Originality/value

This study would help on-campus foodservice operators to better understand the impact of the various elements of foodservice experience which will lead to students’ overall satisfaction and dining frequency, particularly in a HBCU setting.

Details

International Hospitality Review, vol. 34 no. 1
Type: Research Article
ISSN: 2516-8142

Keywords

Content available
Article
Publication date: 8 April 2021

Faizan Ali, Lu Zhang, Wei Wei, Yuan Zhou and Cihan Cobanoglu

Abstract

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 1
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 22 August 2018

Ricardo Godinho Bilro, Sandra Maria Correira Loureiro and Faizan Ali

This study aims to examine the relationships between stimuli of website experience (information/content, interactive features and design–visual appeal) and online…

Abstract

Purpose

This study aims to examine the relationships between stimuli of website experience (information/content, interactive features and design–visual appeal) and online engagement (cognitive processing, affection and activation) with consumer-generated media and brand advocacy. Furthermore, this study examines if online engagement mediates the relationships between website stimuli of experience dimensions and brand advocacy.

Design/methodology/approach

A total of 183 valid online questionnaires were collected, from members of an online forum related to travel and leisure, to empirically test the measurement and structural model using partial least square path modeling. The study sample includes consumers who search for, select and book hotel rooms via Booking.com.

Findings

The findings confirm that information/content and design–visual appeal have a significant impact on all three dimensions of online engagement whereas interactive features of a website have significant impact on affection and activation. Furthermore, results suggest that affection and activation predict brand advocacy and engagement mediates the effect of stimuli of experience on brand advocacy.

Originality/value

This is the first attempt to explain the relationships between website stimuli of experience (information/content, interactive features and design–visual appeal), online engagement (cognitive processing, affection and activation) and brand advocacy. Altogether, these variables are not well studied and understood in current literature despite having important implications for managers, academicians and consumers alike.

研究目的

本论文旨在检验网站体验卖点(信息/内容、互动功能、设计-视觉吸引力)、对消费者自发媒介(CGM)的在线参与(理性思维方面、情感感性方面、和行动力方面)、以及品牌拥护的关系。此外, 本论文还检验在线顾客参与是否从中调节了网站体验卖点和品牌拥护的关系, 从而变成了中间变量。

研究设计/方法/途径

本论文采用在线问卷采样形式, 一家在线旅游网站的成员为问卷样本, 有效样本数量为183份。本论文采用偏最小二乘回归的样本数据分析方法来分析数据。其中样本是从Booking.com搜索、选择、预定酒店的消费者。

研究结果

信息/内容和网站设计-视觉吸引力对三种在线顾客参与的维度都有显著作用。而网站的互动性只对在线顾客参与的情感感性维度和行动力维度上有显著作用。此外, 研究结果还证明感性参与和参与行动促进品牌拥护, 因此, 在线参与成为网上体验卖点和品牌拥护的中间变量。

研究原创性/价值

本论文是仅有几篇解释网站体验卖点(信息/内容、互动功能、和设计-视觉吸引力)与在线参与(理性思维方面、情感感性方面、和行动力方面)和品牌拥护之间关系的文章之一。总而言之, 这些变量还处在研究前沿阶段, 现有文献尚未全面研究这些变量, 尽管它们对于管理者、学者、以及消费者有着很重要的意义。

关键词

信息/内容、互动功能、设计-视觉吸引力、在线参与、品牌拥护

纸张类型

研究论文

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

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Article
Publication date: 7 June 2021

Ree Chan Ho, Muslim Amin, Kisang Ryu and Faizan Ali

Travelers are increasingly planning trips using smart travel planning apps to manage travel-related activities. They obtain their preferred tour itineraries with the use…

Abstract

Purpose

Travelers are increasingly planning trips using smart travel planning apps to manage travel-related activities. They obtain their preferred tour itineraries with the use of these apps and subsequently choose their tour destinations. Therefore, the purpose of this study is to investigate the effects of smart tour itineraries on travelers and explain what drives the continual use of them.

Design/methodology/approach

Drawing on the unified theory of acceptance and the use of technology model and experiential consumption (UTAUT), the authors conducted this study in Malaysia with a sample of 307 travelers who are familiar with the use of mobile apps.

Findings

The results confirmed that all the UTAUT dimensions except the facilitating condition are significantly related to the intention to use the itinerary. Both the hedonic and utilitarian values in personal consumption significantly motivate the travelers in the behavioral intention to use the itinerary.

Originality/value

This paper offers a good explanation of how the itinerary plans can be used by examining the theories behind the current app’s usage. Many researchers have examined the adoption of the smart travel apps, which has rarely been tied to the antecedents that drive how the travelers use itineraries that are designed by the smart travel apps. This study contributes to the research regarding using the mobile travel apps by developing an integrative model to explain the traveler intentions to use smart travel itineraries.

论智慧旅游App整合旅游行程采纳模型研究目的

游客越来越多地使用智慧旅游计划App来管理他们的旅游相关活动。他们通过这样的App获得行程从而选择他们旅游目的地。因此, 本论文旨在研究智慧旅游行程对游客的影响, 并探究哪些因素驱使他们继续使用智慧旅游行程。

研究设计/方法/途径

本论文采用UTAUT模型, 在马拉西亚取样, 共搜集到307位熟悉移动App的游客数据。

研究结果

研究论文结果肯定了UTAUT各项因素除了辅助条件, 其他因素都显著与使用智慧行程息息相关。享乐型价值和实用型价值都对游客个人使用行为有着显著效果。

研究原创性/价值

本论文通过检验App使用理论解释了行程计划如何被使用。许多研究学者已经检验了智慧旅游App的使用, 但是很少真正与游客如何使用App生成行程的驱动因素相结合。本论文对理论有贡献, 通过开发整合模型以解释游客使用智慧旅游行程的行为。

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Article
Publication date: 19 March 2018

Kimberly J. Harris, Faizan Ali and Kisang Ryu

This study aims to investigate the decision-making process consumers engage in when choosing to return to a restaurant that has experienced a foodborne illness outbreak.

Abstract

Purpose

This study aims to investigate the decision-making process consumers engage in when choosing to return to a restaurant that has experienced a foodborne illness outbreak.

Design/methodology/approach

A scenario-based survey was conducted to collect data from 1,025 respondents on their propensity to return to restaurants that have been cited for serving foods that caused a foodborne illness outbreak. Partial least squares-based structural equation modeling was used to analyze the data.

Findings

The findings of this study show perceived vulnerability, perceived severity and attitude are statistically significant, whereas subjective norms and perceived behavioral control are not statistically significant predictors of consumers’ intention to patronize a restaurant that has experienced a foodborne illness outbreak.

Research limitations/implications

This study examined consumers’ intentions to return to a restaurant that has experienced a foodborne illness outbreak. Findings are based on a scenario-based survey, and thus, the results cannot be generalized.

Originality/value

By implementing protection motivation theory (PMT) and the theory of planned behavior (TPB), findings from this study extend the understanding of patrons’ revisit intentions regarding restaurants with foodborne illness outbreak.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

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