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Many managers and scholars focus on how to repair brand image after a corporate crisis. This research paper aims to propose that a fresh start mindset (FSM) and brand crisis type can jointly influence consumer forgiveness.

Three studies were conducted to examine the authors’ hypotheses. Study 1 is a 3 (FSM: high vs low vs control) × 2 (brand crisis: controllable vs uncontrollable) between-subjects factorial design to test the interaction effect of FSM and brand crisis type on consumer forgiveness. Study 2 is a 2 (FSM: high vs low) × 2 (brand crisis: controllable vs uncontrollable) between-subjects factorial design to identify the affective and cognitive mechanisms in the influence of FSM and brand crisis type on consumer forgiveness. Study 3 is a 2 (FSM: high vs low) × 2 (brand crisis: controllable vs uncontrollable) × 3 (strategy: defensive strategy vs accommodative strategy vs reticence) between-subjects factorial design, aimed to identify the possible boundary conditions of this effect and tested the moderating role of brand crisis response strategies.

Study 1 finds that the FSM interacts with brand crisis type to affect consumer forgiveness. Specifically, consumers faced with uncontrollable (vs controllable) brand crises tend to increase (vs decrease) consumer forgiveness after a corporate crisis. Study 2 identifies the underlying mechanism, such that two distinct mechanisms drive the interaction effect. Affective empathy and perceived responsibility mediate the interaction effect of FSM and brand crisis type on forgiveness. Study 3 replicates the findings of studies 1 and 2 and confirms the boundary condition of the effect, showing that crisis response strategy moderates the interaction between FSM and brand crisis type.

Theoretically, to the best of the authors’ knowledge, this research observes the interactive effect of FSM and brand crisis for the first time, thus extending the existing research on both FSM and brand crisis. This study also enriches existing empathy and responsibility literature by examining the mediating role of empathy and perceived responsibility. Practical implications for marketers are apparent, especially after a brand crisis occurs. Corporates can deal with different types of the brand crisis based on consumers’ FSM. Finally, future research with regards to the findings is discussed.

The purpose of this paper is to design and implement interventions to increase free school meal (FSM) uptake in pilot schools. This paper describes the interventions, reports on acceptability (as perceived by school working parties) and explores the process of implementing change.

The research consisted of two phases, an exploratory phase followed by an intervention phase. Findings from the latter are presented. Ten pilot schools (five primary and five secondary) in Leeds, England were recruited. Each established a working party, examined current claiming processes and implemented individualised action plans. This paper draws on the final action plans and interviews/focus groups with working parties.

Interventions to improve FSM claiming process, minimise discrimination and maximise awareness were designed. The majority were implemented successfully, the exception being amending anti-bullying policies. Creative ways of delivering interventions were demonstrated. The process of change was effective, critical factors being having individualised action plans that allowed flexibility in implementation, reflecting on current claiming processes, and setting up working parties.

Ways of working with schools to increase FSM uptake and more generally improve nutritional policies are suggested. Amending claiming systems in schools is recommended as is greater pupil and parent involvement in nutrition policies.

An estimated 300,000 UK children do not take FSMs they are entitled to – with many schools unaware of the issue. This study worked with schools to discover how to address this issue and evaluated the perceived acceptability and feasibility of the approach.

The purpose of this paper is to propose a practical method to elicit – in a manner grounded in fact – the “as is” supply chain strategy that a business unit currently has in place. It also proposes a framework to represent the supply chain strategy of a business unit in a clear and actionable manner.

A framework to represent the supply chain strategy of a business unit was developed through inductive theory generation. A method to elicit the current, “as is” supply chain strategy of a business unit was developed through collaborative management research projects and validated by several third-party projects.

In different projects – many conducted by third parties – the method was found to be a useful approach to elicit the “as is” supply chain strategy of a business unit. Practitioners found value in representing a supply chain strategy as a conceptual system serving as a logical bridge between the overall strategy and the supply chain operations of the business units.

The proposed framework may have limited scalability beyond a single business unit. The proposed method may be less useful when the supply chain strategy is undergoing a dramatic transformation, or when the participants from the company are either not fully engaged in the exercise or knowledgeable about the strategic rationale behind activities.

The paper provides an innovative approach to tap into the tacit knowledge of the organization to reveal the patterns of decisions underpinning its current supply chain strategy and to characterize the supply chain strategy of a business unit as a conceptual system.

The purpose of this paper is to develop and apply an exact finite strip (F‐a FSM) for the buckling and initial post‐buckling analyses of box section struts.

The Von‐Karman's equilibrium equation is solved exactly to obtain the buckling loads and deflection modes for the struts. The investigation is then extended to an initial post‐buckling study with the assumption that the deflected form immediately after the buckling is the same as that obtained for the buckling. Through the solution of the Von‐Karman's compatibility equation, the in‐plane displacement functions are developed in terms of the unknown coefficient. These in‐plane and out‐of‐plane deflected functions are then substituted in the total strain energy expressions and the theorem of minimum total potential energy is applied to solve for the unknown coefficient.

The F‐a FSM is applied to analyze the buckling and initial post‐buckling behavior of some representative box sections for which the results were also obtained through the application of a semi‐energy finite strip method (S‐e FSM). For a given degree of accuracy in the results, however, the F‐a FSM analysis requires less computational effort.

In the present F‐a FSM, only one of the calculated deflection modes is used for the initial post‐buckling study.

A very useful and computationally economical methodology is developed for the initial design of struts which encounter post‐buckling.

The originality of the paper is the fact that by incorporating a rigorous buckling solution into the Von‐Karman's compatibility equation, and solving it, a fairly efficient method for post‐buckling stiffness calculation is achieved.

Corrosion monitoring and inspection is commonly done in industry, for a wide range of applications:

The Purpose of this research is to make an energy efficient finite state machine (FSM) in order to achieve the core objective of green computing because FSM is an indispensable part of multiple computer hardware.

This study uses ultra-scale plus FPGA architecture in place of seven-series field-programmable gate array (FPGA) for the implementation of the FSM design and also uses output load scaling for the design of environment-friendly FSM. This design study is done using Verilog Hardware description language and Vivado integrated system environment design tools and implemented on 16 nm ultra-scale FPGA architecture.

There is up to 98.57% reduction in dynamic power when operating frequency is managed as per smart job scheduling. There is up to a 21.97% reduction in static power with proper management of output load capacitance. There is up to 98.43% saving in dynamic power with the proposed management of output load capacitance.

The proposed design will be environment friendly that eventually leads to the green earth. This is the main motive of the research area i.e. green computing.

The purpose of this paper is to investigate winding topologies for flux-switching motors (FSMs) with various segment-tooth combinations and different excitation methods.

For the ac winding of FSM, two winding topologies, namely the concentrated winding and the distributed winding, are compared in terms of the winding factor and efficiency. For the field winding of dc-excited FSM (DCEFSM), another two winding topologies, namely the lap winding and the toroidal winding, are compared in terms of effective coil area, end-winding length, and thermal conditions. Analytical derivation is used for the general winding factor calculation. The calculation results are validated using finite element analysis.

Winding factors can be used as an indication of winding efficiency for FSMs in the same manner as done for synchronous motors. For FSMs with concentrated windings, the winding factor increases when the rotor tooth number approaches a multiple of the stator segment number. For FSMs with certain segment-tooth combinations, e.g. 6/8, the theoretical maximum winding factor can be achieved by implementing distributed windings. Furthermore, the toroidal winding can be an efficient winding topology for DCEFSMs with large stator diameter and small stack length.

This work can be continued with investigating the variation of reluctance torque with respect to different segment-tooth combinations of FSM.

This paper proposes a general method to calculate the winding factor of FSMs using only the phase number, the stator segment number, the rotor tooth number, and the skew angle. Using this method, a table of winding factors of FSMs with different segment-tooth combinations is provided. Principle of design of FSMs with high-winding factors are hence concluded. This paper also proposed the implementation of distributed windings for FSM with certain segment-tooth combinations, e.g. 6/8, by which means a theoretical maximum winding factor is achieved. In addition, different winding topologies for the field winding of DCEFSM are also investigated.

This paper aims to present a friction stir molding (FSM) method for the rapid manufacturing of metal tooling. The method uses additive and subtractive techniques to sequentially friction stir bond and then mill slabs of metal. Mold tooling is grown in a bottom-up fashion, overcoming machining accessibility problems typically associated with deep cavity tooling.

To test the feasibility of FSM in building functional molds, a layer addition procedure that combines friction stir spot welding (FSSW) with an initial glue application and clamping for slabs of AA6061-T651 was investigated. Additionally, FSSW parameters and the mechanical behavior of test mold materials, including shear strength and hardness, were studied. Further, scanning electron microscopy (SEM)/elemental map analysis (EDS) of the spot weld zones was carried out to understand the effect of FSSW on the glue materials and to study potential mixing of glue with the plate materials in the welded zone.

The results indicate that FSM provides good layer stacking without gaps when slabs are pre-processed through sand blasting, moistening, uniform clamping and FSSW using a tapered pin tool. The tensile shear strength results revealed that the welded spots were able to withstand cutting forces during machining stages; however, FSSW was found to cause hardness reduction among spot zones because of over-aging. The SEM/EDS results showed that glue was not mixed with slab materials in spot zones. The proposed process was able to build a test tooling sample successfully using AA6061-T651 plates welded and machined on a three-axis computer numerical control (CNC) mill.

The proposed FSM process is a new process presented by the authors, developed for the rapid manufacturing of metal tooling. The method uses additive and subtractive techniques to sequentially friction stir bond and then mill slabs of metal. The use of FSSW process for materials addition is an original contribution that enables automatic process planning for this new process.

This paper is aimed at investigating the potential advantages of flux‐switching machines (FSM) compared to permanent magnet synchronous machines (PMSM), particularly for the applications of electric vehicle traction.

A 12‐slot 14‐pole PMSM designed for an in‐wheel traction application is chosen for the comparison. With the same volume constraint, three 12/14 FSM structures are created. Both the PMSM and the three FSM structures are modeled using the software Flux. Based on these models, finite element analyses (FEA) are performed, and the results are compared in terms of open‐circuit back electromotive force (EMF), electrical loading capability, and thermal conditions.

Within the same volume constraint, a 12/14 FSMs can achieve the maximum torque higher than the one of 12/14 PMSM. This conclusion is drawn based on the observed facts that at the same rotor speed, a larger open‐circuit back EMF is induced in the FSM, while a larger electrical loading is also allowed in this machine, compared to the PMSM. In addition, the risk of demagnetization during the process of field weakening proves to be lower in FSMs than PMSMs. This advantage suggests a potentially wide constant power speed range (CPSR) of FSMs, which is especially beneficial in automotive applications.

This research can be continued with investigating the field weakening capability and iron losses of FSMs.

This paper proposed two optional structures of FSMs to reduce the amount of permanent magnets. It also highlighted the effectiveness of FSMs in cooling these magnets.