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Book part
Publication date: 23 August 2011

Joseph F. Rocereto, Marina Puzakova, Rolph E. Anderson and Hyokjin Kwak

Purpose – A major limitation in cross-cultural research continues to be attempts to compare construct measurements across cultures without adequate conceptual and empirical…

Abstract

Purpose – A major limitation in cross-cultural research continues to be attempts to compare construct measurements across cultures without adequate conceptual and empirical evidence of the equivalency of the measurement scores. Of significant concern in such studies is the presence of various types of response bias that may systematically differ from one culture to another, resulting in a potential violation of the assumption that measurement scores across cultures are equivalent. The focus of this study is to investigate the role of the response format type, extreme response style (ERS). Most studies have investigated response bias styles using Likert-type scales as response formats, yet it has long been argued that these particular formats tend to result in various types of response style bias, especially in cross-cultural research. Would other scaling devices, such as semantic differential (SD), lessen response style bias in pan-cultural studies? To answer this question, our study employs two types of response formats (i.e., Liker-type and SD) to empirically test for the presence of ERS within each response format style.

Methodology/approach – This chapter takes the form of empirical research using ERS indices to test for the degree of ERS between response formats using samples from a collectivistic culture (i.e., South Korea) and an individualistic culture (i.e., United States).

Findings – Results show that samples from both cultures exhibit greater levels of ERS when using Likert-type scales compared to SD scales. Additionally, this study finds that, when using Likert-type scales, ERS is greater for U.S. respondents than for South Korea respondents. Finally, results show that there is no statistically significant difference in ERS between the two cultural groups when using SD response formats.

Research implications – Findings show that the use of SD response formats eliminates systematic differences in ERS between a collectivist sample and an individualist sample. Therefore, the use of such response formats in future cross-cultural research can greatly diminish the problematic effects of culturally based ERS and lead to greater confidence in the equivalency of measurement scores across cultures.

Originality/value of paper – This study is the first to simultaneously assess culturally based ERS using two types of response formats to investigate the impact of response format on ERS. Furthermore, this study assesses the role of response format on ERS both within and between two distinctly different cultures.

Details

Measurement and Research Methods in International Marketing
Type: Book
ISBN: 978-1-78052-095-7

Keywords

Book part
Publication date: 16 July 2019

Enrique Carreras-Romero, Ana Carreras-Franco and Ángel Alloza-Losada

Economic globalization is leading large companies to focus on international strategic management. Nowadays, the assets referred to as “corporate intangibles,” such as corporate…

Abstract

Economic globalization is leading large companies to focus on international strategic management. Nowadays, the assets referred to as “corporate intangibles,” such as corporate reputation, are becoming increasingly important because they are considered a key factor for the viability of an organization, and companies therefore need to incorporate them into their scorecards for management. The problem is that their measurement is subjective and latent. These two characteristics impede direct international comparison and require demonstrating the accuracy of comparison via a minimum of two tests – construct equivalence and metric equivalence. As regards corporate reputation, construct equivalence was verified by Naomi Gardberg (2006). However, the subsequent studies did not address metric equivalence. Based on the results of a survey provided by the Reputation Institute (n = 5,950, 50 firms evaluated in 17 countries in the Americas, Europe, Asia and Australia), the degree of RepTrak metric equivalence has been tested, using two different methodologies, multigroup analysis (structural equation model), and a new technique from 2016, the Measurement Invariance of Composite Model procedure from the Partial Least Square Path Modeling family. As one would expect from other cross-cultural studies, reputation metrics do not meet the full metric equivalence, which is why they require standardization processes to ensure international comparability. Both methodologies have identified the same correction parameters, which have allowed validation of the mean and variance of response style by country.

Details

Global Aspects of Reputation and Strategic Management
Type: Book
ISBN: 978-1-78754-314-0

Keywords

Book part
Publication date: 24 August 2011

Zhihong Wang and James E. Hunton

The purpose of the current study is to examine how employees from different cultures respond to participative budgeting when the budget planning horizon is congruent or…

Abstract

The purpose of the current study is to examine how employees from different cultures respond to participative budgeting when the budget planning horizon is congruent or incongruent with their cultural time orientation. We conducted a 2×2 quasi-experiment in which cultural time orientation (short term or long term) was measured and budget planning horizon (short term or long term) was manipulated. A total of 164 employees participated in the experiment – 87 from China and 77 from the United States, representing long-term and short-term cultural time orientations, respectively. The results indicate that satisfaction with participative budgeting was greater when cultural time orientation and budget planning horizon were congruent, relative to incongruent. Also, the differential reaction between congruence and incongruence was less extreme for the Chinese participants than the U.S. participants, which is consistent with Confucian thought of “The Doctrine of the Mean.” The results of this study contribute to participative budgeting literature and suggest that managers who operate in different countries should be cognizant of cultural differences when employing participative budgeting processes.

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Advances in Accounting Behavioral Research
Type: Book
ISBN: 978-1-78052-086-5

Book part
Publication date: 25 August 2006

Ayse K. Uskul and Daphna Oyserman

We integrate cross-cultural literature with broader literature in survey methodology, human cognition, and communication. First, we briefly review recent work in cognitive survey…

Abstract

We integrate cross-cultural literature with broader literature in survey methodology, human cognition, and communication. First, we briefly review recent work in cognitive survey methodology that advances our understanding of the processes underlying question comprehension and response. Then, using a process model of cultural influence, we provide a framework for hypothesizing how cross-cultural differences may systematically influence the meaning respondents make of the questions that researchers ask, how memory is organized, and subjective theories about what constitutes an appropriate answer and therefore the answers participants are likely to give.

Details

National Culture and Groups
Type: Book
ISBN: 978-0-76231-362-4

Book part
Publication date: 25 August 2022

Jared Eutsler and Bradley Lang

This study provides evidence on the relationship between scale characteristics and participant responses for percentage-based scales (i.e., 101 points) in accounting research. A 4…

Abstract

This study provides evidence on the relationship between scale characteristics and participant responses for percentage-based scales (i.e., 101 points) in accounting research. A 4 × 1 between-subjects experiment examines how common labeling designs affect various statistical properties, including means, variance, normality of the distribution, and frequency of responses. The results indicate that labels on percentage-based scales have a significant impact on the distribution of participants' responses. Labeling only the endpoints is the lone condition that results in normally distributed data. Additional analyses suggest that labels on percentage-based scales influence participant responses in multiple ways. First, as the number of labels increases, participants may not adequately consider, and thus ultimately select, unlabeled points. Second, while participants seem to inherently interpret percentage-based scales in quartiles and deciles, labeling as such exacerbates this tendency. Finally, when more labels are present, participants seem to engage an anchoring heuristic when selecting their response. Taken as a whole, the results suggest that accounting researchers may benefit from labeling only the endpoints of percentage-based scales.

Details

Advances in Accounting Behavioral Research
Type: Book
ISBN: 978-1-80382-802-2

Keywords

Content available
Book part
Publication date: 16 July 2019

Abstract

Details

Global Aspects of Reputation and Strategic Management
Type: Book
ISBN: 978-1-78754-314-0

Book part
Publication date: 2 June 2005

Kevin M. Fitzpatrick, Bettina F. Piko and Darlene R. Wright

Adolescents, because of the unique developmental stage they occupy, are particularly sensitive to their socio-cultural environment. Adolescents often define behaviors in light of…

Abstract

Adolescents, because of the unique developmental stage they occupy, are particularly sensitive to their socio-cultural environment. Adolescents often define behaviors in light of prevailing attitudes, values, and norms (i.e. culture) established across primary social domains. Specifically, overarching social structures (e.g. economic, political, religious, etc.), working through the local landscape (e.g. neighborhood, school, peer networks, and family), play a vital role in shaping adolescent development and influencing psychological, behavioral, and social outcomes (Arnett & Arnett-Jensen, 1994; Greenberger et al., 2000; Grob et al., 1996; McArdle et al., 2000). For youth, definitions of normative behavior vary, yet socio-cultural context continues to be important in defining who they are and what they do. Culture defines accepted standards of behavior, lifestyles, and life chances. As such, socio-cultural influences have been particularly strong predictors of health-compromising behaviors for this population subgroup (Fitzpatrick, 1997; Fitzpatrick & LaGory, 2000; Gibbons et al., 1995; Graham et al., 1991).

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Sociological Studies of Children and Youth
Type: Book
ISBN: 978-0-76231-183-5

Book part
Publication date: 11 May 2017

Rolf van der Velden and Dieter Verhaest

The explicit assumption in most literature on educational and skill mismatches is that these mismatches are inherently costly for workers. However, the results in the literature…

Abstract

The explicit assumption in most literature on educational and skill mismatches is that these mismatches are inherently costly for workers. However, the results in the literature on the effects of underqualification or underskilling on wages and job satisfaction only partly support this hypothesis. Rather than assuming that both skill surpluses and skill deficits are inherently costly for workers, we interpret these mixed findings by taking a learning perspective on skill mismatches. Following the theory of Vygotski on the so-called “zone of proximal development,” we expect that workers who start their job with a small skill deficit, show more skill growth than workers who start in a matching job or workers with a more severe skill deficit. We test this hypothesis using the Cedefop European skills and jobs survey (ESJS) and the results confirm these expectations. Workers learn more from job tasks that are more demanding than if they would work in a job that perfectly matches their initial skill level and this skill growth is largest for those who start with a small skill deficit. The learning opportunities are worst when workers start in a job for which they have a skill surplus. This is reflected in the type of learning activities that workers take up. Workers with a small skill deficit are more often engaged in informal learning activities. Finally, workers who started with a small skill deficit are no less satisfied with their job than workers who started in a well-matched job. We conclude that a skill match is good for workers, but a small skill deficit is even better. This puts some responsibility on employers to keep job tasks and responsibilities at a challenging level for their employees.

Details

Skill Mismatch in Labor Markets
Type: Book
ISBN: 978-1-78714-377-7

Keywords

Book part
Publication date: 23 August 2011

Marko Sarstedt, Manfred Schwaiger and Charles R. Taylor

“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies…

Abstract

“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies. Although the importance of sound data and valid measures has long been acknowledged, it is nevertheless often problematic to follow required quality standards in concrete research situations. Potential sources of error are usually unknown, methods to ensure data quality are unavailable, and existing methods for scale development, index construction, data collection, and data analysis are insufficient or erroneously applied. This is especially true of international marketing research, which often makes great demands on the data and measures used, as well as on the research methodology applied. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Thanks to the efforts of authors and reviewers, we are pleased to present nine articles that deal with cutting-edge topics such as formative measurement, response-bias in cross-cultural research, marketing efficiency measurement, and segmentation methods.

Details

Measurement and Research Methods in International Marketing
Type: Book
ISBN: 978-1-78052-095-7

Content available
Book part
Publication date: 30 June 2020

Peter Williams

Abstract

Details

Learning Disabilities and e-Information
Type: Book
ISBN: 978-1-78973-152-1

1 – 10 of over 2000