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This paper provides a longitudinal view of one organization’s experiences with IT implementation and Business Process Reengineering since 1990. The organization is EuroProducts; a manufacturer of air freshener and related products located in thecountry, in the West of England, EuroProducts has identified data integration and data standardization as critical to leverage increased performance from its materials requirements process flow. As a result, a new MRP system is being introduced to integrate data input from factory floor workers, management, staff, and IS professionals. The goal is to use the new MRP system as a rallying point to facilitate redesign of material requirements work flows. Aspects of innovation and systems theory are introduced to help the authors organize and identify root causes of the problems EuroProducts has had with its IT implementation and reengineering efforts.

Explores the demand and supply side factors likely to affect international branding strategies with particular emphasis on the European market. The study of the European confectionery industry highlights some of the major factors and issues in the debate regarding the development of the standard European brand and concludes that strategic variety is likely to be the accepted feature of the branding strategies of the different players based on varying degrees of standardization and adaptation of the various elements.

Considers the European Community, which will be transformed into an internal Euromarket in 1993 by combining several elements of both national and international markets. Attempts to analyse the Euromarket as a global marketplace with all enabling conditions for globalization.

The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities offered on line, businesses will be forced to alter both their internal and external communication strategies, and be prepared to flow with the changes. One of the sectors that can benefit from the global expansion of Internet communications is biotechnology. In order to understand the on‐line corporate communication model used by biotechnology companies, the Internet sites of 600 firms were accessed and analysed. The data presented highlight the type of on‐line messages, their function (marketing or PR oriented), the targeted audiences, and the level of on‐line interaction provided by the company’s site. Finally, the interpretation of results concludes with an integrated on‐line communication model for biotechnology companies.