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Drawing on embodied cognition and construal level theory perspectives in marketing literature, the purpose of this study is to propose that closed eyes make events appear distant and increase high-level construal and abstract processing, whereas opened eyes make events appear near and increase low-level construal and concrete processing. The authors further argue that high (low) construal level induced by closed (open) eyes increases favoritism toward utilitarian (hedonic) appeals.

Drawing on embodied cognition and construal level theory, the authors conduct three studies to investigate how consumers form varying distance perceptions and attitudes toward advertising appeals depending on whether they open or close their eyes while contemplating the messages. In Study 1, the authors tested the effects of an advertisement featuring utilitarian versus hedonic appeals in a food waste reduction campaign. In Study 2, the authors tested the effects of an advertisement stressing utilitarian versus hedonic aspects of a brand of travel products. In Study 3, the authors tested the effects of an advertisement for hotel reward products depending on consumption motivations.

The studies support the hypothesis by showing that when individuals close their eyes, they form abstract processing styles (high-level construal), perceive events as more distant and increase preferences for utilitarian advertising appeals; when they open their eyes, they form concrete processing styles (low-level construal), perceive events as nearer and indicate preferences for hedonic advertising appeals.

The novel insight of this study shows how bodily sensations may affect various types of hedonic and utilitarian advertising appeals. This study contributes to the embodied cognition and construal level literature, but the contribution of this study is particularly important for marketers and advertisers in that the authors show interactions between open or closed eyes, hedonic or utilitarian product aspects and processing styles.

November 5, 1971 Factory — Eyes — Protection — Provision of goggles or effective screens — “Suitable” — Grinding cast iron components with carborundum wheel—Small particles flying off — Evidence of accident history — Duty of employers — Factories Act, 1961 (9 & 10 Eliz. II, c. 34), s. 65 — Protection of Eyes Regulations, 1938 (S.R.. & O.1938, No. 654).

The Secretary of State— (a) in exercise of powers conferred by sections 65, 76 and 180(6) and (7) of the Factories Act 1961 and now vested in him, and of all other powers enabling him in that behalf, and

This paper primarily aims to focus on a review of convolutional neural network (CNN)-based eye control systems. The performance of CNNs in big data has led to the development of eye control systems. Therefore, a review of eye control systems based on CNNs is helpful for future research.

In this paper, first, it covers the fundamentals of the eye control system as well as the fundamentals of CNNs. Second, the standard CNN model and the target detection model are summarized. The eye control system’s CNN gaze estimation approach and model are next described and summarized. Finally, the progress of the gaze estimation of the eye control system is discussed and anticipated.

The eye control system accomplishes the control effect using gaze estimation technology, which focuses on the features and information of the eyeball, eye movement and gaze, among other things. The traditional eye control system adopts pupil monitoring, pupil positioning, Hough algorithm and other methods. This study will focus on a CNN-based eye control system. First of all, the authors present the CNN model, which is effective in image identification, target detection and tracking. Furthermore, the CNN-based eye control system is separated into three categories: semantic information, monocular/binocular and full-face. Finally, three challenges linked to the development of an eye control system based on a CNN are discussed, along with possible solutions.

This research can provide theoretical and engineering basis for the eye control system platform. In addition, it also summarizes the ideas of predecessors to support the development of future research.

The purpose of this paper is to provide sound understanding of the mutual interactions of the major leaf spring design parameters and their effects on both the stress behavior of the designed leaf and the steering behavior of the vehicle.

Finite elements analyses have been performed referring to the design of a high performance monoleaf spring used for the suspension of the front axle of a serial heavy truck. Design parameters like eye type, eye lever, spring rate and arm rate difference have been parametrically examined regarding the stress performance and their influence on the wheel joint kinematics. The effect of each design parameter is exhibited both qualitatively and quantitatively.

Eye lever and eye type affect significantly the wheel joint kinematics and therewith the steering behavior of the vehicle. Spring rate and arm rate difference affect solely the stress performance of the leaf spring.

Design engineers may use the outcomes of this research as a guide to achieve optimal leaf spring design ensuring its operational strength in conjunction with accurate steering performance of the vehicle.

The international literature contains only few, mostly qualitative data regarding the effect of single design parameters on the leaf spring and the corresponding axle kinematics. The present work contains a comprehensive and systematic study of all major leaf spring design parameters, and reveals their effect on both the stress behavior and the steering behavior of the vehicle qualitatively and quantitatively.

Previous research has found that individuals with social phobia differ from controls in their processing of emotional faces. For instance, people with social phobia show increased attention to briefly presented threatening faces. However, when exposure times are increased, the direction of this attentional bias is more unclear. Studies investigating eye movements have found both increased as well as decreased attention to threatening faces in socially anxious participants. The current study investigated eye movements to emotional faces in eight patients with social phobia and 34 controls. Three different tasks with different exposure durations were used, which allowed for an investigation of the time course of attention. At the early time interval, patients showed a complex pattern of both vigilance and avoidance of threatening faces. At the longest time interval, patients avoided the eyes of sad, disgust, and neutral faces more than controls, whereas there were no group differences for angry faces.

The purpose of this paper was to investigate the response of good and poor sleepers toward audio-visual stimulation via prefrontal theta EEG measurement.

The experiment included ten healthy subjects that were chosen after going through the Pittsburgh Sleep Quality Index (PSQI). They were divided into two groups that include five good and five poor sleepers. Next, in order to clarify the effects of audio-visual biofeedback during daytime, each subject was asked to go through six two-minute tasks that include: pre-baseline, eyes open at rest, eyes closed at rest, audio biofeedback with eyes open, video biofeedback also with eyes open, and post-baseline.

In Task 4, the audio stimulation task, both types of sleepers elicited higher theta waves due to demand in mental activity and also a meditation state. It was significantly higher in poor sleeper that demonstrated a peak difference of 25 percent compared to its good sleeper counterpart. In Task 5, the visual stimulation task, through the use of random numbers having blue and red color background, the theta amplitudes of good and poor sleepers drop together, due to beta waves becoming dominant, as the task required attention and focussed accounting for reduced theta amplitudes. The study was able to prove the use of prefrontal EEG in measuring and evaluating sleep quality by examining theta variation.

This paper proposed a novel and convenient method for evaluating sleep quality by utilizing only a single channel prefrontal EEG measurement.

Attempted and completed self-enucleation, or removal of one's own eyes, is a rare but devastating form of self-mutilation behavior. It is often associated with psychiatric disorders, particularly schizophrenia, substance induced psychosis, and bipolar disorder. We report a case of a patient with a history of bipolar disorder who gouged his eyes bilaterally as an attempt to self-enucleate himself. On presentation, the patient was manic with both psychotic features of hyperreligous delusions and command auditory hallucinations of God telling him to take his eyes out. On presentation, the patient had no light perception vision in both eyes and his exam displayed severe proptosis, extensive conjunctival lacerations, and visibly avulsed extraocular muscles on the right side. An emergency computed tomography scan of the orbits revealed small and irregular globes, air within the orbits, and intraocular hemorrhage. He was taken to the operating room for surgical repair of his injuries. Attempted and completed self-enucleation is most commonly associated with schizophrenia and substance induced psychosis, but can also present in patients with bipolar disorder. Other less commonly associated disorders include obsessive-compulsive disorder, depression, mental retardation, neurosyphilis, Lesch-Nyhan syndrome, and structural brain lesions.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

Ninety per cent of the information used in performing one's daily work — whatever its nature — reaches the brain via the eyes. These eyes therefore must be working efficiently before the worker himself can do so.