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Although exporting can offer many benefits to smaller manufacturers, a large number of these firms refrain from export operations as a result of insufficient stimulation. This paper seeks to critically analyse and creatively synthesise the reasons that may stimulate a smaller firm to export, based on a review of 32 empirical studies conducted in various parts of the world during the period 1974‐2005.

A total of 40 export stimuli were systematically identified from the extant empirical literature, which, for analytical purposes, were divided into internal and external, as well as proactive and reactive. Within each study, stimuli were ranked in terms of their importance, frequency, or intensity, and the aggregate impact of each stimulus in all studies under review was evaluated.

The review revealed that export stimulation stems from a variety of factors, and may vary according to time, spatial, and industry contexts. Irrespective of contextual factors, there are certain motives that systematically play a key role in encouraging smaller firms to export, such as the desire to achieve extra sales, profits, and growth, utilise better idle production capacity, exploit a unique/patented product, avoid the threats of a saturated domestic market, reduce home market dependence, and respond to unsolicited orders from abroad. Some of these motives may lead to an opportunistic approach to exporting, while others denote deliberate export adoption. It was also shown that, although there are numerous other stimulating factors, with a lower impact on exporting, these should not be underestimated because their role may increase under certain conditions or become complementary to export stimuli with a stronger impact.

The findings of the study have serious implications for both public and company policy makers. Policy makers may use this insightful analysis of export stimulation as a guide to developing proper export promotion programmes and sound export marketing strategies.

The paper offers a comprehensive review and synthesis of all factors with a possible stimulating effect on exporting; evaluates the aggregate effect of each factor, as collectively derived from all empirical studies conducted on the subject; and provides an in‐depth analysis of the nature and the stimulating mechanism of each factor.

Investigates empirically the perceptions of non‐exporters regarding factors stimulating export initiation. Draws on research based on a representative sample of 112 Cyprus‐based manufacturers. Reveals that stimuli relating to the fulfilment of the firm′s traditional objectives exhibited the highest motivating impact, followed by factors aiming at minimizing domestic market‐related risks. These findings generally contrast with the results of previous research on export stimulation. Analysis of perceptions on stimulating factors according to certain organizational determinants showed the firm′s size to have the greatest discriminating effect, followed by the type of goods produced and exposure to export activities; the age of the firm had no differentiating role whatsoever. Finally, classification of the stimuli according to internal/external and proactive/reactive taxonomies demonstrated that factors of an internal and proactive nature provided the strongest stimulating impact, denoting a positive predisposition towards exporting.

The aim of this study is to identify potentially significant differences in perception of export motives based on the variations in the firm‐specific advantages (FSAs) and the firm's export strategy. It proposes that Rugman's (1981) (FSA/country‐specific advantage (CSA)) framework provides a sound theoretical base for integrating findings from different studies.

A set of export motives are identified as key initiation stimuli and their significance is tested on an original data set of 356 British exporters. The factor analysis produced four conceptually meaningful groups of motives. Propositions were developed to test the discriminating effect of the firm‐specific resources and capabilities on export stimulation and the potential variations in critical export motivators when executing different export strategies.

Findings endorse the study's main propositions: internal proactive motives are the most significant export initiation factors; distinct firm‐specific resources and capabilities play a significant differentiating role in the firm's perception of specific export stimuli; and the spread and scope of the firm's export strategy was found to have significant impact on the firm's sensitivity to specific export stimuli.

The study's findings contribute to the body of knowledge of export initiation motives by: endorsing the FSA/CSA matrix as an integrative approach in studying export stimuli; producing novel empirical evidence of the differentiating effect of particular FSAs on export stimulation; and investigating the potential variations in critical export motives according to the number and distance of export markets entered and the number of export market entry modes adopted. The nature and characteristics of the sample present limitations.

The study provides a guideline that may help sporadic and non‐exporters to develop a strategy to migrate their activities from a passive response to unsolicited orders and customer followership to an active pursuit of international opportunities.

Explores two theoretical constructs evident in the exporting area of the international marketing literature: export stimuli and export barriers. Takes account of the manner in which these explanatory variables can predict export behaviour among small and medium‐sized firms. Discussion centres primarily on the tenet that a significant degree of dormant export potential tends to lie at the pre‐export phase of export development; that is, encouraging non‐exporters to become exporters is perhaps a more fertile area of interest for government than attempting to increase the export activity of marginal exporters. Uses classificatory schemas as a basis for conceptualizing export stimuli and export barriers for non‐exporters, so as to provide a platform to establish the ingredients of these constructs. Conducts an evaluation of the advances in empirical research regarding export stimuli and export barriers in the form of a critique.

The purpose of this paper is to identify the typology of Chinese indigenous exporters by incorporating proactive‐reactive and long‐ and short‐term export motivations as inputs. This study also seeks to find out whether, when driven with a different strength of four export motives, firms differ significantly in terms of commitment, learning, competence and performance.

This paper employs cluster analysis to explore the typology of Chinese exporters and conducts ANOVA to compare subsequent differences in organizational characteristics, competence and performance. Case studies are then used to validate and exemplify the typology.

Findings suggest that Chinese exporters fall into four segments: the prospector, the strategist, the hesitator and the experimentalist. Each shows a unique set of organizational characteristics and different performances. The prospector is most competitive and the best performer, followed by the strategist.

The study uses limited export motives and profiling variables to understand this in a static way. Other motives and profiling variables are welcomed, and future study can address this in a dynamic way.

The findings suggest an evolutionary path for exporters and implies how to strengthen proactive and long‐term motives in order to achieve superior performance.

This paper for the first time looks at firms that are already involved in exporting, how differently they are motivated and how their initial internationalization motivations lead to sharp differences in export performance.

In addressing certain important gaps in the export marketing field, reports on a systematic study of the factors stimulating the current exporting activities of manufacturing firms from a small European country. Investigates potential differences in ongoing export motivators between two distinct groups of exporters differentiated by level of export development. Suggests that both proactive and reactive factors stimulate these firms’ decisions to continue and maintain exporting, and also identifies certain significant differences in export stimuli between the two exporter categories. Discusses the implications of the study findings for business practitioners and public policy makers, and considers future research directions alongside the limitations of the study.

The purpose of this paper is to provide a systematic and updated assessment of studies on key exporting stimuli for small and medium enterprises (SMEs) and to propose a research agenda on this topic.

The authors develop a review of empirical articles on SMEs’ exporting stimuli and outline future research directions based on key emerging drivers.

Research on SMEs’ exporting drivers focuses mainly on human resources’ competences, skills and subjective characteristics and on the role of relevant network actors (customers, intermediaries).

This paper provides an original contribution with regard to updating the framework on export drivers by Leonidou et al. (2007), highlighting an emerging research perspective based on internal/external network dimensions and proposing future research directions on internal individual and organisational actors and on new external network actors.

This study explores whether there are differences between established “rural” and “urban” SMEs with regard to the decision to sell goods or services abroad. Several hypotheses were formulated and tested. In 1990/1991, survey responses were gathered from 621 independent businesses located in the UK. In 1997, a follow‐on telephone survey was conducted with 150 surviving firms. Urban exporting SMEs reported superior performance to urban non‐exporting SMEs in 1997. Rural and urban SMEs, however, did not significantly differ from each other with regard to the reasons cited for not exporting, the reasons cited for exporting, and the modes of entry into the largest current foreign market selected by exporters. Nevertheless, some rural SMEs had circumvented local resource constraints and entered foreign markets by engaging in networking. Implications for policy‐makers, practitioners and researchers are highlighted.

The increasing internationalisation and globalisation of business has forced many firms to reconsider what contributes to international success. The purpose of this paper is to study international marketing behaviour of firms within the exporting industry.

The main study was conducted by a questionnaire within the Swedish manufacturing industry with respect to firms' exports to Europe. Data was then analysed in relation to four areas – export stimuli, factors affecting market entry, market barriers and need for changes in the marketing strategy.

The findings in this study indicate no general difference in the international marketing behaviour among small and large firms. The main factors affecting market entry relate to proximity due to local representation and a need for service in the local market. The main obstacles are administrative and technical impediment and a fierce competitive situation. Changing market conditions also have an impact on a need to change the marketing strategy. A conceptual model has been developed from findings in the study and by integrating internationalisation and marketing theory.

The main implication is the importance of the fact that management has a commitment to and engagement in international activities especially when a firm is trying to establish a position in a local market. Another implication is that management needs to understand and meet service requirements in the local export market.

This paper fulfils an identified need for recognising the importance of learning more about international marketing behaviour among small and large exporting firms.

The purpose of this paper is to develop and estimate an integrated empirical model of export performance. The paper aims to adopt an eclectic approach, which synthesises the literature to identify key determinants and then applies the model to Greek food and beverage exporters.

This paper identifies the determinants of export performance from a literature review. An integrated structural equation model is then developed to estimate the directions and magnitudes of their interdependencies.

Results show that the determinants of export performance are the export marketing mix, entrepreneurial orientation, trade barriers and export problems. In turn, the export marketing mix is indirectly determined by export market attractiveness, export competencies, and management.

The multidimensional approach of this paper provides for a more integrated understanding of export performance than many of the partial studies found in the literature hitherto.

The paper identifies generic factors that are important for successful export marketing. These are incorporated into a structural equation model, which estimates their impacts and interdependencies on export performance simultaneously. The findings can aid Greek food and beverage exporters to formulate effective export marketing strategies.