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Open Access
Article
Publication date: 19 May 2022

Rosa Portela Forte and Sérgio Carvalho

The purpose of this study is to analyze the influence of the firms' external environment on their export intensity. More specifically, it assesses whether domestic market…

1720

Abstract

Purpose

The purpose of this study is to analyze the influence of the firms' external environment on their export intensity. More specifically, it assesses whether domestic market characteristics such as domestic demand and general export environment related to tradability across borders affect firms' export intensity.

Design/methodology/approach

The authors use a sample of 29,266 firms from nine European countries, for the period of 2010–2016, and test several estimation methods (random effects models, Tobit models, and Heckman's selection models).

Findings

Results show that external factors such as domestic demand and ease of trade across borders are important determinants of firms' export intensity. Moreover, results reveal that firm's internal characteristics such as age, size and productivity also play an import role.

Originality/value

Studies about the influence of the firms' external environment on firms' export intensity are scarce because most of them are confined to a single country context. In this way, the present study contributes to the body of knowledge on the influence that external factors can have on firms' export performance by analyzing firms from nine European countries, which has important policy implications.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

Keywords

Article
Publication date: 27 May 2014

Juan Rock and Sadrudin A. Ahmed

The purpose of this paper is to study the relation between to export performance measures; growth exports and export intensity with the resources, capabilities and characteristics…

Abstract

Purpose

The purpose of this paper is to study the relation between to export performance measures; growth exports and export intensity with the resources, capabilities and characteristics of the firms as factors determining its success.

Design/methodology/approach

The study used a questionnaire, answered by 133 firms from a random sample of 480 Chilean firms.

Findings

The two performance measures of the study, export intensity and growth of the exports resulted equally predictive of the export success, but with a different set of variables. The export growth was strongly related with the firms that had recently started, that have executive staff with an overseas education and a long term commitment to export, did research and development, followed market developing strategies and strategic alliances. The export intensity shows a strong relation with smaller firms, more experienced and involved in foreign markets. The successful companies in the foreign markets are very opportune and flexible in satisfying the needs of their clients and innovate their products.

Research limitations

The biggest limitation of this research is that it was conducted only in one South American country with a limited sample size.

Originality/value

Smaller firms require support from the State, to finance market studies, to access international fairs and financial sources. The findings are innovative for the export management in developing countries, intensive in natural resources, especially those of small size such as the case of Chile.

Propósito

Estudiar la relación entre dos medidas del desempeño exportador, crecimiento de exportaciones e intensidad de exportaciones, con los recursos, capacidades y características de la firma como factores determinantes de su éxito.

Diseño/metodología/enfoque

Un estudio basado en un cuestionario, respondido por 133 firmas de una muestra aleatoria de 480 firmas chilenas, representativa de las firmas exportadoras, seleccionadas aleatoriamente.

Hallazgos

Las dos medidas de desempeño exportador del estudio, intensidad de exportaciones y crecimiento de las exportaciones resultaron igualmente predictivas del éxito exportador, pero con diferentes conjuntos de variables predictivas.

Limitaciones de la investigación/implicaciones

La mayor limitante de esta investigación es que fue realizada en sólo un país de Sudamérica con un tamaño de muestra algo limitado.

Implicaciones prácticas

El crecimiento de exportaciones estuvo fuertemente relacionado con las firmas que se iniciaron recientemente, que poseen personal ejecutivo educado en el extranjero y un compromiso de largo plazo a exportar, realizan investigación y desarrollo, siguen estrategias de desarrollo de mercados. La intensidad de exportación expresa una relación fuerte con las firmas más pequeñas, más experimentadas e involucradas en los mercados extranjeros. Las compañías exitosas en los mercados de exportación son muy oportunas y flexibles en satisfacer las necesidades de sus clientes, innovan en sus productos y siguen estrategias de alianzas cooperativas y redes.

Implicaciones socials

Los gobiernos deberían apoyar a las firmas pequeñas, financiando estudios de mercado, apoyando su acceso a ferias internacionales y financiamiento.

Originalidad/valor

Los hallazgos son originales para la gestión de exportaciones en países en desarrollo, intensivos en recursos naturales, especialmente aquéllos de un pequeño tamaño, como Chile.

Book part
Publication date: 23 September 2005

Sumit K. Kundu and Maija Renko

In explaining international expansion and performance, the traditional explanation in international business literature has mainly offered country, and firm-level structural…

Abstract

In explaining international expansion and performance, the traditional explanation in international business literature has mainly offered country, and firm-level structural explanations for performance. Moreover, this literature has been biased toward larger, established multinational manufacturing companies (Dunning, 1958; Hymer, 1960; Aharoni, 1966; Vernon, 1966). This was understandable as, for much of the 20th century, manufacturing occupied the dominant share of the economy. However, by the early 1960s, the service sector already accounted for more than half of the domestic economic activity in developed nations. Today, even in international operations, the share of services is rapidly increasing. For example, the share of services in U.S. exports in 1997 had grown to 27%, and to 16% in U.S. imports (Contractor, 1999). Moreover, in sectors such as information technology, telecommunications or biotechnology, recent years have seen a proliferation of entrepreneurial start-up companies, where the characteristics of their founders and leaders appear to have as much, or greater, impact on performance, as traditional firm-level explanations. Since the late 1980s, the growth of venture capital markets and rise in entrepreneurship have been observed in technology-driven industries (The Economist, 1993; Gupta, 1989; Mamis, 1989). Could entrepreneurial and leadership factors assume greater importance in explaining performance, especially international performance, of younger companies in such sectors? This is the broad hypothesis pursued in this study.

Details

International Entrepreneurship
Type: Book
ISBN: 978-0-76231-227-6

Article
Publication date: 21 March 2016

Manfred Fuchs and Mariella Köstner

The purpose of this study is to investigate the relationships among organizational factors (export market experience, international commitment), external environment (competitive…

1780

Abstract

Purpose

The purpose of this study is to investigate the relationships among organizational factors (export market experience, international commitment), external environment (competitive intensity), export marketing strategy and export success. The findings yielded by the analyses confirm that export market-specific experience and international commitment are significant drivers of export success. In addition, the results indicate that the degree of product adaptation is positively related to profitability and overall success, while price and distribution adaptation to local conditions have a direct impact on sales growth. Finally, the authors found evidence that international commitment exerts a positive effect on the adaptation of marketing strategies to country-specific requirements. Thus, the study findings can be used to formulate business and marketing strategies to improve firm’s success in overseas markets.

Design/methodology/approach

This study used PLS for dealing with formative and reflective measures and used a sample of 200 export ventures that exported on the average in more than 15 countries.

Findings

This study clearly shows that export venture success is linked to managerial commitment and experiential knowledge and that firms contribute to export venture success by adapting product to foreign markets. It is also shown that firms in more competitive environments increase their effort to adapt, leading to better export venture performance.

Research limitations/implications

Although Austrian companies are typically characterized as small- and medium-sized enterprises (SMEs), the study is limited to this sample.

Practical implications

Managers in SME should concentrate their effort on a small set of export venture countries of concentrate their capabilities and effort (commitment and personal) to increase adaptation in those selected market, which will lead to increasing export venture performance.

Originality/value

The study differentiates between formative and reflective measures which most studies in this genre do not, which is a fundamental conceptual shortcoming. This study shows with robust result the interrelation between commitment and managerial experience (intra-firm factors) and the degree of competition in foreign markets and how marketing mix adaptation affects export venture performance measured over a period of five years.

Details

Management Research Review, vol. 39 no. 3
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 3 June 2014

Eldrede Tinashe Kahiya and David L. Dean

The purpose of this paper is to examine the antecedents of export performance within the parameters of the structure-conduct-and-performance (SCP) paradigm, resource-based view…

1727

Abstract

Purpose

The purpose of this paper is to examine the antecedents of export performance within the parameters of the structure-conduct-and-performance (SCP) paradigm, resource-based view (RBV), rational choice (RC) and perceptual view (PV), theoretical templates.

Design/methodology/approach

The study surveyed continuing manufacturing exporters from New Zealand (n=118) using an electronic method. Linear regression analysis was used to determine the relationships among the groups of predictors and three types of measures.

Findings

The results found that strategic factors (encapsulating RC) were strong predictors of both export intensity (EI) and export intensity growth, followed by export barriers (representing PV). Conversely, firm factors (representing an amalgamation of SCP and RBV variables) generated lower explanatory power in predicting export performance. Regarding measures of export performance, EI carried the highest efficacy.

Practical implications

This research suggests export performance depends primarily on deliberate strategic initiatives (RC) (regarding, products, markets and approaches to order generation), and implicitly challenges the resource and natural selection based advantages inherent in firm factors.

Originality/value

This is one of the few studies on export performance to test the explanatory power of competing theoretical views using a multiple measures approach. Insights from this research extend to the very definition of an internationalizing SME with significant implications for export researchers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 26 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 May 1991

Luis V. Dominguez and Carlos G. Sequeira

Investigates export marketing performance and internationalisationstrategies of Central American firms engaged in non‐traditional exportsto developed countries. A five‐country…

Abstract

Investigates export marketing performance and internationalisation strategies of Central American firms engaged in non‐traditional exports to developed countries. A five‐country survey of Central American firms identified three patterns of export performance. Each performance pattern is associated with distinct marketing strategies and organisational characteristics. The evidence is consistent with the notion of a stage‐wise internationalisation process. The discussion points out how the transition from low‐price and cost‐oriented exporting to differentiated marketing poses hurdles which many currently successful exporters have yet to overcome.

Details

International Marketing Review, vol. 8 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 December 1994

Mallika Das

Past research has identified several organizational, managerial,relationship‐related and external variables as playing a role indetermining the success or failure of a firm′s…

1962

Abstract

Past research has identified several organizational, managerial, relationship‐related and external variables as playing a role in determining the success or failure of a firm′s export marketing activities. However, most of this research has been conducted using samples from the developed world. Attempts to differentiate between successful and unsuccessful exporters from a developing country. Findings indicate that characteristics of the industry, nature of the product (industrial/consumer), destination of exports and managerial variables are significant discriminators of success in a developing‐country context.

Details

European Journal of Marketing, vol. 28 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 October 1998

Peter C. Thirkell and Ramadhani Dau

A large and representative sample of New Zealand manufacturing exporters is used to empirically test and validate the model of export performance proposed by Aaby and Slater. A…

3695

Abstract

A large and representative sample of New Zealand manufacturing exporters is used to empirically test and validate the model of export performance proposed by Aaby and Slater. A 20‐item additive export performance scale, based on both objective and subjective measures, is formulated and found to be reliable and normally distributed. A set of independent variables proposed by Aaby and Slater is operationalised, along with an additional marketing orientation construct based on a ten item scale. A firm size control measure is also utilised. A factor analysis of the independent variable set identifies an interpretable sub‐set of independent measures. Using a multiple regression model, six of seven independent variables are found to have a significant effect on export performance as the dependent variable, and in the hypothesised direction. Implications of the findings for exporters are discussed.

Details

European Journal of Marketing, vol. 32 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 27 November 2006

Jorma Larimo

Research related to firm export performance dates back to the early 1960s, ever since many studies have been conducted with mixed results. The three main goals of the present…

Abstract

Research related to firm export performance dates back to the early 1960s, ever since many studies have been conducted with mixed results. The three main goals of the present study were to analyze (1) the impact of the selected firm, management, and the export strategy-related variables on the export performance; (2) the possible variation in the results depending on the measure of export performance; and (3) the similarities and differences in the results depending on the type of SME – traditional exporters vs. born international companies. Based on a literature review, 14 hypotheses were developed to be tested. Consequently, the empirical part of the study is based on a survey conducted among Finnish SMEs in early 2002. The export performance was analyzed using six different types of performance measures. None of the 14 hypotheses were fully supported by all employed measures of performance. However, the export performance was positively impacted by firm size, product/service quality, international orientation, and market diversification along five measures. Additionally, the study indicated some similarities, but also some differences depending on the measure of export performance, type of the exporting SME, and the operationalizations used for the born international companies. Based on the results, management implications and proposals for future research are presented.

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

Article
Publication date: 27 November 2018

Davide Di Fatta, Navneet Gera, Lokinder Kumar Tyagi and Thomas Grisold

This paper aims to study the export knowledge to be the determinant of export strategy, export commitment and export performance in carpet Industry.

Abstract

Purpose

This paper aims to study the export knowledge to be the determinant of export strategy, export commitment and export performance in carpet Industry.

Design/methodology/approach

Using a qualitative–quantitative approach, the unit of analysis is the individual export venturing firm in India. More in detail, a qualitative analysis was conducted through a focus group interview to explore the challenges of carpet exports. A quantitative analysis was performed using confirmatory factor analysis (CFA) and, because of covariate nature of the proposed research model, structural equation modeling to evaluate the research hypotheses.

Findings

The results emphasized that Indian carpet exports face major challenges, namely, issues of raw material that is wool, shortage of labor for weaving carpets and a lack of organization which has a negative impact on productivity and quality. Furthermore, this study shows that export knowledge directly influences the export strategy, export commitment and export performance.

Originality/value

Building on the results, this paper suggests corrective measures, as well as required knowledge, to formulate a strategy and boost the export performance of the carpet sector.

Details

Kybernetes, vol. 48 no. 8
Type: Research Article
ISSN: 0368-492X

Keywords

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