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The purpose of this chapter is to discuss theory-based evaluation of public–private partnership (PPP) projects/programmes and to develop an intervention logical framework. It aims to draw attention to the need to go beyond the measurement of project/programme results to address not only the question of whether or not the project/programme worked but also the how and why questions. The study follows an interpretative methodology. It analytically discloses the mechanics of theory-based evaluation in relation to a ‘PPP theory’ and describes a theory-based analytical framework that portrays an explicit path towards ultimate impacts so as to assess, in a more systematic and integrated way, the success or failure of a PPP. Theory-based evaluation is a promising evaluation approach that would fit into the complexities of PPP projects/programmes and would expand the available toolbox of evaluators. Proper use of theory-based evaluation in PPP interventions contributes to better policy formulation and project implementation, thus leading to improved socio-economic benefits derived from PPP projects and programmes. The main contribution of the study is that it develops a ‘PPP theory’ and a related logical intervention framework drawing on theory-based approaches. Although the framework is developed for a representative sector, transport, it can easily be applied to any other PPP intervention.

Significant advances in digital technologies impact both organisations and knowledge workers alike. Organisations are now able to effectively analyse significant amounts of data, while accomplishing actionable insight and data-driven decision-making through knowledge workers that understand and manage greater complexity. For decision-makers to be in a position where sufficient information and data-driven insights enable them to make informed decisions, they need to better understand fundamental constructs that lead to the understanding of deep knowledge and wisdom. In an attempt to guide organisations in such a process of understanding, this research study focuses on the design of an organisational transformation framework for data-driven decision-making (OTxDD) based on the collaboration of human and machine for knowledge work. The OTxDD framework was designed through a design science research approach and consists of 4 major enablers (data analytics, data management, data platform, data-driven organisation ethos) and 12 sub-enablers. The OTxDD framework was evaluated in a real-world scenario, where after, based on the evaluation feedback, the OTxDD framework was improved and an organisational measurement tool developed. By considering such an OTxDD framework and measurement tool, organisations will be able to create a clear transformation path to data-driven decision-making, while applying the insight from both knowledge workers and intelligent machines.

European industry, academia and potential end users for future solutions are widely involved in applying for European Union (EU) funding of research and innovation and implementation of the projects. Funding instrument requirements emphasise the influence of skills and know-how of these project consortia professionals. This chapter proposes a co-creative model for communication and dissemination, or project PR, based on the experiences of both planning and coordinating dissemination activities of three EU funded projects. Multidisciplinary international project Public Relations (PR) offers strategic opportunities for PR professionals.

The model employs the co-creation methods based on the pedagogical model called Learning by Developing (Laurea, 2011). In addition to the pedagogical model, the proposed conceptualisation of co-creation for public relations and dissemination utilises a media evaluation framework, which is adapted from Vos and Schoemaker’s model (2004), combining elements of both balanced scorecard and quality management.

The findings demonstrate that commitment and active participation of end-user groups in the early stage of the project are needed for successful dissemination, which should be supported by each partner’s PR actions and networks. The dissemination process should start when the project begins, be ongoing, even extending to beyond the project. Dissemination is an expanding process, and it requires facilitation that supports PR and the engagement of key stakeholders. The European Commission can gain from modernised PR and dissemination activities, and from as many end users as possible adopting new innovations, which generate more business possibilities for the industry, and further research projects for the academia.

Traditionally, the kinds of ethical inquiry that one encounters in program and policy evaluation involve two broad matters: Evaluator (mis)conduct – that is, concerns such as conflict of interest, contractual obligations, competence, integrity and honesty, and so forth – and protection of evaluation participants’ rights to autonomy, privacy, informed consent, and so on. Ethical inquiry in both cases is typically guided by a set of ethical theories, standards, guidelines, or principles that an evaluator must interpret and apply in the situation at hand (Newman & Brown, 1996). For example, the Joint Committee's (1994) Propriety Standards speak to matters of both evaluator conduct – with respect to formal agreements/contracting, conflict of interest, and fiscal responsibility – and to matters of participants’ rights. Similarly, the Guiding Principles for Evaluators, endorsed by the American Evaluation Association (see www.eval.org), address these two ethical concerns stressing the evaluator's duty or obligation with respect to methodological competence, integrity and honesty, and respecting people. These are important matters in professional ethics in evaluation, situated largely within the discussion of the ethics of principles or rules. However, this view of ethical inquiry in evaluation is not my concern here.

Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in their communities. Community Economic Development (CED) has become an accepted form of economic development, with recognition that such planning benefits from a more holistic approach and community participation. However, much of why particular strategies are chosen, what process the community undertakes to implement those choices and how success is measured is not fully understood. Furthermore, CED lacks a developed theoretical basis from which to examine these questions. By investigating communities that have chosen to develop their tourism potential through the use of murals, these various themes can be explored. There are three purposes to this research: (1) to acquire an understanding of the “how” and the “why” behind the adoption and diffusion of mural-based tourism as a CED strategy in rural communities; (2) to contribute to the emerging theory of CED by linking together theories of rural geography, rural change and sustainability, and rural tourism; and (3) to contribute to the development of a framework for evaluating the potential and success of tourism development within a CED process.

Two levels of data collection and analysis were employed in this research. Initially, a survey of Canadian provincial tourism guides was conducted to determine the number of communities in Canada that market themselves as having a mural-based tourism attraction (N=32). A survey was sent to these communities, resulting in 31 responses suitable for descriptive statistical analysis, using Statistical Package for the Social Sciences (SPSS). A case study analysis of the 6 Saskatchewan communities was conducted through in-depth, in person interviews with 40 participants. These interviews were subsequently analyzed utilizing a combined Grounded Theory (GT) and Content Analysis approach.

The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.