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An authoritative paper on the lubrication of turbines was included in our January issue. This was devoted, principally, to the evolution and use of modern lubricating oils. Details were also given of hydrogen cooled alternators for land machines. The paper below is concerned only with marine turbines and is a practical paper for assistance to all steam turbine designers, manufacturers and, of course, operators. It covers the various types of marine turbine lubricating systems, design features that minimise risk of oil contamination and the precautions to be taken by manufacturers before patting their machines into commission. The paper is a condensation of one given at a recent meeting of the American Society for Testing Materials at San Francisco by FREDERICK S. JONES, of the Socony‐ Vacuum Oil Company Inc. Reference is made in this paper to “double inhibited oils”, and this is taken to mean oils that contain both oxidation and rust inhibiting additives.

The purpose of this paper is to provide an historical analysis of an important early contribution to the history of marketing thought literature – the six-book series titled The Knack of Selling – which was published in 1913 and intended as an early training course for salesmanship.

This research utilized a close, systematic reading of The Knack of Selling series and places it in the professional and intellectual context of the early twentieth century. Books published about marketing are primary source materials for any study of the history of marketing thought. In this case, The Knack series constitutes significant primary source material for a study of early thinking about personal selling.

Echoing A.W. Shaw, Watson offers a more sophisticated interpretation of the “one best way” approach associated with Frederick Taylor. Watson’s advice did not entail the repetition of canned sales talks to each customer. His vision of practice was more complicated. Sales presentations were temporally and locationally relative. They were subject to ongoing evolution. As the marketplace changed, as customer needs and interests shifted, so did organizational and salesperson performances. To keep sales talks relevant to the consumer, personnel were encouraged to undertake rudimentary ethnographic research and interviews. Unusually, there is oscillation in the way power relations between marketer and customer were described. While relational themes are present, so are military metaphors.

This is the first systematic reading of The Knack of Selling that has been produced. It is an important contribution to the literature inasmuch as this book set is not in wide circulation. The material itself was significant as an input into scholarship subsequently hailed as seminal within sales management.

The purpose of this chapter is to examine the proliferation of scientific management and then to consider its effect on business and society. Our examination begins with a brief survey of various management approaches that emerged in the early twentieth century. We focus on Frederick Taylor, the originator of scientific management, as the person with the greatest influence on management scholarship. We assert that the propagation of scientific management in all sectors of business and society is so pervasive that is it ubiquitous, making it exceedingly difficult to consciously detect or question. We examine how core ideas from scientific management have facilitated the dehumanization of stakeholders in management scholarship and practice. We then discuss how dehumanizing tendencies — informed by the hidden ubiquity of scientific management — have permeated research in corporate social responsibility and management theory. We conclude with suggestions for integrating humanity into management theory.

This paper uses a stakeholder framework to review the empirical literature on corporate social performance (CSP), focusing particularly on studies attempting to correlate social with financial performance. Results show first that most studies correlate measures of business performance that as yet have no theoretical relationship (for example, the level of corporate charitable giving with return on investment). To make sense of this body of research, CSP studies must be integrated with stakeholder theory. Multiple stakeholders (a) set expectations for corporate performance, (b) experience the effects of corporate behavior, and (c) evaluate the outcomes of corporate behavior. However, we find that the empirical CSP literature mismatches variables in terms of which stakeholders are relevant to which kind of measure. Second, only the studies using market‐based variables and theory show a consistent relationship between social and financial performance, particularly those showing a negative abnormal return to the stock price of companies experiencing product recalls. Although this paper shows that the CSP construct is not yet well‐specified enough to produce stronger results, recent research suggests that much progress is being made both empirically and theoretically in developing valid and reliable measures of corporate social performance.

The term “fashion” triggers images of frivolous symbolic production with a particular impact on women, quite a world apart at first sight from high technology and mobile telephony that traditionally tend to be associated with science, rationality and masculinity. Surprisingly, we show in this paper that the field of mobile telephony has, for a number of years now, been impacted and significantly transformed by the transposition of fashion logics. We deconstruct the process of logic transposition, considering key moments and key actors, key modes and mechanisms. The comparison of multiple case studies within the mobile telephony industry also points to the limits of transposition and to varying degrees of hybridization and logic co-habitation. This process of logic transposition is, we argue, profoundly transforming the mobile telephony industry, bringing it closer, on many counts, to “cultural industries”. In the end, we draw a number of theoretical conclusions on logic transposition as an important mechanism of institutional change.

Lillian Moller Gilbreth (1878‐1972) extended scientific management into marketing practice in the late 1920s. This paper aims to illuminate several of these practical extensions.

The paper is an historical case study.

Gilbreth brought her psychologically enlightened brand of scientific management to Macy's Department Store in New York City in the mid‐1920s; she accomplished early marketing research for Johnson & Johnson in 1926; and she designed model kitchens in the late 1920s and 1930s which showed homemakers how to minimize wasted motion and unnecessary fatigue in housework while maximizing the psychological well‐being of their families.

Gilbreth's accomplishments show that marketing research has a longer history than was once assumed, offering further support for the revision of Keith's 1960 periodization of this history.

This paper is the first to reveal how Gilbreth's unique mix of psychology and scientific management entered the field of marketing in the interwar period.

The question has been recently raised as to how far the operation of the Sale of Food and Drugs Acts of 1875, 1879, and 1899, and the Margarine Act, 1887, is affected by the Act 29 Charles II., cap. 7, “for the better observation of the Lord's Day, commonly called Sunday.” At first sight it would seem a palpable absurdity to suppose that a man could escape the penalties of one offence because he has committed another breach of the law at the same time, and in this respect law and common‐sense are, broadly speaking, in agreement; yet there are one or two cases in which at least some show of argument can be brought forward in favour of the opposite contention.

The purpose of this chapter is to examine the presence of abuse enacted through virtual mediums with a specific focus on how athletes can become the targets of online hate. The chapter introduces social media and explores the role it has played in the increasing reliance on virtual worlds. The impact of digital technology on sport in particular is framed in order to demonstrate how digital technologies are now a vital component in our consumption of sport. The primary focus of the chapter is on how virtual spaces can pose significant risk(s). Freedom of speech, shifting power and the lack of safety and regulation in virtual spaces are all presented. Finally, recommendations are made for future research in the area in order to develop understanding of abuse augmented by virtual environments and to develop the focus on virtual safeguarding in sport and beyond.

This chapter synthesises and discusses existing literature from the disciplines of sport, social media and abuse, with a view to understand and address prominent issues encountered by athletes in the virtual world.

By examining abuse through a sociological lens, this chapter focusses on the factors that promote or enable abuse to occur online (often without regulation). The types of abuse experienced in virtual spaces are legion and this adds to the complexity of policing and/or safeguarding online environments.

The chapter makes recommendations for a number of future areas of study that will extend the current understanding of abuse in virtual environments.

The chapter provides a synthesis of the emerging area of virtual abuse and its links to sociology as a discipline. It offers insight into power in virtual spaces as a critical frame of reference for understanding virtual interactions and parasocial relationships.

This paper aims to present the work and contributions of Karol Adamiecki in comparison with Frederick Winslow Taylor and discusses the various contexts in which both scholars conducted their research. The purpose of this study is bring to light some of the main accomplishments of Adamiecki and contribute to the discussion of reasons why the work of some scholars draws wide acclaim, while similar work of others remains unnoticed.

The background for the discussion is the work and ideas of Karol Adamiecki, a Polish engineer and manager, whose methods and findings were similar to those of Frederick Taylor and are contemporary, and, in some cases, precede those of the Father of Scientific Management. The methodology used in this study is a review of the original work of Adamiecki and Taylor to find the true meaning and purpose behind their writings, as well as a review of relevant literature regarding the context of the realities in which both scholars constructed their research.

The concepts and inventions of Karol Adamiecki are, in many aspects, similar to those of Frederick Taylor and his followers. Several factors are identified and discussed which may have influenced the varied level of recognition of conceptually similar ideas evolved in different parts of the world. These factors are, among others, the socio-political reality of Eastern Europe and Poland under the influence of Russia and the Soviets as compared to that of the USA and the Western World and the support of various interest groups and government institutions, as well as the impact of the academic circles.

In today’s world of globalization reaching all aspects of life, it is necessary to recognize and acknowledge the developments emerging in different settings, regions and cultures. Furthermore, the social and political realities in which research is constructed may impact the future acceptance, dissemination and popularity of the findings and authors.

Although some research exists outlining the work of Adamiecki, this study contributes to the body of historical management knowledge by focusing on the main accomplishments of Adamiecki based on his original writings and placing his accomplishments in a historical context in comparison to Taylor, thus analyzing the reasons for the lack of wider acclaim for Adamiecki’s contribution to scientific management.