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Article
Publication date: 2 March 2020

Niti Mittal and Shirin Alavi

The mobile technology-pedagogy nexus has been instrumental in shifting the focus of information and communications technology in education from e-learning to mobile learning (ML)…

Abstract

Purpose

The mobile technology-pedagogy nexus has been instrumental in shifting the focus of information and communications technology in education from e-learning to mobile learning (ML). Learning with mobile technologies is more accessible, flexible, situated, personal, collaborative and lifelong. The use of technologies for educational purposes is the primary focus of higher education institutes. The successful implementation of ML rests on its acceptance by higher education teachers. It is, therefore, pertinent to determine the factors that impact higher education teachers’ acceptance of ML. This study aims to identify these factors and develop a reliable and valid instrument to measure higher education teachers’ acceptance of ML.

Design/methodology/approach

A sequential exploratory research design, a type of mixed method research was used for the study. A sound conceptual framework and rigorous scale development process provided the background for data collection and validation. Probability proportionate to size sampling technique was used to gather data from 212 higher education teachers from 42 higher education institutes. Teachers gave their responses on five-point Likert type items. The responses obtained were subjected to exploratory factor analysis, which provided a nine-factor solution. The factors were further validated through confirmatory factor analysis.

Findings

Teachers’ mobile learning (ML) acceptance questionnaire (TMLAQ), a 32-item questionnaire was developed to measure acceptance of ML among higher education teachers. A detailed literature review, interviews and focus group discussions with teachers facilitated the identification of nine constructs or antecedents of ML acceptance. These constructs were named as: perceived usefulness, ease of use, self-enhancement, constructivist belief (CB), technological barriers, attitude and behavioral intention. The scale possesses sound psychometric properties such as reliability, face validity, content validity and construct validity.

Practical implications

This instrument can serve as an authentic, valid and reliable measure of higher education teachers’ ML acceptance. It can be used by organizations to assess teachers’ perceptions and aid in the successful ML implementation.

Originality/value

There is a lack of measurement instrument that caters to wide angle view of teachers’ perception toward ML in the Indian context. This comprehensive scale will bridge this gap. Two new research constructs: CB and self-enhancement were found to be crucial from the teachers’ point of view. These constructs have not been explored in previous technology acceptance studies. To the best of the knowledge, such a comprehensive study has not been undertaken yet in the Indian context. This study can serve as a model for conducting similar kinds of studies in other developing nations.

Article
Publication date: 22 March 2024

Muhammad Junaid, Kiane Goudarzi, Muhammad Faisal Rasheed and Gilles N’Goala

Contrary to want-based services, customer participation has got lesser attention in high-credence services like health care. Customer participation for patients with chronic…

Abstract

Purpose

Contrary to want-based services, customer participation has got lesser attention in high-credence services like health care. Customer participation for patients with chronic illnesses could be life-threatening and goes beyond the service organization’s physical environment. Realizing the importance of transformative service research in health-care services, this study aims to propose and validate the conceptualization of customer participation for patients with chronic illnesses.

Design/methodology/approach

The study uses sequential exploratory research design with mixed method research. The first phase is a qualitative exploration of the nature and meaning of customer participation by synthesizing theory and insights from semi-structured interviews (N = 75) with doctors, patients and paramedical staff. Next, survey data (N = 690) of patients with chronic illnesses is used to validate the proposed conceptualization. Finally, nomological validity was also tested on an additional survey data set (N = 362) using SEM and FsQCA.

Findings

The findings reveal that health-care customer participation is a three-dimensional behavioral construct in which a customer can participate by sharing information, involving in decision-making and ensuring compliance. The study also demonstrates that customer participation is a critical driver of satisfaction with life and perceived control on illness.

Practical implications

The research provides policy guidelines for owners and operators of health-care organizations in developing frameworks for collecting participation data, which can be used in strategies for seeking customer participation.

Originality/value

The research conceptualizes and validates “customer participation” as a multidimensional higher-order construct for patients with chronic illnesses, rarely focused in services marketing and management research on health care.

Details

Journal of Services Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 21 July 2022

Yujia Chen, Tao Xue, Aarni Tuomi and Ziya Wang

Given little light has been shed on the preference of Generation Z tourists or tourists from different cultural backgrounds toward service robot preference in hospitality…

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Abstract

Purpose

Given little light has been shed on the preference of Generation Z tourists or tourists from different cultural backgrounds toward service robot preference in hospitality contexts, this study aims to explore robot service preferences in the accommodation sector in the Chinese market, with a specific focus of Generation Z customers.

Design/methodology/approach

This study followed an exploratory sequential research design including two qualitative methods (i.e. projective techniques and semistructured interviews) to reach its objectives.

Findings

This study suggests that service robots are more preferred for routine tasks and gender differences exist in the preference of service robot’s anthropomorphism level. The preferences are driven by four factors based on different levels of hedonic and utilitarian values: experienced-hedonic value, utilitarian-hedonic value, task-relevant value and utilitarian value.

Research limitations/implications

First, because of the exploratory nature of this study, the data interpretation is unavoidably subjective; therefore, the results can be confirmed by using a more rigorous research method. Second, this study only focuses on the preference of Generation Z customers in China in the hotel sector; as the cultural differences exist in different countries, this study’s findings cannot be readily generalized across populations and service contexts. Finally, this study fails to dig into the effect of gender differences on varying levels of anthropomorphic attributes.

Practical implications

As hotels adopt service robots more widely, managers need to identify customers’ service preferences and prioritize tasks between robots and human resources for more efficient service. Particularly important is understanding the benefits and challenges of specific robot implementations rather than looking for a one-size-fits-all mode of operation.

Originality/value

To the best of the authors’ knowledge, this is the first study to understand robot service preference with regard to specific tourist groups in illustrating their preference for service delivery. Drawing on self-determination theory, this study potentially provides a theoretical basis for hotel service process optimization.

目的

本研究从接待业情景出发, 针对中国Z世代游客在住宿业环境下对机器人服务使用偏好进行了探索性研究, 并对导致该偏好所产生的关键因素进行了探索。

设计/方法学/方法

本研究遵循了探索性次序研究设计步骤, 通过投射技术和半结构化访谈相结合的定性方法对本文研究目标进行了回答。

研究发现

研究表明, 顾客对服务机器人日常服务事项表现出明显偏好, 但是, 对于服务机器人的拟人化水平偏好存在性别化差异。根据享乐主义和实用主义价值的不同维度角来看, 游客偏好差异的产生主要受到四种价值取向驱动, 包括:1)享乐—体验价值驱动; 2)实用—享乐价值驱动; 3)任务相关价值驱动; 4)实用价值驱动。

研究局限/启示

由于本研究是探索性研究, 且对投射技术和半结构化访谈数据的解释具有一定主观性, 建议未来通过更加严格的研究方法来验证分析结果。此外, 由于是在中国酒店行业特殊的语境和背景下进行的研究, 存在一定跨国文化差异, 其结论在跨种族和跨服务背景的适用性仍待进一步验证。最后, 本研究未能进一步深入探讨性别差异对不同层次拟人化属性的影响。

实践启示

随着服务机器人在酒店业的普及, 管理者需要识别顾客的服务偏好, 在具体任务分配过程中, 需要对服务机器人和员工的使用安排进行优先等级划分, 以此全面提高服务效率。最重要的是, 要充分了解使用机器人的利与弊, 而不是通过一刀切的方式管理酒店服务。

原创性/价值

本研究首次对特定游客群体(Z世代)对于服务机器人使用偏好进行了研究, 从自主决策理论出发阐述了他们对服务提供者的使用偏好差异及其驱动因素, 为优化酒店服务流程提供了理论指导和实证证据。

Diseño/metodología/enfoque

Este estudio se diseñó bajo una investigación secuencial exploratoria que incluyó dos métodos cualitativos (es decir, técnicas proyectivas y entrevistas semiestructuradas) para alcanzar sus objetivos.

Propósito

Dado que se ha arrojado poca luz sobre la preferencia de los turistas de la Generación Z o de los turistas de diferentes orígenes culturales hacia los servicios de robótica en el sector alojativo, este estudio tiene como objetivo explorar las preferencias de servicios de robots en el sector del alojamiento en China, con un enfoque específico hacia la Generación Z.

Conclusiones

Este estudio sugiere que los robots de servicio son más preferidos para tareas rutinarias, existiendo diferencias de género en la preferencia del nivel de antropomorfismo del robot de servicio. Las preferencias están impulsadas por cuatro factores basados en diferentes niveles de valores hedónicos y utilitarios: 1) valor hedónico experimentado, 2) valor hedónico utilitario, 3) valor relevante para la tarea y 4) valor utilitario.

Limitaciones/implicaciones de la investigación

Primero, debido a la naturaleza exploratoria de este estudio, la interpretación de los datos es inevitablemente subjetiva, por lo tanto, los resultados pueden confirmarse utilizando un método de investigación más riguroso. Además, este estudio solo se enfoca en la preferencia de los clientes de la Generación Z para el sector hotelero en China, ya que las diferencias culturales existentes en diferentes países, no pueden generalizarse fácilmente entre poblaciones y contextos de servicio. Por último, este estudio no profundiza en el efecto de las diferencias de género en los distintos niveles de atributos antropomórficos.

Implicaciones prácticas

A medida que los hoteles vayan adoptando servicios con robots, los gerentes deberían identificar las preferencias de servicio de los clientes y priorizar tareas para robots o para recursos humanos cara a un servicio más eficiente. Particularmente importante es comprender los beneficios y desafíos de las implementaciones de robots específicos, en lugar de buscar un modo de operación único para todos.

Originalidad/valor

Este es el primer estudio que comprende la preferencia de servicios de robots con respecto a grupos de turistas específicos para ilustrar su preferencia por la prestación de servicios. Basándose en la teoría de la autodeterminación, este estudio proporciona potencialmente una base teórica para la optimización del proceso de servicio del hotel.

Article
Publication date: 18 April 2024

Manori Pathmalatha Kovilage, Saman Yapa and Champa Hewagamage

The effect of dynamic capabilities on operational excellence and the moderating effect of environmental dynamism on the relationship between operational excellence and dynamic…

Abstract

Purpose

The effect of dynamic capabilities on operational excellence and the moderating effect of environmental dynamism on the relationship between operational excellence and dynamic capabilities in the apparel industry in Sri Lanka were investigated while developing new psychometric scales to assess operational excellence and dynamic capacities constructs.

Design/methodology/approach

We followed the exploratory sequential research design with a mixed-method research approach, aligning with the pragmatic research philosophy. Thus, both qualitative and quantitative research methods were followed.

Findings

Dynamic capabilities positively affect operational excellence, and environmental dynamism moderates the relationship between operational excellence and dynamic capabilities in the apparel industry in Sri Lanka such that when a higher environmental dynamism exists, a weaker positive relationship exists between dynamic capabilities and operational excellence. The two main dimensions of the operational excellence construct are continuous improvement of sustainable operational performance and sustainable competitive advantages. It empirically confirmed that sensing, seizing and reconfiguring capabilities are the three main dimensions of the dynamic capabilities construct.

Research limitations/implications

This study was limited to the apparel industry in Sri Lanka. This research phenomenon should be explored in other industrial sectors worldwide to generalize the findings. The practitioners in the apparel sector may improve the organizational dynamic capabilities to achieve operational excellence and keep a strong positive relationship between dynamic capabilities and operational excellence in a highly dynamic environment if they address out-of-family situations with out-of-the-box thinking.

Originality/value

We generated two new empirical findings: (1) dynamic capabilities positively affect operational excellence, and (2) environmental dynamism moderates the relationship between dynamic capabilities and operational excellence. Also, we introduced validated new scales for assessing operational excellence and dynamic capabilities.

Details

International Journal of Productivity and Performance Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0401

Keywords

Article
Publication date: 28 November 2019

Muhammad Mujtaba Asad, Razali Bin Hassan, Fahad Sherwani, Irfan Ahmed Rind and Yaser Maiji

This proposed research study aims to focus on the development and implementation of a new safety and health educational management information system (hazard-free production…

Abstract

Purpose

This proposed research study aims to focus on the development and implementation of a new safety and health educational management information system (hazard-free production operation [HAZ-PRO]) based on effective hazards controlling factors and mitigating measures for safe onshore and offshore oil and gas drilling operation in Saudi Arabian, Malaysian and Pakistani industries. According to previous studies, there is a sheer industrial need of an effective management information system for decision-making to prevent life-threatening accidents at oil and gas production sites based on innovative hazard controlling strategies from different production origins. Similarly, that safety and health management information system will also enhance the decision-making skills of oil and gas production crew through effective accident prevention strategies.

Design/methodology/approach

In this study, 100 drilling crew are randomly selected for quantitative research phase. Similarly, 3 safety experts are purposively selected for qualitative research from each drilling domain from Saudi Arabia, Malaysia and Pakistan, whereas for the identification of hazard controlling measures, what-if analysis and thematic analysis approaches are adopted. Furthermore, the educational management information system (HAZ-PRO) for safety and health has been developed by using ADDIE Model based. Whereas, Visual Studio (2017) and MySQL software are used for the database and user interface development of the safety and health management information system for the safety and health of production crew.

Findings

This study proposes the research framework for the development and implementation of a new safety and health educational management information system (HAZ-PRO) based on identified effective hazard controls and mitigating measures in support of accident prevention and effective decision-making in hazardous events at Saudi Arabian and Pakistani onshore and offshore production domains. Whereas, this proposed safety and health management information system will assist and facilitate the safety professionals and production crew to prevent the injuries in hazardous work environments of onshore and offshore oil and gas industries according to international safety standards.

Practical implications

This safety and health management information system can be utilized by oil and gas industries (oil and gas production crew) in Saudi Arabia, Malaysia and Pakistan for accident prevention and suitable decision-making prior to the actual onshore and offshore operations. Also, the proposed system development framework will be useful as an effective source for the elimination of life-threatening drilling hazards associated with its activities in oil and gas industries. Similarly, the proposed framework can also be implemented in other oil and gas work-based accident prevention and effective decision-making designs.

Originality/value

This proposed safety and health management information system will be the first system for oil and gas production operation that covers all onshore and offshore operations for Saudi Arabian, Malaysian and Pakistani oil and gas industrial settings. Also, the system development methodology and design framework, which will be used, is novel and unique based on their characteristics and functionalities.

Article
Publication date: 15 January 2020

Cynthia Ayorkor Sallah and Livingstone Divine Caesar

Intangible assets are widely considered as key success factors for the growth of businesses in various economies. While the relationship between intangible assets or resources and…

Abstract

Purpose

Intangible assets are widely considered as key success factors for the growth of businesses in various economies. While the relationship between intangible assets or resources and business growth or performance have been extensively researched in advanced economies, there is limited understanding of the complexity of the phenomenon in developing/emerging markets. In Ghana specifically, there is a dearth of research on the impact of intangible assets on the growth of women businesses. Consequently, this paper aims to investigate how intangible assets available to women entrepreneurs contribute to the performance of their businesses.

Design/methodology/approach

Using an exploratory sequential research design (a type of mixed methods design), the data collection was organized into two main phases. The first phase was the qualitative phase where nine respondents were interviewed, and the responses were analysed using thematic analysis. The second phase was the quantitative phase where some 264 questionnaires were collected and analysed using multiple regression analysis.

Findings

Specifically, the findings focused on three intangible resources: social capital, human capital and reputational capital. The study found that, social, human and reputational capital all significantly contributed to the growth of women businesses. The study also showed a positive and significant effect of social capital, reputational capital and human capital on business growth.

Practical implications

These findings have implications for women entrepreneurs in Ghana. If they must grow their businesses, then using intangible assets alone may not be able to deliver growth in the required proportions. Serious consideration must be given to the significant impact of intra and extra industry networking and the social competency skills of the entrepreneur. The rationality of this assertion hinges on the findings made from this study that social competence can be effectively used to further enhance the effects of the value of one’s intangible assets.

Originality/value

Policymakers in Sub-Saharan Africa and specifically Ghana have accorded high priority to private sector entrepreneurship towards reduction in the dependence of the citizenry on government for jobs. Perhaps, this paper adds to the growing body of knowledge on female entrepreneurship in Ghana to understand how intangible assets available to women entrepreneurs contribute to the performance of their businesses.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 12 no. 3
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 1 February 2016

Huong Thi Thanh Tran and James Corner

The purpose of this paper is to investigate the distinct effects of different communication channels, particularly interpersonal networks, social media, and mass media on customer…

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Abstract

Purpose

The purpose of this paper is to investigate the distinct effects of different communication channels, particularly interpersonal networks, social media, and mass media on customer beliefs and usage intention in a mobile banking (MB) context.

Design/methodology/approach

This study employed a combination of both qualitative and quantitative research approaches with an exploratory sequential research design in two major phases: focus groups; and a large-scale survey among 183 New Zealand young adults.

Findings

The most significant influential factor of usage intention was perceived usefulness, followed by perceived credibility and perceived costs. Face-to-face communication with bank staff and close acquaintances was perceived as the most reliable and persuasive sources of banking-related information. Moreover, mass channels were considered to be more important and trustworthy than social media in the MB sector. The research results revealed that the current status of MB diffusion in New Zealand is in the latter stages (Late Majority and Laggards) of the innovation diffusion cycle.

Practical implications

In light of the research findings, bank marketers can make the right decisions on marketing actions to promote MB effectively as well as develop appropriate communication policies to speed up the consumer decision process. Researchers and allied industries (e.g. mobile commercial services) could also gain benefits from applying these results to understand the impact of communication channels on consumer perceptions and behaviours towards new technology acceptance.

Originality/value

The research outcomes have served to broaden the knowledge into the distinguishing influences of major communication channels on customers’ beliefs and intention to adopt new banking services.

Details

International Journal of Bank Marketing, vol. 34 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Open Access
Article
Publication date: 1 June 2017

Briliya Devadas

The purpose of this study is to investigate factors surrounding low Emirati student recruitment and retention within a nursing programme in the Abu Dhabi Emirate. A sequential

Abstract

The purpose of this study is to investigate factors surrounding low Emirati student recruitment and retention within a nursing programme in the Abu Dhabi Emirate. A sequential explanatory mixed methods research design was used to collect data from 140 Emirati students at different levels of the nursing program. Questionnaires, semi-structured interviews and related document analyses were used to collect information for this study. Quantitative analysis revealed that overall participants perceived the Emirati society as holding a positive image of nursing, though a majority of them indicated that nursing as a profession, would be a third or last choice of career for them. Inferential analysis on the reasons to choose or not choose nursing, revealed an opportunity to work as part of the team; and as a stepping stone to other professions as significant reasons, versus perceived program difficulty level, and perceived unpleasant tasks. Thematic analysis of interviews highlighted: 1) personal interest; 2) parental support; 3) awareness of the profession; 4) perceived barriers; 5) potential benefits, and 6) policies at the local and national levels. The study has several implications for nursing education and policy in the United Arab Emirates and the region.

.يبظوبأ ةرامإ يف ضيرمتلا جمانرب نمض مهب ظافتحﻻاو نييتارامﻹا ةبلطلا ددع ةلقب ةطيحملا لماوعلا ةسارد وه ةساردلا هذه نم ضرغلا نم تانايبلا عيمجتل ةطلتخم قرط يف لسلستم يثحب ميمصت مادختسا مت دقو 140 .ضيرمتلا جمانرب تايوتسم فلتخم ىلع ايتارامإ ابلاط تسﻻا تلمعتسا ةيبلغأ نأ يمكلا ليلحتلا فشك و .ةساردلا هذهل تامولعملا عمجل ةلصلا تاذ قئاثولا تﻼيلحتو ةمظنملا هبش تﻼباقملاو تانايب ضيرمتلا نأ ىلإ تراشأ مهتيبلغأ نأ نم مغرلا ىلع ،ضيرمتلل ةيباجيإ ةروص لمحي هنأ ىلع يتارامﻹا عمتجملا ىلإ نورظني نيكراشملا مهرايخ نوكيس ،ةنهمك ضيرمتلا رايتخا مدع وأ رايتخا بابسﻷ يلﻻدتسﻻا ليلحتلا يف و .مهل ةبسنلاب ةيفيظولا ةايحلا نم ريخﻷا وأ ثلاثلا ةماه ةيباجيإ بابسأك ،ىرخأ نهمل قﻼطنا ةطقنك وأ ؛قيرفلا نم ءزجك لمعلل ةصرف نع جئاتنلا تفشك ،ةيبلسلاو ةيباجيﻹا بابسﻷا لباقم ا يف و،ضيرمتلا رايتخﻻ رايتخا مدعل ةريبك ةيبلس بابسأ اهنأ ىلع ، اهيف بوغرملا ريغ ماهملاو ،جمانربلا ةبوعص ىوتسم ىلإ رظنلا ،لباقمل :تﻼباقملل يعيضاوملا ليلحتلا زربأو .ةنهمك ضيرمتلا 1 ( ؛ةيصخشلا ةحلصملا 2 ( ؛نيدلاولا معد 3 ( ةنهملاب يعولا ؛ 4 ( ؛ةعقوتملا زجاوحلا 5 ( و ،ةلمتحملا دئاوفلا 6 ( ةلود يف هتاسايسو ضيرمتلا ميلعت ىلع تاروصت ةدع ةساردلا هذهلو .ينطولاو يلحملا نييوتسملا ىلع تاسايسلا ةقطنملاو ةدحتملا ةيبرعلا تارامﻹا .

Details

Learning and Teaching in Higher Education: Gulf Perspectives, vol. 14 no. 1
Type: Research Article
ISSN: 2077-5504

Article
Publication date: 24 February 2020

Stephen Oduro

Open innovation (OI) is now recognized as one essential innovation paradigm to help small and medium enterprises (SMEs) quell their liability of newness and smallness. However…

1185

Abstract

Purpose

Open innovation (OI) is now recognized as one essential innovation paradigm to help small and medium enterprises (SMEs) quell their liability of newness and smallness. However, little is known about SMEs’ OI barriers, particularly in emerging economies. Drawing on both network and transaction cost theory, this study aims to explore the barriers to SMEs’ OI adoption in Ghana.

Design/methodology/approach

The study adopted an exploratory sequential research design that involved both qualitative and quantitative study methodologies. A total of 644 responses (21 survey interviews and 623 usable questionnaires) across SMEs in Ghana were collected and analyzed in the study. A qualitative analysis involving quotations extracted from the respondent’s statement was used to present the qualitative findings, whereas SEM-partial least square, co-variance approach, was used to analyze the formulated hypotheses.

Findings

Results show that significant barriers to SMEs OI adoption are collaboration barriers – difficulty in finding the right partners and problems of cooperation and coordination of operational functions; organizational barriers – lack of flexible internal procedures and structures and organizational inertia; and strategic barriers – opportunistic behavior of partners and lack of strategic and resource fit. Contrary to existing findings, financial and knowledge barriers were disclosed as driving factors, rather than barriers, to SMEs’ OI adoption; these findings challenge conventional thinking about SMEs’ major OI barriers.

Research limitations/implications

This study focuses on only SMEs in one emerging economy, namely, Ghana, which may limit the generalization of the findings.

Practical implications

The findings of this study, while limited to Ghana, offer useful insights to SMEs managers, development practitioners and policymakers respecting the overall importance of the OI model, its associated impediments, as well as the strategic measures to quell those barriers.

Originality/value

This study provides a pioneering empirical investigation into the main barriers to SMEs’ OI adoption in a less-explored emerging market context through a mixed research approach.

Details

International Journal of Innovation Science, vol. 12 no. 1
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 10 December 2021

Erol Sozen, Martin O’Neill and Imran Rahman

Craft brewers in the USA have long sought to improve the efficiency of beer production to achieve their primary aims of improving the product and increasing profit margins. More…

Abstract

Purpose

Craft brewers in the USA have long sought to improve the efficiency of beer production to achieve their primary aims of improving the product and increasing profit margins. More recently, however, there has been a move toward the adoption of more sustainable production techniques aimed at reducing the environmental impact of the brewing process itself. This study aims to investigate the factors that drive engagement with environmental practices among US craft brewery owners.

Design/methodology/approach

The present study uses an exploratory sequential mixed methods design where, first, a qualitative thematic analysis was conducted via semi-structured in-depth interviews with 31 craft brewers from across the USA. Second, a quantitative online survey was distributed to craft brewers nationwide, and 237 valid responses were collected to rank the preidentified motivational factors.

Findings

The findings of the present study are in alignment with those of previous studies conducted in a broader business context. This study contributes to an understanding of the factors driving environmental engagement, as well as their relative significance to craft brewers, which is critical to increasing the ability to target financial and physical resources and make the brewing process more sustainable and environmentally friendly.

Research limitations/implications

The study has theoretical and practical implications for craft breweries, policymakers and academics. From the perspective of policy, there is limited work exploring this topic in the specific context of craft brewing. This study, thus, contributes to an understanding of the factors driving environmental engagement, as well as their relative significance to craft brewers – which is critical to increasing the ability to target resources, both financial and material, and make the brewing process more sustainable and environmentally friendly.

Originality/value

Identifying exactly what it is that guides the decision-making processes of craft brewery owners, in regard to the adoption of new or improved environmental practices, has several advantages. First, it serves as a guide to help breweries adapt to the evolving needs of a progressive society; second, it assists government and policymakers in formulating effective and relevant legislation; and third, it helps consumers to better understand their role and position in business processes and decision-making.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

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