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Article
Publication date: 4 April 2024

Sikandar Ali Qalati, Faiza Siddiqui and Kong Yusheng

Consumer purchasing behavior (CPB) plays a crucial role within the hospitality sector, specifically in restaurants situated in China, as it directly impacts the performance and…

Abstract

Purpose

Consumer purchasing behavior (CPB) plays a crucial role within the hospitality sector, specifically in restaurants situated in China, as it directly impacts the performance and profitability of businesses. In this context, there is a need to assess the factors influencing CPB. Therefore, this research seeks to inspect the influence of consumer attitudes (CA) on interpersonal influences (II) and CPB. Additionally, seeks to explore the mediation of II and the moderation of corporate social responsibility (CSR).

Design/methodology/approach

This study utilized cross-sectional data obtained through online surveys. To analyze the data, structural equation modeling was employed.

Findings

The research unveils a substantial and positive association between CA, II and CPB. It also found that II partially mediates CA and CPB association. Moreover, CSR was identified as a moderator in the connection between CA and CPB.

Practical implications

The implications of this study are of great significance for companies operating in the hospitality industry. They indicate that cultivating favorable CA and promoting II, while considering CSR initiatives, can effectively augment overall purchasing behavior. As a result, it can contribute to the achievement of business success.

Originality/value

This study offers a unique perspective on the factors driving purchasing behavior, shedding light on how businesses can enhance their performance and profitability in this specific setting.

Details

Journal of Contemporary Marketing Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 1 August 2023

Syed Ali Raza, Komal Akram Khan and Faiza Hakim

The study aims to inspect the impact of employees’ perception of corporate social responsibility (CSR) and their spiritual values on their affective commitment and job…

Abstract

Purpose

The study aims to inspect the impact of employees’ perception of corporate social responsibility (CSR) and their spiritual values on their affective commitment and job satisfaction, which in turn may promote organizational citizenship behavior. Furthermore, this study examines the moderating effect of Islamic work ethics to identify whether they strengthen or weaken the proposed associations.

Design/methodology/approach

A survey instrument was devised to collect data from employees. The statistical analysis of the data was conducted using the Smart PLS software. Additionally, the research uses the “Partial Least Square-Structural Equation Modelling (PLS-SEM)” technique.

Findings

The findings of the study suggest that employees’ perception of CSR exhibits a positive association with affective commitment and job satisfaction. Likewise, employees’ spiritual values demonstrate a positive and significant correlation with affective commitment and job satisfaction. Finally, the outcomes reveal that affective commitment and job satisfaction play a major role in fostering organizational citizenship behavior. Moreover, Islamic work ethics positively and significantly moderate the relationship between employee CSR perception and affective commitment and between employee CSR perception and job satisfaction.

Originality/value

This research study endeavors to fill the gaps in the current literature by investigating two crucial aspects of employees: their perception of CSR and spiritual values. Additionally, the study includes Islamic work ethics as a moderator to provide a more comprehensive understanding of how these factors contribute to fostering organizational citizenship behavior. This work highlights the significance of spiritual values and social responsibilities in employees’ lives and how Islamic work ethics shape their behavior accordingly.

Article
Publication date: 8 April 2024

Faryal Yousaf, Shabana Sajjad, Faiza Tauqeer, Tanveer Hussain, Shahnaz Khattak and Fatima Iftikhar

Quality assessment of textile products is of prime concern to intimately meet consumer demands. The dilemma faced by textile producers is to figure out the stability among quality…

Abstract

Purpose

Quality assessment of textile products is of prime concern to intimately meet consumer demands. The dilemma faced by textile producers is to figure out the stability among quality criteria and efficiently deal with target specifications. Hence, the basic devotion is to attain the optimum value product which entirely satisfies the views and perceptions of consumers. Selection of best fabric among several alternatives in the presence of contradictory measures is a disputing problem in multicriteria decision-making.

Design/methodology/approach

In the current study, the analytic hierarchy process (AHP) and preference ranking organization method for enrichment evaluation (PROMETHEE) are proficiently used to solve the problem in selection of branded woven shawls. AHP method verifies comparative weights of the criteria selection, while the ranking of fabric alternatives grounded on specific net-outranking flows is executed through PROMETHEE II method.

Findings

The collective AHP and PROMETHEE approaches are applied for the useful accomplishment of grading of branded shawls based on multicriteria weights, used for effective selection of fabric materials in the textile market.

Practical implications

In the apparel industry, fabric and garment manufacturers often rely on hit-and-trial methods, leading to significant wastage of valuable resources and time, in achieving the desirable fabric qualities. The implementation of the findings can assist apparel manufacturers in streamlining their fabric selection processes based on multiple criteria. By adopting this method, industry players can make informed decisions, ensuring a balance between quality standards and consumer expectations, thereby enhancing both product value and market competitiveness.

Originality/value

The methods of Visual PROMETHEE and AHP are assimilated to offer a complete method for the selection and grading of fabrics with reference to multiple selection criteria.

Details

Research Journal of Textile and Apparel, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 19 December 2023

Roni Andespa, Yulia Hendri Yeni, Yudi Fernando and Dessy Kurnia Sari

This study aims to investigate what past scholars have learned about Muslim consumer compliance behaviour in Islamic banks and identify what future research is needed. In…

Abstract

Purpose

This study aims to investigate what past scholars have learned about Muslim consumer compliance behaviour in Islamic banks and identify what future research is needed. In addition, it also explores the relationship model between the previously studied determining factors and the customer’s Sharia compliance behaviour.

Design/methodology/approach

This study used a bibliometric–systematic literature review analysis using the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) technique by reviewing the articles published from 2013 to 2023. The PRISMA procedures involved several stages, including identification, screening, eligibility, analysis and conclusion based on the findings.

Findings

The results found that customer Sharia compliance behaviour determinants in Islamic banks are attitude, subjective norms, perceived behavioural control, Islamic financial literacy, religiosity, consumer conformity, Islamic branding and behavioural intention. Interestingly, the results indicated that such factors as consumer conformity, Islamic branding and sustainable intentions are less discussed.

Practical implications

Decision-makers in Islamic banks must use digital technology to offer better service and make operations more reachable for customers to access information, complete transactions and manage their accounts by Sharia principles. Therefore, the bank needs to continually produce innovative products and services so that customers have a greater variety of options to suit their Sharia-compliant financial needs. Theoretically, this study has contributed by finding the main critical domains influencing customers’ Sharia compliance behaviour, such as attitudes, subjective norms, perceptions of behavioural control, knowledge of Islamic finance, religiosity, consumer conformity, Islamic branding and behavioural intentions. Then, it makes a theoretical contribution by establishing a model that explains how customers make decisions based on Sharia-related factors in the context of their purchases.

Originality/value

Past studies focused on the Sharia compliance behaviour in paying Zakat for takaful customers. Therefore, this study provides critical factors of Sharia compliance behaviour on conformity, Islamic branding and sustainable intention regarding unexplored consensus on the determinants and outcomes of customer Sharia compliance behaviour of Islamic banking.

Details

Journal of Islamic Marketing, vol. 15 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

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