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For a number of different reasons, some more rational than others, public sector management has often fallen for the allure of the “quick fix” promised by the latest managerial fashion. Although it is commonly accepted that complex problems rarely, if ever, have simple solutions − this has not hindered public organizations from eagerly experimenting with trendy, increasingly radical, managerial practices. More often than not, these experiences, when weighed on the background of the original promises and eventual outcomes, prove to be utter failures. In order to clarify the reasons behind this pattern of failure, this article deconstructs two of the most notable recent managerial fashions: Total Quality Management (TQM) and Business Process Reengineering (BPR). It proposes that management fashions fail to lead to effective and productive organizational change primarily due to the fact that their logical construct, which relies on over-dramatization and oversimplification of organizational realities, is at odds with the operational complexities of public sector management. In particular, they fail to account for politics. To this extent, then, they are more likely to be destructive than productive when zealously adopted in public service.

A light‐hearted and humorous look at fad labelling is presented in this article. A fad is a “transient enthusiasm”. When used as a protective measure, fads can help kill bad ideas early. However, new and creative good ideas are also at risk of becoming fads. In order to gain acceptance, new ideas must be built into the reward system of organisations – and any association with fads must be prevented.

The purpose of this paper is to propose that adoption of new ideas is a more involved cognitive process than has been recognised and this paper seeks to redress the trivialisation of ideas as emerging management ideas (“fads”). The embracing of “fads” for performance improvement and competitive advantage has received considerable attention in the academic literature, resulting in a rather one-sided view.

Cognitive decision-making, evidence-based management and complexity theory are examined to illustrate cognitive process, skills and experiences used when making decisions and several propositions are derived from these ideas.

An conceptual model of “fad” adoption, integrating the ideas and propositions is presented. This model provides a more pragmatic examination of “fad” adoption decisions and encourages an in depth consideration of their introduction. The model offers a more sophisticated, focused tool for examining the adoption of new management ideas and provides a springboard from which more detailed, integrated models can be developed, and hopefully will stimulate discussion. Implications for theory and practice are also considered.

Examination of the literature on management “fads” revealed significant material that focused on the negative aspects of “fad” adoption, but an absence of material that examined how manager’s made their adoption decisions. This paper, therefore, provides a valuable contribution to both theory and practice by examining factors which contribute to how and why management decisions to adopt “fads” are made and develops a model to illustrate how these are integrated to contribute to the process of decision-making.

This paper offers a critical reappraisal of the nature and significance of guru theory. Noting that critical scholars of management have sought to dismiss guru theory as an insubstantial and ephemeral body of knowledge, dedicated to the production of fads, which are said to obscure the reality of management, the paper attempts to encourage academics and practitioners to reconsider the implications of the fad motif. Offering six objections to the fad motif in management scholarship, which variously discuss the realities of managerial toil and the nature of management scholarship, the paper argues that so‐called faddish developments in management knowledge actually offer persuasive and substantial representations of reality. However, the paper concludes that while guru theory may be substantial, it is also flawed because it offers a self‐privileging form of analysis, which obscures the many realities of organizing and managing, which might otherwise be subject to serious inquiry.

The purpose of this paper is to characterize the consumption of an international consumer product fad.

A literature review of the concepts that can be related to an international fad was conducted, which included the study of the product life cycle, CAGE distances, the herd behavior, the consumer behavior in social media, the conformism and perceived newness. To know more about the subject, the Gin case was studied. The quantitative study began to define an initial model with the variables that can have impact on the consumption of the Gin. Based on the initial model, a survey was built and conducted, obtaining 143 valid responses. The data were analyzed on the basis of the structural equation modeling.

The results verified the positive impact of need for group differentiation on the consumption Gin. The perceived newness had a direct impact on its consumption. An international fad lasts while it is differentiator for the consumer, so the herd behavior influence was not validated.

This study had a limitation in terms of responses. This study was made using a practical case of beverage, so its applicability to other types of products is limited.

This study is about consumer fads. It characterizes the key concepts in various moments of a fad: the implementation, the evolution of its consumption and its end. The study identifies the variables that have a positive impact on the consumption of a real fad. Data from sales geography diffusion in time are also analyzed.

Marketers occasionally seek short‐term opportunities through marketing fads. The literature offers little guidance to these marketers and is even discouraging by noting that fads do not satisfy strong consumer needs. Our research examines the fad construct. We offer a revised conceptualization of fads and examine the importance of fads in consumption. Interviews and surveys are used to develop and validate a segmentation typology. We find eight motivation‐based segments that differ in ways that suggest how marketers might target buyers in these segments. In contrast to prior views, an encouraging finding for marketing is that we find that fad purchases often do satisfy strong consumption needs.

While management is considered relatively immature compared to other social sciences, for over half the lifespan of the discipline, the field has been bombarded with “fads”. For the purposes of this manuscript, fads are defined as “managerial interventions which appear to be innovative, rational, and functional and are aimed at encouraging better organizational performance”. This definition draws on and integrates a number of theorists’ conceptualizations of fads. Notably, however, there is some point at which a fad sufficiently demonstrates its effectiveness in numerous and diverse settings to warrant an evolution from fad status to something which implies more permanence. This issue is addressed in a theoretical model which traces the process of fad adoption using historical bibliometric data. The model offers propositions concerning the precursors, moderators, and outcomes of adoption.

A topic currently receiving significant academic and practitioner attention is called evidence-based management. The purpose of this paper is to suggest that this approach is sometimes over-sold and may be a fad. Additionally, evidence-based management fails to fully recognize the importance of tacit knowledge, what Kahneman calls system 1. Evidence-based management does provide tools to better use what Kahneman calls system 2, rationality. Decision-makers need to take advantage of both rational and beyond rational processes.

This is an essay, it is not a report of a study. At this point in time, this paper needs thinking, reflection, pondering, more than a data-based study.

Advocates promote evidence-based management in part to help avoid fads, yet evidence-based management itself has many of the characteristics of a fad. Evidence-based management is based on an objective rational view of the world and suggests highly rational methods of decision-making. However, a rational fact-based might not give sufficient credit to instinct and feelings. Decision-makers should take into account facts, evidence, when making decisions, but not ignore intuition, hunches and feelings. This study is learning that decisions use a galaxy of approaches, with both cognitive and affective flexibility.

As with any opinion-based paper, this lacks empirical support. Proponents ask us to believe in evidence-based management. Neither we, the authors of this paper, nor the proponents of evidence-based management can empirically support the ideas offered. An additional limitation is that the paper is written in one language, English. Translation into another language might yield different meanings.

There are advantages for scholars and practitioners to look at the best available evidence. There can be disadvantages in overlooking non-quantifiable factors.

Those who use evidence-based management should also take into account feelings, ethics, aesthetics, creativity, for the betterment of society. To solve wicked problems one needs more than facts and rational analysis.

The overwhelming majority of those writing about evidence-based management are supporters. This study offers a different view. This paper brings new ideas and new thinking to both the extensive fad literature and the huge evidence-based management literature. Evidence-based management is discussed widely. Google Scholar lists more than two million papers in 2019, 2020 and 2021 on evidence-based management. Readers of this journal should critically evaluate this popular set of ideas.

This paper aims to investigate the transience of management fads in the academic and the practitioner-oriented communities to shed light on their roles in the diffusion of fads.

This study traces the lifecycles of the following fads in practitioner-oriented and academic journals over more than 50 years: balanced scorecard, business process reengineering, design thinking, knowledge management, learning organization, management by objectives (MBO), matrix organization and total quality management (TQM).

Contrary to the academic–practitioner gap lamented in the literature, this study indicates no such gap regarding these fads in general, but finds differences in the intensity with which the fads are dealt with. The two communities stimulate, sustain and abandon fads collectively, as the lifecycles of most of the fads were found to mirror each other in both communities. This provides evidence of a contemporary form of popularization with a dynamic exchange of knowledge between academic and practitioner-oriented journals, rather than the traditional one-way transfer of knowledge from academia to practice.

This paper is the first to study multiple fads simultaneously in academic and practitioner-oriented journals in a historical comparison to investigate their roles in the diffusion of fads.

The innovations in this volume instill a sense of optimism about how special education professionals might improve outcomes for students with disabilities. Although many interventions illustrate scientific progress toward an evidence-based profession, many special educators may find it challenging to discriminate between scientifically validated innovation and various fads. While innovation reflects the gradual progress of science, fads usually arise suddenly and lack an evidentiary foundation. Some fads may persist over time but without supportive evidence. We present several reasons why we believe special educators adopt fad interventions during an era when scientifically validated special educational practices are readily available. We propose that fads and similar unsubstantiated practices likely will be a persistent problem for special educators. A conservative and judicious approach to adopting “the next big thing” therefore seems important to an evidence-based special education.