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The purpose of this paper is to understand mobile device (MD) use in a festival context. Festivals offer a range of opportunities and activities to use a MD making this context ideal for understanding digital experiences during leisure. The guiding research question asked how do festival attendees use MDs at festivals. The Typology of Human Capability (THC) provided a framework to enhance the understanding of digital experiences at festivals.

This research involved six festival case studies where semi-structured interviews were conducted with attendees on-site. Interview questions focused on how festival attendees used MDs during the festival. Data were analyzed using directed content analysis guided by the THC.

On-site interviews with 168 attendees revealed that data support the THC dimensions and constructs (sensing, linking, organizing and performing). This typology advances the understanding of the range of digital customer experiences currently available at festivals.

The addition of context to the THC is recommended to enhance its utility in application. As a limited number of festivals were included, the specific findings may not apply to all festivals but the implications are relevant to a range of festivals.

Operational definitions of the THC constructs within the festival setting were identified and provide opportunities for developing digital experience offerings.

This study provided the first comprehensive examination of MD use in festival contexts and in so doing offered data in support of Korn and Pine’s (2011) THC. The findings reveal opportunities for modifying the THC to increase its applicability in a range of settings.

This theoretical paper provides an analytical review of a number of existing tourist typologies developed from a sociological perspective. Although current approaches to classification have contributed considerably towards an understanding of the tourist, they are still open to some salient criticisms. First, many of the typologies reviewed are based upon the unsystematic observations and/or a priori theoretical assumptions of their creators. Second, these taxonomies tend to focus on the individual (i.e., tourist), thereby neglecting social and cultural influences. Third, several of these typologies are constructed along just one or very few dimensions, such as number of tourists. In order to overcome these weaknesses, it is suggested that future research should adopt an ernic approach, focus on the home society and culture that the tourist inhabits, and finally, use several dimensions in the attempt to construct a tourist typology that provides explanation in addition to understanding.

This study aims to explore how a relational brand experience can be designed using an integrated retail experience. It addresses the research gap between relational brand experience strategy, retail experience design, as well as online-offline integration, by providing applicable tools and knowledge.

Based on a literature review, a relational experience analytical framework (REAF) was developed as a diagnostic tool for relational brand experience. A case study was then conducted using the REAF to determine the relational brand experience factors, strategies in practice and related initiatives.

Three distinguishing integrated relational brand experience factors were identified (online-offline integration, overall activeness and the centre of relationships). A typology for an integrated relational brand experience was established with clarifying experiential characteristics and the required initiatives for each type. Based on the findings, a framework was proposed for an integrated brand experience design and its application in the retail experience design process.

The frameworks and strategies proposed can serve as a guide to industry professionals in designing integrated relational brand experiences.

The theoretical contributions of this study are in clarifying the relational brand experience dimensions and an integrated relational brand experience strategy typology. It also illustrates the strategic application of integrated retail experience based on a brand experience strategy using the proposed framework and the process.

The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the key debate that rose was on how this behavior will evolve post COVID-19. The purpose of this study was to explore the different categories of e-commerce platforms’ users and propose a distinctive customer typology in the era of the COVID-19 pandemic.

An exploratory qualitative research design was adopted because of the novelty of the subject. In total, 43 participants were interviewed, including 27 consumers and 16 experts in the field of e-commerce.

Based on the findings, this study distinguishes between two stages of e-commerce usage during the pandemic. Furthermore, this study identifies four key typologies of e-commerce shoppers that are expected to form at the end of the coronavirus: duty-bound, e-watcher, makeshift and onli-vorous shoppers. The characteristics and businesses strategies pertaining to each of the identified groups are discussed.

To the best of the authors’ knowledge, this research is among the first to identify the different stages, while proposing an innovative typology of e-commerce platform post COVID-19. This study also offers useful recommendations to deal with similar future crises.

The purpose of this paper is to provide researchers with an analytical tool for deconstructing well‐established tourist typologies in which motivations and meanings are coupled together with practices of travel arrangements.

In line with the distinction between types and forms of tourism, the analysis examines the motivations and meanings (type‐related attributes) of tourists who comply with conventional travel arrangements and practices (form‐related attributes) of backpacking. The backpackers' motivations and meanings are analyzed in light of a revised version of Cohen's phenomenological typology of tourist experiences.

The analysis suggests that contemporary backpacking is a form of tourism that can be further segmented into sub‐types by the variety of meanings backpackers assign to their experiences.

The distinction between type and form can be used for deconstruction of tourist categories other than backpackers. However, this distinction cannot be expected to completely cover the complexity and variety of tourists' behaviours and attitudes.

The study presents evidence to suggest that the implicit inclination that tourists who travel in the same manner also share the same motivations and meanings is open to doubt. Accordingly, the paper stresses the need for cautious and sensitive tourist typologies that capture the existing variety in tourism.

The purpose of this paper is to explore the evolution of greenhouse gas (GHG) reporting quality and to determine whether the evolution of reporting quality is linked with the type of information reported based on the “search”, “experience”, and “credence” typology.

The method is based on the content analysis of GHG reporting in 245 sustainability reports by 45 oil and gas companies between 1998 and 2010. The content analysis disclosure index developed links GHG reporting requirements with seven quality dimensions. The information associated with each item on the content analysis index is classified as “search”, “experience” or “credence”. Statistical analysis is used to determine whether any significant change occurred in either overall GHG reporting quality or in the quality of reporting in any of the individual dimensions of quality over the period of the study.

GHG reporting quality has not improved significantly between 1998 and 2010. The quality of reporting is not the same in each of the seven dimensions of quality and this can be explained by information typology.

This paper provides the first longitudinal analysis of the quality of GHG reporting. The methodology developed advances current measures of reporting quality by linking reporting requirements with particular quality dimensions. The results show that the type of information is important in terms of quality evolution and that this can dictate the measures required to improve quality.

This paper aims to examine the third-place phenomenon, within a fashion context, through the theoretical lens of servicescape and experiential retailing. It identifies third places’ typologies, evolution and adoption and explores the opportunities third places offer to retailers when attempting to connect better with consumers.

Taking a qualitative approach, research was conducted using secondary data sources, observation of 98 retail stores and the shopping-with-consumers technique with 42 informants. Manual thematic analysis and magnitude coding was conducted.

Third-place fashion practices are prevalent and growing. Their predominant functions include sociability, experiential, restorative and commercial. Variances inherent in third places are expounded and a third-place-dimensions model is proposed.

Due to the chosen research approach, the results are limited in terms of generalizability to other settings. Several research directions are elucidated, including exploration of fashion third places on consumers’ place attachment within specific sectors; the impact of differing age, gender and geographies on third place meaning; virtual and hybrid forms; retailer motivations; and third-place alliances.

The preliminary study serves to support managers to understand how consumers perceive and experience the fashion third place and the potential of the third place to enhance consumer engagement.

The research makes a valuable contribution to the dearth of extant literature on third place within the fashion field. It offers a new theoretical perspective on form, function and benefits of third places as a conduit of social-, experiential-, and commercial-experience consumption.

This paper aims to understand how food and drink producers have combined food and culture into the tourism experience through an explorative analysis on a sample of Italian enterprises.

The paper opted for a two-stage analysis. An explorative study has been carried out to identify producers with this offering and assess their main characteristics. A direct survey has been carried out to acquire detailed information about the profile of the enterprises as well as to assess motivations, results achieved and satisfaction concerning the experience offered.

Food can be alternatively the main subject (e.g. food museums) or be combined with other cultural expression (e.g. music festivals inside wineries), and the choice appears to mainly depend on personal interest of entrepreneurs. The production of the food tourism experience not only increases the tourist attractiveness but also generates other benefits, such as improving brand visibility and relationship with local stakeholders.

Because of the sample chosen, the research results may lack generalizability. Furthermore, it may be important to deeply investigate some issues that remain partly unanswered.

The paper sheds lights on characteristics of tourism experiences combining food and culture and hopefully aims at increasing awareness among producers about their current attractiveness.

This paper tries to contribute to improve the knowledge on a topic of current interest such as tourism experiences combining food and culture.

Experiences are a main issue in tourism. However, the conceptual configuration of experiences in tourism has proved to be difficult. The English word ‘experience’ is rather neutral and vague; it can be understood to cover all kind of things that a person has passed through, regardless of their mental, emotianal or other relevance. There is a more precise terms available for emotional experiences in some languages: Erlebnis in German, upplevelse in Swedish and elämys in Finnish are examples of these. (Cf. e.g. Ireland & Kivi 1998.) The purpose of this paper is to clarify the nature and main characteristics of experiences in tourism for the benifit of general understanding of experience processes in tourism. The scope, contents and types of experiences are discussed first from functional points or view giving special attention to the scope of processes producing various types of experiences. The types and roles of various personal resources are clarified then. The stages of experience processes in tourism are then figured out in the third section of the paper. Finally, a preliminary model is presented decribing the essential elements and dynamics of the process where tourism experiences evolve.

The essence of tourism is the development and delivery of travel and visitation experiences. This paper aims to provide a quantitative and qualitative assessment of articles in major tourism journals in order to enhance our understanding of the tourism experience, with a special emphasis on the management issues associated with delivering these experiences to destination visitors.

Several leading tourism journals were evaluated to identify the articles that focused on tourism experiences. Content analysis was used to determine the quantitative extent of the contributions and the qualitative nature of the articles published in each journal.

Despite growth in the total number of articles published by each major journal, there was no substantial increase in experience-related papers. The findings suggest that, despite its fundamental importance, experience-related research remains under-represented in the tourism literature.

While this paper focused on the “leading” tourism journals as defined by various studies in the past, other journals and other publications that target a specific niche readership may also have worthwhile contributions to the understanding of tourism experiences and related management issues. Future research should seek to accommodate this in an effort to acknowledge a more comprehensive list of journals and books.

This is the first formal study to date that comprehensively addresses the contributions of leading tourism journals to the literature on tourism experiences. Understanding the nature of tourism experiences is of significant value to scholars and practitioners, since providing tourists with high-quality, memorable experiences constitutes the essence of tourism and tourism management.