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Article
Publication date: 21 November 2016

Haakon Lund

The purpose of this paper is to present a systematic literature review of the application of eye-tracking technology within the field of library and information science…

1918

Abstract

Purpose

The purpose of this paper is to present a systematic literature review of the application of eye-tracking technology within the field of library and information science. Eye-tracking technology has now reached a level of maturity, which makes the use of the technology more accessible. Subsequently, a growing interest in employing eye tracking as a methodology within library and information science research must be anticipated.

Design/methodology/approach

The review follows the guidelines set in the Preferred Reporting Items for Systematic Reviews and Meta-Analyses recommendations. Two reference databases are searched for relevant references: Library and Information Science Abstracts and Library, Information Science and Technology Abstracts. The main selection criteria are peer-reviewed literature that describes the experimental setting, including which eye-tracking equipment was used, the number of test persons and reports on the eye-tracking measures. Furthermore, this study will report which other methods were applied in combination with eye tracking.

Findings

The number of published research utilizing eye-tracking technologies within library and information science (LIS) is still limited although an increase in the use of eye-tracking technologies is observed during recent years.

Originality/value

To the knowledge of the author, this is the first systematic review on eye-tracking technology and application in LIS.

Details

Library Hi Tech, vol. 34 no. 4
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 26 October 2020

Rafael Batista Duarte, Denis Silva da Silveira, Vinícius de Albuquerque Brito and Charlie Silva Lopes

Business process modeling can involve multiple stakeholders, so it is natural that problems may occur during the designing and understanding processes. One way to perceive these…

Abstract

Purpose

Business process modeling can involve multiple stakeholders, so it is natural that problems may occur during the designing and understanding processes. One way to perceive these problems is to evaluate the comprehension of business process models through the collection of data related to the readers' eye movement via an eye-tracking device. The purpose of this paper is to provide a comprehensive overview of the use of eye-trackers in understanding process models and to offer a research roadmap to challenge the community to address the identified limitations and open issues that require further investigation.

Design/methodology/approach

To achieve this goal, Systematic Literature Review (SLR) was performed following good practices from the Evidence-Based Software Engineering's (EBSE) field.

Findings

This study resulted in 10 primary studies selected for analysis and data extraction, from the 1,482 initially retrieved. The major findings indicate that the business process community still benefits little from the use of eye-tracking, e.g. not offering sufficient support for inexperienced designers and not having an explicit standardization in its use. These and other findings are synthesized in a research roadmap which results would benefit researchers and practitioners.

Originality/value

In the studies found, the methods used to explore eyes' movement in process models' comprehension analysis were presented as an advantage of the current study. Additionally, another aspect presented in this SRL as an originality is presenting a set of open questions, suggesting valuable topics for future research through a research script (research roadmap).

Details

Business Process Management Journal, vol. 27 no. 1
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 8 April 2019

Su Mu, Meng Cui, Xiao Jin Wang, Jin Xiu Qiao and Dong Mei Tang

This study aims to use eye-tracking technology to conduct an empirical study about online learning process analysis, thus aiming to understand the attentional preferences and…

Abstract

Purpose

This study aims to use eye-tracking technology to conduct an empirical study about online learning process analysis, thus aiming to understand the attentional preferences and learning paths in online learners.

Design/methodology/approach

With eye movement tracking and data analysing technology, the Tobii X120 eye-tracking instrument, Tobii studio and online learning platform are used to record and visualise data of eye moving and learning steps during the real task-based online learning processes of 14 online learners. According to Barbara A. Soloman’s learning style classification framework, these learners’ learning style was presented in four dimensions. Based on data of eye moving, leaning style and operation in online course, the correlation about learners’ preferences of learning content, online learning paths and learning style were analysed based on according data.

Findings

The paper provides empirical insights about how change is brought about during online learning. It is found that there is no significant difference in attention preference between the students with the difference on the learning style of visual-verbal, although each person has a different attention preference on the learning content.

Research limitations/implications

The limitation of this study is that only one common type of video learning process is studied. The learning process of various types of instructional videos in online learning will be done in future research.

Practical implications

In this study, eye-movement tracking technology is used to understand students’ learning path and learning preference in the online learning process, which is helpful to optimise the online learning process and improve the efficiency of online learning.

Social implications

This research findings have been approved by relevant experts and have won the first prize in the school-level competition of South China Normal University in China.

Originality/value

In this study, the technology of psychology (eye-tracking technology) is introduced into the study of real task-based online learning process in the subject of educational technology, realising the integration of multi-disciplinary research techniques and methods.

Details

Interactive Technology and Smart Education, vol. 16 no. 3
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 4 October 2018

Dominik Szajerman, Piotr Napieralski and Jean-Philippe Lecointe

Technological innovation has made it possible to review how a film cues particular reactions on the part of the viewers. The purpose of this paper is to capture and interpret…

Abstract

Purpose

Technological innovation has made it possible to review how a film cues particular reactions on the part of the viewers. The purpose of this paper is to capture and interpret visual perception and attention by the simultaneous use of eye tracking and electroencephalography (EEG) technologies.

Design/methodology/approach

The authors have developed a method for joint analysis of EEG and eye tracking. To achieve this goal, an algorithm was implemented to capture and interpret visual perception and attention by the simultaneous use of eye tracking and EEG technologies. All parameters have been measured as a function of the relationship between the tested signals, which, in turn, allowed for a more accurate validation of hypotheses by appropriately selected calculations.

Findings

The results of this study revealed a coherence between EEG and eye tracking that are of particular relevance for human perception.

Practical implications

This paper endeavors both to capture and interpret visual perception and attention by the simultaneous use of eye tracking and EEG technologies. Eye tracking provides a powerful real-time measure of viewer region of interest. EEG technologies provides data regarding the viewer’s emotional states while watching the movie.

Originality/value

The approach in this paper is distinct from similar studies because it takes into account the integration of the eye tracking and EEG technologies. This paper provides a method for determining a fully functional video introspection system.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 37 no. 5
Type: Research Article
ISSN: 0332-1649

Keywords

Article
Publication date: 9 October 2019

Jacek Gwizdka, Yan Zhang and Andrew Dillon

The purpose of this paper is to introduce eye tracking as a method for capturing direct and indirect measures of online human information search behaviour. The unique contribution…

1035

Abstract

Purpose

The purpose of this paper is to introduce eye tracking as a method for capturing direct and indirect measures of online human information search behaviour. The unique contribution of eye-tracking data in studying information behaviour is examined in the context of health information research.

Design/methodology/approach

The need for multiple methods of data collection when examining human online health information behaviour is described and summarised. The nature of human eye movements in information use and reading is outlined and the emergence and application of contemporary eye-tracking technology are explained.

Findings

The paper summarises key contributions and insights that eye tracking has provided across multiple studies, with examples of both direct data on fixations and gaze durations as well as theoretical assessments of relevance and knowledge gain.

Originality/value

The paper provides a basic introduction to the application of a unique method for information research in general and online health information search in particular and provides readers with an awareness of how such data are captured and interpreted.

Details

Aslib Journal of Information Management, vol. 71 no. 6
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 16 August 2019

Chih-Ming Chen, Jung-Ying Wang and Yu-Chieh Lin

Developing attention-aware systems and interfaces based on eye tracking technology could revolutionize mainstream human–computer interaction to make the interaction between human…

Abstract

Purpose

Developing attention-aware systems and interfaces based on eye tracking technology could revolutionize mainstream human–computer interaction to make the interaction between human beings and computers more intuitive, effective and immersive than can be achieved traditionally using a computer mouse. This paper aims to propose an eye-controlled interactive reading system (ECIRS) that uses human eyes instead of the traditional mouse to control digital text to support screen-based digital reading.

Design/methodology/approach

This study uses a quasi-experimental design to examine the effects of an experimental group and a control group of learners who, respectively, used the ECIRS and a mouse-controlled interactive reading system (MCIRS) to conduct their reading of two types of English-language text online – pure text and Q&A-type articles on reading comprehension, cognitive load, technology acceptance, and reading behavioural characteristics. Additionally, the effects of learners with field-independent (FI) and field-dependence (FD) cognitive styles who, respectively, used the ECIRS and MCIRS to conduct their reading of two types of English-language text online – pure text and Q&A-type articles on reading comprehension are also examined.

Findings

Analytical results reveal that the reading comprehension of learners in the experimental group significantly exceeded those in the control group for the Q&A article, but the difference was insignificant for the pure text article. Moreover, the ECIRS improved the reading comprehension of field-independent learners more than it did that of field-dependent learners. Moreover, neither the cognitive loads of the two groups nor their acceptance of the technology differed significantly, whereas the reading time of the experimental group significantly exceeded that of the control group. Interestingly, for all articles, the control group of learners read mostly from top to bottom without repetition, whereas most of the learners in the experimental group read most paragraphs more than once. Clearly, the proposed ECIRS supports deeper digital reading than does the MCIRS.

Originality/value

This study proposes an emerging ECIRS that can automatically provide supplementary information to a reader and control a reading text based on a reader’s eye movement to replace the widely used mouse-controlled reading system on a computer screen to effectively support digital reading for English language learning. The implications of this study are that the highly interactive reading patterns of digital text with ECIRS support increase motivation and willingness to learn while giving learners a more intuitive and natural reading experience as well as reading an article online with ECIRS support guides learners’ attention in deeper digital reading than does the MCIRS because of simultaneously integrating perceptual and cognitive processes of selection, awareness and control based on human eye movement.

Details

The Electronic Library , vol. 37 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 13 May 2022

Hanliang Fu, Hong Zhu, Pengdong Xue, Xi Hu, Xiaotong Guo and Bingsheng Liu

This study applied eye-tracking techniques and questionnaires within the framework of the Stimulus-Organism-Response Model (SOR) and Technology Acceptance Model (TAM), to…

Abstract

Purpose

This study applied eye-tracking techniques and questionnaires within the framework of the Stimulus-Organism-Response Model (SOR) and Technology Acceptance Model (TAM), to investigate the influencing factors of the public acceptance of 5G base stations.

Design/methodology/approach

This study used a combination of eye-tracking experiments and questionnaires. The data were analyzed using partial least squares structural equation modeling (PLS-SEM).

Findings

(1) The Technology Acceptance Model (TAM) could be used to explain the effects on public acceptance of 5G base stations in the context of the COVID-19 pandemic. The public's perceived usefulness and ease of use of 5G base stations positively affects public acceptance of 5G base stations. (2) The public's perceived risk of 5G base stations has a negative influence on the public acceptance of 5G base stations. (3) The public's visual attention to the different valence information about 5G base stations positively impacts the perceived ease of use while having negative impacts on perceived risk. (4) Visual attention to various valence information of 5G base stations can indirectly influence public acceptance through the perceived risk.

Originality/value

Applying the SOR and TAM to data obtained from eye-tracking experiments and questionnaires, this study analyzed the factors and mechanisms influencing public acceptance of 5G base stations in the context of the COVID-19 pandemic.

Details

Engineering, Construction and Architectural Management, vol. 30 no. 8
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 9 January 2023

Omobolanle Ruth Ogunseiju, Nihar Gonsalves, Abiola Abosede Akanmu, Yewande Abraham and Chukwuma Nnaji

Construction companies are increasingly adopting sensing technologies like laser scanners, making it necessary to upskill the future workforce in this area. However, limited…

Abstract

Purpose

Construction companies are increasingly adopting sensing technologies like laser scanners, making it necessary to upskill the future workforce in this area. However, limited jobsite access hinders experiential learning of laser scanning, necessitating the need for an alternative learning environment. Previously, the authors explored mixed reality (MR) as an alternative learning environment for laser scanning, but to promote seamless learning, such learning environments must be proactive and intelligent. Toward this, the potentials of classification models for detecting user difficulties and learning stages in the MR environment were investigated in this study.

Design/methodology/approach

The study adopted machine learning classifiers on eye-tracking data and think-aloud data for detecting learning stages and interaction difficulties during the usability study of laser scanning in the MR environment.

Findings

The classification models demonstrated high performance, with neural network classifier showing superior performance (accuracy of 99.9%) during the detection of learning stages and an ensemble showing the highest accuracy of 84.6% for detecting interaction difficulty during laser scanning.

Research limitations/implications

The findings of this study revealed that eye movement data possess significant information about learning stages and interaction difficulties and provide evidence of the potentials of smart MR environments for improved learning experiences in construction education. The research implication further lies in the potential of an intelligent learning environment for providing personalized learning experiences that often culminate in improved learning outcomes. This study further highlights the potential of such an intelligent learning environment in promoting inclusive learning, whereby students with different cognitive capabilities can experience learning tailored to their specific needs irrespective of their individual differences.

Originality/value

The classification models will help detect learners requiring additional support to acquire the necessary technical skills for deploying laser scanners in the construction industry and inform the specific training needs of users to enhance seamless interaction with the learning environment.

Details

Smart and Sustainable Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 11 April 2020

Ye (Sandy) Shen, Michael Lever and Marion Joppe

Destination management organizations deliver travel-related information through visitor guides to build destination awareness and attract potential tourists. Therefore, this…

Abstract

Purpose

Destination management organizations deliver travel-related information through visitor guides to build destination awareness and attract potential tourists. Therefore, this research aims to investigate how people read such a guide, understand their attitudes and to provide recommendations on enhancing its design.

Design/methodology/approach

This research used eye-tracking technology in tandem with surveys and in-depth interviews. Eye-tracking technology uncovered the elements of a visitor guide that attracted particular attention, whereas surveys and interviews provided deeper insights into people’s attitudes toward them.

Findings

People do not spend attention equally on each page of a visitor guide. Instead, they look at the reference points (i.e. photo credits, photos, headings and bolded words) and then read the adjacent areas if the information triggers their interest. The characteristics of the attractive components of a visitor guide were discussed and suggestions on designing a more appealing guide were provided.

Research limitations/implications

The triangulated approach not only generated objective and insightful results but also enhanced research validity. This exploratory sequential mixed method can usefully be applied to test other stimuli and assess attention.

Practical implications

To be deemed appealing, a visitor guide should avoid ads unrelated to the destination, include more photos, use the list format and bolded words, add stories or selected comments from social media and provide well-designed maps.

Originality/value

This research fills a gap in the literature by using a triangulated approach including eye-tracking, survey and interviews to examine a 68-page visitor guide. The concept of reference-point reading behavior is proposed. Practical implications are discussed to improve the design of a visitor guide.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 8 June 2020

Zhanni Luo, Billy O'Steen and Cheryl Brown

To build adaptive learning systems for a better learning experience, designers need to identify users’ behaviour patterns and provide adaptive learning materials accordingly. This…

Abstract

Purpose

To build adaptive learning systems for a better learning experience, designers need to identify users’ behaviour patterns and provide adaptive learning materials accordingly. This study involved a quasi-experiment and also this paper aims to investigate the accuracy of eye-tracking technology in identifying visualisers and verbalisers and the contributing factors to diverse levels of accuracy, which lays the foundation for the establishment of adaptive learning systems.

Design/methodology/approach

The authors prepared eight documents with different image-text combinations with the intention of triggering participants’ natural reading habits. By analysing the eye-movement data, this author categorised the 22 participants as visualisers or verbalisers. The results were compared for accuracy measure with participants’ self-reports in response to the index of learning style questionnaire.

Findings

The results showed that visualisers and verbalisers presented significantly different eye-movement patterns, which was confirmed by the fixation data from the Tobii eye-tracker with the detection accuracy ranged from 38% to 77%. Various factors contributed to a range of levels of accuracy, including highlighted elements, learning context, complex background, low relevance of images and texts, learner differences, awareness of experimental settings, self-conception and prior knowledge.

Originality/value

To the authors’ knowledge, this is the first paper investigating the feasibility of eye-tracking technology to identify visualisers and verbalisers for the development of adaptive learning systems.

Details

Interactive Technology and Smart Education, vol. 17 no. 2
Type: Research Article
ISSN: 1741-5659

Keywords

1 – 10 of over 10000