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1 – 10 of 418Omobolanle Ruth Ogunseiju, Nihar Gonsalves, Abiola Abosede Akanmu, Yewande Abraham and Chukwuma Nnaji
Construction companies are increasingly adopting sensing technologies like laser scanners, making it necessary to upskill the future workforce in this area. However, limited…
Abstract
Purpose
Construction companies are increasingly adopting sensing technologies like laser scanners, making it necessary to upskill the future workforce in this area. However, limited jobsite access hinders experiential learning of laser scanning, necessitating the need for an alternative learning environment. Previously, the authors explored mixed reality (MR) as an alternative learning environment for laser scanning, but to promote seamless learning, such learning environments must be proactive and intelligent. Toward this, the potentials of classification models for detecting user difficulties and learning stages in the MR environment were investigated in this study.
Design/methodology/approach
The study adopted machine learning classifiers on eye-tracking data and think-aloud data for detecting learning stages and interaction difficulties during the usability study of laser scanning in the MR environment.
Findings
The classification models demonstrated high performance, with neural network classifier showing superior performance (accuracy of 99.9%) during the detection of learning stages and an ensemble showing the highest accuracy of 84.6% for detecting interaction difficulty during laser scanning.
Research limitations/implications
The findings of this study revealed that eye movement data possess significant information about learning stages and interaction difficulties and provide evidence of the potentials of smart MR environments for improved learning experiences in construction education. The research implication further lies in the potential of an intelligent learning environment for providing personalized learning experiences that often culminate in improved learning outcomes. This study further highlights the potential of such an intelligent learning environment in promoting inclusive learning, whereby students with different cognitive capabilities can experience learning tailored to their specific needs irrespective of their individual differences.
Originality/value
The classification models will help detect learners requiring additional support to acquire the necessary technical skills for deploying laser scanners in the construction industry and inform the specific training needs of users to enhance seamless interaction with the learning environment.
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Yee Ming Lee and Chunhao (Victor) Wei
This study sought to understand which food allergen labeling systems (non-directive, semi-directive, and directive) were attended to and preferred by 34 participants with food…
Abstract
Purpose
This study sought to understand which food allergen labeling systems (non-directive, semi-directive, and directive) were attended to and preferred by 34 participants with food hypersensitivity and their perceived corporate social responsibility (CSR) and behavioral intention towards a restaurant that identifies food allergens on menus.
Design/methodology/approach
This study used an online survey with open-ended and ranking questions, combined with eye-tracking technology, to explore participants' visual attention and design preferences regarding four menus. This study utilized one-way repeated measures analysis of variance (RM-ANOVA) and heat maps to analyze participants' menu-reading behaviors. A content analysis of survey responses and a ranking analysis of menus were conducted to understand the reasons behind consumers' preferred menu designs.
Findings
The advisory statement was not much attended to. Participants identified food allergen information significantly quicker with the directive labeling system (icons) than the other two systems, implying they were eye-catching. Semi-directive labeling system (red text) has lower visit count and was more preferred than two other systems; each labeling system has its strengths and limitations. Participants viewed restaurants that disclosed food allergen information on menus as socially responsible, and they would revisit those restaurants in the future.
Originality/value
This study was one of the first to explore, through use of eye-tracking technology, which food allergen labeling systems were attended to by consumers with food hypersensitivity. The use of triangulation methods strengthened the credibility of the results. The study provided empirical data to restauranteurs in the US on the values of food allergen identification on restaurant menus, although it is voluntary.
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Tülay Karakas, Burcu Nimet Dumlu, Mehmet Ali Sarıkaya, Dilek Yildiz Ozkan, Yüksel Demir and Gökhan İnce
The present study investigates human behavioral and emotional experiences based on human-built environment interaction with a specific interest in urban graffiti displaying fear…
Abstract
Purpose
The present study investigates human behavioral and emotional experiences based on human-built environment interaction with a specific interest in urban graffiti displaying fear and pleasure-inducing facial expressions. Regarding human behavioral and emotional experience, two questions are asked for the outcome of human responses and two hypotheses are formulated. H1 is based on the behavioral experience and posits that the urban graffiti displaying fear and pleasure-inducing facial expressions elicit specified behavioral fear and pleasure responses. H2 is based on emotional experience and states that the urban graffiti displaying fear and pleasure-inducing facial expressions elicit specified emotional fear and pleasure responses.
Design/methodology/approach
The research design is developed as a multi-method approach, applying a lab-based experimental strategy (N:39). The research equipment includes a mobile electroencephalogram (EEG) and a Virtual Reality (VR) headset. The behavioral and emotional human responses concerning the representational features of urban graffiti are assessed objectively by measuring physiological variables, EEG signals and subjectively by behavioral variables, systematic behavioral observation and self-report variables, Self-assessment Manikin (SAM) questionnaire. Additionally, correlational analyses between behavioral and emotional results are performed.
Findings
The findings of behavioral and emotional evaluations and correlational results show that specialized fear and pleasure response patterns occur due to the affective characteristics of the urban graffiti's representational features, supporting our hypotheses. As a result, the characteristics of behavioral fear and pleasure response and emotional fear and pleasure response are identified.
Originality/value
The present paper contributes to the literature on human-built environment interactions by using physiological, behavioral and self-report measurements as indicators of human behavioral and emotional experiences. Additionally, the literature on urban graffiti is expanded by studying the representational features of urban graffiti as a parameter of investigating human experience in the built environment.
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Wagner Junior Ladeira, Vinicius Nardi, Marlon Dalmoro, Fernando de Oliveira Santini, William Carvalho Jardim and Debdutta Choudhury
Understanding the effect of assortment composition on attentional levels is an essential topic for academic researchers and practitioners. This work has important implications…
Abstract
Purpose
Understanding the effect of assortment composition on attentional levels is an essential topic for academic researchers and practitioners. This work has important implications when analyzing the influence of shopping frame time and search effort on the relationship between the reaction to assortment composition and visual attention to stock-keeping units (SKUs) pricing.
Design/methodology/approach
Two experimental studies through gauze behavior analysis technology (using eye-tracking equipment) analyze the variable's large assortment, visual attention to SKU pricing, search effort and shopping frame time.
Findings
The results suggest that, although it increases the search effort, a large assortment decreases the visual attention to SKU pricing. Further, our results indicate a moderating effect associated with mitigating the negative effect by medium-low levels of search effort and a moderating impact of time in this relation.
Practical implications
Marketing professionals can carefully optimize the in-store experience by managing the assortment and variety and by influencing consumers' visual attention to SKU pricing along the journey as part of the experience. Assortment and SKU pricing strategies need to be aligned with consumer journey design.
Originality/value
Our findings contribute to assortment theory and management by detailing the relationship between consumers' reactions to assortment perception and visual attention to SKU pricing in time flow. We reinforce the importance of considering assortment strategies from the consumer perspective and giving reliable information about in-store behavior.
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Abhinandan Chatterjee, Pradip Bala, Shruti Gedam, Sanchita Paul and Nishant Goyal
Depression is a mental health problem characterized by a persistent sense of sadness and loss of interest. EEG signals are regarded as the most appropriate instruments for…
Abstract
Purpose
Depression is a mental health problem characterized by a persistent sense of sadness and loss of interest. EEG signals are regarded as the most appropriate instruments for diagnosing depression because they reflect the operating status of the human brain. The purpose of this study is the early detection of depression among people using EEG signals.
Design/methodology/approach
(i) Artifacts are removed by filtering and linear and non-linear features are extracted; (ii) feature scaling is done using a standard scalar while principal component analysis (PCA) is used for feature reduction; (iii) the linear, non-linear and combination of both (only for those whose accuracy is highest) are taken for further analysis where some ML and DL classifiers are applied for the classification of depression; and (iv) in this study, total 15 distinct ML and DL methods, including KNN, SVM, bagging SVM, RF, GB, Extreme Gradient Boosting, MNB, Adaboost, Bagging RF, BootAgg, Gaussian NB, RNN, 1DCNN, RBFNN and LSTM, that have been effectively utilized as classifiers to handle a variety of real-world issues.
Findings
1. Among all, alpha, alpha asymmetry, gamma and gamma asymmetry give the best results in linear features, while RWE, DFA, CD and AE give the best results in non-linear feature. 2. In the linear features, gamma and alpha asymmetry have given 99.98% accuracy for Bagging RF, while gamma asymmetry has given 99.98% accuracy for BootAgg. 3. For non-linear features, it has been shown 99.84% of accuracy for RWE and DFA in RF, 99.97% accuracy for DFA in XGBoost and 99.94% accuracy for RWE in BootAgg. 4. By using DL, in linear features, gamma asymmetry has given more than 96% accuracy in RNN and 91% accuracy in LSTM and for non-linear features, 89% accuracy has been achieved for CD and AE in LSTM. 5. By combining linear and non-linear features, the highest accuracy was achieved in Bagging RF (98.50%) gamma asymmetry + RWE. In DL, Alpha + RWE, Gamma asymmetry + CD and gamma asymmetry + RWE have achieved 98% accuracy in LSTM.
Originality/value
A novel dataset was collected from the Central Institute of Psychiatry (CIP), Ranchi which was recorded using a 128-channels whereas major previous studies used fewer channels; the details of the study participants are summarized and a model is developed for statistical analysis using N-way ANOVA; artifacts are removed by high and low pass filtering of epoch data followed by re-referencing and independent component analysis for noise removal; linear features, namely, band power and interhemispheric asymmetry and non-linear features, namely, relative wavelet energy, wavelet entropy, Approximate entropy, sample entropy, detrended fluctuation analysis and correlation dimension are extracted; this model utilizes Epoch (213,072) for 5 s EEG data, which allows the model to train for longer, thereby increasing the efficiency of classifiers. Features scaling is done using a standard scalar rather than normalization because it helps increase the accuracy of the models (especially for deep learning algorithms) while PCA is used for feature reduction; the linear, non-linear and combination of both features are taken for extensive analysis in conjunction with ML and DL classifiers for the classification of depression. The combination of linear and non-linear features (only for those whose accuracy is highest) is used for the best detection results.
Ding Liu and Chenglin Li
Safety training can effectively facilitate workers’ safety awareness and prevent injuries and fatalities on construction sites. Traditional training methods are time-consuming…
Abstract
Purpose
Safety training can effectively facilitate workers’ safety awareness and prevent injuries and fatalities on construction sites. Traditional training methods are time-consuming, low participation, and less interaction, which is not suitable for students who are born in Generation Z (Gen Z) and expect to be positively engaged in the learning process. With the characteristic of immersive, interaction, and imagination, virtual reality (VR) has become a promising training method. The purpose of this study is to explore Gen Z students’ learning differences under VR and traditional conditions and determine whether VR technology is more suitable for Gen Z students.
Design/methodology/approach
This paper designed a comparison experiment that includes three training conditions: VR-based, classroom lecturing, and on-site practice. 32 sophomore students were divided into four groups and received different training methods. The eye movement data and hazard-identification index (HII) scores from four groups were collected to measure their hazard-identification ability. The differences between the participants before and after the test were tested by paired sample t-test, and the differences between the groups after the test were analyzed by one-way Welch’s analysis of variance (ANOVA) test.
Findings
The statistical findings showed that participants under VR technology condition spent less time finding and arriving at the Areas of Interest (AOIs). Both the eye movement data and HII scores indicated that VR-based safety training is an alternative approach for Gen Z students to traditional safety training methods.
Originality/value
These findings contribute to the theoretical implications by proving the applicability of VR technology to Gen Z students and empirical implications by guiding colleges and universities to design attractive safety training lessons.
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Zhichuan Tang, Xuan Xu, Feifei Wang, Lekai Zhang and Min Zhu
Targeting the common functions of the Zhejiang Library website, elderly individuals were invited to complete six experimental tasks on the improved website interfaces, and…
Abstract
Purpose
Targeting the common functions of the Zhejiang Library website, elderly individuals were invited to complete six experimental tasks on the improved website interfaces, and subjective data (PAD emotion scale and usability evaluation) and objective data (eye movement data) were recorded to verify the effects of graphic layout and navigation position on the information-seeking experience of elderly individuals.
Design/methodology/approach
This study analyzes the effect of the graphic layout and navigation position of the Zhejiang Library’s website interface on the emotional state, perceived usability and information-seeking time of elderly individuals, with the aim of providing guidance and suggestions for the elderly-oriented reform of the public library website.
Findings
The experimental results show that the graphic layout has a significant effect on the emotional state and perceived usability of elderly individuals, and the navigation position has a significant effect on the information-seeking time; the interaction between graphic layout and navigation position exerts a significant effect on the information-seeking time of elderly individuals. The eye movement data show that elderly individuals have a better information-seeking experience when the top navigation bar and image-text matched arrangement are used for the interface layout.
Originality/value
This study adopts a new approach combining subjective data and eye movement data to evaluate the effect of the public library website’s interface layout on the information-seeking experience for older people. The findings can provide a theoretical basis and methodological support for the elderly-oriented reform of public library websites. They can also provide scientific design suggestions for age-friendly interface layouts of other Internet products and service applications.
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Dan Wu and Shutian Zhang
Good abandonment behavior refers to users obtaining direct answers via search engine results pages (SERPs) without clicking any search result, which occurs commonly in mobile…
Abstract
Purpose
Good abandonment behavior refers to users obtaining direct answers via search engine results pages (SERPs) without clicking any search result, which occurs commonly in mobile search. This study aims to better understand users' good abandonment behavior and perception, and then construct a good abandonment prediction model for mobile search with improved performance.
Design/methodology/approach
In this study, an in situ user mobile search experiment (N = 43) and a crowdsourcing survey (N = 1,379) were conducted. Good abandonment behavior was analyzed from a quantitative perspective, exploring users' search behavior characteristics from four aspects: session and query, SERPs, gestures and eye-tracking data.
Findings
Users show less engagement with SERPs in good abandonment, spending less time and using fewer gestures, and they pay more visual attention to answer-like results. It was also found that good abandonment behavior is often related to users' perceived difficulty of the searching tasks and trustworthiness in the search engine. A good abandonment prediction model in mobile search was constructed with a high accuracy (97.14%).
Originality/value
This study is the first to explore eye-tracking characteristics of users' good abandonment behavior in mobile search, and to explore users' perception of their good abandonment behavior. Visual attention features are introduced into good abandonment prediction in mobile search for the first time and proved to be important predictors in the proposed model.
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Nili Steinfeld, Azi Lev-On and Hama Abu-Kishk
This study presents an innovative approach to analyzing user behavior when performing digital tasks by integrating eye-tracking technology. Through the measurement of user scan…
Abstract
Purpose
This study presents an innovative approach to analyzing user behavior when performing digital tasks by integrating eye-tracking technology. Through the measurement of user scan patterns, gaze and attention during task completion, the authors gain valuable insights into users' approaches and execution of these tasks.
Design/methodology/approach
In this research, the authors conducted an observational study that centered on assessing the digital skills of individuals with limited proficiency who enrolled in a computer introductory course. A group of 19 participants were tasked with completing various online assignments both before and after completing the course.
Findings
The study findings indicate a significant improvement in participants' skills, particularly in basic and straightforward applications. However, advancements in more sophisticated utilization, such as mastering efficient search techniques or harnessing the Internet for enhanced situational awareness, demonstrate only marginal enhancement.
Originality/value
In recent decades, extensive research has been conducted on the issue of digital inequality, given its significant societal implications. This paper introduces a novel tool designed to analyze digital inequalities and subsequently employs it to evaluate the effectiveness of “LEHAVA,” the largest government-sponsored program aimed at mitigating these disparities in Israel.
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Keyur Sahasrabudhe, Gagan Prakash, Sophia Gaikwad and Vijay Shah
This study is an “Action-Research-based” bridge that connects sketching and photographic processes. The article’s objective encompasses designing, assessing and validating a…
Abstract
Purpose
This study is an “Action-Research-based” bridge that connects sketching and photographic processes. The article’s objective encompasses designing, assessing and validating a perceived difference between sketching and photography through a structured task by ensuring the systematic creation and implementation of the assignments. This study is part of a larger research project exploring the differences between thinking about sketching and final photographic outcomes.
Design/methodology/approach
This experimental mixed-method methodology was collected in three phases: the creation phase, where participants were asked to sketch and photograph a balanced composition; the evaluation phase, where the sketches and photographs were evaluated by “Self, Peer, and Independent” reviewers for their perceived differences. An analysis of variance (ANOVA) was implemented to test the result. In the validation phase, eye-tracking technology is applied to understand the subconscious eye movements of individuals.
Findings
This study of 37 samples has helped develop a self-study model in photography, as students have learnt to evaluate themselves critically. This experience will help students be active and reflective learners, thus increasing attention and retention in their course, specifically “Photography Design Education”. A pedagogical approach by design instructors for practical, student-friendly, process-oriented assignments for their photography courses in higher education.
Originality/value
The trans-mediation process requires cognition amongst different mediums, such as pencil and paper for sketching and light for light painting. Photography courses in design education need knowledge of the photo/light medium, contrasting with the understanding of sketching/drawing. Exploring and addressing research gaps for transforming and designing assignments based on adaptive understanding presents an exciting opportunity.
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