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The purpose of this paper is to examine issues of ethical corporate social responsibility related to the estimation of event attendance, scrutinize the philosophy of situational ethics as justification for reporting inflated figures and present a potential solution to the dilemma.

A conceptual approach is applied. First, the importance of attendance as a primary evaluation variable for economic, social and environmental impact studies, as well as for event stakeholder return on investment in general, is clarified. A brief review follows on the subject of event attendance estimation as reported in both popular and academic literature, before moving into a content analysis of this literature to investigate if there are existing concerns of ethical corporate social responsibility.

Attendance at events as reported by popular media remains controversial. Methods for arriving at accurate figures have been investigated and reported upon in academic literature, but there remains no consensus on how to best estimate event crowd size. Inflated attendance numbers reported are too often justified by situational ethics, a non-logical philosophy that has been previously debunked. A content analysis of popular media and academic literature revealed a lack of concern for ethical corporate social responsibility when it comes to the accurate estimation of event attendance.

The failure to accept ethical corporate social responsibility when estimating attendance harms event stakeholders and leads to misleading and unreliable impact data.

This subject has not been previously addressed and is important to advancing the professionalism of event management.

This paper examines the under-investigated well-being outcomes of literary festival attendance. It is an exploratory study into how a festival contributes to attendees' overall well-being. Drawing from the literature on well-being and festival studies, this paper seeks to understand the well-being dimensions generated by festival attendance and the factors that promote attendees' health and well-being.

This exploratory study adopts an inductive and interpretivist approach. Observations, 45 on-site interviews and 17 follow-up interviews were undertaken at one literary festival in Ireland. Thematic analysis was used to analyse data and identify key themes.

The findings reveal that attendees perceived a sense of well-being that included five interconnected dimensions: social, mental, emotional, spiritual and physical. Results also show that five factors generated attendees' overall well-being: festival programme, social environment, place, weather conditions and attendees' background.

This paper presents a new comprehensive model that shows that festival attendance has the potential to generate five interconnected dimensions of attendees' well-being. The model also captures the five main factors that can promote attendees' health and well-being. The model is proposed to guide further research on attendees' overall well-being is associated with festival attendance.

Academic studies have sought to understand the motivations of festival and event attendees usually through single-event case studies. This approach has failed to generate a generalizable set of motivation items. In addition, there is increasing criticism in the literature of the common methodological framework used in festival motivation studies, due to a perceived over-reliance on motivations derived from the broader tourism and travel research, with too little attention to event-specific factors. The purpose of this paper is to address these issues by analyzing a sub-category of motivation studies, music festivals, in order to see if this approach can elicit a consistent set of motivation dimensions for the sub-category, which can in turn be compared and contrasted with the broader literature. A new case study of motivations to attend the 28th Macau International Music Festival (MIMF) is included to complement the existing music festival sub-category by adding a classical music and music festivals in Asia.

Motivation dimensions important to music festivals are compared to dimensions across the broader festival motivation literature to find similarities and differences. Factor analysis is used to identify the motivation dimensions of attendees at the MIMF and the results are compared to those of existing music festival studies.

Music festival goers are shown to be primarily motivated by the core festival offering, the music, in contrast to festival attendees in general, where socialization has emerged as the primary motivating element. The results of the additional case study support these findings.

In contrast to previous research, this study examines the possibility of identifying common motivations among festival attendees through studying festivals by sub-categories.

The purpose of this paper is to examine the constraints to attend salsa events and festivals across salsa dancing specialization segments.

In‐depth interviews with salsa dancers from three salsa specialization levels were carried out.

Specialization level acted as a predictor of salsa event attendance and there appears to be an event career associated to progress in salsa dancing specialisation, which eventually branched out to a tourist career. Moreover, there was a relationship between the types of constraints and recreation specialisation level, with participants negotiating constraints frequently in order to ensure event attendance.

The interviews were carried out on participants in a mid‐size town in southern England, where the range of competing leisure activities is limited. In addition, the study focused on one recreational activity and one type of event.

Several implications for the marketing of events and festivals can be drawn. First, marketers of salsa events should tie closely with providers of salsa classes and marketers of salsa classes need to provide opportunities for salsa dancers to attend events. Second, marketing strategies aiming at helping recreationists overcome constraints should be different according to the level of specialization. Third, given the nature of constraints faced by the less experienced recreationists, efforts to attract individuals earlier in the specialization path may be fruitless.

This paper is one of the first to explicitly examine the relationship between specialization and constraints to perform behaviors associated to a recreational activity.

Family participation in community events and festivals is framed by certain conditions related to their ability to enhance their quality of life (QOL) and family flourishing. For communities to flourish, families must feel safe, secure, accepted and included. The research has the following aims: (1) to consider whether location is a determinant in family QOL and event participation, and (2) to identify how cultural identity and family issues may affect families' QOL and the role events play in their ability to flourish as a family.

An integrated mixed-methods design was used derived from quantitative and qualitative traditions, including surveys, interviews and secondary data. The survey component combined Jepson and Stadler's St Albans 2015 QOL study survey with research instruments used by the Rotorua Lakes Council (RLC). The Rotorua sample included 521 valid anonymous online surveys and 11 semi-structured interviews. The RLC's Arts and Culture team provided expert advice, strategic plans and reports; secondary data were gathered from media reports.

When comparing key Rotorua and St Albans data, the participants' responses were very similar. What appear significant are socio-economic and cultural differences and family-flourishing factors specific to Rotorua's location and population. The findings show that the biggest obstacles for families attending events are money, work commitments and family obligations. The events reflect the region's unique cultural profile and provide a distinctive identifier of place and people that create a unique small-city event portfolio.

This study's findings have reinforced that for small-city events to succeed and attract high levels of patronage, council and community must work cooperatively towards common goals. Our findings indicate the importance, to our participants, of emotional attachment to Rotorua's natural landscape, built environment and unique cultural heritage. Additionally, arts and culture research focusing on new-migrant and multi-generational event participation is worth further consideration for preserving Rotorua's cultural history. Perceptions within the Rotorua community of their family experience at local events are central to our ongoing research and the further successful delivery of the RLC's event portfolio.

This research offers a case study that serves to build further areas of inquiry into the role events play in QOL, family flourishing and maintaining indigenous cultures. Study findings have reinforced that organisations, practitioners, festivals and events succeed in attracting high levels of patronage for a small city. This study provides insights for designing culturally inclusive event portfolios that include events and festivals that target family audiences.

This study lies within “classical discourse” (Getz, 2010) within festival studies as its context is firmly situated within cultural anthropology and sociology. Unlike previous studies this research is unique in that it integrates social cognitive theory (SCT) which is usually found in psychology discourses. The purpose of this paper is to propose how the Motivation-Opportunity-Ability (MOA) model would benefit from integrating self and group efficacy theory. It achieves this by building on previous analysis of primary data collected in the field at the Utcazene, Street Music Festival, Veszprem, Hungary, (Jepson et al., 2013) using an adapted MOA model.

This paper analyses previous studies which have tested the MOA model through primary data collection. Following this analysis best practice is and similarities are identified through discussion; then a case is then made to adapt the model to integrate and test Bandura's (1986) concept of self-efficacy based on the benefits it could provide to future research within community festivals and events.

This paper has been framed by initial research by Jepson et al. (2013) and Hung et al. (2011) which after analysis revealed that the MOA model was still lacking in its ability to reveal “why” local people were motivated or empowered to engage in the planning of community festivals and events. It has become evident through discussion that measuring self-efficacy has much to contribute in regards to community engagement in the event planning process; moreover there is strong evidence to support its inclusion within the MOA model. It could be used to further inform on the synergy within and between the three disciplines underpinning the model such as the relationship between knowledge, opportunity and ability, as well as reveal new ones between self-efficacy and knowledge, opportunity and ability.

This is a conceptual paper and therefore is based on theoretical discussion but not on empirical data collected in the field of event studies.

Very few studies have engaged measurement of community participation within festivals and events. This study is original as it is interdisciplinary and investigates the concerns the roles local community take (as stakeholders), meanings (how local community culture is represented within the festival) and impacts (internal and external festival impacts and how these effect the local community) through established planning frameworks and SCT.

Reflecting, reliving and reforming experiences enhance longer-term effects of travel and tourism, and have been highlighted as an important aspect in determining loyalty, re-visitation and post-consumption satisfaction. The purpose of this paper is to develop new methodological approaches to investigate emotion, memory creation and the resulting psychosocial effects.

The paper proposes a unique combination of physiological measures and photoelicitation-based discussions within a longitudinal design. A physiological measuring instrument (electrodermal activity [EDA] tracking technology through Empatica E4 wristbands) is utilised to capture the “unadulterated” emotional response both during the experience and in reliving or remembering it. This is combined with post-experience narrative discussion groups using photos and other artefacts to give further understanding of the process of collective memory creation.

EDA tracking can enhance qualitative research methodologies in three ways: through use as an “artefact” to prompt reflection on feelings, through identifying peaks of emotional response and through highlighting changes in emotional response over time. Empirical evidence from studies into participatory arts events and the potential well-being effects upon women over the age of 70 is presented to illustrate the method.

The artificial environment created using experimental approaches to measure emotions and memory (common in many fields of psychology) has serious limitations. This paper proposes new and more “natural” methods for use in tourism, hospitality and events research, which have the potential to better capture participants’ feelings, behaviours and the meanings they place upon them.

The purpose of this paper is to examine the relation between psychological sense of community (SOC) and perceived social impacts of festival events.

SOC was measured using the four-dimensional Brief Sense of Community Scale (BSCS) and the Festival Social Impact Attitudes Scale (FSIAS) was used to measure perceived impacts. Data were collected using self-administered questionnaires provided to residents of Caldwell, Texas following the annual Kolache Festival.

Results revealed a relation between two dimensions of the BSCS, needs fulfillment and influence, and the way in which impacts are perceived. Specifically, needs fulfillment was positively related to social benefits and individual benefits. Needs fulfillment was negatively related to social costs. Influence related to impacts in the same manner.

This research provides support for a four-dimensional conceptualization of SOC and highlights the importance of examining the relation between psycho-social variables and perceptions of impact. Further research in additional settings is recommended.

Results suggest that individuals with greater SOC are better able to perceive festival impacts and could be mobilized by festival administrators to address festival issues. Further research in additional settings is recommended.

Empirical explorations of psychological SOC have been common in a range of community settings but have not received much attention with in the festival literature. Exploring how SOC is related to festival experiences can enhance theory development within this field of study as well as provide needed insight for festival administrators.

With the growing interest in eudaimonia in the past years and the need to better understand festival visitors' motivation in the context of music festivals, this study aims to propose visitor segmentation based on the values of hedonia, life satisfaction and eudaimonia.

The analysis in this study employs a case research method that follows the abductive paradigm. The authors begin their conceptual foundation with a review of the literature on hedonia, life satisfaction and eudaimonia. The authors then use the preliminary conceptual foundation as the basis of rival analysis through a focus group and interviews with senior executives, government officials, communities and other related stakeholders. The authors also carry out an exploratory factor analysis to determine the building blocks of eudaimonic festival experiences. Last, using cluster analysis, the authors support their conceptual proposition from the initial qualitative inquiries.

From the three studies that the authors performed, their findings suggest that, based on hedonia and eudaimonia, festival attendees can be divided into three distinct segments: (1) pleasure seekers (i.e. visitors who look for personal pleasure, enjoyment and affection), (2) playful learners (i.e. visitors who not only seek pleasure, but also consider the urgency to think about the need to grow as a person) and (3) transcendentalists (i.e. visitors who seek a balance of pleasure, escapism, self-reflection, personal meaning and impact through attending festival activities).

This study argues that the ideas of hedonia and eudaimonia are present in the context of the music festival. Theoretically, this paper suggests that festival-goers can be divided into three clusters based on the values of hedonia and eudaimonia: pleasure seekers, playful learners and transcendentalists. Practically, this study suggests that festival organisers should consider developing music concert events by taking into account the eudaimonic and hedonistic desires, intrinsically possessed by the festival-goers, which is expected to add value to the produced musical event.

This study is the first to present visitor segmentation in a music festival setting based on the values of eudaimonia, life satisfaction and hedonia.