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Book part
Publication date: 10 December 2015

Chun Kit Lok

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption…

Abstract

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption behavior of E-payment systems that employ smart card technology becomes a research area that is of particular value and interest to both IS researchers and professionals. However, research interest focuses mostly on why a smart card-based E-payment system results in a failure or how the system could have grown into a success. This signals the fact that researchers have not had much opportunity to critically review a smart card-based E-payment system that has gained wide support and overcome the hurdle of critical mass adoption. The Octopus in Hong Kong has provided a rare opportunity for investigating smart card-based E-payment system because of its unprecedented success. This research seeks to thoroughly analyze the Octopus from technology adoption behavior perspectives.

Cultural impacts on adoption behavior are one of the key areas that this research posits to investigate. Since the present research is conducted in Hong Kong where a majority of population is Chinese ethnicity and yet is westernized in a number of aspects, assuming that users in Hong Kong are characterized by eastern or western culture is less useful. Explicit cultural characteristics at individual level are tapped into here instead of applying generalization of cultural beliefs to users to more accurately reflect cultural bias. In this vein, the technology acceptance model (TAM) is adapted, extended, and tested for its applicability cross-culturally in Hong Kong on the Octopus. Four cultural dimensions developed by Hofstede are included in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian Dynamism (long-term orientation), to explore their influence on usage behavior through the mediation of perceived usefulness.

TAM is also integrated with the innovation diffusion theory (IDT) to borrow two constructs in relation to innovative characteristics, namely relative advantage and compatibility, in order to enhance the explanatory power of the proposed research model. Besides, the normative accountability of the research model is strengthened by embracing two social influences, namely subjective norm and image. As the last antecedent to perceived usefulness, prior experience serves to bring in the time variation factor to allow level of prior experience to exert both direct and moderating effects on perceived usefulness.

The resulting research model is analyzed by partial least squares (PLS)-based Structural Equation Modeling (SEM) approach. The research findings reveal that all cultural dimensions demonstrate direct effect on perceived usefulness though the influence of uncertainty avoidance is found marginally significant. Other constructs on innovative characteristics and social influences are validated to be significant as hypothesized. Prior experience does indeed significantly moderate the two influences that perceived usefulness receives from relative advantage and compatibility, respectively. The research model has demonstrated convincing explanatory power and so may be employed for further studies in other contexts. In particular, cultural effects play a key role in contributing to the uniqueness of the model, enabling it to be an effective tool to help critically understand increasingly internationalized IS system development and implementation efforts. This research also suggests several practical implications in view of the findings that could better inform managerial decisions for designing, implementing, or promoting smart card-based E-payment system.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

Keywords

Content available
Article
Publication date: 11 March 2021

Yaping Liu, Huike Shi, Yinchang Li and Asad Amin

This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents'…

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Abstract

Purpose

This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents' perception of the coronavirus disease (COVID-19) influenced their outbound travel intentions are studied.

Design/methodology/approach

This study developed an extended theory of planned behavior (TPB) model and used structural equations to analyze data received from 432 questionnaires. Responses were obtained through a combination of online surveys and a traditional paper-based distribution of questionnaires.

Findings

Results showed that attitude, subjective norms, perceived behavioral control and past outbound travel behavior have significant positive effects on post-pandemic outbound travel intentions. Although the perception of COVID-19 directly and negatively influences outbound travel intentions, it also has an indirect influence on outbound travel intentions through the mediating effect of non-pharmaceutical interventions. The authors also found that risk tolerance has a negative moderating effect on the direct impact of residents' perception of COVID-19 on their travel intentions.

Practical implications

The findings can serve as a reference for formulating appropriate tourism development policies by government agencies, tourism management departments and tourism enterprises in destination countries.

Originality/value

This study developed an extended TPB model by adding more constructs into the TPB model. Compared with the original TPB model, the extended TPB model has better explanatory power of post-pandemic travel intentions. The study also provides evidence for the applicability of the TPB model in studying travel intentions within the context of major public health emergencies and has expanded the application scope of the TPB model.

新冠肺炎疫情后中国居民出境旅游意愿的影响因素研究······································——基于疫情感知的扩展TPB模型

摘要

研究目的

本研究致力于探索新冠肺炎疫情后(以下简称“疫情”)中国居民出境旅游意愿的影响因素, 以及疫情感知对出境旅游意愿的作用机制。

设计/方法/手段

本文以TPB理论为基础, 通过构建扩展TPB模型, 并利用结构方程对432份问卷进行数据分析。问卷通过网络发放与传统纸质问卷调研相结合的方式获得。

研究发现

态度、主观规范、感知行为控制及过去出境旅游行为对中国居民疫情后出境旅游意愿具有显著正向影响; 疫情感知在直接负向影响出境旅游意愿的同时, 还通过非药物干预行为的中介作用间接影响出境旅游意愿; 在疫情感知对出境旅游意愿的直接影响中, 风险容忍度起着负向调节作用。

实际意义

研究结果对旅游目的地政府、旅游管理部门及旅游企业制定相应旅游发展政策具有一定前瞻性参考价值。

原创性/价值

本文通过在原始TPB模型的基础上加入更多变量, 进而构建了扩展TPB模型。与原始模型相比, 扩展TPB模型对疫情蔓延背景下中国居民疫情后出境旅游意愿有着更好的解释力和预测力。本文证实了在突发重大公共卫生事件背景下TPB模型对于研究旅游意愿的适用性, 扩展了TPB模型的应用范围。

Investigación sobre los factores que influyen en la voluntad de viajar al extranjero de los residentes chinos después de la nueva epidemia de neumonía coronaria: un modelo extendido de TPB basado en la percepción de la epidemia

Resumen

Propósito

Este estudio tiene como objetivo explorar los factores que influyen en las intenciones posteriores a la pandemia de los residentes chinos de participar en viajes al extranjero. Se estudia el mecanismo por el cual la percepción de los residentes sobre la enfermedad por coronavirus (COVID-19) influyó en sus intenciones de viajar al extranjero.

Diseño/metodología/enfoque

Este estudio tiene como objetivo explorar los factores que influyen en la intención de viaje de salida de los residentes chinos después de la pandemia, en particular el mecanismo por el cual la percepción de los residentes de COVID-19 influyó en sus intenciones de viaje de salida.

Hallazgos

Los resultados mostraron que la actitud, las normas subjetivas, el control conductual percibido y el comportamiento de viajes de ida y vuelta en el pasado tienen efectos positivos significativos sobre la intención de viajar de ida después de la pandemia. Si bien la percepción de COVID-19 influye directamente de forma negativa en la intención de viaje de ida, también influye indirectamente en la intención de viaje de ida a través del efecto mediador de las intervenciones no farmacéuticas. También encontramos que la tolerancia al riesgo tiene un efecto moderador negativo sobre el impacto directo de la percepción de los residentes sobre el COVID-19 en la intención de viaje.

Implicaciones prácticas

Nuestros hallazgos se pueden utilizar como referencia para las agencias gubernamentales, los departamentos de gestión del turismo y las empresas turísticas en los países de destino en la formulación de políticas de desarrollo turístico adecuadas.

Originalidad/valor

Este estudio desarrolló un modelo TPB extendido agregando más constructos en el modelo TPB. En comparación con el modelo TPB original, el modelo TPB extendido tiene un mejor poder explicativo de las intenciones de viaje posteriores a una pandemia en el contexto de una pandemia. Este estudio también proporcionó evidencia de la aplicabilidad del modelo TPB para estudiar las intenciones de viaje en el contexto de las principales emergencias de salud pública y amplió el ámbito de aplicación del modelo TPB.

Article
Publication date: 12 July 2011

Judith Holdershaw, Philip Gendall and Malcolm Wright

The purpose of this paper is to test whether, in the context of blood donation, the predictive ability of the theory of planned behaviour (TPB) extends from behavioural…

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Abstract

Purpose

The purpose of this paper is to test whether, in the context of blood donation, the predictive ability of the theory of planned behaviour (TPB) extends from behavioural intention to actual donation behaviour, and whether extended versions of the TPB perform better than the standard version.

Design/methodology/approach

Intentions to donate blood predicted by the TPB are compared with an accurate measure of blood donation behaviour obtained following a mobile blood drive by the New Zealand Blood Service.

Findings

When the observed outcome is donation behaviour rather than behavioural intention, the TPB model's performance drops. Extending the variables in the model to include moral obligation and past behaviour does not improve its predictive ability, and neither does the use of belief‐based variables.

Practical implications

The TPB is much less effective in predicting blood donation behaviour than it is in predicting intentions to donate blood. But only actual donation behaviour yields medical supplies. This study suggests that to advance the goal of increasing donation rates, attention needs to turn to methods other than the TPB to identify variables that do predict donation behaviour.

Originality/value

The present study gathered one of the largest samples used for TPB blood donation research; this enabled predictions made using the TPB to be tested against actual behaviour, rather than behavioural intention, the measure typically used in blood donation studies. Because blood donation is a low‐incidence behaviour, previous studies have been hampered by small sample sizes, that inevitably contain few donors, and no measure of actual donation behaviour.

Details

Journal of Social Marketing, vol. 1 no. 2
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 13 April 2022

Md Ashaduzzaman, Charles Jebarajakirthy, Scott K. Weaven, Haroon Iqbal Maseeh, Manish Das and Robin Pentecost

Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB

Abstract

Purpose

Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB)-based models were developed and tested to understand this consumption behaviour with the findings inconsistent and fragmented. Thus, this study aims to develop a general and consistent TPB model using a meta-analytic path analysis to better understand customers’ CC adoption behaviour.

Design/methodology/approach

Using 37 studies, a meta-analysis was performed adopting several analytical methods; bivariate analysis, moderation analysis and path analysis.

Findings

The universal TPB model shows that factors, that is, trust, attitude, perceived environmental responsibility and communication facilities, drive both perceived usefulness and CC. However, subjective norms, such as perceived behavioural control and emotional value, drive only perceived usefulness. Moderation analysis shows that the relationships between variables used in the proposed TPB model tends to vary depending on five moderators, that is, countries’ economic development level, type of CC, sample size, sample type and survey administration method.

Research limitations/implications

The consideration of only quantitative papers and papers written in English language in this meta-analysis may bias the study’s findings.

Practical implications

Based on the findings regarding important factors that consumers consider when adopting CC, this study provides insightful recommendations to companies facilitating CC.

Originality/value

By developing the universal TPB model, this study theoretically contributes to the TPB model, and by conducting the moderation test, the study contextually contributes to the TPB literature in the CC context.

Details

European Journal of Marketing, vol. 56 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 20 June 2016

Sergey Yuzhanin and David Fisher

The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and…

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Abstract

Purpose

The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and Fishbein, 1975). Based on a review of academic sources, this paper aims to analyse the efficacy of the TPB for predicting people’s intentions when choosing a travel destination.

Design/methodology/approach

Surprisingly, only 15 studies were identified that used TPB to predict the choice of travel destination, though the theory has been used in other areas of tourism analysis.

Findings

Mixed results were found in the studies. Therefore, the adequacy of the TPB for predicting travellers’ intentions of choosing a destination may be questioned. However, there is nothing in the TPB suggesting that all the constructs of the model must contribute equally, significantly and simultaneously to behavioural intentions.

Originality/value

To achieve a more comprehensive understanding of the intentions in question, the TPB model may have to be extended to suit different settings. The decision-making process of choosing a destination is a complicated one; therefore, researchers’ attention should not only consider travellers’ intentions but also the direct effect of intentions on the actual behaviour.

Details

Tourism Review, vol. 71 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 24 January 2020

Matthew Tingchi Liu, Yongdan Liu and Ziying Mo

This research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green…

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Abstract

Purpose

This research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).

Design/methodology/approach

The current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.

Findings

The findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.

Originality/value

This study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 8
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 5 August 2022

Teresa Villacé-Molinero, Juan José Fernández-Muñoz, Ana Isabel Muñoz-Mazón, M. Dolores Flecha-Barrio and Laura Fuentes-Moraleda

This study proposes an extension of the theory of planned behaviour (TPB) model to understand international travellers' intentions to visit Spain. This study aims to…

Abstract

Purpose

This study proposes an extension of the theory of planned behaviour (TPB) model to understand international travellers' intentions to visit Spain. This study aims to compare whether the predictive variables of the intention to travel differ depending on nationality. The extension includes: perceived risk, loyalty to the destination, past travel experience, public opinion climate and electronic word-of-mouth (eWOM).

Design/methodology/approach

A multiple-indicator, multiple-cause (MIMIC) model was developed as a structural equational model to predict the 1,978 participants' intention to travel. The structural model was used to determine the theoretical model for the total sample and by nationality (Germans, Britons and those from other European countries).

Findings

The extended models fitted the data well, explaining 64%–68% of the total variance, while differences depending on tourist nationality were also found. The MIMIC model indicated that German people's intention to travel to a holiday destination was influenced by their perception of risk, eWOM and loyalty to the country. In the British group, only the TPB variables were relevant. For those of other European nationalities, loyalty and eWOM were also significant. Travel experience, used as a variable in previous studies, was shown not to be significant. Overall, these results offer insights into how people from diverse countries and cultures embrace the aforementioned constructs when making travel decisions.

Practical implications

This study also has practical implications for policymakers in holiday tourism destinations, such as Spain. In particular, this study provides a better understanding of Britons' and Germans' travel intentions and could be beneficial for guiding policies for the recovery of the tourism industry in major tourism destinations.

Originality/value

Previous studies have applied various extended TPBs to one specific country or made comparisons between Asian countries. This study’s proposal makes a comparison of the variables used to predict the intention to visit a holiday destination among the European countries.

目的

本研究提出了计划行为理论 (TPB) 模型的扩展, 以了解国际旅行者访问西班牙的意图。目的是比较旅行意图的预测变量是否因国籍而异。扩展包括:感知风险、对目的地的忠诚度、过去的旅行经历、舆论氛围和电子口碑(eWOM)。

设计/方法/方法

开发了一个多指标、多原因 (MIMIC) 模型作为结构方程模型来预测 1,978 名参与者的旅行意图。结构模型用于确定总样本和国籍(德国人、英国人和来自其他欧洲国家的人)的理论模型。

发现

扩展模型很好地拟合了数据, 解释了总方差的 64%–68%, 同时还发现了取决于旅游国籍的差异。 MIMIC 模型表明, 德国人前往度假目的地的意愿受到他们对风险、eWOM 和对国家忠诚度的认知的影响。在英国组中, 只有 TPB 变量是相关的。对于其他欧洲国家的人来说, 忠诚度和 eWOM 也很重要。旅行经验, 在以前的研究中用作变量, 被证明并不重要。总体而言, 这些结果提供了有关来自不同国家和文化的人们在做出旅行决定时如何接受上述结构的见解。

原创性/价值

以前的研究已经将各种扩展的 TPB 应用于一个特定的国家或在亚洲国家之间进行了比较。我们的建议对用于预测欧洲国家旅游目的地意图的变量进行了比较。

Objetivo

Este estudio propone una extensión del modelo de la teoría del comportamiento planificado (TPB) para comprender las intenciones de visitar España de los viajeros internacionales. El objetivo es comparar si las variables que predicen la intención de viajar difieren según la nacionalidad. Esta extensión del modelo incluye variables como: riesgo percibido, lealtad al destino, experiencia de viaje anterior, clima de la opinión pública y el boca a boca electrónico (eWOM).

Diseño/metodología/enfoque

Se desarrolló un modelo de indicadores y causas múltiples (MIMIC) como modelo de ecuaciones estructurales para predecir la intención de viajar de los 1978 participantes. El modelo estructural se utilizó para comprobar el modelo teórico para la muestra total y por nacionalidades (alemanes, británicos y otros países europeos).

Recomendaciones

Los modelos ampliados propuestos se ajustaron bien a los datos, explicando entre el 64% y el 68% de la varianza total, si bien se encontraron diferencias en función de la nacionalidad del turista. El modelo MIMIC indicó que la intención de los alemanes de viajar a un destino de vacaciones estaba influenciada por su percepción de riesgo, el eWOM y la lealtad a España. En el grupo británico, solo las variables TPB resultaron relevantes. Para el grupo de otras nacionalidades europeas, la lealtad y el eWOM también fueron significativas. Sin embargo, la experiencia de viaje, utilizada en estudios previos, se mostró no significativa en todos los grupos. En general, estos resultados ofrecen información sobre cómo las personas de diversos países y culturas adoptan los constructos antes mencionados cuando toman decisiones de viaje.

Originalidad/valor

Estudios previos han aplicado varios TPB extendidos a un país específico o han comparado los resultados entre países asiáticos. Nuestra propuesta hace una comparación de las variables utilizadas para predecir la intención de visitar un destino vacacional entre países europeos.

Open Access
Article
Publication date: 8 September 2022

Muhammad Ashraf Fauzi, Mohd Hafiz Hanafiah and Velan Kunjuraman

This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.

Abstract

Purpose

This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.

Design/methodology/approach

A total of 160 valid questionnaire responses were collected via an online survey. The partial least square–structural equation modelling (PLS-SEM) technique was utilised to assess the study framework and the hypothesised relationship.

Findings

The study's results confirmed that tourists' intention to stay at a green hotel is directly influenced by their subjective norms and perceived behavioural control. Besides, the study confirms the insignificant relationship between green trust, personal norms and tourists' stay intention. On the other hand, perceived morals, responsibility, willingness to pay more and perceived consumer effectiveness were significant in explaining the customer's subjective norms, personal norms and perceived behaviour control.

Research limitations/implications

The hotel industry may benefit from this empirical outcome to devise effective marketing strategies for retaining their customers, particularly in rejuvenating the impact of the COVID-19 pandemic on the industry.

Practical implications

This study provides valuable practical implications for green hotel operators to develop effective strategies to attract tourists to green hotel visits.

Originality/value

This study is the first to integrate the extended TPB and VBN theory to understand tourist intention to visit a green hotel. Notably, the extended TPB and VBN theory was practical and helpful in predicting tourist intention to visit a green hotel.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Content available
Article
Publication date: 16 June 2021

Fitri Rahmafitria, Karim Suryadi, Hera Oktadiana, Heru Purboyo H. Putro and Arief Rosyidie

The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern…

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Abstract

Purpose

The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern and perceived risk on the theory of planned behavior (TPB).

Design/methodology/approach

A total of 1,068 Indonesian respondents through a purposive sampling approach, filled out online questionnaires during the pandemic. The collected data were analyzed using partial least squares-structural equation modeling.

Findings

The results indicated that subjective norm as the external factor of the TPB has a stronger effect than the internal factors; attitude and behavioral control. It appears that in a collectivist society, prohibition enforced by family and friends, as well as the government’s sanctions have a stronger influence on one’s decision to travel. The findings also suggested that knowledge, perceived risks and social concern effect tourists’ behavior. Uncertainty and inadequate knowledge will decrease the level of perceived risk, which leads to lower control in practicing physical distancing and increasing intention to travel during the pandemic.

Research limitations/implications

The research has limitations in its use of a convenient sampling method. This method may not represent the whole population, causing the results to be difficult for generalization. There is also the need for extending the TPB model with different variables in the context of tourism and pandemic. This study enriches the existing tourism literature by applying TPB to examine tourists’ behavior during the Covid-19 pandemic, focusing on knowledge, social concern and perceived risk theory.

Practical implications

This paper offers useful insights for tourism planners in the government and private destination management levels. It is crucial for a destination management organization to understand the relationship between knowledge, perception and social concern with tourists’ behavior while traveling during pandemics. The understanding of tourist’s behavior when traveling during the pandemic will assist in developing and creating activities and designing health protocols at tourist attractions.

Originality/value

This study extended the TPB to analyze tourists behavior during the pandemic by applying knowledge, social concern and perceived risk elements.

研究目的

本研究旨在解释疫情期间社交距离控制对出行意图的影响,并分析知识,社会意识和风险感知在计划行为理论中的作用。

研究设计和方法

在新冠肺炎疫情期间,通过目的性抽样的方法, 1,068名来自印度尼西亚的受访者参与了网络问卷调查。所获数据通过PLS-SEM分析。

研究结果

结果表明,主观规范作为计划行为理论的外部因素比内部因素(态度和行为控制)具有更强的作用。在集体主义社会中,来自亲友的禁令以及政府的制裁似乎对旅行决策产生了更大的影响。研究结果还表明,知识、风险感知和社会关注会影响游客的行为。不确定性和知识不足将降低风险感知的水平,从而导致人们对距离控制的疏忽,并在疫情期间增加旅行意向。

研究实施局限性

该研究存在局限性在于使用了方便样本。此样本不能代表整个群体,因此研究结果可能不具有极高的普适性。未来关于疫情下出游的研究,需要继续延申计划行为理论,探讨该模型与其他变量的关联。本研究丰富了现有的游客研究,主要贡献针对计划行为理论在疫情下出游这一场景中的应用,和与知识、社会意识和风险感知的理论建构。

研究实际意义

这项研究为公共与私人旅游区的管理做出了重要贡献。 目的地管理组织(DMO)必须了解在疫情期间的游客的行为与知识、风险感知和社会关注之间的关系。这些疫情下游客行为的理论建构能够帮助开发游客活动,并为疫情下旅游区游客健康守则提供设计参考。

研究原创性或新颖性

这项研究是对计划行为理论的拓展,并且是对该理论模型在疫情下出游的具体应用;研究分析了此理论模型与知识、社会关注和风险感知的关联。

关键词:社交距离,疫情期间的出游,新冠肺炎疫情,计划行为理论,风险感知,社会关注

文章类型:研究论文

Propósito

Este artículo analiza los efectos del control de la distancia física en la intención de viajar durante la pandemia y la influencia del conocimiento, la preocupación social y riesgo percibido en la teoría del comportamiento planificado (TPB).

Diseño/ metodología

A través de un sistema de muestreo por conveniencia, se obtuvo una muestra de 1.068 participantes de Indonesia que completaron la encuesta online durante la pandemia. La información recopilada fue analizada a través del PLS-SEM.

Resultados

Los resultados indicaron que la norma subjetiva como factor externo de la teoría del comportamiento planificado ejerce un efecto superior al de los factores internos; actitud y control del comportamiento. Resulta que, en una sociedad colectivista, la prohibición reforzada por la familia y amigos, así como las sanciones del gobierno ejercen una influencia mayor en la decisión individual de viajar. Los resultados también sugieren que el conocimiento, los riesgos percibidos y la preocupación social afectan al comportamiento del turista. La incertidumbre y el desconocimiento disminuyen el nivel de riesgo percibido lo cual conduce a un menor control a la hora de cumplir con el distanciamiento físico y a una mayor intención de viajar durante la pandemia.

Limitaciones del estudio/implicaciones

Las limitaciones de esta investigación tienen su origen en el sistema de muestreo de conveniencia utilizado en esta investigación. Este método puede no representar al total de la población, lo cual provoca dificultad en la generalización de los resultados. También existe la necesidad de ampliar el modelo de la teoría del comportamiento planificado (TPB) incorporando variables propias del contexto turístico y de la pandemia. Este estudio supone una aportación a la literatura existente en turismo al aplicar la teoría del comportamiento planeado al análisis del comportamiento de los turistas durante la pandemia del covid-19, con un enfoque en el conocimiento, la preocupación social y la teoría del riesgo percibido.

Implicaciones prácticas

Esta investigación es de utilidad para los responsables de la planificación de la actividad turística tanto a nivel gubernamental como privado. Es crucial para que las organizaciones responsables de la gestión del destino (DMO) comprendan la relación existente entre conocimiento, percepción y preocupación social, con el comportamiento de los turistas cuando viajan en tiempos de pandemia. La comprensión del comportamiento de los turistas cuando viajan durante la pandemia ayudará a desarrollar, crear actividades y diseñar protocolos de salud en las atracciones de los turistas.

Originalidad/valo

Este estudio extiende la teoría de comportamiento planificado al análisis del comportamiento de los turistas durante la pandemia a través de la aplicación del conocimiento, preocupación social y elementos de riesgo percibido.

Article
Publication date: 8 June 2015

Teodor Sommestad, Henrik Karlzén and Jonas Hallberg

This paper aims to challenge the assumption that the theory of planned behaviour (TPB) includes all constructs that explain information security policy compliance and…

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Abstract

Purpose

This paper aims to challenge the assumption that the theory of planned behaviour (TPB) includes all constructs that explain information security policy compliance and investigates if anticipated regret or constructs from the protection motivation theory add explanatory power. The TPB is an established theory that has been found to predict compliance with information security policies well.

Design/methodology/approach

Responses from 306 respondents at a research organization were collected using a questionnaire-based survey. Extensions in terms of anticipated regret and constructs drawn from the protection motivation theory are tested using hierarchical regression analysis.

Findings

Adding anticipated regret and the threat appraisal process results in improvements of the predictions of intentions. The improvements are of sufficient magnitude to warrant adjustments of the model of the TPB when it is used in the area of information security policy compliance.

Originality/value

This study is the first test of anticipated regret as a predictor of information security policy compliance and the first to assess its influence in relation to the TPB and the protection motivation theory.

Details

Information & Computer Security, vol. 23 no. 2
Type: Research Article
ISSN: 2056-4961

Keywords

1 – 10 of over 2000