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Workshop 2 was chaired by Pietro Beritelli who initially introduced the presenters of the three following contributions. They have been dealing with the adaptation of marketing tools, objectives and strategies due to new demand patterns of clients (paper 1), new technical facilities in marketing tools assessment (paper 2) and new marketing strategies in the ever growing special interest tourism of MICE. He stresses that despite these three diverse backgrounds they all represent relevant approaches to deal with volatile demand in evoking trends in tourism.

The literature of the information needs and uses of humanities scholars in universities is reviewed, using, in the main, material published from 1970 onwards. The areas covered include definitions of humanities, the way humanities scholars work and the materials of their research; secondary services; computers and new technology; the role of libraries and library services and comparisons between humanities and other disciplines. The review ends with a brief assessment of the state of the art; an outline of some unanswered questions and some consideration of the future of humanities. The main conclusions drawn are that the literature is piecemeal, at times confusing, and that progress in providing guidelines to librarians on the basis of systematic enquiry is slow.

Professionals and academics need to know what human resource practices are necessary in this Industry 4.0 environment and digital revolution. This research studies some human resource practices in the digital age that favor the implementation of digital transformation. The authors’ arguments suggest that for personnel to be a key asset in digital transformation processes, a strategic alignment is necessary to drive the company toward these objectives.

The hypotheses were tested in a representative sample of 184 manufacturing companies with ten or more employees located in the southeast of Spain, using partial least squares.

The authors’ findings show that human resource practices partially mediate the relationship between strategic alignment and digital transformation. Based on the contingent approach, the authors also maintain that the company must implement human resource practices that encourage employee behaviors that are consistent with the organization's strategy. This strategic alignment and these human resource practices enable companies to achieve digital transformation in search of superior performance.

Longitudinal and multilevel studies could increase the strength of the research, which could also include companies from other sectors. Although the technology component is fundamental in digital transformation processes, human capital management is even more important. This research highlights the mediating role of human resource management, where practices such as teleworking, teamwork and employee engagement are essential to foster innovative behavior and implement the digital transformation process.

In the new digital environment, companies must adopt a set of human resource practices that favor innovative employee behavior that helps digitally transform their businesses.

To the best of authors’ knowledge, this empirical study has not been previously carried out. The theoretical model and hypothesis testing provide strategic value for understanding some of the determinants of digital transformation in relation to human resource management.

This paper aims to identify the successful strategies, through literature review, to be used in Kosovo to help integrate the Roma community and to reduce the community’s overall social exclusion. This paper further examines the gaps between strategies and implementation results in reducing the social exclusion of the Roma through experiences of other European countries with similar political and socio-economic history as Kosovo.

This paper uses a literature review and further examines the experiences of other European countries, with similar political and socio-economic history as Kosovo and their strategies in eliminating the social exclusion for Roma communities. A holistic socio-ecological approach is used as a recommended model to be used for the development of a strategy to reduce social exclusion among Roma Communities in Kosovo.

The social and economic implications are extremely negative for countries with large Roma minorities, such as Western Balkan countries and the European Union (EU) as a whole. Roma inclusion policies both in the EU and Western Balkans contain considerable flaws and tend to ignore the variables of discrimination and antigypsyism. There is an obvious need to act more urgently to prevent the exclusion of Roma and to create strategies for better inclusion. Overall, gaps seem to remain between the strategies and implementation results.

This paper aims to add to the existing literature about the ongoing efforts of the international development assistance community and communities in the developing world. This paper also aims to show the gaps in ongoing efforts and provide generic recommendations that may be applicable in many diverse situations with the aim of leading communities toward a self-sufficient sustainable future.

The Kosovo anti-discrimination law protects all individuals from discrimination; however, in practice, studies show that the Roma exclusion is very high in Kosovo. This paper stands among the first to analyze comparative literature and policy reviews.