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Drawing on the knowledge-based view of the firm (KBV) and Dynamic Marketing Capabilities (DMC), this paper examines the role of key internationalization knowledge absorption processes as learning strategies, namely market exploitation and market exploration in enabling internationalization knowledge absorption in export-oriented firms involved in manufacturing goods or producing electrical/engineering products.

The data were gathered via a cross-sectional survey using a questionnaire (i.e. n = 315) on a sample of Bangladeshi manufacturing firms exporting in US and European markets.

The findings suggest that an export firm's internationalization absorption strategies are positively associated with export performance. The authors also found that the mediator, DMC, strengthened the relationship between knowledge absorption and export performance. Moreover, the findings of moderated mediation model revealed that the direct and indirect effects of market exploitation on export performance are more prevalent when competitive intensity is low. While competitive intensity is high, the direct and indirect effects of market exploration on export performance are more prevalent.

By introducing a higher-level dynamic marketing capability approach and linking it to ambidexterity constructs (learning though exploration and exploitation), export business professionals should appreciate the full spectrum of mid-level marketing capabilities they need to develop alongside their exploration and exploitation strategies to improve their export performance. This study directs attention to the competitive intensity conditions the exporting firm is facing. When export business professionals are faced with high-level of competitive intensity in the market, they should establish a clear focus on their exploration learning strategies if they wish to enhance their export performance.

The authors contribute to two broad domains of literature: organizational learning and DMC strategy. The study results show that how the two components of international ambidexterity as organizational learning constructs (i.e. market exploration and exploitation) influence knowledge management processes within firms through a firm's possession of a fine configuration of higher-level marketing capability. This study also theoretically and empirically examines how higher-level DMC strategy can mediate the consequence of international knowledge absorption mechanism on firm export performance. From a practical perspective, this study provides useful lessons for exporting firms wishing to enhance their performance.

Drawing on the resource-based view (RBV) and structure–conduct–performance (SCP) paradigm perspectives, this study aims to investigate the influence of the innovation and technical capabilities of exporting organisations on their export performance moderate by competitive intensity.

Primary data were collected from 162 Chinese manufacturer–exporter companies operating across China. The conceptual framework of this study, which incorporated the impact of RBV and SCP paradigm determinants on export performance through the interaction effect of competitive intensity, was tested using structural equation modelling (Smart-PLS).

Results show that the technical and innovation capabilities can increase its export success in international markets. Furthermore, this research finds that competitive intensity moderates the positive relationship between technical capability and export performance but not the relationship between innovation capability and export performance.

This study presents a holistic assessment of the export performance of manufacturer–exporter enterprises by accounting for the overlooked effect of organisational capabilities through the moderating function of competitive intensity. This study has far-reaching consequences for export academics and practitioners, including the fundamental concept of an internationalizing small- and medium-sized enterprises, especially the manufacturers.

Few studies have analysed the determinants of exports in emerging economies, which are critical in the exporting reality of firms. Two variables decisively affect the export performance of firms – their size and their export experience. This paper analyses the relationship between size and export experience in the export intensity of Brazilian firms. In addition, it considers two variables (location and sector) that identify firms in Brazil and could affect their export intensity. This research answers the question of which characteristics of Brazilian companies determine their export intensity.

A statistically significant sample of 318 firms is collected from Brazilian exporting companies. Regression analysis is performed, and data describing the relationship between the export determinants and the export intensity of Brazilian firms are presented. Three evaluation models are proposed. In the first, the location and sector variables are considered. In the second, the firm size, firm location and sector are presented. In the third, the firm size, export experience, location and sector are proposed.

The results of the third model confirm that only export experience is statistically significant. Therefore, there is no relationship between firms' size, location and sector and export intensity for companies in Brazil.

This work shows the organisational characteristics that affect export performance in Brazil from the firm’s perspective; these are aspects that have been analysed less in emerging economies.

The purpose of this paper is to postulate the impact of preferential trade agreements (PTAs) on internationalization strategies of member countries’ firms. The study also aims to triangulate the proposed model using empirical data from PTA partner economies.

The mixed methods research design is used for the purpose of inquiry as suggested by Creswell. The inductive reasoning based on critical literature review and grounded theory methodology is used to postulate the model. Explanatory strength of the model is triangulated using empirical longitudinal trade data of Pakistan with her bilateral PTA partners, i.e. Malaysia, Mauritius, Iran, Sri Lanka and China. Internationalization indices are adapted following the Ietto-Gillies and London (2009) and Petri (1994) to measure the intensity and geographical diversification dimensions of internationalization. Country-level trade statistics are used as a proxy of firm-level data to explain the international expansion of home firms resulting from PTAs.

Empirical results confirm a strong and long-term impact of PTAs on the intensity and extensity dimensions of internationalization over post-agreement period in Pakistan and member economies. Gravity index depicts greater concentration of Pakistan's trade in FTA markets and thereby confirms the influence of PTAs on international market selection. Analysis at sectoral level depicts a contraction in services trade whereas expansion in the manufacturing firms’ export growth to member economies.

The paper extends the theory of internationalization by identifying PTAs as exogenous variable influencing internationalization strategies of member countries’ firms in a developing South Asian context. Coupled with findings from empirical data, the study identifies PTAs as a new strategic trade policy tool available to policy makers for promoting and influencing the home firms’ internationalization strategies.

The purpose of this paper is to analyse the export behaviour of manufacturing firms located in the Middle East and North Africa (MENA) region using data from the World Bank's Enterprise Surveys Database.

This paper examines the factors influencing the export behaviour of manufacturing firms located in the MENA region through a probit model for export decision and through a fractional logit model for export intensity.

The empirical results show significant positive effects of private foreign ownership, information and communication technology, and firm size on the probability of exporting and on export intensity of MENA manufacturing firms. Government ownership tends to exert negative effects on firms’ propensity to export. The results underscore enhancing effects of national economic development levels on firms’ export performance. Also, they indicate that firms’ propensity to export decreases with larger domestic market size. The empirical analysis reveals considerable heterogeneity in the implications of firm characteristics for firms’ export behaviour through firm size categories and across MENA countries.

This paper contributes to the literature by conducting overall and comparative cross-country empirical analyses of the factors influencing the export behaviour of manufacturing firms located in the MENA region. It also explores the specificities of small and large firms’ responses to the factors influencing firms’ export behaviour. The results have implications for policies intended to enhance industrial growth and international competitiveness of the manufacturing sector in the MENA region.

This study empirically investigates the significance of the core competencies on various economic performance indices by utilizing accounting and market-based performance in Chinese and South Korean leading manufacturing companies.

This research employs a series of hierarchical regression models to test the hypotheses concerning the significance of R&D and export strategy on firms' performance.

This study finds that R&D intensity and foreign trade activities through export are most likely to be significantly associated with firm performance, particularly market-based performance, across the Chinese and South Korea manufacturing companies. The significance of other core strategic factors such as capital intensity, leverage, inventory turnover, labor productivity, administrative cost efficiency, and collection policy on performance was also contemplated.

The relationship between R&D and firm performance has been an interesting issue concerning the performance measures employed across different country settings. Research issues addressed in this paper relate to how R&D, and foreign trade by export influence firm performance across two diverse economic environments inherent of Chinese and South Korean leading manufacturing firms. Particularly, this study explores the directions and magnitudes of the operational and strategic relationships between key strategic factors, such as R&D intensity, export by foreign trade, and the firm's economic and market-based performance.

The purpose of this paper is to investigate how both technological and non-technological innovations influence export intensity in small and medium-sized enterprises (SMEs). In addition, the authors report results for each firm-size category of micro-, small and medium firms, and thus reflect SME heterogeneity.

The research methodology is based on the analysis of the Eurobarometer 2014 data set from 28 EU Member States, Switzerland and the USA covering the period 2011–2014. To statistically test the three defined research hypotheses on individual and joint effects of both types of innovation, a multiple treatment model was estimated. The advantage of this empirical strategy is that it takes into account the endogeneity of both technological and non-technological innovations. Moreover, the authors employ the production approach or the direct test of complementarity between technological and non-technological innovations.

Empirical findings indicate that technological innovations positively affect export intensity in small and medium firms, whereas non-technological innovations exert no influence on export intensity, regardless of the firm size. Moreover, the results from the direct test suggest no evidence of the complementary effects of technological and non-technological innovation on export intensity.

The authors infer that SMEs would benefit more from public support targeting both exports and innovations than micro-firms, as the sunk costs of exports are too high for the latter. However, public support aimed at reducing fixed costs of exports could be particularly beneficial for micro-firms.

The research fills a literature gap on the joint impact of technological and non-technological innovations on export intensity while taking into account the endogeneity of innovation activities and SME heterogeneity.

The purpose of this paper is to investigate the effects of firms’ general and specific human capital on the export propensity and intensity.

The resource-based view of the firm provides the theoretical background to examine export performance. Empirical analysis is carried out using a national representative sample of Spanish manufacturing firms and employing Logit and Tobit models. Export performance is evaluated in a dual way, as export propensity and export intensity. In relation to human capital a distinction is made between general and specific human capital.

The results shown that differences exist in the effect of general and specific human capital. While the firms’ general human capital (education of the firm’s employees) affects both export propensity and intensity, only some dimensions of specific human capital (employees’ experience at the workplace) affects export propensity and intensity but no the employees’ training. Moreover, the firms’ general human capital generates greater changes than the effect of specific human capital on the export behavior.

This paper extends a line of research underexplored in the literature by analyzing the effect of organizational human capital on the firm’s export performance; moreover, it is the first study for Spanish manufacturing firms; the distinction between general and specific human capital enhances our comprehension of the human capital as a determinant of export performance. In relation to the specific human capital, besides training, we add a new variable related to experience at the workplace.

The purpose of this study is to examine the effects of production capabilities, competition intensity and marketing and sales capabilities on the export and production performances of textile companies engaged in export-oriented production return to normal life from the pandemic.

Within the scope of the research, a sample of 683 white-collar expert participants was taken and a scale consisting of 29 statements in total was presented to them. The structural equation modeling (SEM) model was analyzed with the study SmartPLS. At the first stage, the relations between the scale expressions and the variables were given with factor loads and weights, validity/reliability analyzes were made for the model, and finally, the research model was tested.

As a result of the analysis in the research, it can be explained that the production capabilities and marketing and sales capabilities are important for the performance of the companies, at the same time the intensity of competition keeps the companies in a dynamic structure and the intensity of competition is also important for the companies to develop themselves.

Considering the limitations of the research, data were collected from white-collar employees working in export-oriented textile companies in Istanbul. Because in order to answer the questions about the variables representing the research model, expert and authorized employees were required.

It can be explained that the performance of companies in the production sector is positively affected if they discover opportunities in risky environments so that they can gain an advantageous position over their competitors in an intense competitive environment. Because it can be assumed as a result of the analysis that textile companies want to evaluate the opportunities in the competitive environment by using their production, marketing and sales abilities during the pandemic process.

The research is unique in that it sets an example for future studies by examining the effects of production capabilities, competitive intensity and marketing and sales capabilities, which are likely to affect the performance of textile companies in the return of normal life from pandemic conditions.

To examine the particular organizational and managerial determinants of the different aspects of a firm's export development process: intention, propensity, and intensity.

The study analysed firms' resources and capabilities, managerial characteristics, and managerial attitude and perceptions in a sample of 286 firms in the Spanish wine industry. Statistical analyses using SPSS were carried out to confirm or reject eight hypotheses.

Results confirmed that factors influencing export involvement are not the same along the process of export development.

The study is limited to one context, and it is static (cross‐sectional) in nature.

Implications not only for practitioners (especially, managers), but also for policy makers, are discussed.

First, the research has been conducted in Spain, a country for which export development process has not been widely studied. Second, three aspects of export development have been analysed at the same time: intention, propensity, and intensity. And third, the effect of industry‐specific characteristics on internal export factors has been isolated through the selection of one industry in one country for the empirical research.