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Article
Publication date: 1 July 1994

George M. Zinkhan and F. Christian Zinkhan

Since organizations have limited resources, it is not possible to invest in every opportunity which is recognized or imagined. Once a set of promising projects has been…

Abstract

Since organizations have limited resources, it is not possible to invest in every opportunity which is recognized or imagined. Once a set of promising projects has been identified and investigated, it is necessary to reject some projects but invest in others. In this respect, the process of capital budgeting serves to shape the future of organizations, and a variety of capital budgeting methods have been proposed to assist managers who are engaged in this important planning task.

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Managerial Finance, vol. 20 no. 7
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 1 October 1997

George M. Zinkhan and F. Christian Zinkhan

Human existence is characterized by discontinuities, chaos, instabilities, constant changes, and paradoxes (Firat and Venkatesh, 1996). A challenge to social scientists is…

Abstract

Human existence is characterized by discontinuities, chaos, instabilities, constant changes, and paradoxes (Firat and Venkatesh, 1996). A challenge to social scientists is to construct theories which explain human behavior, given the plurality and complexity of human behavior. At the same time, business decision makers face the challenge of managing in an environment of constant change and flux. The economist, Joseph Schumpeter (1943), described this process well:

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Managerial Finance, vol. 23 no. 10
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 1 March 1992

George M. Zinkhan, Madeline Johnson and F. Christian Zinkhan

Reports on content‐analysis research of television commercials forproducts, services and retail outlets attempting to discover whether theobjectives or strategies used…

Abstract

Reports on content‐analysis research of television commercials for products, services and retail outlets attempting to discover whether the objectives or strategies used differ. Uses three frameworks for evaluation of the product and service advertisements. Finds that services, product and retail marketers are using different advertising strategies. Notes that many of the differences seem to be concerned with the heterogeneity, simultaneity and intangibility of services and discusses implications for managers of these findings.

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Journal of Services Marketing, vol. 6 no. 3
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 January 1990

F. Christian Zinkhan and George M. Zinkhan

The application on conjoint analysis to the taskof customising financial services is discussed.Conjoint analysis allows for the generation of theutility levels associated…

Abstract

The application on conjoint analysis to the task of customising financial services is discussed. Conjoint analysis allows for the generation of the utility levels associated with financial service design alternatives. By evaluating service‐provider and customer utility levels simultaneously, an efficient frontier of financial service designs can be identified. This process can greatly simplify the financial service design selection decision, since it eliminates inferior alternatives from consideration. A hypothetical example, the selection of commercial line of credit features for a potential corporate customer, is demonstrated.

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International Journal of Bank Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 October 1997

F. Christian Zinkhan and George M. Zinkhan

The northern spotted owl (Strix occidentalis caurina) was declared a threatened species by the US Fish and Wildlife Service on June 22, 1990. Its listing as a threatened…

Abstract

The northern spotted owl (Strix occidentalis caurina) was declared a threatened species by the US Fish and Wildlife Service on June 22, 1990. Its listing as a threatened species makes it illegal not only to harm the owls directly, but also to destroy their habitat. Uncertainty associated with the federal government's handling of the owl habitat area increased with the announcement on June 27 that a plan for protection would be delayed. Subsequently, the Bush administration responded with a plan aimed at “balancing” environmental and employment considerations (Hooker and Rockwell, 1990). Reflecting the 1994 Clinton forest plan for the Pacific Northwest, total harvests of softwoods in the Douglas‐fir region of Western Washington and Western Oregon were recently projected to decline from 3.14 billion cubic feet in 1986 to 1.75 billion cubic feet in 2010 (Haynes, Adams, and Mills, 1995). Since the stock market responds very rapidly to new information, its reaction to the owl's listing can be investigated in an attempt to uncover Wall Street's perception of the likely future effect of the decision on the financial attractiveness of growing and marketing timber. Results have implications for the forest products industry and should be of interest to policymakers, forest industry planners, and security analysts.

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Managerial Finance, vol. 23 no. 10
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 13 December 2018

Frida Bahja, Cihan Cobanoglu, Katerina Berezina and Carolin Lusby

The purpose of the study was to discover the relative importance of influencing factors toward booking a cruise vacation. Based on a review of literature, this study…

Abstract

Purpose

The purpose of the study was to discover the relative importance of influencing factors toward booking a cruise vacation. Based on a review of literature, this study focused on exploring the relative importance of six influential factors in cruise customers’ decision-making process: cruise vacation price, cruise duration, distance from the cruise port, itineraries, environmental friendliness of cruise line and cruise online reviews.

Design/methodology/approach

The complexity of cruise customers’ decision-making process for involving these six attributes with several levels was examined with choice-based conjoint (CBC) analysis. CBC was selected due to its realistic approach to purchase decisions, in the form of trade-offs. The online survey collected data anonymously. The survey was distributed through Amazon’s Mechanical Turk (Mturk) platform. The sample consisted of 450 cruise customers, who had experienced a cruise vacation before.

Findings

The findings of the study showed that online reviews were the most influential attribute for cruise customers in their cruise decision, followed very closely by the environmental friendliness of the cruise line. The next influential factor was the duration of the cruise vacation, which was followed by distance from the cruise port, cruise itinerary and cruise vacation price. The best and the worst cruise vacation profiles were generated based on the CBC analysis.

Practical implications

The findings of this study provide some insights with regard to cruise customers’ importance about influencing factors when deciding on a cruise vacation.

Originality/value

The research provides insides in understanding the influential factors at the last stage of cruise customers’ decision-making process. In this regard, cruise industry can pay more attention in promoting the attributes of a cruise offer as influential factors. Additionally, the findings of this study contribute to the general knowledge about cruise customers’ decision-making process.

Details

Tourism Review, vol. 74 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

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Book part
Publication date: 30 July 2018

Abstract

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Article
Publication date: 7 November 2016

Bastian Popp, Claas Christian Germelmann and Benjamin Jung

Social media has promoted anti-brand communities, which build around the shared aversion to a specific brand. The purpose of this paper is to investigate social…

Abstract

Purpose

Social media has promoted anti-brand communities, which build around the shared aversion to a specific brand. The purpose of this paper is to investigate social media-based anti-brand communities and their effects on the sports team brand in question.

Design/methodology/approach

The authors conducted a netnographic study of Facebook-based anti-brand communities that oppose a professional football team.

Findings

The netnographic study reveals characteristics and drivers of Facebook-based anti-brand communities that oppose a professional football team. The research further identifies co-destructive behaviours of anti-brand community members that harm the sports team brand and even its sponsors. However, the findings also reveal that anti-brand communities may play a positive role in sport, as they strengthen the relationship between fans of the opposed brand and this brand and foster rivalry among football fans.

Practical implications

This research establishes the relevance of social media-based anti-brand communities for sports brands. Recommendations are made for team sport brands with regards to how to deal with the phenomenon of anti-brand communities.

Originality/value

While the previous research on anti-brand activism focused on either offline movements or movements using traditional websites, this research is the first to investigate the pivotal role of social networking sites for anti-brand activism. The paper further uncovers unique motivational, attitudinal, and behavioral patterns of fans that meet in communities opposing not only the rival team, but also the brand associated with the team. Findings show ways to better understand and deal with such anti-brand communities in sports.

Details

International Journal of Sports Marketing and Sponsorship, vol. 17 no. 4
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 14 August 2017

Timm F. Wagner, Christian V. Baccarella and Kai-Ingo Voigt

Consumers’ perceptions of new technologies are vital for the adoption of innovations. However, due to the complexity of technological innovations and associated consumer…

Abstract

Purpose

Consumers’ perceptions of new technologies are vital for the adoption of innovations. However, due to the complexity of technological innovations and associated consumer concerns, marketing communications play a crucial role in shaping attitudes. In this context, the level of technical complexity presented in advertisements can be a critical determinant of communication effectiveness. The paper aims to discuss this issue.

Design/methodology/approach

By conducting an experiment in the context of plug-in hybrid electric cars, this study examines the impact of technical complexity on communication effectiveness. The authors also include consumers’ product involvement as a potential moderator of this relationship.

Findings

This paper reveals that individuals with low product involvement respond more favourably to technically simple ads. However, medium-involved consumers show the best responses towards ads with a high level of technical complexity. Interestingly, the authors could not find significant attitude differences for high-involvement individuals in terms of the level of technical complexity.

Practical implications

The results support the notion that the advice “keep it short and simple” is not always appropriate. In particular, when marketers want to communicate technological innovations, a more complex presentation can provoke positive reactions, when the audience has at least a medium level of product involvement.

Originality/value

There is little evidence concerning how technical complexity within marketing communications affects consumer attitudes. This study significantly contributes to the understanding of how advertisements of technological innovations are perceived by consumers.

Details

European Journal of Innovation Management, vol. 20 no. 3
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 1 May 2004

Kim Shyan Fam, David S. Waller and B. Zafer Erdogan

In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze…

Abstract

In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has on attitudes towards the advertising of particular controversial products and services. A questionnaire was distributed to 1,393 people across six different countries and resulting in samples of four main religious groups. The results indicated some statistically significant differences between the groups, which can have important implications for global marketers.

Details

European Journal of Marketing, vol. 38 no. 5/6
Type: Research Article
ISSN: 0309-0566

Keywords

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