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This study aims analyzing facilitators/constraints Portuguese women golfers face. The research presents 33 intrapersonal, interpersonal, and structural factors, being supported by a theoretical sampling and data triangulation. The 39 interviews were interpreted by content analysis. Results suggest all participants perceive factors that moderate their participation and highlight dissimilar perceptions by professional and amateur players. Contributions address a manifest heterogeneity: social values prevail even when women are encouraged to join leisure activities. Study limitations derive from the geographical scope restricted to Portugal, yet raising awareness to gender in golf. Stakeholders acknowledge women’s low participation; however, this study appears to be the first paper about the subject.

The purpose of this paper is to develop a conceptual model for examining the unique factors contributing to the gendered inequality of post‐secondary educational participation in Nepal.

This conceptual/theoretical paper aims to apply and potentially critique the dynamic model of educational inequality offered by Lynch and O’Riordan to the context of Nepalese post‐secondary educational inequality. The authors hope to use the current model, developed through an exploration of data from a developed country, to further understanding of the forces maintaining educational inequality in the developing world.

The constraints from Lynch and O’Riordan's model are all important forces that impact educational persistence for girls and women in Nepal. However in order to fully examine the complexity of barriers imposed on girls in persisting through the Nepali educational system, the case has been made to add both geographic and political facilitators/constraints to the model. By creating a model that includes these forces, researchers and policy makers can proscribe change that is more holistic.

By constructing models that accurately reflect the real conditions present in developing countries, we can truly begin to find solutions to disparities in educational access and attainment.

This paper contributes both an examination of barriers and stratification in Nepal's higher education system while also developing a model for examining post‐secondary education systems in developing nations. It also provides some understanding of why Nepal has fallen behind its peers.

The purpose of this study is to analyse facilitators and constraints of Portuguese south‐eastern residents face when making decisions for leisure travel participation.

The inquiry anchors on a case study research, supported by a theoretical sampling and data triangulation. The main findings result from an interpretative and comparative analysis of 48 long interviews.

The research findings suggest that the main determinants of leisure traveling decisions of Portuguese south‐eastern residents are motivations, travel companion, time and money. The study finds 35 other factors, most of which classified as structural factors. It also suggests that the decision to take leisure travels derives from the tourist's causal historical wave, and that most of the factors which influence the decision are aggregate ones rather than individual.

The study limitations derive from the geographical and sampling scope of analysis, restricted to 48 Portuguese south‐eastern interviewees; but, it raises some interesting ideas which, if applied to a more extensive sample, may contribute to give insights of the usefulness of the ecological systems theory to explain tourist consumer behavior.

The study is the first to explore the decision for travel leisure participation from an ecological perspective in Portugal.

In the late eighteenth century, golf emerged as a men's game. Since then, women have striven to play, yet without success. A ratio of around 80 percent of male players against 20 percent female proves that women are far from being accepted in golf. This study, supported by qualitative analyses of women golfers' life stories, attempts to evaluate to what extent this prejudice exists.

The ecological system theory, the causal historical wave model, the intrapersonal, interpersonal and structural factors, and the constraints/facilitators paradigm were first used to support the theoretical model that was defined based on the literature. Second, the model was revisited according to textual data collected from 25 narratives of women in the nineteenth century. The present research applies this model throughout a set of six life stories of contemporary Portuguese women who excelled in golf, attempting to test the persistence of this discrimination.

The results highlight that structural and interpersonal factors persist across time. Some aspects of women's lifestyle did not change much since some cultural values are difficult to overcome. The research highlights that the exclusion of women, more than explicit discrimination, is a cultural factor engrained in their daily lives, meaning that women exclude themselves, tacitly accepting this discrimination.

The research focuses only on Portuguese women. Further studies should evaluate the pertinence of these factors amongst other nationalities and cultures.

The low participation of women in golf is acknowledged by golf stakeholders in Portugal, but this has not been the object of research; thus, to the authors' knowledge, this is the first paper about this subject in Portugal.

The purpose of this paper is to investigate the adoption of Internet of Things (IoT) in the agriculture industry by the farmers' in India using the theoretical lens of the behavioral reasoning theory (BRT).

A survey on farmers was conducted to examine the adoption of IoT in agriculture industry (IoT-A) using BRT. The data analysis of the primary survey was done by applying the structural equation modelling (SEM) technique.

The ‘reasons for’ adoption of IoT-A were as follows: Relative advantage, social influence, perceived convenience, and perceived usefulness. The ‘reasons against’ adoption were as follows: Image barrier, technological anxiety, perceived price and perceived risk. The BRT theory provides the platform to discuss the psychological processing of acceptance of IoT in agriculture industry by the farmers.

This research has unique implications as it studies the rural consumers’ behavior of innovation adoption namely IoT in agriculture. It provides the specific reasons ‘for’ and ‘against’ IoT adoption in agriculture, which will give directions to the marketers of IoT technology to develop suitable marketing strategies to improve the adoption in rural areas.

This research takes the first step in the direction toward deliberation of the adoption of IoT-A by farmers in an emerging Indian economy using the BRT theory, which discusses the ‘reasons for’ and ‘reasons against’ adoption in a proposed model.

This study aims to use the novel approach of applying the behavioural reasoning theory (BRT) to understand the relative influence of reason for and reason against the adoption of mobile learning applications (M-learning apps) among information technology (IT) and information technology enabled services (ITeS) employees.

This study surveys 680 employees of IT and ITeS companies in India to examine the adoption of M-learning apps for learning using the BRT and the primary data analysis was done using the partial least squares-structural equation modelling technique.

It is found that the context-specific adoption factors for M-learning apps are hedonic motivation, self-efficacy, learning autonomy, ubiquitous and relative advantage, whereas the reasons against adoption of the M-learning apps are traditional barrier, usage barrier and image barrier. It is also found that values of openness to change positively affect the reasons for adoption and do not significantly affect reasons against adoption of M-learning. Values of openness to change affect the attitude towards M-learning apps and attitude affects the adoption intention of M-learning apps for learning.

This cross-sectional study was conducted only in the Indian IT/ITeS firms and future research can be conducted in other sectors and countries to generalize the results.

This research uniquely highlights the adoption factors both for and against, which should be considered while developing marketing strategies for M-learning apps’ adoption. It is imperative for training managers to consider these factors during the selection of M-learning apps and for designers while designing the M-learning apps.

This study provides new insights towards the use of mobile apps for learning with the employees’ perspective using the BRT theory and it highlights the reason for adoption and reason against adoption of M-learning apps.

In this paper, the authors aim to develop a framework that provides a holistic approach to the assessment of entrepreneurial performance outcomes (EPOs) incorporating the multitude of factors (such as entrepreneurial goals and cultural norms) that research suggests can impact the entrepreneurial process.

In developing the suggested framework, the authors draw on both the existing literature and the findings provided in the five papers selected for this special issue.

The framework the authors advance suggests that the satisfaction male and female entrepreneurs derive from their ventures is principally determined by a combination of the goals they set for their business and the outcomes/outputs achieved. There is also some evidence to suggest that, other things equal, females may experience higher levels of satisfaction with their ventures than males. Other key issues the authors have incorporated into the framework that are important to a better understanding of the entrepreneurial process include the resources the entrepreneur has available (human, financial and social); various external environmental factors (for example, government support programmes); and gender (for example, to the extent that women are more risk averse than men they may set more modest goals for their ventures).

The holistic framework the authors present for assessing (and better understanding) the entrepreneurial process should help direct/focus: future research concerned with assessing, evaluating and understanding EPOs; government policies designed to promote entrepreneurial initiatives; and those providing advice to the sector.

The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers.

Using the framework of behavioral reasoning theory (BRT), hypothesized relationships between values, reasoning constructs, attitude and intentions were developed. The hypotheses were tested using a representative sample of data obtained from Indian banking consumers (n=379). Confirmatory factor analysis and structural equation modeling were used to analyze the data.

The findings indicate that both “reasons for” and “reasons against” have an influence on m-banking adoption. Among the “reasons for” m-banking adoption, ubiquitous is the major determinant, and among the “reasons against” m-banking adoption, tradition barrier is the major determinant. The findings also confirm that value of “openness to change” significantly influences reasons for adoption and has no impact on reasons against and attitude toward m-banking.

This study examines customers in only one context (i.e. India). Future research can examine samples in other countries so that the results can be generalized. Also the mediating role of demographic factors can be studied in future studies to predict m-banking adoption.

The findings of this study emphasize the importance of examining both the pro-adoption and anti-adoption factors while developing marketing strategy. This study confirms that m-banking adoption can be increased if managers attempt to minimize the effect of barriers of m-banking adoption.

This is the first study to examine m-banking adoption using BRT, which investigates the reasons for and reasons against m-banking adoption in a single framework.

The purpose of this paper is to discuss the process of analysing online discussion and argue for the merits of mixed methods. Much research of online participation and e-learning has been either message-focused or person-focused. The former covers methodologies such as content and discourse analysis, the latter interviewing and surveys. The paper discusses the strengths and weaknesses of these approaches in the context of a study of an online social educational network for gifted students.

The design of this study included the use of content analysis, visualisation diagrams, interviews and questionnaire survey to understand the nature of online discussion and the experience of taking part.

It was found that the message-focused analysis provided insight into participation and interaction patterns, whereas the surveys and interviews enabled access to members’ preferences and attitudes.

The contribution of the paper is to argue for a mixed approach in which different types of data can be compared and contrasted. While the use of mixed methods in social research in general has long been suggested, its adoption in the field of online learning is yet to be widely established, possibly because of its time-consuming and demanding nature. Despite these constraints, a mixed-methods approach is advocated, as it allows for a comprehensive picture of the use of the network and the experience of online participation.

Several studies in management science have called for a better understanding of the experience economy approach to develop wine tourism. Few studies, however, have analysed experiential dimensions in the context of French wine-growing regions. The purpose of this paper is to focus on the difference between what wine tourism providers consider relevant in their market offer and what customers expect from their wine tourism experience. A new categorisation of wine tourists’ expectations based on Pine and Gilmore’s (1998) four realms model and Quadri-Felliti and Fiore’s model (2012) are developed.

A mixed methodology, qualitatively analysing 17 semi-structural interviews with the main wine tourism stakeholders in the Alsace region in north-east France and quantitatively analysing 233 questionnaires on wine tourists’ expectations and behaviours are adopted.

The study reveals a difference between experiential offers predicated on an educational approach and the explicit expectations of wine tourists (combining aesthetics, conviviality and authenticity, whose central focus is an encounter with the winemaker). Overall, the findings point to a need for greater inclusion of the experiential aspect in the offer designed for wine tourists.

The study identifies a gap between the educational dimension that professionals tend to promote in their offers and the real expectations of wine tourists who express more interest in the aesthetic dimension provided by an attractive visit environment and an enjoyable experience. At the heart of the authentic experience for wine tourists is meeting the winegrower, making authenticity a major factor.