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Book part
Publication date: 23 September 2015

Elena Marchiori and Lorenzo Cantoni

This chapter outlines an augmented reality project developed as part of a master’s course on eTourism within a curriculum. It discusses opportunities to foster community…

Abstract

This chapter outlines an augmented reality project developed as part of a master’s course on eTourism within a curriculum. It discusses opportunities to foster community engagement with local tourism actors and experiential learning for international students. It also contributes to the literature on experiential education in this field. Moreover, the chapter discusses cross-cultural learning implications as international students were asked to study a local destination. Results show how the introduction of a practical project into the tourism curriculum proved to provide better learning of the application of eTourism, and a powerful pedagogical approach to raise global citizenship awareness.

Details

Tourism Education: Global Issues and Trends
Type: Book
ISBN: 978-1-78350-997-3

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Book part
Publication date: 10 October 2013

Tiger Li and Chiang-nan Chao

International marketing is an important topic in business education. However, the traditional lecture class is viewed as inadequate in delivering the topic because of its passive…

Abstract

International marketing is an important topic in business education. However, the traditional lecture class is viewed as inadequate in delivering the topic because of its passive learning style and lack of realism. In this research we examine the effectiveness of an alternative approach to teaching international marketing that emphasizes experiential learning. The results of an empirical investigation show that experiential learning provides the students with better benefits on acquiring various skills and competences in international marketing. The findings shed light on how to invigorate business education with innovative alternatives.

Details

International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

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Article
Publication date: 6 May 2011

Charles M. Vance, Gary Sibeck, Yvonne McNulty and Alan Hogenauer

The purpose of this paper is to examine strengths and limitations of current experiential approaches for enhancing international business education, and propose a new…

833

Abstract

Purpose

The purpose of this paper is to examine strengths and limitations of current experiential approaches for enhancing international business education, and propose a new, particularly cost‐effective approach grounded in the travel and tourism industry and specific context of international cruises.

Design/methodology/approach

This study combines an analysis of current literature with an examination of actual case experience.

Findings

A particularly successful short‐term experiential learning approach was used at a private university in southern California that is focused on the specific international business context of the international cruise industry within travel and tourism. The authors believe that this approach has significant merit to be included as a viable option for helping students develop important international business competencies required to compete in an increasingly global marketplace. With its specific focus on the international cruise industry and experiential travel agency operational design, this approach provides not only the opportunity to learn about general culture and business environments in the areas of travel, but also allows the practical application of many international and domestic business concepts and skills within a specific global industry context.

Research limitations/implications

The present study is limited to a very few experiences and within the international cruise industry. Future applied research in international business education should provide more rigorous analyses for verifying intended student learning outcomes, as well as examine applications within other contexts within the growing field of international travel and tourism.

Practical implications

The approach described here provides practical information for developing similar experiential coursework for enhancing international business education, and is particularly useful for smaller educational institutions that may lack the ability to offer and participate fully in more extensive options such as study abroad and international internships.

Originality/value

The approach described in the paper provides a highly relevant context for international business experiential education that is economical for students and schools alike.

Details

Journal of International Education in Business, vol. 4 no. 1
Type: Research Article
ISSN: 2046-469X

Keywords

Book part
Publication date: 10 December 2016

Cindy B. Damschroder

This chapter focuses on the University of Cincinnati (UC), named by the 2016 Princeton Review as one of the “Nation’s Best” institutions for undergraduate education (Robinette…

Abstract

This chapter focuses on the University of Cincinnati (UC), named by the 2016 Princeton Review as one of the “Nation’s Best” institutions for undergraduate education (Robinette, T., 2015, August 4. UC continues streak of recognition as one of nation’s best universities. Retrieved from http://www.uc.edu/news/nr.aspx?id=22016), and their commitment to growing international experiential learning opportunities for its student population in accordance with strategic plans and focused administrative goals. One department identified by UC for strategic growth of international experiential learning opportunities is the Division of Experience-Based Learning and Career Education. An International Experiential Learning Committee (IELC) was formed to help study, crystallize, and move forward these university initiatives.

Details

University Partnerships for International Development
Type: Book
ISBN: 978-1-78635-301-6

Keywords

Book part
Publication date: 23 September 2015

Nevenka Čavlek

This chapter presents an innovative learning opportunity for tourism students, International Tourism and Hospitality Academy at Sea, that has been in operation for the last 10…

Abstract

This chapter presents an innovative learning opportunity for tourism students, International Tourism and Hospitality Academy at Sea, that has been in operation for the last 10 years. The program could render itself as a case study of Kolb’s experiential learning theory according to which knowledge is created by transforming experience. Its uniqueness and complexity lie in its diversity. This program has involved between 80 and 130 tourism students yearly from four to six institutions from different countries participating in new scholarly inputs by non-resident professors and instructors.

Details

Tourism Education: Global Issues and Trends
Type: Book
ISBN: 978-1-78350-997-3

Keywords

Article
Publication date: 16 January 2007

Joseph J. Domask

The primary purpose of this paper is to provide a concrete example of how experiential learning approaches (from internships in global policy institutes to visiting communities in…

4548

Abstract

Purpose

The primary purpose of this paper is to provide a concrete example of how experiential learning approaches (from internships in global policy institutes to visiting communities in rural Amazonia to meeting with officials from inter‐governmental organizations) can be implemented in order to most effectively meet specific educational goals in international sustainability studies.

Design/methodology/approach

Using four key educational goals as the framework for discussion, the author presents a multi‐dimensional international experiential program at American University as an example of how non‐traditional educational approaches can be used to supplement the traditional lecture‐based format.

Findings

The case illustrates how experiential learning offers an educational experience that most effectively: connects the academic with the practice, fosters an effective interdisciplinary curriculum, links students to work experience and job opportunities, and engages and empowers students.

Research limitations/implications

This paper contributes to the literature on experiential learning and sustainability studies and argues that experiential learning approaches deserve greater attention in theory and practice.

Practical implications

The unique institutional and course structure presented in this case is unlikely to be replicated in most higher education settings, but select elements of this model can be incorporated into traditional institutional settings to enhance lecture‐centric curricula.

Originality/value

The paper takes on the difficult task of simultaneously addressing traditional goals (e.g. connecting theory with practice; preparing students for the job market) with less traditional goals (e.g. engaging and empowering students) in higher education. This paper illustrates how these goals are often mutually reinforcing.

Details

International Journal of Sustainability in Higher Education, vol. 8 no. 1
Type: Research Article
ISSN: 1467-6370

Keywords

Book part
Publication date: 29 November 2014

Paige E. Sindt and James M. Lucas

Social and technological changes of the 21st century influence how and what students learn while in college. New research about student learning suggests a critical need for…

Abstract

Social and technological changes of the 21st century influence how and what students learn while in college. New research about student learning suggests a critical need for higher education to reform teaching and learning methods. Experiential and inquiry-based learning (IBL) are essential to engaging students and achieving the type of learning demanded by today’s global workforce. These skills include critical analysis, systems thinking, problem-solving, and spanning cultural and disciplinary boundaries. For decades, international educators purported that education abroad provided these skills for participants, yet recent research suggests that the same factors inhibiting deep learning on campus can also affect global, experiential environments. No longer can faculty members assume that students will learn from experience alone; they must intentionally construct activities accounting for the specific characteristics and needs of learners. This chapter outlines trends influencing student learning, making the case that traditional, content-based, directed instruction is poorly suited for student learning in the 21st century. The authors suggest that applying experiential and inquiry-based practices is essential to constructing effective education abroad program. Case studies, strategies, tools, and resources are provided to assist faculty with developing competencies to teach through an experiential and inquiry-based pedagogical framework.

Details

Inquiry-based Learning for Faculty and Institutional Development: A Conceptual and Practical Resource for Educators
Type: Book
ISBN: 978-1-78441-235-7

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 19 August 2020

Riley Caldwell-O’Keefe and Matt Recla

In this chapter, the authors discuss the process of embedding experiential learning in a required ethics and diversity course (ED200). The course is a model of humanistic education

Abstract

In this chapter, the authors discuss the process of embedding experiential learning in a required ethics and diversity course (ED200). The course is a model of humanistic education in which students develop disciplinary-based methodological expertise while also drawing on cross-disciplinary, inclusive, problem-solving skills. The authors suggest that in a course that challenges students to think about their lives in community, engagement with that community plays a critical role in humanizing the learning experience. This pedagogical emphasis on experiential learning, instantiated as community engagement, unites the foci of ethics and diversity through students’ practical application of and reflection on their experiences to enhance ethical and cultural self-awareness. In the process, it also fosters a desire for participatory and justice-oriented citizenship (Westheimer & Kahne, 2004). In what follows, the authors provide a history of the development of ED200. The authors then justify the inclusion of experiential learning in the course from theoretical and practical perspectives: Why is it valuable to include experiential learning in this course and how does it advance the goal of developing critically engaged citizens through improving ethical reasoning skills and actionable understanding of diversity? Last, the authors detail positive impacts and implementation challenges and indicate next steps for continued development.

Details

Integrating Community Service into Curriculum: International Perspectives on Humanizing Education
Type: Book
ISBN: 978-1-83909-434-7

Keywords

Article
Publication date: 1 October 2018

Adrian V. Ely

The urgent challenges of sustainability require novel teaching methods facilitating different types of learning. The purpose of this paper is to examine the important role of…

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Abstract

Purpose

The urgent challenges of sustainability require novel teaching methods facilitating different types of learning. The purpose of this paper is to examine the important role of experiential learning in higher education programmes relating to sustainability and to evaluate a number of teaching and learning activities (TLAs) that can be used to leverage this approach.

Design/methodology/approach

Based on questionnaire surveys carried out for over seven years with students from a highly international master’s-level course, this paper describes the utility of experiential learning theory in teaching around “innovation for sustainability”. Drawing on Kolb’s theories and subsequent modifications, the paper reviews and evaluates the TLAs used in the course that have fostered experiential learning in the classroom, including role-play seminars, case study-based seminars and sessions centred around sharing and reflecting on personal professional histories.

Findings

The qualitative data and discussion illustrate the utility of experiential learning approaches in post-graduate education for sustainable development, especially in generating empathy and understanding for different sustainability perspectives and priorities from around the world. In particular, the paper offers novel insights into the strengths and limitations of the TLAs.

Originality/value

These insights are valuable to education for sustainable development practitioners dealing with international student intakes displaying variable levels of professional experience who are looking to foster experiential learning, reflection and inter-cultural empathy. They can inform the design of classroom-based TLAs that are capable of equipping students with not only the analytical skills for career success but also the inter-cultural sensibility required for international leadership in the sustainable development domain.

Details

International Journal of Sustainability in Higher Education, vol. 19 no. 7
Type: Research Article
ISSN: 1467-6370

Keywords

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