Search results

1 – 3 of 3
To view the access options for this content please click here
Article
Publication date: 1 September 2006

Evangelia K. Blery and Michalis G. Michalakopoulos

CRM (Customer Relationship Management), is a strategy that can help companies to build long lasting relationships with their customers and increase profits through the…

Downloads
2644

Abstract

CRM (Customer Relationship Management), is a strategy that can help companies to build long lasting relationships with their customers and increase profits through the correct management system and the application of customer focused strategies. Nowadays, the penetration of the Internet has dramatically changed the situation because the Internet is suitable for the incorporation of CRM applications. Thus, it has changed into electronic‐CRM or e‐CRM. In this study the implementation of e‐CRM in the Greek Telecommunications Organization is examined and the benefits and problems as well as the success and failure factors are analyzed and presented. This study was based on the case study approach, since its fundamental characteristic is the “focus on a particular setting or event”. The results showed that the Organization had gained a lot of benefits from e‐CRM implementation, since it significantly helped the information flow in the Organization as well as relationships with customers.

Details

EuroMed Journal of Business, vol. 1 no. 2
Type: Research Article
ISSN: 1450-2194

Keywords

To view the access options for this content please click here
Article
Publication date: 1 May 2006

Evangelia K. Blery and Loukas Antoniades

The purpose of this paper is to examine the issues related to the production of “Zivana”, a traditional alcoholic beverage produced by the Cypriot company LOEL, and the…

Downloads
1366

Abstract

Purpose

The purpose of this paper is to examine the issues related to the production of “Zivana”, a traditional alcoholic beverage produced by the Cypriot company LOEL, and the marketing practices implemented by the company. Thus, the product, its target market and competition are examined, a SWOT analysis is performed and the marketing mix is presented.

Design/methodology/approach

To gain an initial understanding of the marketing practices employed by the company concerning the production of “Zivana”, the case study method was employed, since its fundamental characteristic is the focus on a particular setting or event.

Findings

The findings showed that the company offers superior quality due to its high‐end technological equipment and has defeated competitors, although it has a higher price than competitive products. The company is aiming at developing new products based on “Zivana” and at exporting its products.

Originality/value

This paper can add to the present pool of knowledge in the sector of alcoholic beverages, since it is the only one so far that has provided an important insight in the production and marketing of “Zivana” in the Cypriot market. The results of the study support the findings of other studies mentioned in the literature and they can be of definite interest and potential value to managers in this sector.

Details

International Journal of Wine Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

To view the access options for this content please click here
Article
Publication date: 24 October 2008

Evangelia Blery and Eugenia Sfetsiou

The purpose of this paper is to examine the issues related to the promotion and marketing of olive oil, by the Greek company Minerva S.A. Thus, the product, its target…

Downloads
3566

Abstract

Purpose

The purpose of this paper is to examine the issues related to the promotion and marketing of olive oil, by the Greek company Minerva S.A. Thus, the product, its target market and competition are examined, a SWOT analysis is performed and the marketing mix is presented.

Design/methodology/approach

Since the aim of this study was to examine the marketing practices of the company Minerva S.A., the case study method was preferred because its fundamental characteristic is the “focus on a particular setting or event”.

Findings

The findings showed that the company offers high quality products in good prices and is a market leader. However, it faces severe competition. The company advertises its olive oil products and conducts intense promotional campaigns to promote them in the local market and abroad. Exports are a good opportunity to increase sales.

Originality/value

This paper is one of the few that have examined the promotion and marketing of olive oil worldwide and it is one of the very few that have examined such issues in the Greek market, where little research has taken place in this sector. Thus, it can give an important insight in the olive oil sector and become a useful tool for managers in this sector.

Details

British Food Journal, vol. 110 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 3 of 3