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The purpose of this paper is to re-evaluate the sustainable attitude-behavior gap by reconsidering the cognitive-rational aspects of consumer purchase behavior. We aim to show how companies can benefit from focusing on hedonic aspects of consumption in their marketing of sustainable products. We claim that consumer culture research needs to examine the link between hedonic, aesthetic, and cognitive-rational aspects of sustainable consumption.

We use the electric vehicle marketing strategy in the United States as an example of an approach to bridge the attitude-behavior gap. More specifically, we focus on the car manufacturer Tesla as an example of marketing a sustainable product.

We find that Tesla’s marketing strategy focuses on aesthetics and hedonics-ludic performance. Similarly to other luxury cars, Tesla markets itself with a full compliment of consumer benefits. Compared to economical electric vehicles, sustainability is not the primary focus of Tesla’s marketing communication strategy.

Sustainable consumption theory benefits from examining the interlinking of hedonic, aesthetic and cognitive-rational aspects product purchasing and use. Future research in the development of sustainable consumption theory in additional complex product categories is needed.

Greater regard for consumer experience in sustainable consumption offers the potential for additional strategies to bridge the attitude-behavior gap and marketing of sustainable goods.

We move beyond the attitude-behavior gap by not only focusing on expressed attitudes of sustainability, but also focusing on the hedonic aspects at play in sustainable consumption.

This paper argues for the following sensitizing proposition. At its core, much of consumer behavior that involves brand meanings is an attempt to influence, or symbolically mark, interpersonal relationships.

This paper presents a conceptual argument based on a literature review.

First, I argue that our pervasive concern with other people is a basic genetic component of human beings, and discuss some possible evolutionary pressures that may have led to this result. Then I discuss how this pervasive concern influences consumer behavior related to brand meanings. This discussion is structured around two aspects of social relationships: interpersonal closeness and social status. Relationship closeness is discussed with regard to brand communities, gifts, special possessions and brand love, and the often hidden ways that social relationships permeate everyday consumer behavior. Social status is discussed with reference to materialism. Materialism is sometimes misunderstood as an obsession with physical object, or as occurring when people care more about products than they do about people. In contrast, I argue that materialism is better understood as a style of relating to people.

This paper integrates a range of disparate findings in support of a broadly applicable generalization that nothing matters more to people than other people. This generalization can function as a sensitizing proposition that managers and researchers can bear in mind as they seek to interpret and understand how brand meaning influences consumer behavior.

The past few years have seen a swelling of interest in explicitly Christian approaches to business ethics. The time is ripe, it would seem, to map the diversity of approaches within what I term “Christian business ethics.”¹ Here I will frame the diversity of approaches as answers to the distinctive kind of question which religiously minded ethicists have brought to the terrain of business. I will not use theological or religious terms or categories, since such language is not likely to be of interest to philosophers and social scientists. Drawing up this map has been rendered easier by the fact that Christian business ethicists themselves have used a language which is readily accessible to listeners outside their traditions.

Purpose – This chapter examines the cultural resources that enable Black single mothers in the United States to handle the burdens of poverty while parenting. Through a Black feminist theory lens, the convergence of the historical traditions, practices and institutions within the Black community are examined as to how they enable Black women to effectively care for their families. Additionally, the cultural strengths of the Black community are highlighted to further elucidate how they help Black women resist the hegemonic perceptions of Black single mothers as unfit.

Methodology – To explain the cultural resources leveraged by Black women in poverty to raise their families, qualitative analysis of the existing peer-reviewed literature focusing on a range of topics specific to the Black community and family were utilized. The United States Census Bureau data were used to describe the target population and to better inform the overall analysis.

Findings – Despite the stereotypes and obstacles faced by single Black mothers in poverty, characteristics specific to the Black community, and Black women in particular, have enabled them to establish communities, networks, and environments that help them care for and raise their children.

Social implications – Attention to the sociohistorical experiences of the Black community and family must be paid in order to understand single-mother family formation within the Black community. Moreover, greater understanding of the cultural strengths of the Black community must be acknowledged in order to better comprehend how single Black women living in poverty are able to effectively sustain families and defy stereotypes.

Originality/value of chapter – Previous analyses of families headed by low-income Black women have often taken a negative, if not judgmental, approach. This analysis takes a different approach. In addition to exploring the structural and historical origins of families headed by low-income Black women, it highlights the strengths born out of the cultural practices and traditions of the Black community and family.

Literature on leadership and literature on culture are each rich and deep, but the two were largely unrelated during the first several decades of their development. In more recent years, many researchers have explored relationships between these two literatures. In this chapter, we identify four developments or trends in the last 25 years of cross-cultural leadership literature. First, our understanding of etic or universal findings has advanced and become more complex, but also more realistic. Second, there has been refinement in the definition of “culture” and the identification of the dimensions of culture, with several researchers having identified particular cultural dimensions that seem to be directly relevant to leadership. Third, the social information processing literature has been extended to the leadership and culture literatures. Finally, there is a movement toward larger studies that not only collect data from multiple countries, but also through multiple research methodologies.

The passenger air travel market has recently been impacted by two major innovations: first, in the 1990s, the rise of “low-cost carrier” (LCC) airlines offering cheap one-way point-to-point tickets, and then, in the new millennium, the emergence and enthusiastic adoption by consumers of online Internet booking systems. It has been suggested that the transparency of Internet booking would result in only the lowest fare offerings being sustainable in the market, and the simplicity and efficiency of LCCs would mean that it would be their fares that would be the lowest.