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Article
Publication date: 30 October 2009

Sarah Maxwell and Hooman Estelami

532

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Journal of Product & Brand Management, vol. 18 no. 7
Type: Research Article
DOI:
ISSN: 1061-0421

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Book part
Publication date: 26 August 2010

Abstract

Details

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Type: Book
DOI:
ISBN: 978-0-85724-306-5

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Book part
Publication date: 24 August 2011

Abstract

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Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
DOI:
ISBN: 978-1-78052-024-7

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Book part
Publication date: 16 April 2012

Abstract

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Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Type: Book
DOI:
ISBN: 978-1-78052-576-1

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Book part
Publication date: 11 June 2009

Abstract

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Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises
Type: Book
DOI:
ISBN: 978-1-84855-671-3

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Book part
Publication date: 1 November 2008

Abstract

Details

Creating and managing superior customer value
Type: Book
DOI:
ISBN: 978-1-84855-173-2

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Book part
Publication date: 1 November 2008

Abstract

Details

Creating and managing superior customer value
Type: Book
DOI:
ISBN: 978-1-84855-173-2

Content available
Article
Publication date: 6 November 2007

Hooman Estelami and Sarah Maxwell

444

Abstract

Details

Journal of Product & Brand Management, vol. 16 no. 7
Type: Research Article
DOI:
ISSN: 1061-0421

Content available
Article
Publication date: 2 November 2010

Sarah Maxwell and Hooman Estelami

1402

Abstract

Details

Journal of Product & Brand Management, vol. 19 no. 7
Type: Research Article
DOI:
ISSN: 1061-0421

Content available
Article
Publication date: 1 November 2011

Sarah M. Maxwell

723

Abstract

Details

Journal of Product & Brand Management, vol. 20 no. 7
Type: Research Article
DOI:
ISSN: 1061-0421

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