Search results
1 – 10 of 18Fábio Lotti Oliva and Masaaki Kotabe
The purpose of this paper is to present the main barriers, practices, methods and knowledge management tools in startups that are characterized as agile organizations with dynamic…
Abstract
Purpose
The purpose of this paper is to present the main barriers, practices, methods and knowledge management tools in startups that are characterized as agile organizations with dynamic capabilities to meet the demands of a business environment of high volatility, uncertainties, complexity and ambiguity.
Design/methodology/approach
The conceptual basis of the research focused on the triad: agile organization, dynamic capabilities and knowledge management. Field research began by interviewing experts to identify the barriers, practices, methods and knowledge management tools in startups. Based on the theoretical review, on the desk research and on the result of interviews with experts, a quantitative research was carried out with the leading startups coworking of São Paulo city. The obtained data made it possible to develop descriptive analyses and run linear regressions and cluster analysis for exploratory research.
Findings
Startups with higher maturity in innovation level, solution development level, and scalability development level, present a higher degree of utilization of the practices, methods and tools dedicated to knowledge management.
Practical implications
It is expected that results of the research presented in detail will be able to illustrate concrete examples of practices, methods, and knowledge management tools for large established companies seeking the organizational agility of startups.
Originality/value
This study contributes to the identification of barriers, practices, methods and tools of management of knowledge in startups, through the conceptual triad: agile organization, dynamic capabilities and knowledge management.
Details
Keywords
Fábio Lotti Oliva, Andrei Carlos Torresani Paza, Jefferson Luiz Bution, Masaaki Kotabe, Peter Kelle, Eduardo Pinheiro Gondim de Vasconcellos, Celso Claudio de Hildebrand e Grisi, Martinho Isnard Ribeiro de Almeida and Adalberto Americo Fischmann
This study aims to investigate the risks associated with managing the dispersed knowledge in inter-organizational arrangements for innovation. Specifically, it proposes a model to…
Abstract
Purpose
This study aims to investigate the risks associated with managing the dispersed knowledge in inter-organizational arrangements for innovation. Specifically, it proposes a model to analyze the knowledge management risks in open innovation, applied in four steps.
Design/methodology/approach
Initially, the authors carried out a systematic literature review (SLR) on the concepts that connect knowledge management, inter-organizational arrangements for innovation and risks. The SLR results led to a complementary theoretical review on the conceptual elements in question. Based on the findings, the authors have developed a model to analyze the knowledge management risks in open innovation, which was validated by experts. It was then studied the case of GOL Airlines, a company that uses innovation to overcome the paradox between low-cost and full service in the commercial air transportation industry, considering the application and adjustment of the proposed model.
Findings
Open innovation is one of the inter-organizational arrangement types most applied in the context of innovation. Relations between agents are the primary sources of risks when managing the dispersed knowledge in these arrangements. The authors have found five main risks associated, namely, risk of the innovative effort does not reach the expected objective, risk of knowledge transfer being ineffective, risk of misappropriation of value, risk of dependency (lock-in) and risk of relations.
Practical implications
The practical implication is the proposition of a procedure for applying the model to analyze the knowledge management risks in open innovation, which makes it a prescriptive model for identifying risks. The proposed model is described in four steps, namely, to identify the agents in the environment of the value of open innovation; to identify the types of relations of each agent; to consider the barriers to knowledge management in innovation; and to assess the risks considering the possibilities derived from the agents, their relationships and the barriers. The model is applied in the GOL case and the results are presented.
Originality/value
First, it uses a novel approach to investigate open innovation while studying its risks. This approach considers the knowledge is dispersed and flows from one organization to another through a combination of relations inside the environment of value where the open innovation materializes. Second, it contributes to theory development by opening a research front that fuses four areas: risk management, knowledge management, innovation and inter-organizational arrangements. Third, this paper proposes a theoretical model and presents its operationalization. The study aims to make an impact beyond academia and uses a case study to illustrate the model application in a real and interesting open innovation project to support the business model at GOL Airlines.
Details
Keywords
Fábio Lotti Oliva, Marcelo Henrique Gomes Couto, Ricardo Fernandes Santos and Stefano Bresciani
The purpose of this paper is to describe and analyze how the integration between knowledge management and dynamic capabilities in contexts that demand organizational agility…
Abstract
Purpose
The purpose of this paper is to describe and analyze how the integration between knowledge management and dynamic capabilities in contexts that demand organizational agility contributes to the management by objectives.
Design/methodology/approach
To achieve the proposed objective, the present paper adopts the single case study in the startup Effecti. For data collection, semi-structured interviews were carried out, analyzed a posteriori through the technique of content analysis. From the loads of evidence observed, a model was presented that consists of different management theories and that guides the management by objectives process of a startup.
Findings
The proposed model proves to be able to describe the modus operandi of a startup and enables it to develop the cycles of testing, measurement and seizure of knowledge, largely stimulated and inherent to the creation process of new businesses in dynamic and uncertain contexts.
Practical implications
It is expected that the research results presented in details can illustrate concrete examples of application of the main concepts: agile organization, dynamic capabilities, knowledge management, performance assessment, enterprise risk management and management by objectives.
Originality/value
The originality of this study is focused on the integration of conceptual triad and its application in the case study of a startup: agile organization, dynamic capabilities and knowledge management.
Details
Keywords
Fabio Lotti Oliva and Peter Kelle
The corporate ethical behavior is a subject that instigates the reflection and practice of researchers and managers in general. Companies dedicate efforts to offer something…
Abstract
Purpose
The corporate ethical behavior is a subject that instigates the reflection and practice of researchers and managers in general. Companies dedicate efforts to offer something valuable to society, making profits and usually doing it in compliance with the current legal system. Specifically in marketing activities, there is a higher potential for conflict between the business conduct and the expectations of society. The purpose of this paper is to analyze the ethical gap of the marketing activities of companies in the Brazilian and French markets.
Design/methodology/approach
As a conceptual framework, the authors adopted the main theories on marketing activities, ethical behavior in marketing and business conduct. The field research was divided into three stages: qualitative research with experts, quantitative research with business managers and validation of results with experts. The analysis of results of the quantitative research with business managers was supported by multivariate analysis techniques, namely, descriptive analysis, cluster analysis and regression analysis.
Findings
In the analysis of results of this study, the authors present the main marketing behaviors in the perception of business ethics in the Brazilian and French markets. In addition, as the main result of the research studies, the authors propose a model for the analysis of ethical gaps in marketing.
Practical implications
The paper proposes a model of analysis of ethical gaps in marketing that relates the omissive and comissive behaviors according to the pressure that society imposes on markets.
Social implications
The paper presents the main marketing behaviors in the perception of business ethics in the Brazilian and French markets. Thus, understanding what are the main marketing behaviors associated with the perception of business ethics allows the organization to leverage its marketing behaviors that are more positive and further develop less positive marketing behaviors.
Originality/value
As the main contribution, this paper proposes a model of analysis of ethical gaps in marketing that relates the omissive and comissive behaviors according to the pressure that society imposes on markets. The model allows the identification of the negative marketing behaviors in the four quadrants designated as opportunism, negligence, recklessness and incompetence. By mapping the problems, it is possible to minimize or eliminate the differences between the marketing behaviors of the company and the expectations of society.
Details
Keywords
Paschoal Federico Neto, Ricardo Fernandes Santos and Fábio Lotti Oliva
The purpose of this paper is to analyze the identification, evaluation and treatment of risks, as well as the appetite and corporate maturity in relation to enterprise risk…
Abstract
Purpose
The purpose of this paper is to analyze the identification, evaluation and treatment of risks, as well as the appetite and corporate maturity in relation to enterprise risk management in the urban bus market of the city of São Paulo, Brazil.
Design/methodology/approach
A qualitative case study was formulated in two stages: the first one includes an interview with a bus market specialist and the second stage comprehends eight interviews with executives from bus chassis and coachwork manufacturers and bus fleet operators of this market.
Findings
The results show that larger companies tend to manage their risks in a more structured way when compared with smaller ones, although there are some exceptions. The most critical risks evaluated concerns to the political type followed by the economic/financial, strategic, environmental, social, operational, technological, image and ethical types; and the risk appetites are generally consistent with the risks criticality level.
Practical implications
This case study of an important sector in the economy can be emblematic for the adoption of good practices of risk management by managers.
Originality/value
Risk appetites are generally consistent with criticality and the main forms of treatment are to reduce, share and follow, linked to participation in representative associations.
Details
Keywords
Pedro Marins Freire Teberga, Fábio Lotti Oliva and Masaaki Kotabe
The volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a…
Abstract
Purpose
The volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process.
Design/methodology/approach
The study comes up with conceptual categories related to risk management in start-ups, mainly based on the NPVR approach. The methodology included two comparative case studies: MercadoPago and GuiaBolso, which had their data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on the Miles et al. (2014) model, whereby data were condensed; data were visualized, and conclusions developed and checked.
Findings
Among the main results, there is the proposition of a deductive-inductive matrix for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies, setting up the Risk Management Matrix (RMM).
Practical implications
The authors propose a matrix for the management of uncertainties and risks in start-ups.
Social implications
The authors present comparative case studies of MercadoPago and GuiaBolso which help the entrepreneurs to develop their start-ups.
Originality/value
As the main contribution, this paper proposes the start-up RMM, a model for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies.
Details
Keywords
Marcelo Henrique Gomes Couto, Fábio Lotti Oliva, Manlio Del Giudice, Masaaki Kotabe, Tachia Chin and Peter Kelle
The purpose of this paper was to present the stages of the Brazilian startups' organizational life cycle (OLC), identifying and describing the main factors related to the…
Abstract
Purpose
The purpose of this paper was to present the stages of the Brazilian startups' organizational life cycle (OLC), identifying and describing the main factors related to the entrepreneurial and organizational perspectives, as well as the factors related to external relationship agents and the associated risks at each OLC stage. In addition, the variables that comprised the three perspectives above were used for a descriptive reading of the evolutionary process from the perspective of intellectual capital during the stages.
Design/methodology/approach
The type of research used was quantitative with a descriptive character. For data collection, the authors have used the survey method and two complementary questionnaires were used as research tools. The measurement scale used in these instruments was the 11-point Likert scale. In total, 100 Brazilian startups registered in the STARTUPBASE and residents in São Paulo comprised the sample of this research. For the data processing, it was used the exploratory factor analysis techniques, to identify the analysis factors, and the cluster analysis, to identify the OLC stages.
Findings
Based on the results obtained, four stages were identified and described to build the OLC model of this research: Stage I – conception and development; Stage II – organization and traction; Stage III – growth and scale; and Stage IV – consolidation and transition. In addition, the authors described the main lines of evidence found at each stage.
Practical implications
This research contributes to academic studies of the OLC in startups and the evolution of risks that originate from the relationship between external agents in the business environment and startups. Thus, a management map is built, which helps entrepreneurs and managers construct these businesses since such a management map allows identifying the risks and challenges that a startup needs to overcome to grow and develop.
Originality/value
The originality of this research lies in the adaptation of the OLC approach, which is widely used in studies analyzing the growth and development of mature organizations. The authors used this adaptation to analyze the growth and development of startups in Brazil. In addition, the identification and analysis of external agents that make up the business environment, as well as the analysis of the risks, originated from the relationships between the startup and these agents, brought original and essential results and discussions, both for OLC studies and for risk analysis studies in startups.
Details
Keywords
Fábio Lotti Oliva, Bárbara Ilze Semensato, Daniela Buzzulini Prioste, Eric Jacques Lucien Winandy, Jefferson Luiz Bution, Marcelo Henrique Gomes Couto, Marco Antonio Bottacin, Maria Laura Ferranty Mac Lennan, Pedro Marins Freire Teberga, Ricardo Fernandes Santos, Sanjay Kumar Singh, Sidirley Fabiani da Silva and Silvye Ane Massaini
The purpose of this paper is to analyze the innovation process of organizations representing the main sectors of Brazilian economic activity.
Abstract
Purpose
The purpose of this paper is to analyze the innovation process of organizations representing the main sectors of Brazilian economic activity.
Design/methodology/approach
The literature review focuses on analyzing the innovation process characteristics regarding the innovation types. The authors carried out interviews with executives and managers in charge of innovation at the leading large companies in the respective sectors analyzed. The data analysis of this qualitative research was structured in three steps. The first step is the analysis of data collected for encoding, the second step, the summarization of the common points presented by the companies in each sector and, finally, the interpretation of these data, aided by triangulation from secondary data that support the analysis of the collected primary data.
Findings
The main contribution of this study is to characterize the innovation process of organizations representing the main sectors of the Brazilian economy, with a classification regarding the sectoral innovation standard.
Practical implications
The authors’ intent is that the paper can contribute with a comparative analysis among companies of the same sector and, subsequently, among companies of the different surveyed sectors. Thus, the characterization aims to present the companies’ innovation process and the comparative analysis aims to verify the innovation sectoral patterns. In addition, as implications for management practice, some strategies for better knowledge management in the organization are suggested for each type of innovation.
Originality/value
The main theoretical contribution focuses on the development of a conceptual model that structures the analyzed variables of the constructs “innovation process” and “innovation sectoral patterns”, allowing not only the characterization but also the comparative analysis of the representative organizations present in the sample.
Details
Keywords
Pedro Marins Freire Teberga and Fábio Lotti Oliva
Innovation, digital solutions and scalability are some of the integral distinctive elements of start-ups. Due to these factors, the management of risks for businesses of this…
Abstract
Purpose
Innovation, digital solutions and scalability are some of the integral distinctive elements of start-ups. Due to these factors, the management of risks for businesses of this nature demands a specific approach. The purpose of this paper is to propose the identification, analysis and treatment of risks in the introduction of new technologies by Catarse, the biggest site for crowdfunding in Latin America, founded with the vision of net present value adjusted to the risk of developing a new product (NPVR) and enterprise risks in the environment of value, aiming to provide the guidelines for the improvement of this process.
Design/methodology/approach
The empirical research realized in this study is of a qualitative nature and was conducted using the case study method, which had its data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on Miles et al.’s (2014) model, whereby data were condensed and visualized, and conclusions were developed and checked.
Findings
Among the main results, there is the proposition of a deductive-inductive analysis of risks in start-ups by means of calculation of the net present value adjusted to the risk of developing a new product (NPVR), analysis of the decisions made by the entrepreneur and the processes of business communication and development of the product.
Practical implications
The authors propose the identification of important factors for the management of uncertainties and risks in start-ups.
Social implications
The authors present an important case study in Latin America, Catarse, which helps entrepreneurs to develop their start-ups.
Originality/value
As the main contribution, this paper proposes the identification of elements for the management of uncertainties and risks in start-ups, which brings elements to provide the calculation of the net present value adjusted to the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the studied company.
Details
Keywords
This paper aims to discuss the barriers and practices associated with knowledge management (KM), which is characterized as an important management tool to add value to products…
Abstract
Purpose
This paper aims to discuss the barriers and practices associated with knowledge management (KM), which is characterized as an important management tool to add value to products and services of companies and, thus, allow them to become more competitive and unique, of large Brazilian companies.
Design/methodology/approach
As a conceptual framework, the author adopted the main theories on KM to extract the barriers and practices included in the literature, aiming to confirm them through quantitative research with managers from large Brazilian companies. Based on the responses obtained, the author conducted several multivariate analyses, including descriptive analysis, factor analysis, cluster analysis and multinomial logistic regression.
Findings
In addition to presenting the main barriers and key practices associated with KM, our main result also presents a model for the evaluation of the level of maturity in KM based on the practices adopted by large Brazilian companies.
Originality/value
The main result presents a model for the evaluation of the level of maturity in KM based on the practices adopted by large Brazilian companies.
Details