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Publication date: 4 October 2019

A book review for “Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers” by Janelle Applequist

Omar Attarabeen and Fadi Alkhateeb

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 13 no. 4

Type: Research Article

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ISSN: 1750-6123

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Publication date: 29 March 2013

Healthcare Relationship Marketing: Strategy, Design, and Measurement

Fadi M. Alkhateeb and Minh-Nguyen Do

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1855

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 1

Type: Research Article

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ISSN: 1750-6123

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Publication date: 30 March 2012

Is the Pharmaceutical Sales Career Right for Me?

Fadi Alkhateeb and Tina Vance

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 6 no. 1

Type: Research Article

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ISSN: 1750-6123

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Publication date: 6 September 2011

Vault Career Guide to Pharmaceutical Sales and Marketing: Get the Inside Scoop on Pharma Sales and Marketing Careers

Fadi Alkhateeb and Ephantus Gaitho

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330

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 3

Type: Research Article

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ISSN: 1750-6123

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Publication date: 31 August 2012

The Strategic Pricing of Pharmaceuticals

Fadi M. Alkhateeb and Rachel Adkins

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 6 no. 3

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ISSN: 1750-6123

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Publication date: 6 September 2011

From local to global healthcare marketing research: a broad-spectrum perspective

Avinandan Mukherjee

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1303

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 3

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ISSN: 1750-6123

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Publication date: 21 August 2009

Editorial

James Pounder and Matthew Clarke

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355

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Education, Business and Society: Contemporary Middle Eastern Issues, vol. 2 no. 3

Type: Research Article

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ISSN: 1753-7983

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Publication date: 21 November 2011

Half a decade of IJPHM and continuing new ideas in the business of healthcare

Avinandan Mukherjee

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 4

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ISSN: 1750-6123

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Publication date: 28 October 2014

Public health, healthcare innovations and marketing

Avinandan Mukherjee

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1475

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 4

Type: Research Article

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ISSN: 1750-6123

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Publication date: 2 November 2015

Role of communications in healthcare marketing

Avinandan Mukherjee

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 9 no. 4

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ISSN: 1750-6123

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