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This paper aims to explore the “Fellowship-Tale” as an alternative tale type for narrating entrepreneur stories. The authors illustrate this by telling the Pilgrim business story. It is common for the deeds of men who founded businesses to be narrated as heroic entrepreneur stories. Such fairy tales are dominant narratives in Western culture but do not resonate with everyone, particularly women. Consequentially, many businesswomen do not engage in the rhetoric of enterprise.

The qualitative, analytic approaches adopted in this study include narratology, semiotics and aesthetics. This complementary triage helps us appreciate the complexity of entrepreneur stories while unravelling the nuances of the tale. It also permits triangulation of the data gathered from an in-depth interview of the respondent with newspaper and Internet research.

The research indicates that “fellowship-tales” provide a viable and credible alternative to the fairy-tale rendition common in entrepreneur and business stories.

An obvious limitation is that one merely swaps one narrative framework for another, albeit it offers dissenting voices a real choice.

This study has the potential to be far reaching because at a practical level, it allows disengaged entrepreneurs and significant others the freedom to exercise their individual and collective voices within a framework of nested stories.

A key contribution is to challenge the hegemony of a dominant and embedded social construct allowing new understandings to emerge via a novel combination of research methodologies.

This paper analyzes the phenomenon of popular management literature, proposing a reflection about its role in the managers’ subjectivity. Pop-management literature comprises books and magazines produced by the business media for fast consumption. Adopting the psychoanalytical approach to fairy tales as a perspective, we conducted a content analysis of two success stories published in the business media. We observed that the structure and key elements of fairy tales are present in these stories. We argue that the success stories help to reduce tensions and mitigate frustrations, supposedly offering answers for anxieties and professional problems. We also argue that continued access to these texts might keep individuals linked to their power fantasies and therefore might affect their development and maturing processes.

Non‐Russian readers of Russian fairy tales may find the stories disturbing and harsh, full of cruel and violent acts such as murders, robberies and other illegal actions. In Russia, however, many children grow up reading these fairy tales as part of an ordinary cultural upbringing. This article analyses the subject of elder abuse and disrespect of age as presented in Russian fairy tale works. On the basis of sociological research of the fairy tales, the author draws a conclusion about the prevalence of elder abuse and age discrimination portrayed in the analysed folk works.

To study how twenty-first-century fairy tale retellings recombine villainy and motherhood, this chapter analyses two mother figures in Maleficent: Mistress of Evil (2019): Aurora's godmother, Maleficent, and Aurora's soon-to-be mother-in-law, Queen Ingrith. I argue that Mistress of Evil attempts and fails to trouble the Good/Terrible Mother binary, ultimately reconfirming traditional notions of the Good Mother, by juxtaposing two mother villain characters. Ingrith first appears to be the epitome of the Good Mother, but the film quickly reveals that she is actually the stereotypical evil mother-in-law who uses the Good Mother image to mask her villainy. By exposing Ingrith's lie, the film debases the myth of perfect motherhood, suggesting that the image of the ‘Good Mother’ is only used to vilify other women in order to control people, but it also uses the Good Mother image to highlight how Terrible Ingrith is. Maleficent, on the other hand, vacillates between twenty-first-century images of the Terrible and Good Mother, specifically the aberrant and supermother. Rather than balancing these images and depicting a more nuanced motherhood, the film switches Maleficent completely between these two extremes, making her seem more villainous when she is aberrant and more motherly when she steps into the role of supermother. Whereas the representation of Ingrith highlights the lie of the Good Mother, Maleficent is forced into becoming a variation of that image. I argue that while Mistress of Evil attempts to reveal the pernicious nature of the Good Mother myth, it ultimately reconfirms it for a new generation of women.

Snow White is one of the most popular fairy tales worldwide. Therefore, it is not surprising that the story has been reconsidered multiple times during the current trend of producing fairy tale adaptations. Especially the Evil Queen has become an object of further examination in many recent instalments of the story. In this chapter, I analyse the revision of Snow White's stepmother in the book series The Lunar Chronicles (2012–2016), the films Mirror Mirror (2012), Snow White and the Huntsman (2012) and The Huntsman: Winter's War (2016), as well as the TV-series Once Upon a Time (2011–2018). Compared to other villains in recent fairy tale adaptations, who are, like Maleficent, redeemed, the queen remains an embodiment of evil and terror in most adaptations. I outline the depiction of the Evil Queen in present-day US-American fairy tale narratives, assessing what makes her the most villainous woman in all the fairy tale realms and questioning why many of these stories try to understand but do not forgive her. The focus of this investigation is on the backstory that she is equipped with, her crimes, and her ultimate fate. Although she has been abused, traumatized, and betrayed, she seems to remain an uber villain, not only attempting to kill her stepdaughter but also destroying nature, starving her people, and spreading a deadly virus. This kind of representation might result from the fact that her opponent is by the very name the purest fairy tale princess ever known.

The Wicked Queen in both the Grimm and Disney versions of Snow White exists as a cautionary tale of female vanity. Despite these nefarious beginnings, contemporary versions of the character in children's and young adult fiction reimagine the Wicked Queen as pitiable. She is still a villain, but her actions are explained as the result of loneliness, parental abuse, and a persistent belief that she is not beautiful enough to be worthy of love. This change in the Wicked Queen's motivations from innate to circumstantial is reflected in the tagline for Valentino's Disney Villains series, ‘Evil Is Made, Not Born’. My reading of these new sympathetic depictions of the Wicked Queen builds on Cristina Santos's discussion of patriarchy and reproduction, as well as other critical discussions of fairy tales and gendered bodies. Focusing specifically on the magic mirror as metaphor, I discuss these new depictions of the Wicked Queen in the context of body dysmorphia. While these novels undo the good/bad and maiden/crone dichotomies of the fairy tale, these readings also shift much of the blame for the Wicked Queen's actions from innate failings of her gender (vanity) to the cultural structures surrounding female body image (dysmorphia). As contemporary reworkings of fairy tales seek to disrupt these narrative patterns and move away from harmful portrayals of gender, sexuality, aging, and physical disability, they risk falling into existing patterns linking mental illness to violence or evil.

The fairy tale is a genre popularly associated with characters that inhabit opposite extremes in the axis of good and evil, such as the brave prince, the beautiful princess and the wicked witch. From the tension between the two extremes emerges the familiar narrative: as Dallas Baker has remarked, the death of the monstrous villain often precedes ‘heterosexual fulfilment’ (2010, p. 8), and thus the classical script is laid out.

This chapter will investigate how lesbian and bisexual retellings deconstruct that script and collapse the insurmountable distance between good and evil, hero and villain, queering fairy tale paradigms and upending genre expectations. Sam Miller declared in 2011 that ‘there are no more queer monsters’ (p. 222) in horror films, making the fact that they still lurk in fairy tale retellings all the more remarkable, although they often do so disguised as, or otherwise fused with, well-known childhood heroines. In this way, Lauren Beukes’s The Hidden Kingdom (2013) aligns a bisexual Rapunzel with Sadako, the vengeful spirit from Japanese horror film Ringu (1998); The Sleeper and the Spindle (Gaiman, 2014) features a Snow White who must save the Sleeping Beauty, here an evil witch guarded by zombie-like sleepers; and ABC's Once Upon a Time (2011–2018) features a bisexual Little Red Riding Hood who transforms into a dangerous werewolf. This chapter thus explores the significance of resilient, queer monstrosity in contemporary fairy tales, these authors' interpretation of the conservative archetype of the queer villain, and the potential of these retellings to enact subversive fantasies of empowerment for queer readers.

Some of the most recognizable ‘evil’ fairy tale characters are the stepmothers; second-wives who enter happy households, and seek to subjugate their step-children. This character arc is due to be dismantled. Patriarchal regimes over time have constructed realities where women and power do not go together. In early-to late-modern (white, European) societies, patriarchal structures placed restrictions on the decisions women could make with their lives. This meant that women with status were left with very few options to earn an income. The aim for this analysis is to show this distortion of upper-class female reality by analysing the portrayal of the stepmother characters in four fairy-tale film narratives released since 2000, focusing on the Cinderella and Snow White narratives (two of the more widely disseminated fairy-tale stories). By illustrating how little information is given about their lives before re-marrying, this chapter will demonstrate how audiences are still ignorant to the backdrop of wealthy male superiority and the patriarchal structures that would lead to a woman remarrying for economic security, showing them in a more sympathetic light.