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The purpose of this paper is to analyse how appraisal resources and legitimation strategies, concerning “associates” and “suppliers” in Walmart’s Corporate Social Responsibility reports from 2011 to 2013, contribute to the representation of a positive corporate image.

This paper draws upon Appraisal Theory (Martin and White, 2005) and Legitimation Theory (van Leeuwen, 2007) to explore the link between evaluative language and legitimacy concerning abovementioned search terms.

Walmart’s representations of its stance towards “associates” and “suppliers” differ greatly, although the corporation communicates a positive self-image through both of them. Walmart portrays its relationship with its “associates” as cooperative and mutually beneficial. On the other hand, the corporation presents the image of a philanthropist organisation that has been trying to improve the poor working conditions of its “suppliers” through strict regulations.

Only a small amount of data could be analysed manually due to the special nature of evaluative language and legitimation.

This paper fulfils an identified need in studying social reporting in terms of linguistic resources.

The main objective of the present study is to explore whether there are variations in the employment of evaluative language resources by male and female writers. More specifically, the study focuses on variations, if any, that can be attributed to difference in gender.

The study compared and contrasted forty recommendation letters written by male academics to the same number of letters written by female recommenders. The study uses both quantitative and qualitative approaches.

The investigation of three attitudinal resources in letters of recommendations showed that the most employed resource was the judgment sub-system. The appreciation domain was in the second position, and the least frequent was the affect. The results also revealed no statistically significant variations in attitude sub-systems: Affect and appreciation as the writers in both groups (males and females) employed almost the same options in each. In respect with judgment, however, the analysis explored significant differences between the two sets as male academics used more judgment resources than females.

The main contributions of this study may be as follows: first, it is one of very few studies drawing on the attitude-category of appraisal system, as an analytical tool to examine gender differences in recommendation letters very particularly on the ones written by non-native speakers of English. Second, the gender factor is central in the genre of the recommendation letters and hence researchers should be cognizant of its role as certain variations might be impacted by it. Third, the lists of tokens can be offered as heuristics for academics to have most common words or phrases to use in their letters. Finally, the findings can hopefully bear some important pedagogical implications, very specifically for novice and non-native academic writers of recommendations letters.

The purpose of this study is to focus on movie tourism, specifically on the “Montalbano effect”, which has seen increments in tourist visits to Sicilian sites featuring in the episodes of the popular TV series. It explores the concepts of genre and evaluative language in websites offering Montalbano tours in Sicily in an interdisciplinary perspective, aiming to combine insights from Tourism and Linguistics to analyse the phenomenon.

The language of two corpora, one consisting of sites offering traditional Sicilian tours and another of sites devoted to Montalbano, is analysed in terms of genre and evaluative language.

The study shows an emerging genre and genre hybridity that, it is suggested, are in response to market trends and may represent beginnings of a re-branding of Sicily as a tourist destination, away from past negative stereotypes associating the island with organised crime.

The interdisciplinary aspect of the study represents a significant step towards a wider involvement of different disciplines in understanding an important social phenomenon.

This paper aims to present a conceptual account of how organizational members collectively contribute to establishing workable communication models in contexts of linguistic and cultural diversity.

The study draws on existing theory and empirical studies related to cultural diversity and workplace communication to analyze how meaning is continually co-negotiated.

The pressure to interact efficiently with team members with different language and cultural backgrounds leads to the foregrounding of certain strategies and organizational dynamics that facilitate viable communication.

The ways in which language and cultural diversity can be transcended through the use of appropriate communication strategies, resulting in organizational unity and consistency, should be a central concern in the scholarly research agenda on organizations.

Workforces worldwide, including virtual workforces, are increasingly required to work in culturally diverse teams and in a dominant language not shared as a first language by all employees; the preliminary study of one highly diverse workforce reveals issues that are generalizable to other geographical contexts.

This paper is a critical reflection on the linguistic conservatism as found within current curriculum policies and assessment regimes in the UK, arguing that they represents a form of linguicism which serves to entrench linguistic social injustices. This paper aims to trace the “trajectory” of policy across different levels, discourses and settings, with a particular focus on how linguicism is conceptualised, defended and resisted by teachers. The author draws connections between language ideologies within policy discourse, language tests and teacher interviews.

This study adopts a critical approach to examining educational language policies and assessments. It begins with the assumption that policies and tests are powerful political and ideological tools, which can steer teachers into making certain decisions in the classroom, some of which they may not believe in or agree with. Data are drawn from policy documents, test questions and teacher interviews, with a focus on how teachers talk about language and pedagogies in their classrooms. In total, 22 teachers were interviewed, with this data being transcribed and thematically indexed.

The findings reveal how linguicism is embedded within UK education policy, and how this comes to be replicated within teachers’ discourse and practice. There are three main findings: that teachers can come to operate under a form of “pedagogical coercion”, whereby language policies and tests have a powerful hold on their practice; that teachers see current policy as championing standard English at the expense of non-standardised varieties, and that teachers often see and talk about language as a proxy for other social factors such as education and employability.

This study provides a critical perspective on language education policies in the UK, arguing for greater awareness about the nature and dangers of linguicism across all levels of policy. Data generated from classroom interaction would be a useful avenue for future work.

This paper offers an original, discursively critical examination of language education policy in the UK, with a particular focus on the current curriculum and using original data generated from teacher interviews and associated policy documents.

The purpose of this study is to examine the most frequent countries and prevalent discourses in the context of homosexuality in the headlines of Arabic-language media outlets.

This study combined both corpus linguistic (CL) quantitative and critical discourse analysis (CDA) qualitative approaches to analyse five thousand two hundred news headlines that were retrieved from the Factiva news database from 2010 to 2019.

There were six main categories of subjects covered by the media in the context of homosexuality, namely crime, extremist groups, legislation, authority figures and scandals, culture and countries. The analysis showed that the countries whose laws criminalize homosexuals were more frequent than those seen to be supportive of homosexuals. The findings revealed that homosexuals are under-covered in the Arab media, and whenever they are present in the news reports, they are depicted negatively.

This study examined the representation of homosexuals in Arabic headlines from 2010 to 2019. Future researchers may investigate their construction in the body of the articles in different periods and languages.

The present research has implications regarding the necessity of objectivity in covering news about minority groups without being influenced by the stock of ideas circulating in the culture where media outlets report.

The social implications include enhancing the principles and values of solidarity and respecting all groups in society.

Although there is considerable literature on the representation of homosexuals in media outlets, the number of articles that investigated the same concept in the Arab region is relatively limited to the best knowledge of the researchers. Therefore, this study can add great significance to existing knowledge as it tackles a limitedly investigated topic in the Arab world.

Existing studies on the relationship between task description and task performance are insufficient, with many studies considering description length rather than content to measure quality or only evaluating a single aspect of task performance. To address this gap, this study analyzes the linguistic styles of task descriptions from 2,545 tasks on the Taskcn.com crowdsourcing platform.

An empirical analysis was completed for task description language styles and task performance. The paper used text mining tool Simplified Chinese Linguistic Inquiry and Word Count to extract eight linguistic styles, namely readability, self-distancing, cognitive complexity, causality, tentative language, humanizing personal details, normative information and language intensity. And it tests the relationship between the eight language styles and task performance.

The study found that more cognitive complexity markers, tentative language, humanized details and normative information increase the quantity of submissions for a task. In addition, more humanized details and normative information in a task description improves the quality of task. Conversely, the inclusion of more causal relationships in a task description reduces the quantity of submissions. Poorer readability of the task description, less self-estrangement and higher language intensity reduces the quality of the task.

This study first reveals the importance of the linguistic styles used in task descriptions and provides a reference for how to attract more task solvers and achieve higher quality task performance by improving task descriptions. The research also enriches existing knowledge on the impact of linguistic styles and the applications of text mining.

The purpose of this paper is to examine the statements by the chairman and CEO in BP plc’s Annual Report 2010 for linguistic evidence of reader positioning. This is based on the premise that reputational fallout from the Deepwater Horizon oil spill would have heightened the need for such positioning to repair the company’s legitimacy.

Applying Halliday’s systemic functional linguistics (SFL) framework, a comparative register analysis was undertaken of the respective statements of the chairman and CEO of BP plc. This was informed by corpus analysis of these statements, of comparative statements from industry competitors and of two larger-scale corpora constructed from the chairman and CEO statements extracted from the annual reports of 25 FTSE100 companies.

The findings suggest that readers’ perceptions are likely to be shaped by the statements of the chairman and CEO of BP plc in the company’s 2010 annual report, but similarities and differences are apparent in the way this positioning is engineered. Broader corpus analysis hints that these similarities and differences are not localised to BP plc.

The analysis relies on the assumptions that the chairman and CEO are the writers of each piece. As with prior research, questions of intent on the part of the corporate authors and impact upon target readers remain unanswered.

This paper demonstrates and highlights the issue of reader positioning through lexico-grammatical choices in corporate disclosures.

This paper makes a contribution to the literature by demonstrating how reader positioning may be engineered through lexico-grammatical choices in corporate disclosures. This paper further responds to a call from Sydserff and Weetman (1999, 2002) for interdisciplinary approaches to investigating corporate narrative reports involving linguistics, through foregrounding Halliday’s SFL framework as an analytical tool.

Teacher educators in rural settings where few English learners (ELs) may be enrolled in PK-12 schools are responsible for creating learning experiences that support preservice teachers in building a foundation for teaching culturally and linguistically diverse learners. The goal of the self-study described in this chapter was to investigate a teacher educator’s practice in a largely White, English-speaking rural area in the northeastern US. Learning experiences embedded in the one required course for preparing to teach ELs were grounded in extant research. This chapter highlights one unique experience in which the preservice teachers interacted with international ESL peers on campus to negotiate meaning of a complex text. The preservice teachers reported that this interaction led to analogous understandings for planning and implementing literacy instruction with ELs. These results may be useful to other teacher educators in rural areas who seek principled ways to strengthen preservice teachers’ preparedness for teaching ELs.

This study examines how carbon tools, including carbon accounting and management tools, can be created, used, modified and linked with other traditional management controls to materialise and effectuate organisations’ response strategies to multiple interacting logics in carbon management and the role of sustainability managers in these processes.

This study utilises the construct of accounting toolmaking, which refers to practices of adopting, adjusting and reconfiguring accounting tools to unfold how carbon tools are used as means to materialise responses to multiple interacting carbon management logics. It embraces a field study approach, whereby 38 sustainability managers and staff from 30 organisations in New Zealand were interviewed.

This study finds that carbon toolmaking is an important means to materialise and effectuate organisations’ response strategies to multiple interacting carbon management logics. Four response strategies are identified: separation, selective coupling, combination and hybridisation. Adopting activity involves considering the additionality, detailing, localising and cascading of carbon measures and targets and their linkage to the broader carbon management programme. In adjusting carbon tools, organisations adapt the frequency and orientation of carbon reporting, intensity of carbon monitoring and breadth of carbon information sharing. Through focusing on either procedural sequencing, assimilating, equating or integrating, toolmaking reconfigures the relationship between carbon tools and traditional management control systems. Together, these three toolmaking activities can be configured differently to construct carbon tools that are fit for purpose for each response strategy. These activities also enact certain roles on sustainability managers in the process of representing, communicating and/or transferring carbon information knowledge, which also facilitate different response strategies.

The study demonstrates the various carbon toolmaking practices that allow organisations to handle the multiple interacting logics in carbon management. The findings provide suggestions for organisations on how to adopt, adjust and reconfigure carbon tools to better embed the ecological logic in organisations’ strategies and operations.

The authors identify how carbon toolmaking materialises and effectuates organisations’ responses to multiple interacting logics in carbon management.