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The purpose of this research is to identify that both work values and burnout are important predictors for promoting organizational citizenship behaviors (OCBs). Moreover, this research also seeks to investigate the moderating impact of burnout on the relationships between work values and OCBs.

A total of 310 employee‐supervisor dyads of hotel front‐line service employees in Taiwan were selected as the research participants. The employees were asked to provide information on the items about work values and burnout, and their supervisors were asked to complete items concerning the OCBs of their subordinates. A confirmatory factor analysis was conducted to investigate measurement reliability and validity. All hypothesized relationships and moderating effects were tested using hierarchical regression equations.

It was found that both work values and burnout are important factors to consider for promoting OCBs. In addition, the study also proves that burnout as a moderator can decrease the predictions of the relationship between work values and OCBs.

The study is limited to the context culture and data collection process.

This research argues that an employee having higher work values may extend his/her upward striving from in‐role behavior to extra‐role behavior. However, a diminished sense of personal accomplishment signifies that this job may no longer offer a personal interest to the point that an employee is unwilling to display OCBs.

Findings of the present study suggest that not only both work values and burnout are important factors in influencing OCBs, but also their interaction effect is a key factor in influencing OCBs.

The purpose of this paper is to examine the impact of organizational and employee‐customer identification on job engagement. The paper also aims to explore the role of customer orientation in the model as a consequence of identification, in addition to an antecedent of engagement.

This study utilizes an online survey administered to Cooperative Extension employees in frontline service roles. Amos 18.0 was employed to examine the proposed structural model.

This study examines and finds that employee‐customer identification is an important contributing factor for customer orientation and job engagement among frontline employees in service industries. The findings also reveal that customer orientation acts as an intervening effect necessary in linking organizational identification and employee‐customer identification to job engagement.

The study's results advance understanding and consequently reveal the importance of employee‐customer identification to employee behavior. Specifically, the results underscore the prominent need for managers to build‐up interpersonal connections with customers by reducing their firm's dependence on electronic storefronts in service‐based encounters. The study raises issues that address the necessity for a proper medium between human connections and technology intelligence programs within service industries.

This research authenticates the need to examine a holistic identification model that includes the social outcomes of organizational identification as well as the relational impact of employee‐customer identification. Furthermore, the understanding of customer orientation as it relates to relational identification is advanced.

Employee commitment is a concept which has attracted much attention in recent years. Research has focused on relationships between commitment and various facets of individual performance and on the psychological basis of the commitment itself. Profiles the pattern of employee commitment found in an exploratory study of employees of a large retail bank which is undergoing a process of both structural and cultural change. Three bases of employee commitment – internalised commitment, identification commitment and compliance commitment – are profiled against the pattern of commitment which the literature suggests will be found across various employee grades. Evidence from the exploratory research is presented which suggests that major change may result in the (at least partial) dissolution of internalised commitment on the part of employees, coupled with a corresponding increase in compliance commitment. Implications for the organisation and the future success of the change process are examined, together with recommendations for further research.

Through literature review and empirical research conducted with employees of a large retail bank, three different types of employee commitment (internalised commitment, identification commitment and compliance commitment) are defined and explored. It is argued that high levels of internalised commitment are essential for the successful implementation of the emerging relationship banking strategy. The research reveals the worrying finding that employees show unexpectedly low levels of internalised commitment, coupled with higher than expected levels of compliance commitment. Combined with respondents low intention to leave, the case bank seems to have many employees who, while reluctant to leave, seem at best unable, and at worst unwilling to embrace new change initiatives and who consequently show low levels of identification with the values of the organisation. Implications for internal marketing and relationship banking are discussed.

The purpose of this study was to examine the millennial fans decision-making process in connection with various sport consumption behaviors (i.e. game attendance, TV viewing, participation in online activities, and participation in social media activities) using a modified model of goal-directed behavior (i.e. Sport Fan MGB).

We collected data using Amazon Mechanical Turk (N = 222) to test the hypothesized model. Confirmatory factor analysis (CFA) was used to examine the psychometric properties of the measurement model, and structural equation modeling (SEM) was employed to test the hypotheses.

Sport Fan MGB was found have good psychometric properties. In addition, the findings indicate that the Sport Fan MGB explained various millennial fan behaviors (i.e., event attendance, TV viewing, online activity participation, and social media activity participation).

This paper examined the validity of the Sport Fan MGB and improved the predictability of the millennial fans' sport consumption behavior decision-making process.

Proactive firms recognize that environmental and social issues are sources of competitive advantages, but whatever the motivation, organizations face challenges when implementing sustainable practices. For small and medium-sized enterprises (SMEs), sustainable practices have stemmed from multinational corporations (MNC), but SMEs cannot adopt sustainable practices from the knowledge and experiences of large corporations because the two entities differ critically. This study introduces an integrated model of employee adoption of sustainable practices in SMEs. It is based on five behaviors to select practical areas to which SMEs can make internal changes to achieve sustainable practices and the benefits gained from them. The theory of planned behavior is used to extend employee adoption of sustainable practices to SMEs.

The present study examined the role of voice in facilitating interdisciplinary collaboration. According to the group-value model of procedural justice, voice relates to interpersonal relationships among coworkers because it facilitates a greater interest in helping the group (e.g. group-serving behavior). We argue that because of the relationship between voice and one type of group-serving behavior--advice sharing--that greater perceptions of voice would also predict more collaboration. In a field study examining collaborative social networks among university researchers, we found that greater perceptions of voice positively related to both degree of advice sharing and collaboration. Moreover, the extent to which individuals shared advice fully mediated the relationship between perceived voice and collaboration. Implications for voice and collaboration are discussed.

This study seeks to explore the roles of organizational support and environmental manager commitment on organizational environmental management practices.

A survey of environmental managers was conducted to examine the role of organizational support and individual environmental commitment on key informant perceptions of environmental organizational practices including participation in extra‐organizational voluntary environmental programs, adoption of a company‐specific environmental management system (EMS), and involvement in ISO 14000 certification.

Study findings demonstrate that high perceptions of organizational support for the environment affect the likelihood of an organization's implementation of environmental practices. Similarly, study findings indicate that higher levels of environmental commitment of the individual responsible for environmental management practices affects the likelihood of an organization's implementation of environmental practices. Lastly, the statistical results provide evidence that high organizational support and high personal commitment by an environmental champion interact to enhance the implementation of environmental practices.

This study represents the first development and empirical testing of a model of how organizational support for environmental practices and environmental managers' commitment to such endeavors affect the adoption of environmental practices by organizations. Additionally, the research illustrates how theoretical perspectives from the organizational behavior literature can be fruitfully adopted to explain behavior in the field of supply chain management.

We studied two eco-entrepreneurial companies to determine whether they had an internal focus on environmental protection. To answer this question, we surveyed employees to understand their predisposition toward the natural environment as well as their willingness to propose eco-initiatives aimed at improving the company's environmental performance and/or reducing its environmental impacts. We report our findings for these two case studies, and using our small sample of employee data, develop a conceptual model for the eco-entrepreneurial context. We suggest future research.