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Article
Publication date: 27 April 2010

David J. Hansen and Fabian Eggers

A group of researchers met in Charleston, South Carolina, USA to discuss the past and future of the marketing/entrepreneurship interface. The purpose of this paper is to…

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Abstract

Purpose

A group of researchers met in Charleston, South Carolina, USA to discuss the past and future of the marketing/entrepreneurship interface. The purpose of this paper is to summarize main discussions from the three‐day summit.

Design/methodology/approach

Roughly 16 hours of presentations and discussions were digitally recorded. The lead author reviewed the recordings making copious notes, which were organized into 17 themes for further analysis. Future research directions based on discussion around the most poignant themes are reported.

Findings

The paper presents nine categories of discussions around the interface including: the four research perspectives; “the future is in the past;” marketing; entrepreneurship; small business marketing; entrepreneurial marketing; practical significance; context of research; and modeling.

Research limitations/implications

Throughout the nine sections, this paper highlights considerations for future research. It suggests that scholars conducting research at the interface consider the theoretical perspective of their research to improve collective theory building and better positioning. It suggests that scholars also consider the firm and industry context of their empirical research. Finally, it suggests a number of research questions.

Practical implications

The paper suggests that during the research design phase, scholars make efforts to consider the practical significance that will result from their research. In particular, they should consider that research in start‐ups (all businesses start somewhere) and small businesses (the vast majority of all enterprises) can have widespread impacts.

Originality/value

This paper provides a unique approach to conceptually organizing marketing/entrepreneurship interface research and provides an abundant source of ideas for future research.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 1
Type: Research Article
ISSN: 1471-5201

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Article
Publication date: 6 July 2012

Sascha Kraus, Matthias Filser, Fabian Eggers, Gerald E. Hills and Claes M. Hultman

Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub…

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1702

Abstract

Purpose

Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub categories, the purpose of this paper is to examine the field's intellectual structure with the help of citation and co‐citation analysis.

Design/methodology/approach

This paper is based on a two‐stage research design. First a citation analysis is carried out through which thematic clusters are identified. In a second step a co‐citation analysis is conducted to determine the intellectual structure of EM research.

Findings

This study exposes the most influential authors and publications and emphasizes conjunctions among scholars and their findings. Results show three streams that are the foundation of EM research: theoretical foundations of management, entrepreneurship, and marketing; the research interface of marketing and entrepreneurship; SME and new venture marketing.

Research limitations/implications

The results of a bibliometric analysis are limited by the publications that have been selected as a starting point. However, through the selection criteria chosen to identify the database for analysis, the authors are confident that the results illustrate the intellectual structure of EM research in its entirety. The authors recommend that future research should be conducted in one of the three sub‐fields identified in this study.

Practical implications

By laying out different research streams within EM it is hoped that future research will be guided in different directions. “Fine‐tuning” of research efforts will benefit small, new, and entrepreneurial firms.

Originality/value

The analyses conducted in this paper draw a picture of the field that is based on a quantitative approach and therefore sets itself apart from other literature reviews that have a qualitative core.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 14 no. 1
Type: Research Article
ISSN: 1471-5201

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Article
Publication date: 22 March 2013

Fabian Eggers, Sascha Kraus, Mathew Hughes, Sean Laraway and Susan Snycerski

The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and…

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5342

Abstract

Purpose

The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness and risk‐taking) impact the growth of SMEs.

Design/methodology/approach

This study uses a quantitative empirical approach, using structural equation modeling with the software package AMOS to analyze the results of 660 surveyed SMEs from Austria.

Findings

This analysis reveals that EO is positively related to SME growth but CO shows a negative association with growth. Moreover, this analysis suggests that SMEs grow the most if they exhibit high EO and low CO.

Research limitations/implications

This analysis shows that CO, interpreted as a purely responsive and reactive construct, cannot be considered a strategy that leads to sustainable SME growth. If an SME desires growth, EO is needed to fuel these growth aspirations. In spite of these findings however, this study shows that SMEs tend to respond to a scarcity of financial resources with more CO and less EO, which then leads to less or even negative growth.

Practical implications

Sustainable firm growth seems impossible without an EO. However, this does not mean that CO is not of any value for SMEs. Being non‐entrepreneurially oriented does not mean that a firm is automatically customer oriented. So, it is not only about implementing CO or EO since there is still the third option: implementing neither.

Originality/value

This paper contributes to the ongoing scholarly conversation on the value of different orientations to firms and takes the view that the conversation on CO and EO has mis‐specified business performance in seeking to understand their performance consequences. By looking at firm growth, relevant to the longer‐term performance of a firm, EO might drive growth because of its emphasis on innovation to renew the firm's growth trajectory whereas CO might stifle growth owing to its myopic focus. Thus, this study addresses calls in the business and entrepreneurship literatures to more fully understand how SMEs can capture value from their customer and entrepreneurial orientations.

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Article
Publication date: 31 August 2010

David J. Hansen

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1060

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 2
Type: Research Article
ISSN: 1471-5201

Content available
Article
Publication date: 27 April 2010

Jonathan H. Deacon

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396

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 1
Type: Research Article
ISSN: 1471-5201

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Article
Publication date: 6 July 2018

Fabian Most, Francisco J. Conejo and Lawrence F. Cunningham

Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding…

Abstract

Purpose

Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research in the field.

Design/methodology/approach

A four-phase bibliometric research design is implemented, encompassing co-citation and bibliographic-coupling analyses, network analysis, factor analysis and correspondence analysis.

Findings

In total, 14 EM literature clusters, comprising 7 topical meta-clusters, are mapped and discussed: the 7 clusters are resources and capabilities, entrepreneurial orientation (EO), measurement, EO/marketing orientation (MO) integration, MO, international entrepreneurship and social entrepreneurship.

Originality/value

These topical streams confirm, refine and extend prior bibliometric studies. A more comprehensive, extensive and reliable picture of EM’s literature is provided, the result of using over twice as many references as prior studies and peer-reviewed journals only. Results will help guide EM research, contributing toward the field’s empirical/theoretical development.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 20 no. 2
Type: Research Article
ISSN: 1471-5201

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Article
Publication date: 5 September 2016

Sascha Kraus, Fabian Meier and Thomas Niemand

The purpose of this paper is to evaluate the emerging field of experimental research on entrepreneurship to better understand its development and potential.

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2166

Abstract

Purpose

The purpose of this paper is to evaluate the emerging field of experimental research on entrepreneurship to better understand its development and potential.

Design/methodology/approach

A systematic, evidence-based literature review was applied, resulting in a sample of 47 articles having used experiments in entrepreneurship research so far. The papers are analyzed according to their topic, methods, and research design, revealing insight into their limitations and prospective contributions.

Findings

The paper discusses the potential and disadvantages of experimental methods while arguing for experiments as the method of choice for answering causality questions. This study finds a persistent increase in experimental entrepreneurship research since its introduction in 1990.

Research limitations/implications

The study provides research from the field of entrepreneurship with future directions, with potential research areas and an orientation for those interested in conducting experiments.

Originality/value

Experiments are employed in a variety of research areas and have become more and more popular in the field of entrepreneurship. No study has analyzed the experimental studies in entrepreneurship. This paper contributes by providing an overview of the field, reflecting and discussing the outcomes while characterizing the methods employed.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 22 no. 6
Type: Research Article
ISSN: 1355-2554

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Article
Publication date: 1 November 2000

Richard Cardinali

Organised labour, in the form of trade unions, has been an ever‐present part of the industrialised world. Organised labour has faced a number of structural threats but…

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1724

Abstract

Organised labour, in the form of trade unions, has been an ever‐present part of the industrialised world. Organised labour has faced a number of structural threats but recent changes in company formation and operation pose perhaps the ultimate threat. The new breed of entrepreneur – the “cyberknight” – adopts new forms of employment and labour practice which change the need for, and the role of, unions to the point where they may be unable to adapt. Describes the history of trade unions and highlights the changes that may break the continuum of this history. Suggests that the cyberknights – often unwittingly – may bring about the end of organised labour.

Details

Work Study, vol. 49 no. 6
Type: Research Article
ISSN: 0043-8022

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Article
Publication date: 17 January 2022

Maria Briana

This paper explores an important yet overlooked concept in place branding literature, unplanned messages. Focusing on unplanned messages, this study aims to contribute to…

Abstract

Purpose

This paper explores an important yet overlooked concept in place branding literature, unplanned messages. Focusing on unplanned messages, this study aims to contribute to a better understanding of the concept of spontaneous order in place branding and how to manage the unplanned communication process so as to ensure a high reputational status for a place.

Design/methodology/approach

This paper builds on past research on place brand communication and proposes a conceptual framework for unplanned messages.

Findings

Classification schemes for places and place brands are proposed, contributing to place brand management in three aspects: reviewing of decisions and strategies undertaken, assessing current situation and planning way forward when it comes to priorities for place management and development.

Originality/value

To the best of the authors’ knowledge, this is the first paper that introduces the emergent image and presents a classification scheme for places that contributes to a strategic management program of unplanned messages in place branding.

Details

Journal of Place Management and Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8335

Keywords

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