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Abstract

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International Marketing Review, vol. 36 no. 4
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 14 August 2019

Mark Cleveland and Fabian Bartsch

Abstract

Details

International Marketing Review, vol. 36 no. 4
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 22 November 2018

Mark Cleveland and Fabian Bartsch

The purpose of this paper is to propose a conceptual framework that highlights the reinforcing nature of global consumer culture (GCC). In doing so, this paper highlights…

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Abstract

Purpose

The purpose of this paper is to propose a conceptual framework that highlights the reinforcing nature of global consumer culture (GCC). In doing so, this paper highlights a dialectic process in which consumers trade-off, appropriate, indigenize and creolize consumption into multiple GCCs.

Design/methodology/approach

The approach is conceptual with illustrative examples.

Findings

GCC is a reinforcing process shaped by global culture flows, acculturation, deterritorialization, and cultural and geographic specific entities. This process allows consumers to indigenize GCC, and GCC to contemporaneously appropriate aspects from myriad localized cultures, producing creolized cultures.

Research limitations/implications

Marketing research and practices need to shift away from the dichotomous view of global and local consumption fueled by a misleading view of segmentation. Instead, marketers should focus on identifying the permutations of emerging GCCs, how these operate according to the context and accordingly position their marketing mix to accommodate them.

Originality/value

The proposed model reviews and integrates existing literature to highlight fundamental research directions that present a comprehensive overview of GCCs, its shortcomings and future directions.

Details

International Marketing Review, vol. 36 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 7 August 2017

Fabian Göbel, Anton Meyer, B. Ramaseshan and Silke Bartsch

The purpose of this paper is to contribute to marketing communications literature by exploring consumer responses to covert advertising (CA) in a social media context.

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Abstract

Purpose

The purpose of this paper is to contribute to marketing communications literature by exploring consumer responses to covert advertising (CA) in a social media context.

Design/methodology/approach

The persuasion knowledge model was used to explore the impact of CA on brand evaluations. A factorial design experiment was conducted in a social media context (YouTube).

Findings

The results of the study show that triggering knowledge about CA changes the way consumers respond to unfamiliar brands that use such tactics. This implies that for unfamiliar brands, with future development of persuasion knowledge, CA in social media will not only be ineffective but also detrimental with damaging effects on the brand.

Research limitations/implications

An important contribution of this study lies in the application of the persuasion knowledge model to social media context.

Practical implications

The results indicate that firms should desist from covert product and brand communications in social media contexts, and instead employ disclosed brand communications.

Originality/value

Given that the effects of CA have not been investigated in an online context, this study makes a unique contribution to brand communications research by providing valuable insights and better understanding of the effects of CA in social media, specifically YouTube.

Details

Marketing Intelligence & Planning, vol. 35 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 10 January 2019

Timo Mandler

Despite considerable investigations of the various outcomes of perceived brand globalness (PBG), the concept itself remains ambiguous, demanding further conceptual…

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Abstract

Purpose

Despite considerable investigations of the various outcomes of perceived brand globalness (PBG), the concept itself remains ambiguous, demanding further conceptual refinement. The purpose of this paper is to contribute to global branding literature by suggesting an extended conceptualization of PBG, and empirically testing a corresponding extended model of global brand effects, relative to the conventional operationalization.

Design/methodology/approach

An empirical study (n=907) involving 63 brands across eight different product categories provides new insights into the composition of global brand effects by explicitly discriminating between different facets of consumers’ brand globalness perceptions (i.e. perceived market reach (PMR), perceived standardization (PST) and global consumer culture positioning (GCCP)).

Findings

The results clearly show that effects associated with global brands are not exclusively positive. While PMR and GCCP have positive effects on consumers’ brand evaluations and attitudes, PST has a strong negative effect on the same outcomes. These effects apply to both domestic and foreign global brands and occur irrespective of the perceived level of risk associated with a given product category.

Originality/value

The results provide managers a clearer picture of the up- and downsides of brand globalness perceptions and urge future studies on global brands to incorporate constructs that account for facets beyond a brand’s market reach to capture the phenomenon holistically.

Article
Publication date: 1 March 2005

Mike McGrath

To provide a review of the most recent literature concerning document delivery and related matters.

Abstract

Purpose

To provide a review of the most recent literature concerning document delivery and related matters.

Design/methodology/approach

The article is based on a broad range of published works, including papers, books, reports and web sites.

Findings

Finds that Open Access does not seem to have a great impact on document delivery at present but its influence is growing and may well accelerate.

Originality/value

This review is a useful source of information for librarians and others interested in document delivery.

Details

Interlending & Document Supply, vol. 33 no. 1
Type: Research Article
ISSN: 0264-1615

Keywords

Article
Publication date: 15 February 2021

Lan Li, Tan Pan, Xinchang Zhang, Yitao Chen, Wenyuan Cui, Lei Yan and Frank Liou

During the powder bed fusion process, thermal distortion is one big problem owing to the thermal stress caused by the high cooling rate and temperature gradient. For the…

Abstract

Purpose

During the powder bed fusion process, thermal distortion is one big problem owing to the thermal stress caused by the high cooling rate and temperature gradient. For the purpose of avoiding distortion caused by internal residual stresses, support structures are used in most selective laser melting (SLM) process especially for cantilever beams because they can assist the heat dissipation. Support structures can also help to hold the work piece in its place and reduce volume of the printing materials. The mitigation of high thermal gradients during the manufacturing process helps to reduce thermal distortion and thus alleviate cracking, curling, delamination and shrinkage. Therefore, this paper aims to study the displacement and residual stress evolution of SLMed parts.

Design/methodology/approach

The objective of this study was to examine and compare the distortion and residual stress properties of two cantilever structures, using both numerical and experimental methods. The part-scale finite element analysis modeling technique was applied to numerically analyze the overhang distortions, using the layer-by-layer model for predicting a part scale model. The validation experiments of these two samples were built in a SLM platform. Then average displacement of the four tip corners and residual stress on top surface of cantilever beams were tested to validate the model.

Findings

The validation experiments results of average displacement of the four tip corners and residual stress on top surface of cantilever beams were tested to validate the model. It was found that they matched well with each other. From displacement and residual stress standpoint, by introducing two different support structure, two samples with the same cantilever beam can be successfully printed. In terms of reducing wasted support materials, print time and high surface quality, sample with less support will need less post-processing and waste energy.

Originality/value

Numerical modeling in this work can be a very useful tool to parametrically study the feasibility of support structures of SLM parts in terms of residual stresses and deformations. It has the capability for fast prediction in the SLMed parts.

Details

Rapid Prototyping Journal, vol. 27 no. 3
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 25 April 2022

Wei Wei Cheryl Leo, Gaurangi Laud and Cindy Yunhsin Chou

Digital transformation (DT) has had a profound impact on how services are delivered, but its effects on service frontline employees in crisis have yet to be examined…

Abstract

Purpose

Digital transformation (DT) has had a profound impact on how services are delivered, but its effects on service frontline employees in crisis have yet to be examined. Using conservation of resources theory, the purpose of this study is to empirically test the overall effects of DT within service organisations on service employees’ beliefs with respect to crisis preparedness, life satisfaction and customer orientation. It also examines the moderating effects of crisis-related anxiety and job experience on these relationships.

Design/methodology/approach

This study’s hypotheses were tested quantitatively with an online survey of N = 592 frontline service employees working in hospitality and retail services organisation during the crisis of the COVID-19 pandemic. Structural equation modelling was used to analyse the data. A post-hoc study of customer-facing supervisors (N = 268) was conducted to validate the study findings and establish generalisability.

Findings

DT predicts service employees’ beliefs regarding crisis preparedness. In turn, crisis preparedness increases life satisfaction and customer orientation. Moreover, crisis-related anxiety negatively moderates the relationship between DT and crisis preparedness. Post hoc analyses validate the results derived from service employees’ data. Surprisingly, there is no significant relationship between crisis preparedness and life satisfaction for supervisors/managers with low job experience.

Originality/value

This study makes an empirical contribution to the service management literature by examining the impact of DT on service employees’ beliefs with respect to crisis preparedness that subsequently influences their life satisfaction and ability to remain customer oriented during a crisis. It highlights an important intersection between technology and service work in terms of a transformative impact of DT on service employee outcomes during crises.

Details

Journal of Services Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 7 June 2022

Paola Bellis, Daniel Trabucchi, Tommaso Buganza and Roberto Verganti

The coronavirus disease 2019 (COVID-19) pandemic has led to a global digitalization of organizational activities: the pandemic forced people and organizations to…

Abstract

Purpose

The coronavirus disease 2019 (COVID-19) pandemic has led to a global digitalization of organizational activities: the pandemic forced people and organizations to profoundly review values, purposes and norms. However, the research on how digital technologies impact human relationships and interactions at work results fragmented. Still, the importance of understanding which behaviors and norms enhance social interactions and organizational performances in digital environments remains critical, especially after COVID-19 advent. Therefore, this study explores how human relationships change in a wholly digital environment and what to expect for the new normal.

Design/methodology/approach

The study first explores the research gap through a systematic literature review to clearly understand what emerged so far. Second, through semi-structured interviews and a focus group, an empirical analysis was conducted.

Findings

Findings suggest that both work and emotional dimensions are crucial to nurturing human relationships in a digital environment. More precisely, the study unveils the need for innovative leaders to review their approaches to communication and the work experience and consider the emotional dimension in terms of community purpose and individual well-being, while identifying rituals as an overlapping tool. Finally, the authors propose a parallelism between these results and the agile revolution to inspire leaders to rethink their leadership and behaviors getting closer to the agile approach, which may represent a valuable way to rethink human relations in our professional environment.

Originality/value

The paper sheds light on an ongoing phenomenon that touches the lives of each organizational actor. The two-step structure hopes to provide both a structured base of the knowledge developed to date, proposing a systematic view of what has been studied since the outbreak of the pandemic to date and to provide insights for future developments.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 28 October 2021

Álvaro Nicolás-Agustín, Daniel Jiménez-Jiménez and Francisco Maeso-Fernandez

Professionals and academics need to know what human resource practices are necessary in this Industry 4.0 environment and digital revolution. This research studies some…

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Abstract

Purpose

Professionals and academics need to know what human resource practices are necessary in this Industry 4.0 environment and digital revolution. This research studies some human resource practices in the digital age that favor the implementation of digital transformation. The authors’ arguments suggest that for personnel to be a key asset in digital transformation processes, a strategic alignment is necessary to drive the company toward these objectives.

Design/methodology/approach

The hypotheses were tested in a representative sample of 184 manufacturing companies with ten or more employees located in the southeast of Spain, using partial least squares.

Findings

The authors’ findings show that human resource practices partially mediate the relationship between strategic alignment and digital transformation. Based on the contingent approach, the authors also maintain that the company must implement human resource practices that encourage employee behaviors that are consistent with the organization's strategy. This strategic alignment and these human resource practices enable companies to achieve digital transformation in search of superior performance.

Research limitations/implications

Longitudinal and multilevel studies could increase the strength of the research, which could also include companies from other sectors. Although the technology component is fundamental in digital transformation processes, human capital management is even more important. This research highlights the mediating role of human resource management, where practices such as teleworking, teamwork and employee engagement are essential to foster innovative behavior and implement the digital transformation process.

Practical implications

In the new digital environment, companies must adopt a set of human resource practices that favor innovative employee behavior that helps digitally transform their businesses.

Originality/value

To the best of authors’ knowledge, this empirical study has not been previously carried out. The theoretical model and hypothesis testing provide strategic value for understanding some of the determinants of digital transformation in relation to human resource management.

Details

International Journal of Manpower, vol. 43 no. 2
Type: Research Article
ISSN: 0143-7720

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