Search results

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Among the top management issues covered in this section are: leadership to promote change; issues of corporate culture; effective international strategy; environmental leadership; investment in Eastern Europe; and developing “world‐class” manufacturing strategy.

This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and International Business; Marketing Strategy; Supply Chain Management; Product Management; Services Marketing; Marketing in the Public Sector; and Marketing and Information Technology.

This paper aims to investigate the interaction between the sustainability of the European social model and the European Union's revised Lisbon Strategy and its focus on jobs and growth. The success of this strategy – following its five‐year mid‐term review in 2005 – depends on attempts to renew European competitiveness through, for example, innovation and life‐long learning and well‐designed reforms of the European social model.

The paper reviews the evolution of the Lisbon Strategy and sets out the broader context for European policy on competitiveness. It provides the backdrop for discussions linking competitiveness to corporate responsibility.

The sustainability of the European social model depends on the success of the overall strategy for growth and jobs, in which innovation and life‐long learning are key. The concrete solutions to achieve a successful combination of those factors in each member state need to be found by countries themselves. That is why the preparation and implementation of Europe‐wide National Reform Programmes for growth and jobs opens an opportunity to drive competitiveness which should not be missed.

The paper addresses issues relevant for sustainable development, Europe's innovation potential and competitiveness and could open new areas for research. There is a need for a more forward‐looking approach to European citizens' aspirations that focuses on: sustaining their living conditions in a global economy; making Europe a stronger player in improving global governance; and creating a more democratic and effective political system.

The paper provides a new approach to renewing European competitiveness by fully exploiting the potential of Europe's own single and external market, as well sound macro‐economic management of its growth potential.

“It should also be noted that the objective of convergence and equal distribution, including across under-performing areas, can hinder efforts to generate growth. Contrariwise, the objective of competitiveness can exacerbate regional and social inequalities, by targeting efforts on zones of excellence where projects achieve greater returns (dynamic major cities, higher levels of general education, the most advanced projects, infrastructures with the heaviest traffic, and so on). If cohesion policy and the Lisbon Strategy come into conflict, it must be borne in mind that the former, for the moment, is founded on a rather more solid legal foundation than the latter” European Commission (2005, p. 9)Adaptation of Cohesion Policy to the Enlarged Europe and the Lisbon and Gothenburg Objectives.

The trade liberalising measures of the Single Market of the European Union have had a significant impact on business strategies. The establishment of European Monetary Union is also expected to have an influence on European trade since firms will be more inclined to exploit European markets. This paper brings evidence derived from a survey of South Yorkshire manufacturing companies to look at the impact of the Single Market measures on competition. Parallels are drawn with the likely reaction to the extra competition brought about by the establishment of the European Monetary Union.

This chapter has aimed to indicate some new important emerging policy problems, which have characterised the Covid crisis in the European economy during 2020 and then the bounce-back in 2021. The chapter has illustrated an economic theoretical framework focussed on innovation and structural changes, according to a Schumpeterian and evolutionary or neo-institutional approach, which seems more appropriate than the traditional neoclassical and macroeconomic models, as the basis for a ‘new industrial strategy’ in the European Union. The mainstream economic models are static and point-like, as they do not consider the role of time and of space, such as the existence of asymmetric information and external economies and also the interdependence between the companies and the other ‘stakeholders’ in the process of economic development. On the contrary, the theoretical framework of this chapter considers the factors that act on the structural changes according to four different and interdependent dimensions: the final demand, the intermediate productions and also the supply of labour and the endowment of natural resources. Finally, some preliminary indications on the organisation of a new industrial strategy at the European scale are discussed, different from the focus on just the digital and green technologies, as indicated by the NGEU program by the European Commission.

The purpose of this paper is to develop an integrated theoretical framework for energy security concept and to shed light on the policies and strategies applied by the European Union countries to confront the challenges that faces them.

The research paper uses Regional Security complexes theory, which mainly developed in Copenhagen school for security studies, that founded by Barry Buzan. This school tried to clarify the untraditional security aspects, through expanding its scope by adding new dimensions than military perspective.

Despite the consolidated efforts exerted by the European Union to assure safe levels of energy security, and their continuous pursuit to be liberated from Russian energy over dependence, but the results are still limited.

The value of this research paper stems from the fact that it encompass the theoretical aspect by shedding light on all the developments occurred to energy security concept, in addition to the Empirical side, by analyzing various European energy security challenges and their confrontation strategies.

The aim of this paper is to understand the price‐ending strategies in European restaurants and make practical suggestions to the managers.

Data were collected from restaurant menus in three European countries. Results were compared with those of USA and Taiwan.

The price‐ending strategies of European restaurants are distinctly different from those of the USA and, interestingly, have more in common with those of Taiwan.

The small sample size is a concern. Data were limited to three countries. Inclusion of more European restaurants is highly desired, especially with the Euro as a common currency.

Restaurant companies could have better understanding of the impact of cultural differences, while implementing price‐ending strategies.

This paper presents a case where cultural differences are of significant economic value in setting restaurant menu prices. In Europe, dining out is considered more a cultural activity than a utilitarian participation. The historical roots of the usage of digit zero in a European context are presented here.