Search results

This study aims to draw on the strategy–structure–performance framework to investigate baseline supply chain (BSC) practices as a function of how firms structure logistics and marketing mix activities to achieve market share in the emerging market (EM) supply chain ecosystems.

The authors validate the study’s conceptual framework with survey data collected in two contrasting EM supply chain ecosystems. They include supply chains in EM economies with an advanced logistics/distribution infrastructure such as China and those in economies with poor logistics/distribution infrastructure such as Ghana. The authors use ordinary least squares regression and structural equation modeling analysis to examine the relative market share outcomes of different configurations of logistics-marketing practices (logistics-affordability marketing, logistics-accessibility marketing, logistics-acceptability marketing, logistics-and awareness and full integration into BSC).

Key findings confirm that the integration of logistics with marketing activities into BSC practice is more pervasive in EMs with high logistics performance index, such as China than in firms in EMs with low logistics performance index, such as Ghana. Moreover, the authors confirm that integrating logistics and marketing into BSC generates higher market share performance than logistics- or marketing-only practices in China and Ghana. These differences are driven more by the firm’s strategic orientation than the demands of competitive market conditions.

The study focuses on BSC integration activities in the logistics and marketing functions because researchers have not updated this issue for the past two decades.

The study results provide managers with much-needed empirical evidence of the strategic benefit of BSC integration under different supply chain ecosystems in the EMs.

Linking BSC activities in logistics management and marketing management mix activities within the 4As marketing mix framework provides evidence to support the argument that the 4As marketing mix is an appropriate planning framework for EMs’ unique ecosystems.

This study examines the effects of normative social beliefs, customer satisfaction with service quality and demographic variables on the long‐term savings behavior of rural households some 15 years after the 1981 large‐scale promotion of the rural bank program in Ghana. The results show that considerations of these influences beyond income alone provide stronger predictive power, over and above that of income. In addition, it appears that the negative effects of social beliefs on savings behavior were ameliorated significantly as a result of the promotional program. Similarly, customer satisfaction with the level of service quality was also positively correlated with the level of savings. However, the effects of the marketing approach used in Ghana differed significantly across state owned commercial banks, foreign multinational banks, and rural banks. The implications for enhancing the role of promotional marketing in changing savings attitudes in rural savings mobilization programs in Ghana and elsewhere in Africa are discussed.

In this article, the authors examine the incidence of market orientation of Nigerian and Kenyan firms by focusing on the role of top managers. It is argued that top management’s emphasis on market orientation provides insight into how marginal conditions impact on the applicability of market orientation philosophy in sub‐Saharan African countries. The results suggest that although the level of top management’s emphasis on market orientation is only marginal in these countries, it is likely to increase with the perceived level of competition, the prevalence of a buyer’s market environment and the privatization of the firm. In addition, top managers’ emphasis on market orientation has the strongest influence on the development of market orientation after the presence of international firms and private firms. The results also suggest the importance of understanding the role of top managers in the development of market orientation in Nigeria, Kenya, and other sub‐Saharan African countries.

Consumer response to merchandise shortage in the online supply chain outlet is an interesting and important issue for e‐vendors because of the high risk associated with the online environment. The purpose of this study is to examine the effects of the online environment on consumer out‐of‐stock behaviors. In addition, it aims to examine the relative impact of non‐web site situational factors on consumer out‐of‐stock behavior.

The study proposed an expectation confirmation‐disconfirmation framework based on the utility maximization principle in consumer research. This framework was validated with data from online shopping transactions gathered in two field studies.

The occurrence of a stock‐out had a pervasive negative impact on consumers' assessment of their online transactional experience and repurchase intentions. Furthermore, item substitution behavior was positively linked with merchandise information content, vividness of web site content, and service speed and a few situational factors. Overall, it was found that consumers' reaction to the “shock” effect of a stock‐out was best explained by an expectation confirmation‐disconfirmation model rather than a performance‐only or expectation‐only model.

While the focus on the total expectation confirmation‐disconfirmation process limited the scope of the study to a single stock‐out event, future research should examine multiple stock‐out events to further validate the proposed framework.

Managers can take advantage of the positive linkage between web site design features and item substitution behavior by tracking the online consumers' expectation confirmation‐disconfirmation evaluative process and its effect on how consumers respond to high priced versus low priced items during a stock‐out event. Design features for low priced items such as CDs and books require product specific information to reduce item switching or exit from the e‐supply chain during a stock‐out event.

Scholars need a systematic framework for examining consumer response to a stock‐out that is applicable in the e‐commerce context because of the effects of abundant information access, low switching cost and the high service expectations of online customers.

The purpose of this paper is to identify user-generated content (UGC) features that determine web purchase decision making.

The authors embed a spike-and-slab Bayesian variable selection mechanism into a logistic regression model to identify the UGC features that are critical to web purchase intent. This enables us to make a highly reliable analysis of survey data.

The results indicate that the web purchase decision is driven by the relevance, up-to-dateness and credibility of the UGC information content.

The results show that the characteristics of UGC are seen as positive and the medium enables consumers to sort information and concentrate on aspects of the message that are similar to traditional word-of-mouth (WOM). One important implication is the relative importance of credibility which has been previously hypothesized to be lower in the electronic word-of-mouth (e-WOM) context. The results show that consumers consider credibility important as the improved technology provides more possibilities to find out about that factor. A limitation is that the data are not fully representative of the general population but our Bayesian method gives us high analytical quality.

The study shows that UGC impacts consumer online purchase intentions. Marketers should understand the wide range of media that provide UGC and they should concentrate on the relevance, up-to-dateness and credibility of product information that they provide.

The analytical quality of the spike- and- slab Bayesian method suggests a new way of understanding the impact of aspects of UGC on consumers.

Within the past few years, responsible educators, librarians, parents, counselors, social workers, therapists, and religious groups of all sexual persuasions and lifestyles have recognized the need for readily available reading material for lesbian and gay youth. Unfortunately, this material is often buried, because it is embedded in larger works. To meet this need, I have compiled and annotated 100 of the best works for young homosexuals, bisexuals, and heterosexuals. I have also included a few of the best works currently available on heterosexuality as a much needed source of knowledge for all young adults whether they are gay or straight, whether they remain childless or eventually become parents.

Winston Churchill once wrote: ‘It is a good thing for an uneducated man to read books of quotations.’ An educated man would, no doubt, remember that passage from his reading of Churchill's My early life. I culled it from a dictionary of quotations.

IT is seldom that I can bring myself to write anything for publication, and as I had a longish article on “The education of librarians in Great Britain” printed as recently as 1964 in the Lucknow Librarian (which is edited by my friend Mr. R. P. Hingorani) I had not contemplated any further effort for some time to come. But as THE LIBRARY WORLD evidently wishes to cover all the British schools of librarianship it would be a pity for Brighton to be left out, even though, coming as it does towards the end of a gruelling series, I can see little prospect of this contribution being read. Perhaps, therefore, I need not apologise for the fact that, as my own life and fortunes have been (and still are) inextricably bound up with those of the Brighton school, any account which I write of the school is bound to be a very personal one.