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This study comprises Norwegian and foreign tourists’ expenditures from May to September 1995. The results are based on on‐site surveys in selected Norwegian tourist areas, and the consumption figures are weighted according to the relative size of the nationalities and type of accommodation in order to obtain a representative picture of the consumption per guest night. The foreign tourists' expenditures are also registered in the Norwegian Visitor Survey conducted at border crossings, and the two methods are discussed and compared.

The purpose of this paper is to determine how much the lodging shared economy (LSE) utilizes minimum length of stay (MLOS) controls to maximize revenue and reduce housekeeping expense, since cleaning between guest visits represents a substantial variable cost for each guest’s stay. Hosts in the LSE are becoming increasingly perceptive in maximizing revenues.

Daily data for one year were collected for Vacation Rental by Owner properties in Hilton Head Island, SC and Orlando, FL. The collected data include daily vacancies for two different lengths of stay. Linear regression was used to explore the relationship between relative demand and vacancy length of stay differences.

During high-demand periods, there were few differences between the availability of short-term and longer-term reservation vacancies, which indicated hosts were not encouraging guests to stay longer during each visit. These results reveal differences in vacancies for three-night vs six-night reservations. A host can generate more revenue and decrease expenses by maximizing booked nights per visit.

Due to confidentiality issues, this study does not capture vacation bookings but instead captures vacancies. In addition, Average Daily Rate was not utilized in this study.

LSE hosts can maximize revenues using MLOS controls. Minimizing housekeeping costs boosts a host’s profitability.

Although this research has been conducted for hotel MLOS, there is a gap in the literature regarding LSE hosts’ use of MLOS.

This chapter discusses techniques for scheduling and organizing staff to meet guest demands and financial obligations. Key building blocks relevant to labor management are explained, such as productivity, fixed and variable labor hours, and the development of realistic performance standards to help organizations optimize productivity. As a next step, this chapter illuminates the importance of providing management labor standards and staffing models, which are key management tools. Lodging and food and beverage labor strategies are presented. Finally, effective planning of labor scheduling is also discussed.

This paper aims to investigate a guest’s subjective appraisal of a hotel’s green marketing program, or green equity, along with value, brand and relationship equities on guest loyalty.

Study 1 presents three models to explicate the role of a luxury hotel’s green initiatives in influencing guest loyalty. By means of structural equation modeling, one model emerges with the best fit. Study 2 examines how tourists assign economic value to a hotel’s green programs.

Green equity plays a significant role in customers’ overall assessment of a hotel’s marketing programs; however, the effect is weaker when compared with the other indicators, including a hotel’s value proposition, brand image and loyalty programs. Furthermore, the results reveal that tourists are willing to pay a price premium for a hotel’s green marketing programs.

The paper links green marketing to the customer equity model and clarifies the impact of green marketing programs on loyalty and profitability. However, the study was conducted among luxury hotel guests and tourists in Macau, a leading gambling destination; thus, these customers might not have been concerned with green marketing initiatives.

The results show that green initiatives are beneficial as long as managers include these initiatives in their overall strategic marketing programs that also promote firm value propositions, brand images and reputation.

The paper clarifies the role of green marketing programs in hospitality and shows how hotels can benefit from enhanced guest loyalty and decreased operational expenses by implementing green initiatives.

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term of that contract. When such a repudiation has been accepted by the innocent party then a termination of employment takes place. Such termination does not constitute dismissal (see London v. James Laidlaw & Sons Ltd (1974) IRLR 136 and Gannon v. J. C. Firth (1976) IRLR 415 EAT).

Service experiences and waiting lines are often – unfortunately – seen to go hand in hand. This chapter explains why this is the case. Beginning with an exploration of capacity and operating constraints, discussion then delves into both the mathematical origins and psychological implications of waiting lines. The final section offers hope to managers and guests alike, with a survey of different operations strategies and tactics that can eliminate or abate the need to wait.

The purpose of this paper is to explore the use of paid accommodation by international visitors who also stay with a friend or relative in another destination.

This paper conducts analysis of secondary data to look at the proportion of person nights in paid accommodation attributable to visitors who also stay with a friend or relative in another destination, and comparison of different visitor groups and their likelihood to use paid accommodation.

Results show that 14.5 per cent of all person nights spent by international visitors to Canada in paid accommodations were attributable to people who also stayed with a friend or relative in another destination. This proportion is higher for destinations outside of the largest cities and varies by source market.

This paper is limited the structure of the secondary data set, which does not separate visiting friends from visiting relatives, and does not capture host behaviour.

This paper has implications for destination marketers and tourism businesses as a source for reflection on drivers of their local and international business.

This paper helps position residents in a more central role regarding tourism in their regions and should encourage marketers and service providers to appreciate and engage residents as hosts.

This paper offers an original position by combining concepts from visiting friends and relatives and multi-destination travel that provides a foundation for further research in this area.

The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee.

An online survey of participants aged 18 years and older who had taken an overnight leisure trip in the past six months is conducted. A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys.

Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities based on usage instead of being forced to pay a mandatory resort fee.

Guest preferences for pricing strategies can provide hotel operators with valuable information on how to establish pricing structures. Results suggest that hotel operators could benefit from presenting a bundled price inclusive of room rates and mandatory fees.

This is the only known study that examines mandatory fees in which customers receive additional amenities or services in exchange for an additional surcharge. This study also adds to the literature on pricing research in the hospitality industry.

Hospitality and Tourism.

Senior undergraduate level and graduate level.

This case study charts out the development of a business plan for Ch’ulel Mendoza, a hypothetical all-villa resort nestled against the Andes Mountains, where guests enjoy luxurious wine-infused spa treatments. The business plan has to be comprehensive because it should become the basis of a turnkey project for potential investors. Ch’ulel Mendoza is surrounded by the lush vineyards of some of the most famous wine estates in Argentina. The spa, facilities and services pay homage to the wine-growing heritage of the region, promoting wine to its guests as both pleasurable for consumption and conducive to healthy living. The architectural design speaks directly to the vines themselves: the earth-covered spa is where guests soak up the healing nutrients in the vinotherapy and water treatments, much like the roots are nourished by the elements and water in the soil; the resort area embraces the outdoors with decks, open patios and pools where guests can bask in the sun and enjoy other natural elements, just like the grape plants themselves. Once it becomes operational, Ch’ulel Mendoza will symbolize a blend of wellness, recreation and the charm of the Latin American culture.

Develop a comprehensive business plan for a new business, understand the business environment, prepare a strengths, weaknesses, opportunities and weaknesses analysis, develop functional (marketing, finance, human resources, operations, etc.) plans and understand the opportunities and challenges in the new product development process.

CSS: 12: Tourism and Hospitality.

The World of Concrete trade show organizers negotiate a block of approximately 30,000 rooms with a different location each year. The case was developed through interviews with the trade show director. The issues under negotiation include the room rate, cancellation clauses, and amenities for the conference organizers and VIPs. The case is written for a negotiations course and may be used in two ways: as an intermediate exercise for refining student skills at information management and integrative bargaining or as a fairly advanced exercise about appropriate preparation for major negotiations.