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Article
Publication date: 18 November 2013

Hatem El-Gohary, David Edwards, Riyad Eid and Juanling Huang

The purpose of this paper is to add to the accumulative knowledge in the field through investigating the different factors affecting the choice of export entry mode by Egyptian…

2285

Abstract

Purpose

The purpose of this paper is to add to the accumulative knowledge in the field through investigating the different factors affecting the choice of export entry mode by Egyptian SMEs. An organised examination of the literature related to export entry modes by SMEs is discussed to provide and develop a clear understanding about the different factors affecting the choice of export entry mode by Egyptian SMEs. Such investigation will help in achieving a deep and reflective understanding of current exporting practises by Egyptian SMEs. The findings indicated that there is very few research studies in the literature related to the choice of export entry mode in developing countries in general and there was no published studies related to the choice of export entry mode in Egypt.

Design/methodology/approach

The paper reviews the published literature related to choice of export entry mode by SMEs in general and to SMEs in developing countries (e.g. Egypt) in particular. Based on this review and the results of two focus groups, the paper validates a conceptual model utilising a positivist research philosophy with a quantitative approach, in which quantitative data are collected based on survey strategy through questionnaires to address different levels of the study.

Findings

The findings showed that Egyptian SMEs owners, marketing and sales managers have a limited knowledge in relation to the different available export entry modes. The findings also illustrated that SME internal factors, local market factors and target market factors have different impacts on the choice of export entry mode and that only small number of Egyptian SMEs conducted an effective and efficient export activities.

Research limitations/implications

The paper will provide great benefits for entrepreneurs, policy makers, practitioners, researchers and educators though providing a clearer view and deep understanding for the issues related to different factors affecting the choice of export entry mode by Egyptian SMEs.

Originality/value

The paper adds to the extremely limited number of empirical studies that has been conducted to investigate different factors affecting the choice of export entry mode by Egyptian and Developing Economies SMEs. Depending on this research, researchers and scholars in the field can have a clearer view to set their attitude towards suitable future research studies which in turn will contribute to the related accumulated knowledge in the field.

Details

Journal of Economic and Administrative Sciences, vol. 29 no. 2
Type: Research Article
ISSN: 1026-4116

Keywords

Article
Publication date: 4 November 2020

B. Elango and Nitin Pangarkar

This study uses the notions of institutional harshness and uncertainty avoidance in the home country to explain the choice between direct and indirect exporting strategies by…

1194

Abstract

Purpose

This study uses the notions of institutional harshness and uncertainty avoidance in the home country to explain the choice between direct and indirect exporting strategies by emerging market firms.

Design/methodology/approach

This study is based on a dataset of 23,256 observations on firms from 32 countries spread over 11 years (2006–2016). Since only some firms undertake exports, the Heckman procedure is used to control for sample self-selection. In the first stage, we predict which firms will choose to export, and, in the second stage, we examine the factors driving the choice made by firms involved in exports between direct and indirect exports strategies.

Findings

The analyses reveal that firms are more likely to choose direct exports when institutional harshness is high and when they are from countries with low uncertainty avoidance. We also find that the strength of the relationship between institutional harshness and the choice of direct exports is moderated at high levels of uncertainty avoidance.

Research limitations/implications

While this study's empirical models account for many firm-level factors as well as home country differences discussed in the literature, we acknowledge there could be other temporal, firm or country idiosyncratic factors not included in our analysis driving the key choices examined in the paper.

Originality/value

This study makes three contributions to exporting literature. First, it highlights the drivers of the choice between direct and indirect exports. This choice is an important facet of exporting strategy and has received scant attention in prior IB research. Second, it demonstrates how the choice between direct and indirect exports is impacted by the degree of the home country's institutional harshness and uncertainty avoidance. Third, it offers insights on how the interaction of formal and informal home market institutional factors influences export strategy.

Details

International Marketing Review, vol. 38 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 16 February 2010

Romdhane Khemakhem

Managers involved with export marketing are concerned first with entry mode decisions for their foreign expansions. The purpose of this paper is to examine the key factors that…

3827

Abstract

Purpose

Managers involved with export marketing are concerned first with entry mode decisions for their foreign expansions. The purpose of this paper is to examine the key factors that influence the exporting firm's foreign market entry mode choice. It aims to test empirically the hypothesized relation between three kinds of determinants – i.e. transaction costs, export behavior, and channel environment – and the likelihood of selecting an integrated as opposed to an independent mode.

Design/methodology/approach

Through an analytical review, research hypotheses were built. An empirical investigation was carried out among 420 exporting firms, which were surveyed to explore the determinants of their entry mode choice decision. Exploratory factor analysis and confirmatory factor analysis are employed to extract and test key influential factors on the basis of the data of this sample. Then, logistic regression models are used to determine the likelihood relationships between the exporting mode and the declined variables.

Findings

The results show that not all constructs hypothesized with the entry mode relationship were introduced into the model, and only three variables were retained that were significant in predicting the entry mode choice: two transaction costs variables and one export behavior variable. None of the channel environment variables was maintained by the main effects model; they constituted only pure moderators of the relationship between the transaction costs factors and the entry mode choice decision.

Research limitations/implications

Although probably classified within the category of classical research, the paper can easily contribute to the current literature in more than one way. But the research does contain certain limitations, mainly with sampling procedures. The main limitation is that the sample was one of convenience and did not respect the heterogeneous character of the subjects, with the result that the different empirical tests are not easily generalizable.

Practical implications

This research should help managers to identify some of the circumstances under which direct exporting modes might be deployed to enhance international marketing performance in foreign markets. Direct exporting should be considered in the area of small and medium‐sized exporting firms at the outside of a new industrialized economy. It might be concerned within an adaptive marketing approach where the environment pressures have only moderating effects.

Originality/value

The paper offers interesting insight into the decision tools in international marketing. Principally, the empirical study makes a major contribution to the limited body of empirical knowledge on entry mode choice for the exporting activities of small and medium‐sized enterprises in the context of an emerging economy. It points out the fundamental value of the transaction costs approach and verifies the theoretical assumptions of the moderating effects of the environment variables.

Details

European Journal of Marketing, vol. 44 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 9 January 2017

Vassilios Stouraitis, Mior Harris Mior Harun and Markos Kyritsis

A global reach in exporting has been linked to profitability. The purpose of this paper is to answer the influence of EU regulations on exporting decisions of UK manufacturing…

1385

Abstract

Purpose

A global reach in exporting has been linked to profitability. The purpose of this paper is to answer the influence of EU regulations on exporting decisions of UK manufacturing small- and medium-sized firms (SMEs) by investigating the home and host country-based motivators behind SMEs’ choice to export, and export regionally, within the EU.

Design/methodology/approach

Contrasting the Uppsala and resource-based view perspectives (using a sample of UK independent manufacturing SMEs and utilizing a survey, correlation analysis and factor analysis), the paper finds and describes the effect of the most recurrent motivators from the literature on the SMEs’ decision to export within the EU or not.

Findings

The paper finds that SMEs whose latest international market entry was not in the EU scored significantly higher in the factor scorings for the motivators in the external dimension than participants whose latest entry was in the EU. Several motivators show an association with the choice to export per se. The importance of regionalization to export initiation (and EU membership) within the EU is emphasized in the results.

Research limitations/implications

The sample size is limited.

Practical implications

In the current climate, how can SMEs reduce market research costs for managers by relying solely and proactively on home country and internal advantages and motivators and being more aware of their surroundings? Managers and policymakers can direct their strategy, resources and policy more efficiently according to motivators; internal home country motivators (e.g. strengths of prices of products) direct the SME to overcome inter-regional liability of foreignness, while host country motivators (e.g. legal restrictions in the host country) direct them to regional ventures.

Originality/value

The theoretical and empirical work on the topic, until recently, has been fragmented and inconsistent focusing on specific motivators but not necessarily justifying the selection or origin of variables even less on SMEs.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 23 no. 1
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 1 February 1983

Stan Reid

Export expansion is usually conceptualized as a progressive organizational commitment ultimately leading to an international enterprise. However, such deterministic export

7490

Abstract

Export expansion is usually conceptualized as a progressive organizational commitment ultimately leading to an international enterprise. However, such deterministic export behavior models are irreconcilable with a perspective which sees businesses as developing export structures to fit existing and potential foreign market opportunities. This paper examines how the formal administrative arrangements that firms use for conducting foreign trade are peculiarly fitted to achieve specific export performances. It shows how changes in these arrangements represent primarily organizational strategies for handling export transaction costs more efficiently.

Details

International Marketing Review, vol. 1 no. 2
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 1 September 2006

John D. Mittelstaedt, William A. Ward and Edward Nowlin

To examine the effects of urbanization and industrial concentration on the propensity of firms to export, and to determine whether these aspects of geography affect smaller firms…

2338

Abstract

Purpose

To examine the effects of urbanization and industrial concentration on the propensity of firms to export, and to determine whether these aspects of geography affect smaller firms differently than larger ones.

Design/methodology/approach

Based on expectations from economic geography and organizational learning theories, logistic regression was used to assess the effects of firm size, urbanization and industrial concentration on the export choices of 43,707 manufacturing firms located in the Southeastern USA.

Findings

Results indicate that geography affects choices to export, and that these choices differ with firm size. The smallest manufacturers (fewer than 20 employees) were most likely to export from urban areas and in concentrated industrial sectors. Industry‐specific differences were also found.

Research limitations/implications

Results from the Southeastern USA are consistent with findings from China, though caution should be used in generalizing from these findings. The findings suggest that both internal and external scale economies must be considered in order to understand the export success of small firms.

Practical implications

These findings suggest that factors external to the firm affect the learning and decision process of smaller firms in very different ways than larger firms. Small firms are more dependent on their geographic environments than larger firms, when engaging the global economy.

Originality/value

This is the first paper to examine the simultaneous effects of internal and external scale economies on the propensity of firms (and particularly small firms) to engage in export activities.

Details

International Marketing Review, vol. 23 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 29 November 2018

Esteban Lafuente, Yancy Vaillant and Jorge Moreno-Gómez

The purpose of this paper is to evaluate how different strategic choices related to the transitions in-and-out of exporting (export entry, export persistence, export exit) impact…

Abstract

Purpose

The purpose of this paper is to evaluate how different strategic choices related to the transitions in-and-out of exporting (export entry, export persistence, export exit) impact employment growth in Romanian small- and medium-sized businesses.

Design/methodology/approach

Using linear regression models on a sample of 566 Romanian SMEs, The authors model employment growth as a function of three different dimensions of foreign market participation: export entry, persistence and exit.

Findings

Results indicate that exporting is positively associated with employment growth. The findings reveal that the different strategic choices linked to exporting have a differentiating impact on employment growth: while employment growth is more pronounced among new exporters which points to the presence of an impulse effect of exporting, businesses that interrupt their exporting activities report employment losses.

Research limitations/implications

This study underlines the relevance of distinguishing the specific impact of the different export behaviours related to the transitions in-and-out of exporting.

Practical implications

The results of the study fuel the debate on the relevance of promoting policies that encourage exporting among small businesses operating in emerging economies.

Originality/value

This study presents an original analysis of the distinctive effect that different forms of export behaviour related to the transitions in-and-out of exporting have on employment growth. The relevance of this study not only flows from the particular empirical design that simultaneously evaluates different export choices and their specific impact on employment growth.

Details

International Journal of Emerging Markets, vol. 13 no. 6
Type: Research Article
ISSN: 1746-8809

Keywords

Book part
Publication date: 28 March 2006

Xufei Ma

The realities of economic life have forced most export-capable firms to “go global” because they will either “export or die” (Czinkota, Ronkainen, Moffett, & Moynihan, 2001)…

Abstract

The realities of economic life have forced most export-capable firms to “go global” because they will either “export or die” (Czinkota, Ronkainen, Moffett, & Moynihan, 2001). Exporting is the very first step of internationalization for many firms (Johanson & Vahlne, 1977; Cavusgil & Nevin, 1981) and most small businesses (Osborne, 1996). It continues to be an important mode of internationalization for firms (Charles & Beamish, 2003) and management research on export development has become “one of the most pioneering, established and mature streams of the export literature” (Leonidou & Katsikeas, 1996).

Details

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Type: Book
ISBN: 978-1-84950-397-6

Article
Publication date: 1 July 2022

Kanika Garg and Shruti Shastri

The purpose of this study is to investigate the impact of the gender of the firm owner on the export behaviour of firms in the Indian context.

Abstract

Purpose

The purpose of this study is to investigate the impact of the gender of the firm owner on the export behaviour of firms in the Indian context.

Design/methodology/approach

The present study utilizes the data from World Bank’s Enterprise Survey. The survey provides information on 9,281 firms located in different regions in India. Binomial logistic regression is employed to examine if the owner’s gender matters for the firm’s export-related decisions (export propensity, export mode, export intensity and export market diversification) as a direct or moderating factor controlling for other possible determinants of export activity.

Findings

The findings of the study reveal that firms with a majority of female ownership are less likely to export. However, once the firms indulge in exports, their choice of export mode and export intensity is not affected by the owner’s gender. The gender of the firm owner plays an important role in export market diversification as it is observed that the firms owned by the majority of women have concentrated export markets.

Practical implications

The findings advocate the integration of gender perspective into export promotion policies in India. In light of the findings that the gender of the firm owner entails a heterogeneous impact on different dimensions of export, the key areas requiring policy interventions are female entrepreneur’s export participation and export market diversification.

Originality/value

This study augments the previous scholarship by focusing on the intersection of the gender of firm owner and export propensity along with other unexplored dimensions of export behaviour in female entrepreneurship literature viz. mode of export, export intensity and export market diversification.

Details

International Journal of Gender and Entrepreneurship, vol. 14 no. 3
Type: Research Article
ISSN: 1756-6266

Keywords

Article
Publication date: 1 April 1990

Chong S. Lee and Yoo S. Yang

This empirical study investigates the relationship between thechoice of an export market expansion strategy and the subsequentperformance of exporting firms. Multiple measures of…

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Abstract

This empirical study investigates the relationship between the choice of an export market expansion strategy and the subsequent performance of exporting firms. Multiple measures of export performance were compared across three groups of firms following different export market expansion strategies: export market concentration, concentric diversification, and diversification strategies. A sample of 52 small and medium‐sized US high technology manufacturers showed significant differences among three strategic groups in export level and growth measures, but no significant differences in export profitability measures were found.

Details

International Marketing Review, vol. 7 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

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