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Article
Publication date: 1 February 1996

Simon Hastings

Proposes a new model called the strategy evaluation model. The need for this model is based on the ongoing criticism aimed at capital budgeting models which employ purely…

7074

Abstract

Proposes a new model called the strategy evaluation model. The need for this model is based on the ongoing criticism aimed at capital budgeting models which employ purely quantitative methods such as discounted cash flow techniques and financial ratio analysis. It has been suggested that these models ignore key issues in the strategy‐making process. These key issues are difficult to evaluate as they are typically qualitative and intangible aspects of strategy. The strategy evaluation model provides a method for ranking strategy on quantitative, qualitative and intangible criteria based on their prioritized relationship with the mission of the firm. Aims to provide an evaluation model which can harness the expertise of a firm’s strategic thinkers and combine it with quantitative information.

Details

Management Decision, vol. 34 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 June 1998

Vlasis Stathakopoulos

This article examines the relationships among two types of strategy (defender and prospector), two types of evaluation systems (output‐oriented and behavior‐oriented), and one…

2544

Abstract

This article examines the relationships among two types of strategy (defender and prospector), two types of evaluation systems (output‐oriented and behavior‐oriented), and one dimension of organizational structure (centralization) and their interactive effects on the job performance of marketing managers. Findings from an empirical study indicate that marketing strategies must be matched with the appropriate types of evaluation systems and structure to affect job performance positively. More specifically, the results suggest that an output‐oriented evaluation system combined with a high level of centralization is associated with higher managerial performance for organizations pursuing a defender strategy, whereas a behavior‐oriented evaluation system combined with a low degree of centralization is associated with higher managerial performance for a prospector strategy. Implications for the successful implementation of marketing strategies are discussed. Finally, study limitations and directions for future research are noted.

Details

European Journal of Marketing, vol. 32 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 25 October 2022

Jungyong Seo, Byung Kwon Lee and Yongsik Jeon

This study proposes practical digitalization strategies and well-grounded evaluation criteria for maritime container supply chains.

698

Abstract

Purpose

This study proposes practical digitalization strategies and well-grounded evaluation criteria for maritime container supply chains.

Design/methodology/approach

The authors identified the status of supply chain digitalization of the Port of Busan in South Korea and developed three digitalization strategies based on industry requirements and consultations with port experts. The authors proposed 11 evaluation criteria for examining the main digitalization strategies in the supply chain operations reference model, based on a survey among 46 experts and used multi-criteria decision-making approaches to prioritize the strategies and evaluation criteria.

Findings

The results delineate the status of the digitalization of a real-world port-focal supply chain. The model can be successfully customized to include well-grounded evaluation criteria for digitalization strategies, and presents a practical way to advance the supply chain digitalization strategies. Based on the survey and evaluation, the authors find that increasing data accessibility and improving quality are preferred to adopting a data and information sharing platform.

Research limitations/implications

As the study is limited to the Port of Busan, future case studies could be undertaken to container supply chains driven by different regional ports.

Practical implications

Stakeholders, such as truckers, terminal operators, and shipping liners, might consider the proposed strategies and evaluation criteria when digitalizing their supply chains.

Originality/value

By identifying the needs and specifications of maritime container supply chain digitalization strategies, developing evaluation criteria, and conducting a case study for proof of concept, the study proposes an operational management process with practical, real-world benefits for port-focal supply chains.

Details

Business Process Management Journal, vol. 29 no. 1
Type: Research Article
ISSN: 1463-7154

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Article
Publication date: 7 May 2021

Krishnan Jeesha and Keyoor Purani

Keeping in mind the growing significance of online reviews, management of responses to the customer reviews – webcare – is becoming important in recent times. How a firm responds…

1052

Abstract

Purpose

Keeping in mind the growing significance of online reviews, management of responses to the customer reviews – webcare – is becoming important in recent times. How a firm responds to online reviews can send a signal to the readers of the reviews contributing to their brand evaluations. From a strategic perspective, a firm should decide if they should respond to all reviews or respond to only a select few reviews. This study aims to provide an understanding of how exhaustive and selective webcare influence brand evaluations. It also explores the role of review balance and review frame, which potentially act as moderators, on such influences.

Design/methodology/approach

Three scenario-based experiments were used to manipulate the webcare strategy (exhaustive-selective) and the potential moderators (review balance and review frame). The 910 participants of the single-stage experiments were identified using an online panel managed by UK-based Prolific Academic.

Findings

Exhaustive webcare is found to be the most effective strategy for influencing brand evaluations in all conditions. Also, two interesting results were found, which can have practical implications. A selective negative strategy is as effective as an exhaustive webcare in almost all cases, and a selective positive webcare is as good as not having a webcare in nearly all cases. Changes in webcare effectiveness due to the influence of review balance and review frame were established.

Research limitations/implications

With the review reader perspective and focus on brand management, this study may trigger enquiries into effects of webcare strategies on brand evaluations and other outcomes such as word-of-mouth. The interaction effects of the various strategies adopted together on brand evaluation and loyalty have not been explored and would be of interest to academicians and managers.

Practical implications

Firms need to plan a careful resource deployment while responding to the online consumer reviews as responding to a select few reviews may yield the same effects as that of exhaustive webcare. Brand managers may find responding only to positive reviews futile, as it could be as good as having no webcare. Also, the strategy of responding to reviews needs to be adapted based on the online review platform where the set in which the review is read is different.

Originality/value

This is one of the few studies focusing on the effects of webcare on brand evaluations from a review reader perspective as against the dominant reviewer perspective. This research also presents hitherto unexplored effects of an exhaustive-selective webcare strategy on brand evaluations.

Book part
Publication date: 12 November 2018

Perez-Franco Roberto

This note explores the applicability of evaluation criteria to the problem of evaluating the supply chain strategy (SCS) of an organization. A discussion of SCS evaluation is…

Abstract

This note explores the applicability of evaluation criteria to the problem of evaluating the supply chain strategy (SCS) of an organization. A discussion of SCS evaluation is relevant today, as the validity of the dominant approach – proposed two decades ago and based on matching types – has come into question. While evaluation criteria have a long history in other disciplines, they are new to SCS evaluation. To help supply chain (SC) scholars assess the applicability of evaluation criteria to SCS, this note proposes a tentative set of criteria and provides insights derived from the authors’ recent experience. We propose that the use of criteria for the evaluation of SCS may be a useful alternative, or at least a complement, to the dominant approach. These proposed criteria are currently being validated in a project with a company in Uruguay; we invite further empirical validation by third parties.

Details

Supply Chain Management and Logistics in Latin America
Type: Book
ISBN: 978-1-78756-804-4

Keywords

Article
Publication date: 1 December 1999

Moonsang Chung, Zong‐Tae Bae and Jinjoo Lee

This paper proposes a new hierarchical approach toward MIS evaluation, which emphasizes the evaluation of the strategic aspects of MIS, as well as the evaluations of the…

1144

Abstract

This paper proposes a new hierarchical approach toward MIS evaluation, which emphasizes the evaluation of the strategic aspects of MIS, as well as the evaluations of the activities of MIS functions and the quality of application systems. Based on the previous studies and the preliminary field survey, concepts and contents of three hierarchical evaluation types such as system‐oriented, function‐oriented and strategy‐oriented evaluations were presented, and four propositions were drawn. The surveys of 130 Korean firms, conducted in 1991 and 1997 successively, show that majority of firms use system‐oriented or function‐oriented evaluation type, although the usage rate of strategy‐oriented type is slightly higher in 1997 than in 1991 and most MIS managers consider the strategy‐oriented evaluation as the ideal one. It is also found that the firms of higher MIS maturity use the strategy‐oriented evaluation type, and the firms with strategy‐oriented evaluation type show a higher MIS performance. Results of this study imply that strategic roles of MIS should be more emphasized and different evaluation types should be used along with MIS maturity. In addition, the design of MIS evaluation framework should be done carefully in the strategic and managerial contexts, because MIS performance can vary with evaluation type. Finally, some limitations of the study and directions for further research were suggested.

Details

Journal of Systems and Information Technology, vol. 3 no. 2
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 1 August 1989

Wojciech Nasierowski

The disagreement concerning basic concepts and definitions is still characteristic of strategic management as a field of study. Strategic plans can be elaborated within different…

Abstract

The disagreement concerning basic concepts and definitions is still characteristic of strategic management as a field of study. Strategic plans can be elaborated within different frameworks, for example, the descriptive or prescriptive (Mintzberg 1987, pp. 2–6). Since varying, even conflicting paradigms and methodologies are employed, strategic plans for the same organisation elaborated by independent researchers are different. Varying solutions show strengths and weaknesses, unavoidably inherited from the frameworks within which they were formulated. This circumstance, in turn, creates problems in comparing different strategic plans in order to choose the best alternative, or to make use of their strengths in an attempt to prepare somewhat eclectic, but comprehensive, plans. Such a situation is reinforced by the lack of meta‐paradigm which allows us to evaluate different outcomes resulting from different paradigms.

Details

Management Research News, vol. 12 no. 8
Type: Research Article
ISSN: 0140-9174

Article
Publication date: 20 February 2024

Andreas Schwarz and Audra Diers-Lawson

This study aims to contribute to strategic crisis communication research by exploring international media representations of third sector crises and crisis response; expanding the…

Abstract

Purpose

This study aims to contribute to strategic crisis communication research by exploring international media representations of third sector crises and crisis response; expanding the range of crisis types beyond transgressions; and developing a framework that integrates framing and crisis communication theory.

Design/methodology/approach

Quantitative content analysis was applied to identify patterns in crisis reporting of 18 news media outlets in Canada, Germany, India, Switzerland, UK and US. Using an inductive framing approach, crisis coverage of nonprofit organizations (NPOs) and intergovernmental organizations (IGOs) between 2015 and 2018 was analyzed across a wide range of crises, including but not limited to prominent cases such as Oxfam, Kids Company, or the Islamic Research Foundation.

Findings

The news media in six countries report more internal crises in the third sector than external crises. The most frequent crisis types were fraud and corruption, sexual violence/personal exploitation and attacks on organizations. Exploratory factor analysis revealed three components of crisis response strategies quoted in the media, conditional rebuild, defensive and justified denial strategies. Causal attributions and conditional rebuild strategies significantly influenced media evaluations of organizational crisis response. Three frames of third sector crises were detected; the critique, the damage and the victim frame. These frames emphasize different crisis types, causes, crisis response strategies and evaluations of crisis response.

Originality/value

The study reveals the particularities of crises and crisis communication in the third sector and identifies factors that influence mediated portrayals of crises and crisis response strategies of nonprofit organizations (NPOs) from an international comparative perspective. The findings have relevant implications for crisis communication theory and practice.

Details

Corporate Communications: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 28 June 2021

Caterina G. Roman

This paper is designed to critically review and analyze the body of research on a popular gang reduction strategy, implemented widely in the United States and a number of other…

Abstract

Purpose

This paper is designed to critically review and analyze the body of research on a popular gang reduction strategy, implemented widely in the United States and a number of other countries, to: (1) assess whether researchers designed their evaluations to align with the theorized causal mechanisms that bring about reductions in violence; and (2) discuss how evidence on gang programs is generated and consumed. That review and assessment is then used to frame a research agenda for studying gang interventions.

Design/methodology/approach

A case study design is used to generate a multi-faceted understanding of the possible avenues for evaluation research on the law enforcement-based strategy known as the Group Violence Intervention. The paper discusses questions that remain to be answered about the strategy, such as “what type of deterrence is operating?” and if the model actually works by the threat of deterrence, and not by removing high-risk offenders and shootings from the street, what activities are needed to maintain the effect?

Findings

Across roughly two dozen impact evaluations of GVI, none have examined the likely cause and effect components of this multi-partner strategy in reducing the violence. Furthermore, there are many issues related to the production and generation of criminal justice evaluation research that have adversely pushed the balance of evidence on what works in gang reduction toward law enforcement programming. However, there are many strategies that researchers can use to think broadly about appropriate and holistic research and evaluation on gangs and gang programming.

Practical implications

The recommendations for research, if implemented, can help build a body of knowledge to move toward community-based and restorative models of gang violence reduction.

Originality/value

This original piece is one of the first essays to contextualize and discuss how aspects of the production of social science research on gangs may directly impact what programs and strategies are implemented on the ground.

Details

Journal of Aggression, Conflict and Peace Research, vol. 13 no. 2/3
Type: Research Article
ISSN: 1759-6599

Keywords

Book part
Publication date: 4 September 2003

Arch G. Woodside and Marcia Y. Sakai

A meta-evaluation is an assessment of evaluation practices. Meta-evaluations include assessments of validity and usefulness of two or more studies that focus on the same issues…

Abstract

A meta-evaluation is an assessment of evaluation practices. Meta-evaluations include assessments of validity and usefulness of two or more studies that focus on the same issues. Every performance audit is grounded explicitly or implicitly in one or more theories of program evaluation. A deep understanding of alternative theories of program evaluation is helpful to gain clarity about sound auditing practices. We present a review of several theories of program evaluation.

This study includes a meta-evaluation of seven government audits on the efficiency and effectiveness of tourism departments and programs. The seven tourism-marketing performance audits are program evaluations for: Missouri, North Carolina, Tennessee, Minnesota, Australia, and two for Hawaii. The majority of these audits are negative performance assessments. Similarly, although these audits are more useful than none at all, the central conclusion of the meta-evaluation is that most of these audit reports are inadequate assessments. These audits are too limited in the issues examined; not sufficiently grounded in relevant evaluation theory and practice; and fail to include recommendations, that if implemented, would result in substantial increases in performance.

Details

Evaluating Marketing Actions and Outcomes
Type: Book
ISBN: 978-0-76231-046-3

1 – 10 of over 143000